scholarly journals # Pillar of Defense: Using Social Media to Manage Impressions of Conflict: A Case Study of the November 2012 Israel-Hamas conflict

2021 ◽  
Author(s):  
Jelena Djurkic
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Impression Management ◽  
Armed Conflict ◽  
Character Structure ◽  
Military Involvement ◽  
Reputation Risk ◽  
Twitter Account ◽  
Israel Defense Forces

Threats to reputation can destroy a brand. Communicating effectively during a conflict can help to manage negative impressions that expose brands to reputation risk. This is important now more than ever as organizations—and nations—turn to Twitter to address various publics. The rigid 140-character structure of Twitter thus necessitates the creation of sound bites that act as productive texts to address multiple rhetorical objectives simultaneously. An examination of the Israel Defense Forces’ (IDF) Twitter account through sentiment and content analysis shows evidence that the Force took a significantly defensive approach to impression management of Operation Pillar of Defense in November 2012. There is evidence that Israel sought to re-frame public impression of its military involvement from aggressor to defender in the armed conflict. Codes discovered in the analysis suggest that the IDF tried to justify force, avoid responsibility and establish legitimacy of its operations.

scholarly journals # Pillar of Defense: Using Social Media to Manage Impressions of Conflict: A Case Study of the November 2012 Israel-Hamas conflict

2021 ◽  
Author(s):  
Jelena Djurkic
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Impression Management ◽  
Armed Conflict ◽  
Character Structure ◽  
Military Involvement ◽  
Reputation Risk ◽  
Twitter Account ◽  
Israel Defense Forces

Threats to reputation can destroy a brand. Communicating effectively during a conflict can help to manage negative impressions that expose brands to reputation risk. This is important now more than ever as organizations—and nations—turn to Twitter to address various publics. The rigid 140-character structure of Twitter thus necessitates the creation of sound bites that act as productive texts to address multiple rhetorical objectives simultaneously. An examination of the Israel Defense Forces’ (IDF) Twitter account through sentiment and content analysis shows evidence that the Force took a significantly defensive approach to impression management of Operation Pillar of Defense in November 2012. There is evidence that Israel sought to re-frame public impression of its military involvement from aggressor to defender in the armed conflict. Codes discovered in the analysis suggest that the IDF tried to justify force, avoid responsibility and establish legitimacy of its operations.

Infobotting COVID-19: A case study of Ask Nameesa in Egypt

2021 ◽  
Vol 13 (3) ◽  
pp. 451-476 ◽  
Author(s):  
Mona Khattab
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Literacy ◽  
The Internet ◽  
User Engagement ◽  
Interactive Engagement ◽  
Award Winning ◽  
Credible Information ◽  
Public Demand

With the outbreak of the COVID-19 pandemic, misinformation and unscientific interpretations flooded the internet. Seeking credible information in Egypt was paramount at the time. An answer to this quest was ‘Ask Nameesa’, an award-winning Egyptian-focused chatbot that utilizes Facebook Messenger to communicate with social media users in an individualized response engagement. It relies on information validated by WHO and the Egyptian Ministry of Health. This article examines the structure of Ask Nameesa as an example of infobots and studies the interactive engagement it offers users to provide health information. The study analyses data gathered by interviewing the founder and CEO of DXwand, the company that developed Ask Nameesa as well as content analysis of conversations with Ask Nameesa to assess its user engagement. The study aims at understanding the potential Ask Nameesa has in providing information literacy and tackling public demand for information.

scholarly journals Social media supports tourism development in the COVID-19 normal era in Bandung

2021 ◽  
Vol 5 (3) ◽  
pp. 600-616
Author(s):  
Herpita Wahyuni ◽  
Eko Priyo Purnomo ◽  
Aqil Teguh Fathani
Keyword(s):  
Social Media ◽  
Tourism Development ◽  
Tourism Planning ◽  
New Era ◽  
Tourism Marketing ◽  
City Culture ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Health Regulations

This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.

XBRL Diffusion in Social Media: Discourses and Community Learning

2014 ◽  
Vol 29 (2) ◽  
pp. 71-106 ◽  
Author(s):  
Arif Perdana ◽  
Alastair Robb ◽  
Fiona Rohde
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Content Analysis ◽  
Community Learning ◽  
Business Reporting ◽  
It Diffusion ◽  
Sample Data ◽  
Research Questions ◽  
Media Discourses

ABSTRACT Multiple discourses are critical in determining the success of information technology (IT) diffusion. Since its inception, such discourses also appear in the eXtensible Business Reporting Language (XBRL) diffusion sphere. To help explain XBRL diffusion, we explore the discourses relative to XBRL in social media. A case study with text mining and content analysis was conducted to address three research questions covering community discourses, polarity of viewpoint, and learning surrounding XBRL in social media. Our sample data consisted of members' posts and comments in LinkedIn XBRL groups over the period 2010 to 2013. Our analysis finds that XBRL discourses in social media have largely revolved around the dissemination of XBRL information to raise awareness among potential adopters (i.e., theorization) and to properly implement XBRL (i.e., translation). Our findings indicate that XBRL's theorization is not in doubt, while XBRL's translation remains challenging. Professionals generally view XBRL positively. Those who view XBRL less favorably are more likely to be skeptical rather than dismissive. We also observe that social media like LinkedIn is a relevant channel for communities to learn about XBRL. We discuss the findings and include several insights and implications that may be useful in augmenting the future of XBRL.

scholarly journals Extreme Branding: Examining Brand Devotion of Fashion Companies by Customers Using Social Media

2021 ◽  
Author(s):  
Caroline Czajkowski
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Customer Loyalty ◽  
Brand Community ◽  
Product Review ◽  
Level Of Involvement ◽  
Media Companies ◽  
High Level

This paper looks at how social media is used as part of company branding to encourage customer loyalty. The research presents a case study of lululemon andIts Facebook page and customer product review page to illustrate the importance of social media, using content analysis to interpret the data gathered. The case study shows evidence that a brand community exists on lululemon’s Facebook page, illustrating the importance of social media to customers. The paper concludes that because customers have a high level of involvement in social media, companies would benefit from maintaining a high level of involvement in that same media. The Paper suggests that further research could determine whether the involvement of companies via social media does affect their level of loyalty.

scholarly journals Combatting hate and trolling with love and reason? A qualitative analysis of the discursive antagonisms between organized hate speech and counterspeech online

2020 ◽  
Vol 9 (4) ◽  
pp. 540-572
Author(s):  
Nadine Keller ◽  
Tina Askanius
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Hate Speech ◽  
Qualitative Content Analysis ◽  
Online Media ◽  
Moral Standards ◽  
Online Spaces ◽  
Media Practices ◽  
Good And Evil

An increasingly organized culture of hate is flourishing in today’s online spaces, posing a serious challenge for democratic societies. Our study seeks to unravel the workings of online hate on popular social media and assess the practices, potentialities, and limitations of organized counterspeech to stymie the spread of hate online. This article is based on a case study of an organized “troll army” of online hate speech in Germany, Reconquista Germanica, and the counterspeech initiative Reconquista Internet. Conducting a qualitative content analysis, we first unpack the strategies and stated intentions behind organized hate speech and counterspeech groups as articulated in their internal strategic documents. We then explore how and to what extent such strategies take shape in online media practices, focusing on the interplay between users spreading hate and users counterspeaking in the comment sections of German news articles on Facebook. The analysis draws on a multi-dimensional framework for studying social media engagement (Uldam & Kaun, 2019) with a focus on practices and discourses and turns to Mouffe’s (2005) concepts of political antagonism and agonism to operationalize and deepen the discursive dimension. The study shows that the interactions between the two opposing camps are highly moralized, reflecting a post-political antagonistic battle between “good” and “evil” and showing limited signs of the potentials of counterspeech to foster productive agonism. The empirical data indicates that despite the promising intentions of rule-guided counterspeech, the counter efforts identified and scrutinized in this study predominantly fail to adhere to civic and moral standards and thus only spur on the destructive dynamics of digital hate culture.

scholarly journals Negative e-WOM Resulting from Political Posts on Social Media: A Case Study of a Small Retailer’s Struggle over Time

2021 ◽  
Vol 10 (9) ◽  
pp. 318
Author(s):  
Jennifer Johnson Jorgensen ◽  
Katelyn Sorensen
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Single Case ◽  
Retail Store ◽  
The Political ◽  
Customer Reviews ◽  
Political Opinion ◽  
Political Opinions ◽  
Over Time

Consumers have been advocating for a variety of causes, and in turn, retailers are expressing their political opinions through social-media posts in hopes of aligning with their customers’ views. This study looks at a single case in which customers reacted to a retailer’s political opinion posted on a social media account. Data was collected at the time of the retailer’s political post and up to three years afterward. Content analysis was employed to identify themes from the customer reviews posted, and four themes were identified. Of significance, this study found that customers of a retail store typically merge feelings on the retailer’s product and political post or the retailer’s service and the political post within their social media responses. Thus, a majority of customers in this case were not exclusively focused on battling the political post on social media. Also, a shift in customers’ opinions of the retailer shifted positively over time.

scholarly journals Symbolic violence on social media: Covid-19 and the elderly

2021 ◽  
Vol 10 (5) ◽  
pp. e37010515060
Author(s):  
Elaine dos Santos Santana ◽  
Arianna Oliveira Santana Lopes ◽  
Alessandra Souza de Oliveira ◽  
Nádia Cristina Moraes Sampaio Gobira ◽  
Layanne Christinne dos Passos Miguens ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
The Elderly ◽  
Symbolic Violence ◽  
The Internet ◽  
Aged People ◽  
Investigation Strategy ◽  
Brazilian Case

Objective: To analyze the symbolic violence related to COVID-19 and the elderly on social media. Methods: Qualitative research with a Brazilian case study as investigation strategy. The data collected for analysis were Brazilian memes published on the internet via Instagram social media. Such memes were randomly selected by searching the words “elderly” and “quarantine”. In order to analyze as much material as possible, nineteen memes were selected. Content analysis, as proposed by Bardin, was used to investigate data supported by QSR NVivo® software. Results: Two categories for analysis emerged from the connection observed on the content of the memes selected: the elderly stigmatization and their autonomy denial. Final Considerations: The analysis of the study allowed interpreting that aged people have been constantly experiencing symbolic violence linked to COVID-19 on social media.

Social Media in Higher Education

2017 ◽  
pp. 255-277
Author(s):  
Enilda Romero-Hall
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Professional Growth ◽  
Learning Experience ◽  
The Social ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Social Networking Tools

This chapter discusses the current use of social media for professional growth, focusing on a case study that uses social media to increase instructional design graduate students' awareness and participation in professional growth opportunities. Social media metrics were analyzed from three social networking tools (Facebook Page, Twitter account, and/or Google+ community) that are used to communicate with the students in the program. Additional data was collected using an electronic questionnaire with open and closed-ended questions. The results show that graduate students' participation in the social media initiatives for professional growth provided awareness of self-directed, voluntary, and informal learning opportunities; engaged students in conversations with their peers and the instructors; and allowed the learners to expand their learning experience outside the traditional classroom format.

Social Media in Higher Education

2020 ◽  
pp. 553-575
Author(s):  
Enilda Romero-Hall
Keyword(s):  
Social Media ◽  
Graduate Students ◽  
Social Networking ◽  
Professional Growth ◽  
Learning Experience ◽  
The Social ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Social Networking Tools

This chapter discusses the current use of social media for professional growth, focusing on a case study that uses social media to increase instructional design graduate students' awareness and participation in professional growth opportunities. Social media metrics were analyzed from three social networking tools (Facebook Page, Twitter account, and/or Google+ community) that are used to communicate with the students in the program. Additional data was collected using an electronic questionnaire with open and closed-ended questions. The results show that graduate students' participation in the social media initiatives for professional growth provided awareness of self-directed, voluntary, and informal learning opportunities; engaged students in conversations with their peers and the instructors; and allowed the learners to expand their learning experience outside the traditional classroom format.

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