The Internet and Public Relations: Investigating Practitioners' Roles and World Wide Web Use

2003 ◽  
Vol 80 (3) ◽  
pp. 603-622 ◽  
Author(s):  
Lance V. Porter ◽  
Lynne M. Sallot

A national e-mail survey of public relations practitioners investigated how use of the World Wide Web and practitioners' roles and status are linked. Cluster analysis partially replicated and refined Leichty and Springston's 1996 roles typology, further challenging the traditional manager-technician dichotomy that has driven twenty-five years of roles research. Managers used the Web more than technicians for research and evaluation and more than internals for issues communication. Managers and internals use the Web more than technicians for productivity and efficiency. In general, practitioners are no longer laggards in new technology, and women have caught up with men in use of new technology, such as the Web.

2004 ◽  
Vol 66 (2) ◽  
Author(s):  
Matthew E. Shames

And in the beginning, there was e-mail! At least, that may be the perception of the millions of people who use electronic mail (“e-mail”) every day. In fact, the pervasiveness of the Internet in general, and the World Wide Web and e-mail in particular, has made it difficult for many people to remember the world before these technologies changed the face of communications forever. But it was only a decade ago that e-mail was a novelty outside of academic and scientific settings, the Web was not yet viable as a commercial mechanism, and the promise and exuberance surrounding the developing technologies masked the dangers of the road that would lie ahead.


Author(s):  
Américo Sampaio

The growth of the Internet and the World Wide Web has contributed to significant changes in many areas of our society. The Web has provided new ways of doing business, and many companies have been offering new services as well as migrating their systems to the Web. The main goal of the first Web sites was to facilitate the sharing of information between computers around the world. These Web sites were mainly composed of simple hypertext documents containing information in text format and links to other documents that could be spread all over the world. The first users of this new technology were university researchers interested in some easier form of publishing their work, and also searching for other interesting research sources from other universities.


1996 ◽  
Vol 21 (1) ◽  
pp. 4-7 ◽  
Author(s):  
John Thomson ◽  
Joye Volker

Electronic networking has been welcomed in Australia not least because of its potential to help solve problems of distances within Australia and of the isolation of Australia. In the world as a whole, the Internet, and the World Wide Web in particular, is transforming the communication of art information and access to art images. Three Australian Web servers focus on the visual arts: Art Serve, Diva, and AusArts. A number of initiatives intended to provide online bibliographic databases devoted to Australian art were launched in the 1980s. More recently a number of CD-ROMs have been published. As elsewhere, art librarians in Australia need new skills to integrate these products of new technology into the art library, and to transform the latter into a multimedia resource centre.


1997 ◽  
Vol 3 (5) ◽  
pp. 276-280
Author(s):  
Nicholas P. Poolos

There has been an explosion in the number of World Wide Web sites on the Internet dedicated to neuroscience. With a little direction, it is possible to navigate around the Web and find databases containing information indispensable to both basic and clinical neuroscientists. This article reviews some Web sites of particular interest. NEUROSCIENTIST 3:276–280, 1997


10.28945/2556 ◽  
2002 ◽  
Author(s):  
Sanjeev Phukan

Issues of IT Ethics have recently become immensely more complex. The capacity to place material on the World Wide Web has been acquired by a very large number of people. As evolving software has gently hidden the complexities and frustrations that were involved in writing HTML, more and more web sites are being created by people with a relatively modest amount of computer literacy. At the same time, once the initial reluctance to use the Internet and the World Wide Web for commercial purposes had been overcome, sites devoted to doing business on the Internet mushroomed and e-commerce became a term permanently to be considered part of common usage. The assimilation of new technology is almost never smooth. As the Internet begins to grow out of its abbreviated infancy, a multitude of new issues surface continually, and a large proportion of these issues remain unresolved. Many of these issues contain a strong ethics content. As the ability to reach millions of people instantly and simultaneously has passed into the hands of the average person, the rapid emergence of thorny ethical issues is likely to continue unabated.


2017 ◽  
Author(s):  
Yi Liu ◽  
Kwangjo Kim

Since 2004 the term “Web 2.0” has generated a revolution on the World Wide Web and it has developed new ideas, services, application to improve and facilitate communications through the web. Technologies associated with the second-generation of the World Wide Web enable virtually anyone to share their data, documents, observations, and opinions on the Internet. The serious applications of Web 2.0 are sparse and this paper assesses its use in the context of applications, reflections, and collaborative spatial decision-making based on Web generations and in a particular Web 2.0.


2018 ◽  
pp. 742-748
Author(s):  
Viveka Vardhan Jumpala

The Internet, which is an information super high way, has practically compressed the world into a cyber colony through various networks and other Internets. The development of the Internet and the emergence of the World Wide Web (WWW) as common vehicle for communication and instantaneous access to search engines and databases. Search Engine is designed to facilitate search for information on the WWW. Search Engines are essentially the tools that help in finding required information on the web quickly in an organized manner. Different search engines do the same job in different ways thus giving different results for the same query. Search Strategies are the new trend on the Web.


Author(s):  
Ioannis Tarnanas ◽  
Vassilios Kikis

That portion of the Internet known as the World Wide Web has been riding an exponential growth curve since 1994 (Network Wizards, 1999; Rutkowski, 1998), coinciding with the introduction of NCSA’s graphically based software interface Mosaic for “browsing” the World Wide Web (Hoffman, Novak, & Chatterjee 1995). Currently, over 43 million hosts are connected to the Internet worldwide (Network Wizards, 1999). In terms of individual users, somewhere between 40 to 80 million adults (eStats, 1999) in the United States alone have access to around 800 million unique pages of content (Lawrence & Giles, 1999), globally distributed on arguably one of the most important communication innovations in history. Yet even as the Internet races ambitiously toward critical mass, some social scientists have begun to examine carefully the policy implications of current demographic patterns of Internet access and usage (Hoffman & Novak, 1998; Hoffman, Kalsbeek, & Novak, 1996; Hoffman, Novak, & Venkatesh, 1997; Katz & Aspden, 1997; Wilhelm, 1998). Looming large is the concern that the Internet may not scale economically (Keller, 1996), leading to what Lloyd Morrisett, the former president of the Markle Foundation, has called a “digital divide” between the information “haves” and “have-nots.” For example, although almost 70% of the schools in this country have at least one computer connected to the Internet, less than 15% of classrooms have Internet access (Harmon, 1997). Not surprisingly, access is not distributed randomly, but correlated strongly with income and education (Coley, Cradler, & Engel 1997). A recent study of Internet use among college freshman (Sax, Astin, Korn, & Mahoney 1998) found that nearly 83% of all new college students report using the Internet for school work, and almost two-thirds use e-mail to communicate. Yet, closer examination suggests a disturbing disparity in access. While 90.2% of private college freshman use the Internet for research, only 77.6% of students entering public black colleges report doing so. Similarly, although 80.1% of private college freshman use e-mail regularly, only 41.4% of students attending black public colleges do. Further, although numerous studies (e.g., CyberAtlas, 1999; Maraganore & Morrisette, 1998) suggest that the gender gap in Internet use appears to be closing over time and that Internet users are increasingly coming from the ranks of those with lower education and income (Pew Research Center, 1998), the perception persists that the gap for race is not decreasing (Abrams, 1997). We now raise a series of points for further discussion. We believe these issues represent the most pressing unanswered questions concerning access and the impact of the digital divide on the emerging digital economy. This article is intended to stimulate discussion among scholars and policymakers interested in how differences in Internet access and use among different segments in our society affect their ability to participate and reap the rewards of that participation in the emerging digital economy. In summary, we have reviewed the most recent research investigating the relationship of race to Internet access and usage over time. Our objective is twofold: (1) to stimulate an informed discussion among scholars and policymakers interested in the issue of diversity on the Internet, and 2) to propose a research agenda that can address the many questions raised by this and related research.


Author(s):  
Mario A. Maggioni ◽  
Mike Thelwall ◽  
Teodora Erika Uberti

The Internet is one of the newest and most powerful media that enables the transmission of digital information and communication across the world, although there is still a digital divide between and within countries for its availability, access, and use. To a certain extent, the level and rate of Web diffusion reflects its nature as a complex structure subject to positive network externalities and to an exponential number of potential interactions among individuals using the Internet. In addition, the Web is a network that evolves dynamically over time, and hence it is important to define its nature, its main characteristics, and its potential.


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