Development and testing of an instrument to determine Musical Fit in audio–visual advertising

2017 ◽  
Vol 22 (3) ◽  
pp. 362-376 ◽  
Author(s):  
Ann-Kristin Herget ◽  
Holger Schramm ◽  
Priska Breves
Keyword(s):  
Purchase Intentions ◽  
Reference Points ◽  
Product Recall ◽  
The Past ◽  
Positive Attitudes ◽  
Different Types ◽  
Level Of Knowledge ◽  
Visual Advertising ◽  
Tv Commercials ◽  
Pilot Tests

Over the past three decades, several studies have explored the concept of Musical Fit in audio–visual advertising. However, a central problem is the inconsistency of the results derived from these studies. The current level of knowledge does not make it possible to safely predict whether and how Musical Fit influences recipients’ attention, brand and product recall, and positive attitudes toward commercials, including purchase intentions. One origin of this problem is the lack of a coherent definition and operationalization of Musical Fit. Therefore, this article describes the development of a transparent and applicable instrument to identify and determine Musical Fit in audio–visual advertising. Starting from music’s function of transporting and inducing emotions and its ability to communicate referential meaning, we designed a classification system for relating music to the three most important reference points of a commercial: the narration, the product, and/or the target group. Accordingly, Single, Double, and Perfect Musical Fit can be distinguished and classified into different types. To test whether the developed instrument is applicable in practice, we conducted a quantitative content analysis of 594 German TV commercials. After two pilot tests, the inter-coder reliability of two different coders improved to an average of .80, providing an indication of the instrument’s practicability. Surprisingly, the most common Musical Fit types were a Single Fit to Narration (50%), a matching largely unaddressed in studies to date, a Double Fit to Narration and Product (21%), and a Perfect Fit (15%), the type that is most difficult to create.

“De terughaalactie geld alleen voor de hierboven afgebelede pizza’s geldig.”

2015 ◽  
Vol 43 (3) ◽  
Author(s):  
Mariet Raedts ◽  
Irene Roozen
Keyword(s):  
Negative Impact ◽  
Purchase Intentions ◽  
The Other ◽  
Product Recalls ◽  
Negative Consequences ◽  
Product Recall ◽  
Brand Evaluations ◽  
Different Types

Consumers’ responses to product recalls with language errors Consumers’ responses to product recalls with language errors Product recall notices not only warn consumers for faulty products, they also limit the damage which may be caused to the company. But what happens when the product recall notice itself contains errors? This study investigated the effects of three different types of language errors: typographical errors, verb errors and sentence errors. Four versions of a product recall were created. The control condition contained no errors. The other three versions contained either five typos, five grammatical conjugation errors or five poorly formed sentences. Participants (N = 710) were randomly assigned to one of the four conditions. Results indicate that participants who detected the errors, had lower attitudes towards the advertisement and the company than participants in the control condition and participants who failed to detect the errors. Poorly formed sentences also had a negative impact on consumers’ brand evaluations and their future product purchase intentions. Hence, language errors in product recall notices can have negative consequences for companies.

The Influence of Different Levels of Musical Fit on the Efficiency of Audio-Visual Advertising

2020 ◽  
pp. 102986492090409 ◽  
Author(s):  
Ann-Kristin Herget ◽  
Priska Breves ◽  
Holger Schramm
Keyword(s):  
Laboratory Experiment ◽  
Empirical Research ◽  
Memory Performance ◽  
Empirical Studies ◽  
Purchase Intentions ◽  
Reference Points ◽  
Background Music ◽  
Visual Advertising ◽  
Four Levels ◽  
Different Levels

Music acts as a prominent element of advertising, but its simple presence does not automatically improve the effects of advertising. The concept of musical fit was developed more than 25 years ago to address the question of how music can be used effectively in advertising. However, existing empirical research on this concept has yielded inconsistent results. Recently, we developed an instrument to determine musical fit systematically in audio-visual advertising (Herget et al., 2018). To test this instrument empirically, we created six advertising stimuli (“commercials” or “ads”) representing six types of musical fit on four levels of musical fit, which varied only in terms of how many advertising reference points (spot narration, product, and/or target group) matched the background music. The findings of our between-subjects laboratory experiment (participants: 178 students, 74% female) reveal that the stimuli at different levels of musical fit differed sharply in terms of the intuitively perceived degree of musical fit (η2 = .33). In addition, increasing the level of musical fit improved advertising efficiency in terms of participants’ attitudes toward the ad (η2 = .12) and product (η2 = .12), as well as their purchase intentions (η2 = .06) and memory performance (η2 = .06). If other researchers were to use the instrument described, which defines and operationalizes musical fit systematically and transparently, results of future empirical studies would be more consistent. The results of the present study indicate that advertisers are well advised to select music to fit the commercial’s reference points as closely as possible, to intensify the music’s efficiency.

Land Use Dynamics in the Khor Abu Habil alluvial fan,Sudan

2021 ◽  
Author(s):  
Aicha Seifelislam-Schreiber ◽  
Elfatih AbdelRahman ◽  
Christina Bogner
Keyword(s):  
Land Use ◽  
Arid Regions ◽  
Alluvial Fan ◽  
Reference Points ◽  
Training Data ◽  
Sub Saharan Africa ◽  
Landsat Images ◽  
The Past ◽  
Different Types ◽  
Semi Arid

<p><strong>Introduction</strong> African wetlands in arid and semi-arid regions provide a multitude of ecosystem services and have been described as the “heart of Sahelian life systems". The Khor Abu Habil alluvial wetlands (Khor is the name given to ephemeral rivers in Sudan) are situated in the semi-arid zone in the southern part of the Sudan. These ephemeral wetlands are fed by seasonal wadi streams and remain for several months. They provide a habitat for migratory water birds and play a fundamental role in supporting the human population (agriculture, grazing, fishing, hunting and construction).</p><p><strong>Goals</strong> In this study we analyse the Land Use and Land Cover (LUL) dynamics related to wetlands and the agricultural activities.</p><p><strong>Material and Methods</strong> Landsat images between 1982 and 2018 were used to run a LULC analysis in the Khor Abu Habil alluvial fan using random forests (RF) and change vector analysis (CVA). Due to the political and the COVID-19 pandemic situations in the study area,  the field work aiming at collecting ground reference points could not be completed. Therefore, we decided to identify training data on different types of LULC classes that were dominant in the study area for the last 30 years using CVA, in addition to the collected ground reference points. High resolution images (Quickbird, Geoeye, WorldView) and expert knowledge were used for the selection of training data. For Landsat images acquired before 2018, the present training data were used where CVA showed no change in LULC. After creating accurate training data, the classification of the different Landsat images was run in R using RF.</p><p><strong>Results </strong>Different types of LULC classes were detected over the past 30 years: Wetlands, Vegetation, Agriculture, Arenosols, Cambisols, Clays.  Our results show that many of those classes were "transformed" into other classes over the past years. We observe that many of those changes are related to different anthropological activities such as the expansion of agriculture or construction of dams.</p><p><strong>Conclusions</strong> Wadis or Khors are particular ecosystems that occur in semi-arid regions. In our study area, the economic activities show a relationship between LULC and different human communities. It is crucial to understand those activities and their effects on an ecosystem, especially if the ecosystem is aimed to be protected. Our research is part of the FAO-supported project RESSOURCE with the overall goal to localise and study wetlands of international importance in the sub-saharan Africa and to possibly declare them as Ramsar protected zones.</p>

Study of the Molecular Architecture of Keratin Filaments by Electron Microscopy

1982 ◽  
Vol 40 ◽  
pp. 118-119
Author(s):  
U. Aebi ◽  
P. Rew ◽  
T.-T. Sun
Keyword(s):  
Electron Microscopy ◽  
Structural Organization ◽  
Cell Types ◽  
Structural Features ◽  
Molecular Architecture ◽  
The Past ◽  
Keratin Filaments ◽  
Different Types ◽  
10 Nm Filaments ◽  
Different Cell Types

Various types of intermediate-sized (10-nm) filaments have been found and described in many different cell types during the past few years. Despite the differences in the chemical composition among the different types of filaments, they all yield common structural features: they are usually up to several microns long and have a diameter of 7 to 10 nm; there is evidence that they are made of several 2 to 3.5 nm wide protofilaments which are helically wound around each other; the secondary structure of the polypeptides constituting the filaments is rich in ∞-helix. However a detailed description of their structural organization is lacking to date.

Is Healthcare Special?

2018 ◽  
Author(s):  
Gordon Moore ◽  
John A. Quelch ◽  
Emily Boudreau
Keyword(s):  
Consumer Choice ◽  
Special Relationship ◽  
Individual Choice ◽  
Health Consequences ◽  
Critical Question ◽  
The Past ◽  
Different Types ◽  
Collective Benefit ◽  
Patient Ethics

Chapter 2 asks the critical question of whether healthcare is different from other consumer-driven markets. In the past, many pushed back on the notion that healthcare could be a consumer-driven industry, arguing that it is fundamentally different from other markets. This chapter acknowledges and reviews these critiques, highlighting four areas that might present challenges to increasing consumer choice in healthcare: the special relationship between doctor and patient, ethics and morality, individual choice versus collective benefit, and the health consequences of consumer choice. In doing so, this chapter also presents a schematic for thinking about the different types of healthcare choices, arguing that not all choices are equal and consumers may be more prepared to make decisions in some areas as opposed to others. In presenting the counterargument to consumer choice, this chapter asks the reader to consider the drawbacks and potential limitations of consumer choice in healthcare.

Vietnamese Historical Writing

2018 ◽  
Author(s):  
Patricia Pelley
Keyword(s):  
Cold War ◽  
East Asian ◽  
History Writing ◽  
Southern State ◽  
The Past ◽  
South Vietnam ◽  
Political Function ◽  
Different Types ◽  
The Cold War ◽  
North Vietnam

This chapter demonstrates how the process of decolonization and the ensuing separation of Vietnam into a northern and southern state as part of the Cold War in Asia led to different types of history-writing. In both Vietnamese regimes, the writing of history had to serve the state, and in both countries historians emphasized its political function. Whereas North Vietnam located itself in an East Asian and Marxist context, historians of South Vietnam positioned it within a Southeast Asian setting and took a determinedly anti-communist position. After 1986—over a decade after reunification—with past tensions now relaxed, the past could be revaluated more openly under a reformist Vietnamese government that now also permitted much greater interaction with foreign historians.

Different Types of Auricular Keloids and Treatment by Intralesional Cryosurgery: Best Practice for Obtaining Long-Lasting Clinical Results

Dermatology ◽  
2021 ◽  
pp. 1-10
Author(s):  
Yaron Har-Shai ◽  
Lior Har-Shai ◽  
Viktor A. Zouboulis ◽  
Christos C. Zouboulis
Keyword(s):  
Quality Of Life ◽  
Body Image ◽  
Recurrence Rate ◽  
Best Practice ◽  
Clinical Results ◽  
Psychosocial Impact ◽  
Aesthetic Outcome ◽  
The Past ◽  
Different Types

<b><i>Background:</i></b> Auricular keloids belong to the most perplexing medical conditions, which have significant psychosocial impact on the patient’s body image and quality of life. <b><i>Summary:</i></b> The article is purposed to provide dermatologists and plastic surgeons with the best proven practice using intralesional cryosurgery for the treatment of the different auricular keloid types in order to obtain superior clinical results by minimizing the probability of recurrence. In the past 20 years, the authors have developed novel procedures in order to increase the effectiveness of intralesional cryosurgery on auricular keloids, including hydrodissection, warm gauze technique, and excision of dangling skin. Long-lasting clinical results with a low recurrence rate and a satisfactory aesthetic outcome are achieved with no deformation of the ear framework.

scholarly journals Flexibility of joint production in mixed fisheries and implications for management

2021 ◽  
Author(s):  
Florence Briton ◽  
Olivier Thébaud ◽  
Claire Macher ◽  
Caleb Gardner ◽  
Lorne Richard Little
Keyword(s):  
Economic Performance ◽  
Economic Incentives ◽  
Joint Production ◽  
Total Allowable Catch ◽  
Individual Transferable Quotas ◽  
The Past ◽  
Different Types ◽  
Commercial Species ◽  
Management Recommendations ◽  
Production Problems

Abstract Over the past decade, efforts have been made to factor technical interactions into management recommendations for mixed fisheries. Yet, the dynamics underlying joint production in mixed fisheries are generally poorly captured in operational mixed fisheries models supporting total allowable catch advice. Using an integrated ecological–economic simulation model, we explore the extent to which fishers are likely to alter the species composition of their landings in a mixed fishery managed with individual transferable quotas, the Australian Southern and Eastern Scalefish and Shark Fishery. Our simulations capture three different types of joint production problems, highlighting the flexibility that exists in terms of achievable catch compositions when quota markets provide the economic incentives to adapt fishing practices to quota availability. These results highlight the importance of capturing the drivers of fishing choices when advising TAC decisions in mixed fisheries. We also identify a hierarchy of species in this fishery, with harvest targets set for primary commercial species determining most of its socio-economic performance.

scholarly journals O21 The incidence of COVID-19 among children with rheumatic diseases receiving biological agents

Rheumatology ◽  
2021 ◽  
Vol 60 (Supplement_1) ◽  
Author(s):  
Nadezhda Tsurikova ◽  
Elena Ligostaeva ◽  
Vadim Avdeenko ◽  
Nataliya Kobzeva ◽  
Irina Tsiganok ◽  
...  
Keyword(s):  
Rheumatic Diseases ◽  
Lupus Erythematosus ◽  
Biological Agents ◽  
Tnf Receptor ◽  
The Past ◽  
Different Types ◽  
Mediterranean Fever ◽  
Positive Results ◽  
Single Center Observational Study

Abstract Background/Aims  During the COVID-19 pandemic, analysis of the incidence of COVID-19 among patients suffering from rheumatic diseases and receiving therapy with biological agents remains relevant. Methods  This single-center observational study included 118 children suffering from various rheumatic diseases and receiving therapy with anti-rheumatic drugs and biological agents. In this research, we analyzed the incidence of CIVID-19 and the frequency of documented contact with SARS-CoV-2 in the period from 01.03.2020 to 11.10.2020 (32 weeks). The results were analyzed using descriptive statistics. Results  Among 118 children, there were 28 (24%) boys and 90 (76%) girls, average age 10.3±4.2. 104 (88.2%) patients had different types of juvenile idiopathic arthritis (JIA), 2 (1.6%) children had systemic lupus erythematosus (SLE), 2 (1.6%) patients had juvenile dermatomyositis (JDM), 1 (1%) child had ANCA-associated vasculitis, 6 (5%) patients had familial Mediterranean fever (FMF), 2 (1.6%) children had deficiency of adenosine deaminase 2 (DADA2), 1 (1%) child had TNF receptor-associated periodic syndrome (TRAPS). In this group of patients 94 (79%) patients were treated with methotrexate, 1 (1%) - azathioprine, 3 (2%) patients received hydroxychloroquine, 6(5%) - mycophenolate mofetil, 4 (3%) - sulfasalazine, 14(11%) children received prednisone, 6(5%) - cyclosporine A. All children included in this study received biological agents for more than 1 year, the distribution of biological agents among patients was as follows: 41(34%) - etanercept, 33(28%) - adalimumab, 24 (20%) - tocilizumab, 7 (6%) - canakinumab, 3 (2%) - abatacept, 4 (3%) - golimumab, 6 (5%) - rituximab. Out of 118 children, 4 (3%) patients had flu-like symptoms and positive results of PCR tests for COVID-19 (1 patient was treated with etanercept, 1 - adalimumab, 1 - tocilizumab, 1 - rituximab), none of the patients had signs of SARS-CoV-2 pneumonia. 10 (8%) patients had documented contact with COVID-19: among this patients 2 children had flu-like symptoms, positive results of PCR tests and absence of COVID-19 pneumonia (one of this patient was treated with adalimumab, another one - with rituximab), one more patient was treated with tocilizumab and had positive PCR test without any symptoms of COVID-19; other 7 children had negative PCR tests and didn’t have any signs of COVID-19. Conclusion  Among our patients with various rheumatic diseases treated with biological agents there were no registered severe cases of COVID-19. Over the past period (32 weeks of follow-up) 3% of children with COVID-19 were identified and 8% patients had documented contact with COVID-19, but we suppose it is too early to make conclusions about the degree and severity of COVID-19 among children suffering from rheumatic diseases and receiving various biological agents. Further follow-up is needed to better understand the risk and impact of COVID-19 among children with rheumatic diseases and receiving therapy with biological agents. Disclosure  N. Tsurikova: None. E. Ligostaeva: None. V. Avdeenko: None. N. Kobzeva: None. I. Tsiganok: None. K. Skorobogatova: None. A. Motkina: None.

2D Self-assembly and Electronic Characterization of Oxygen-Boron-Oxygen-Doped Chiral Graphene Nanoribbons

2021 ◽  
Author(s):  
Lei Jin ◽  
Nerea Bilbao ◽  
Yang Lv ◽  
Xiao-Ye Wang ◽  
Soltani Paniz ◽  
...  
Keyword(s):  
Edge Effects ◽  
Self Assembly ◽  
Quantum Confinement ◽  
Graphene Nanoribbons ◽  
One Dimensional ◽  
The Past ◽  
Different Types

Graphene nanoribbons (GNRs), quasi-one-dimensional strips of graphene, exhibit a nonzero bandgap due to quantum confinement and edge effects. In the past decade, different types of GNRs with atomically precise structures...

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