scholarly journals The cultural and economic power of advertisers in the business press

Journalism ◽  
2017 ◽  
Vol 19 (8) ◽  
pp. 1078-1095 ◽  
Author(s):  
Maha Rafi Atal

Media studies scholarship on advertising has traditionally fallen into two camps. Cultural analysis emphasizes the signals advertisements send to consumers, focusing primarily on the role of advertising creatives. Economic analysis emphasizes advertising’s impact on media companies’ financial performance, focusing on the role of sales managers and proprietors. Both approaches minimize the role of reporters, against whose work advertisers place their messages. This article draws on interviews, as well as financial analysis, at six newsrooms to examine the impact of advertising practices on the editorial independence of reporters. Combining cultural and economic analysis, the article highlights the unique threat advertiser influence poses to critical business reporting, which takes as its subject the very firms who must choose to advertise against it. The article argues that the new forms of advertising, where branded content is presented alongside, and intended to mimic, reported content, increase the threat of advertiser capture. At four legacy outlets studied, investigative business coverage has declined as media organizations react to the changed operating environment with practices that compromise the divide between news and advertising staff. At two online startups studied, where new advertising formats have always been part of strategy, news and sales staff remain separate. Yet there is limited appetite at these outlets for conducting critical business journalism, which is not seen as key to organizational mission. The article concludes with policy recommendations to safeguard the viability of critical business journalism.

Author(s):  
Verónica Baena

This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of Real Madrid's marketing department published in business press and posts was also compiled. Additionally, a focus group was conducted to discuss the customer engagement of Real Madrid's fans. The findings offer new opportunities to get customer engagement. They also highlight the important role of social media to gain insight about the fans.


Author(s):  
Abdulelah Althagafi ◽  
Mahmood Ali

Global strategy requires an understanding of various international cultural differences and their impact on organisations success or failure. Organisations adopt different strategies to succeed in a diverse cultural environment. Sensory marketing strategy plays a critical role in understanding the culture and formulating a successful strategy. Sensory marketing is the process that affects customers' senses, perceptions, judgment, and behaviour. It is critical for policymakers to understand the impact of sensory marketing on consumer buying practices across cultures, including emerging economies. This study serves as a backdrop of strategic development in emerging economies with a focus on the visual and tactile factors of the sensory marketing. Adopting Hofstede's (2001) cultural framework, this chapter has three major objectives. Based on literature review, firstly, it presents a cross-cultural analysis of the consumer sensory processing between the developed economies and emerging economy, Saudi Arabia. Secondly, it aims to evaluate the culture impacts on consumer behaviour's purchase intentions in relation to the sensory factor such as touch and vision. Thirdly, it attempts to identify the role of consumer sensory factors in buying decision across the culture. According to the findings, the literature supports the universality of behaviour patterns of multisensory interaction between touch and vision. This universality applies at both theoretical and operational levels.


Author(s):  
Verónica Baena

This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of Real Madrid's marketing department published in business press and posts was also compiled. Additionally, a focus group was conducted to discuss the customer engagement of Real Madrid's fans. The findings offer new opportunities to get customer engagement. They also highlight the important role of social media to gain insight about the fans.


2021 ◽  
pp. 002200942097475
Author(s):  
Paolo Acanfora

The essay aims to explore the European context of the Cold War, considering insights and intuitions intrinsic to Mosse’s historical, political, and cultural analysis. The article is structured in three sections. The first one deals with Mosse’s conception of the role of the historian and intellectual in a modern mass society. To Mosse, he or she can never remain alien to politics but, on the contrary, is called upon to take full responsibility for the impact of his/her actions on the community. The second section focuses on Mosse's interpretation of mass society in the international context of the Cold War. Special attention is here devoted to the relationships between politics and religion: a topic crucial in Mosse’s approach both in his historiography and his views on his times. The third part proposes an exemplification of how Mossean intuitions can meaningfully contribute to the comprehension of the European reality during the Cold War.


Author(s):  
Iryna Lobacheva ◽  
Nataliia Polishchuk

The article considers the methodology of financial analysis in the process of managing current assets of an agricultural enterprise. It is noted that economic activity and the economic mechanism should encourage the interests of people to achieve a certain positive result from the main activity: an increase in the volume of manufactured products, an increase in income and profit of the enterprise, an increase in labor productivity of workers and an intensification of activities. It is proved that the successful solution of the strategic task of overcoming the global financial crisis and stabilizing market relations is largely based on the restructuring and improvement of forms and methods of economic analysis. In the management system, financial and economic analysis is an integral part of management, and not an emergency measure, because it is impossible to carry out management without a systematic analysis of the state and availability of material values and funds, their expenditure, operations and processes that are associated with the sale of goods. It is noted that in the conditions of stabilization, the timeliness and effectiveness of economic analysis are of great importance. The efficiency of inventory sales largely depends on these factors. The main task of all enterprises of the agro – industrial complex is to adapt to modern realities in the agricultural sector, which involves solving a large number of legislative misunderstandings and economic problems and inconsistencies. The traditional approach to organizing a financial analysis system in modern conditions is marked exclusively by international market terminology, but by old approaches, estimates and tools. One of these examples of enterprises with modern approaches to solving problems of financial analysis of current assets is Public Joint Stock Company "Dashkivtsi", where not only financial and economic indicators are improving, but also sales markets and the range of agricultural products are expanding, its quality is improving, which is highly appreciated by consumers. Assets of an enterprise are resources – tangible or intangible resources of value (property objects) that are received by the enterprise as a result of previous operational and economic processes and tend to bring it (the enterprise) economic benefits in the future in the form of income. In world practice, assets are most often defined as a certain type of resource that an enterprise receives as a result of past events. The use of such resources in current or future periods may lead to an increase in the economic benefits of the enterprise itself or its owners. For the preparation of financial statements, the main valuation of assets is historical cost. Some enterprises use the current cost of assets as the main one, because they are not able or ready to complete the accounting model of their historical cost and reflect the impact of price changes on non-monetary assets. At the same time, each type of enterprise asset has a special methodology for evaluating various business operations in the course of its activities. The company's assets are divided into current and non-current. In foreign practice, each enterprise, taking into account the nature of its activities and the specifics of technology and organization of business operations, independently decides on the issue of dividing assets into current and non-current. In Ukraine, in accordance with the accounting regulation (standard) No. 2 "Balance sheet", the division of assets into current and non-current is mandatory.


Author(s):  
Verónica Baena

This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of Real Madrid's marketing department published in business press and posts was also compiled. Additionally, a focus group was conducted to discuss the customer engagement of Real Madrid's fans. The findings offer new opportunities to get customer engagement. They also highlight the important role of social media to gain insight about the fans.


2016 ◽  
Vol 1 (1) ◽  
pp. 26 ◽  
Author(s):  
Leon Miller

<p>At the mid-point of the second decade of the 21<sup>st</sup> century humanity is on the verge of another revolutionary advancement and this leap in the progression of civilization is brought about by communication.  However, what makes the current revolutionary paradigm shift unique is the extent to which it has created: global-local dialectics, global interdependence, and communication media are contributing to creating multi-levels of global networks that are rapidly advancing civilization to the global level.</p><p> </p><p>The shift to the technological age is accompanied by a convergence of global communication media. This convergence is exemplified by media, industries, and human interests (at multi-levels) becoming integrated.  This makes a cross-cultural analysis of the semiotic nature of communication and of the impact of media on global social existence essential for creating theoretical insight into the role of media in shaping the future global experience. This article argues that a comparative analysis of the role of communication in shaping culture and the advancement of civilization indicates that the ontological nature of communication reflects a semiotic/dialectic (yin-yang) type dichotomy inherent in the nature of existence that can only be resolved by creating larger spheres of beneficial interactions. </p>


2013 ◽  
Vol 44 (5) ◽  
pp. 311-319 ◽  
Author(s):  
Marco Brambilla ◽  
David A. Butz

Two studies examined the impact of macrolevel symbolic threat on intergroup attitudes. In Study 1 (N = 71), participants exposed to a macrosymbolic threat (vs. nonsymbolic threat and neutral topic) reported less support toward social policies concerning gay men, an outgroup whose stereotypes implies a threat to values, but not toward welfare recipients, a social group whose stereotypes do not imply a threat to values. Study 2 (N = 78) showed that, whereas macrolevel symbolic threat led to less favorable attitudes toward gay men, macroeconomic threat led to less favorable attitudes toward Asians, an outgroup whose stereotypes imply an economic threat. These findings are discussed in terms of their implications for understanding the role of a general climate of threat in shaping intergroup attitudes.


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