Change is an emotional state of mind: Behavioral responses to online petitions

2017 ◽  
Vol 20 (4) ◽  
pp. 1658-1675
Author(s):  
Abby Koenig ◽  
Bryan McLaughlin
Keyword(s):  
Social Media ◽  
Experimental Study ◽  
Emotional State ◽  
Behavioral Responses ◽  
Proactive Behavior ◽  
Contagion Effect ◽  
Online Platforms ◽  
Different Types ◽  
State Of Mind ◽  
Practical Implications

Scholars are increasingly concerned about the rising level of negativity in social media sites. This negativity has found its way into sites that are supposedly intended for prosocial civic engagement. To examine how hostility impacts behavior in a user-generated, prosocial context, an experimental study was conducted using an online petition modeled after those posted to the website Change.org . This study examines whether negativity causes a contagion effect leading to more negativity and the different types of negativity that may occur. Results suggest that when users read negative-toned petitions, a contagion effect increases both anger and anxiety. However, our findings are not consistent with previous literature that argues anger leads to increased proactive behavior. Instead, we find that while anxiety leads to an increase in petition-related action, anger does not. These findings have important theoretical and practical implications for scholars and those looking to participate in social justice via online platforms.

Engaging fans through social media: implications for team identification

2015 ◽  
Vol 5 (3) ◽  
pp. 199-217 ◽  
Author(s):  
Matthew D. Meng ◽  
Constantino Stavros ◽  
Kate Westberg
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Team Identification ◽  
Sport Organizations ◽  
Content Type ◽  
Online Comments ◽  
Different Types ◽  
Use Of Social Media ◽  
Direct Use ◽  
Practical Implications

Purpose – The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team identification. The purpose of this paper is to contribute to emerging research on the nature of social media use by sport organizations by examining the platforms adopted over a three-year period by National Basketball Association (NBA) teams and the way in which social media is used to communicate and engage with fans. Design/methodology/approach – A content analysis was used to examine online comments posted by all 30 teams in the NBA on Facebook and Twitter during the off-season. Findings – The results demonstrate that NBA teams have embraced social media, primarily using four different types of communication to engage fans: Informing, Marketing, Personalizing and Activating. Practical implications – The authors establish that social media is an effective vehicle for sport organizations to engage with fans and to enhance team identification. The data suggests that teams should make a concerted effort in their communications, where possible, to personalize communications, genuinely inform and involve fans and provide relevant marketing communications, all of which can be effectively implemented within existing marketing efforts. Originality/value – This is the first study to examine the direct use of social media by sport organizations and its potential for enhancing team identification.

Potential of virtual-social-physical convergence for project manufacturing

2014 ◽  
Vol 25 (8) ◽  
pp. 1209-1223 ◽  
Author(s):  
Stephen Fox
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Design Methodology ◽  
Digital Data ◽  
Manufacturing Companies ◽  
Virtual Design ◽  
Content Type ◽  
Different Types ◽  
First Time ◽  
Practical Implications

Purpose – The purpose of this paper is to provide an analysis of how virtual-social-physical (VSP) convergence can affect different types of project manufacturing. In particular, VSP convergence that involves combining the read-write functionality of Web 2.0 and related social media together with digital tools for virtual design and for physical manufacturing. Design/methodology/approach – Literature review and interviews with experts in technologies covering VSP convergence: digital data capture, photogrammetry, generative computation, Web 2.0 and social media, digitally driven manufacturing. Findings – VSP convergence can enable the replacement of slow and expensive traditional project manufacturing practices with much faster and less expensive digitally driven technologies. Practical implications – There are new opportunities for expansion of some types of project manufacturing. Notably, there are opportunities in non-industrial developing countries because VSP convergence reduces reliance on industrial infrastructure for the manufacturing of goods. By contrast, opportunities may be limited for expansion of established project manufacturing companies with exclusive brands. Originality/value – The originality is that VSP convergence is related to different types of project manufacturing. Based on VSP convergence, traditional types and new types of project manufacturing are categorized together for the first time. The value of this paper is that it is explained how VSP convergence can address barriers to expansion of different types of project manufacturing.

Using Social Media for Participatory City Branding

2017 ◽  
pp. 1459-1481
Author(s):  
Ebru Uzunoglu
Keyword(s):  
Social Media ◽  
City Branding ◽  
Online Platforms ◽  
Communication Environment ◽  
Wide Range ◽  
Global Arena ◽  
The City ◽  
Practical Implications ◽  
Insight Into

With the rapid explosion of Internet, social media has emerged as a new communication venue for city branding initiative. The aim of this chapter is to provide a deeper understanding of today's communication environment, and in particular, to focus the greater interactivity, engagement and responsiveness of resources in relation to city branding. Thus, this chapter firstly outlines the participatory city branding, which can be considered as an appropriate approach for involving wide range of stakeholders in promoting cities as brands. Secondly, the role of social media and its influential users are scrutinized to better present their importance for city branding. Following this, the examined Instagram campaign to promote the city of Izmir intends to allow greater insight into how to utilize online platforms in order to communicate a city both to its citizens and to global arena. And finally, the chapter leads to practical implications regarding how to benefit from social media for effective participatory city branding.

Religion, Power, and Contemporary Art in Central Asia: Visualizing and Performing Islam

2019 ◽  
Vol 6 (2-3) ◽  
pp. 224-252
Author(s):  
Diana T. Kudaibergenova
Keyword(s):  
Social Media ◽  
Central Asia ◽  
Contemporary Art ◽  
Religious Practices ◽  
Third Wave ◽  
Online Platforms ◽  
Central Asian ◽  
Different Types ◽  
Asian Context ◽  
Online Sources

This article examines diverse perceptions and discourses of Islam, fundamentalism, spirituality, and culture in the contemporary Central Asian context, revealed through the study of contemporary art and its discussions about these phenomena. While many online sources and social media accounts provide a framework for different types of religiosity—cultural, pious, or fundamental—contemporary art in the region serves as a platform for critiquing religion as a whole. I use the examples of the most famous works by prominent Central Asian contemporary artists, who discuss Tengriism, Islam, and other religious practices in their works, performances, and videos. The diversity of online platforms that transfer discussions of Islam and religion to the digital forums through which third-wave artists promote their works also create space for more pluralistic views of—and discourses on—Islam.

scholarly journals IMC, social media and UK fashion micro-organisations

2017 ◽  
Vol 51 (3) ◽  
pp. 668-691 ◽  
Author(s):  
Claudia Elisabeth Henninger ◽  
Panayiota J. Alevizou ◽  
Caroline J. Oates
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Integrated Marketing Communications ◽  
Fashion Industry ◽  
Integrated Marketing ◽  
Structured Interviews ◽  
Content Type ◽  
Online Platforms ◽  
Use Of Social Media ◽  
Practical Implications

Purpose This paper aims to analyse the practical applicability of integrated marketing communications (IMC) to micro-organisations operating in the UK’s fashion industry, focusing specifically on the use of online platforms. Design/methodology/approach Qualitative methodological tools including semi-structured interviews, semiotics, Twitterfeed and Facebook analysis are used to examine to what extent micro-organisations apply IMC. Findings The findings suggest that these micro-organisations have a limited understanding of IMC. Although they utilise various channels, including social media, there is a disconnect between reaching the audience, understanding their needs and linking these aspects. External factors influence the use of various communication channels, leading to further fragmentation of sent messages. Research limitations/implications This research focuses on five micro-organisations within the fashion industry and thus may be seen as limited in nature. Whilst implications of the findings are discussed in terms of their impact to the wider industry and other sectors, this needs to be further researched. Practical implications Micro-organisations are underdeveloped in terms of both IMC and social media and require practical advice. Originality/value This study investigates two under-researched areas, IMC in micro-organisations and the use of social media within IMC, thereby moving forward our understanding of IMC in practice.

scholarly journals What makes fashion consumers “click”? Generation of eWoM engagement in social media

2019 ◽  
Vol 31 (2) ◽  
pp. 398-418 ◽  
Author(s):  
Artha Sejati Ananda ◽  
Ángel Hernández-García ◽  
Emiliano Acquila-Natale ◽  
Lucio Lamberti
Keyword(s):  
Social Media ◽  
Current Theory ◽  
Mere Exposure Effect ◽  
Content Type ◽  
Exposure Effect ◽  
Brand Communities ◽  
Fine Grained ◽  
Different Types ◽  
Marketing Actions ◽  
Practical Implications

PurposeThe purpose of this study is to investigate the perceived exposure of fashion consumers to different types of fashion brands’ social media marketing (SMM) actions in social media, and its relationship with the intention to engage in electronic word-of-mouth (eWoM) behaviors.Design/methodology/approachThe empirical study uses a survey conducted on a stratified random sample of 241 Indonesian members of fashion social media brand communities (SMBCs). The research design includes 19 types of SMM actions and 3 types of eWoM engagement behaviors, and investigates their relationship using point-biserial correlation.FindingsGeneration of intention to engage in “pass-on” and “endorsement” eWoM has different drivers and serves different purposes. The findings suggest that endorsement engagement is contingent on the consumer’s perceived exposure to marketing action stimuli, while pass-on engagement is driven by cognitive-inducing actions.Research limitations/implicationsThis study extends current theory on SMM strategy and its relationship with eWoM engagement with a theoretically grounded conceptualization of eWoM engagement behaviors through the use of one-click social plug-ins.Practical implicationsThe study offers guidelines for fashion brands to effectively design their SMM strategies by identifying specific drivers of consumers’ intention to engage in eWoM.Originality/valueThis study identifies sources of generation of eWoM engagement behavioral intention from a fine-grained analysis of marketing actions across various fashion SMBCs. Besides, it extends the applicability of the “mere exposure” effect to the SMM context. The research pioneers the study on fashion consumers’ eWoM engagement behaviors in Indonesia, a country with one of the largest social media populations.

Different Interactional Injustice, Different Organizational Remedy? Evidence from China

2014 ◽  
Vol 42 (9) ◽  
pp. 1521-1535 ◽  
Author(s):  
Yanhan Zhu ◽  
Yan Kou
Keyword(s):  
Experimental Study ◽  
Field Study ◽  
Undergraduate Students ◽  
Mainland China ◽  
Workplace Aggression ◽  
Full Time ◽  
Chinese Universities ◽  
Different Types ◽  
Practical Implications

We conducted two studies in which we examined the contingent relationships among interactional injustice, workplace aggression, and organizational remedy. In the field study (Study 1) involving 192 full-time employees in Mainland China we found that different types of interactional injustice had very different effects in terms of the form of workplace aggression triggered. In the experimental study (Study 2) with 189 graduate and undergraduate students at 2 Chinese universities, the results revealed that the effectiveness of the organizational remedy in mitigating workplace aggression depended on the matching of the type of remedy offered by the organization or its agents with the type of interactional injustice the aggrieved employee perceived that he or she had suffered. Theoretical and practical implications are discussed.

scholarly journals Presenting social media information on mobile devices using multiple contexts

2015 ◽  
Vol 67 (2) ◽  
pp. 182-202 ◽  
Author(s):  
Esther MengYoke Tan ◽  
Dion Hoe-Lian Goh
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
Design Methodology ◽  
Evaluation Study ◽  
User Preferences ◽  
Content Type ◽  
Multiple Contexts ◽  
Multiple Context ◽  
Different Types ◽  
Practical Implications

Purpose – Research has shown that when presenting large amounts of social media information on small devices, design should consider multiple contexts which include user preferences, time, location, environment and so on. It should also take into account the purpose of use, for example, the kind of tasks undertaken by users. However, little research has been done on the organization of social media information by multiple context and tasks. The paper aims to discuss these issues. Design/methodology/approach – Using tourism as a domain, the authors conducted a user evaluation study with a prototype to investigate users’ preferred ways of organizing different types of social media information based on multiple contexts. Findings – In this paper, the authors present a sequence of context types for organizing four types of social media information (recommendations, events, friends and media elements). The study revealed that users preferred to view recommendations by location and environment context, events by location and temporal context, contacts by location and identity context and finally, list of media elements by environment and identity context. Research limitations/implications – There may be different sequences of context types for organizing social media information in domains other than tourism. Researchers are encouraged to analyze users’ needs in other domains so as to find their preferred ways of organizing social media information. Practical implications – This paper includes implications for the design and development of user interface, in particular, for mobile applications presenting large amount of social media information. Originality/value – It presents a new way of organizing social media information using multiple context types and with consideration of users’ needs.

Adolescents' Food Communication in Social Media

2019 ◽  
pp. 303-314
Author(s):  
Christopher Holmberg
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Empirical Studies ◽  
Future Research ◽  
Research Directions ◽  
Online Platforms ◽  
Food And Nutrition ◽  
Food Content ◽  
Future Research Directions ◽  
Practical Implications

Social media is ubiquitous in the lives of adolescents. Social media permits users to upload and share contents pertinent to health such as food and nutrition communications. Studies show that the dissemination and sharing of food content is prevalent in these channels. Not only do messages of food serve a symbolic purpose in these online platforms, but this communication might also affect adolescents in both positive and negative ways in regards to health. Visual food messages can affect brain areas associated with appetite and influence dietary behaviors among adolescents similar to advertisements. The objective with this chapter is to elucidate the complex and interwoven relationship between food and nutrition, social media, and adolescents from a health communication perspective. The chapter draws upon empirical studies and results, as well as related conceptual literature. Methodological and theoretical explanations are discussed as well as practical implications. Future research directions are also outlined.

Using Social Media for Participatory City Branding

2017 ◽  
pp. 94-116
Author(s):  
Ebru Uzunoglu
Keyword(s):  
Social Media ◽  
City Branding ◽  
Online Platforms ◽  
Communication Environment ◽  
Wide Range ◽  
Global Arena ◽  
The City ◽  
Practical Implications ◽  
Insight Into

With the rapid explosion of Internet, social media has emerged as a new communication venue for city branding initiative. The aim of this chapter is to provide a deeper understanding of today's communication environment, and in particular, to focus the greater interactivity, engagement and responsiveness of resources in relation to city branding. Thus, this chapter firstly outlines the participatory city branding, which can be considered as an appropriate approach for involving wide range of stakeholders in promoting cities as brands. Secondly, the role of social media and its influential users are scrutinized to better present their importance for city branding. Following this, the examined Instagram campaign to promote the city of Izmir intends to allow greater insight into how to utilize online platforms in order to communicate a city both to its citizens and to global arena. And finally, the chapter leads to practical implications regarding how to benefit from social media for effective participatory city branding.

Sign in / Sign up

Export Citation Format

Share Document