Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

2018 ◽  
Vol 18 (4) ◽  
pp. 521-542 ◽  
Author(s):  
Elizabeth Mamali ◽  
Peter Nuttall ◽  
Avi Shankar
Keyword(s):  
Consumer Research ◽  
Research Literature ◽  
Organizational Systems ◽  
Hybrid Organizations ◽  
Marketing Theory ◽  
The Face ◽  
Ethnographic Data ◽  
Dynamic Hybrid ◽  
Empirical Point ◽  
Point Of Reference

Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in communities that are formalizing their market engagement remains under-theorized. To address this, we draw from literature on hybrid organizations and ethnographic data from an art-house cinema tribe that is formalizing its operations into what we conceptualize as a ‘consumer-constructed organization’ (CCO). We theorize CCOs as dynamic, hybrid organizational forms that balance the doctrines and characteristics of consumer tribes with their role as market actors. In addition to introducing CCOs as a theoretical and empirical point of reference in consumer research literature, we contribute by theorizing the ongoing tensions that unravel as tribal doctrines persevere or dissipate in the face of market demands and organizational formalization.

scholarly journals How Brands Craft National Identity

2020 ◽  
Author(s):  
Michael B Beverland ◽  
Giana M Eckhardt ◽  
Sean Sands ◽  
Avi Shankar
Keyword(s):  
National Identity ◽  
Consumer Research ◽  
Process Model ◽  
Research Literature ◽  
Multiple Sources ◽  
Indigenous Identity ◽  
White Majority ◽  
Ethnographic Data ◽  
Cultural Branding ◽  
Do So

Abstract Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand’s displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace actors deployed brands to create and renew perceptions of we-ness through four-stages: reification, lumping, splitting, and horizon expansion. From this, we make three primary contributions to the consumer research literature: we develop a four-part process model of how brands become national identity resources, explore the characteristics of the brands that enable the emergence of and evolution of we-ness, and explore how our processes can address a sense of dispossession among displaced-majorities in similarly defined contexts.

Something old, something new: Enabled theory building in qualitative marketing research

2021 ◽  
pp. 147059312110322
Author(s):  
Pierre-Yann Dolbec ◽  
Eileen Fischer ◽  
Robin Canniford
Keyword(s):  
Consumer Research ◽  
Review Process ◽  
Marketing Research ◽  
Theory And Practice ◽  
Theory Building ◽  
Marketing Theory ◽  
Research Projects ◽  
Novel Theory ◽  
The Creation ◽  
Analytical Tools

“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this practice has recently been criticized for constraining the creation of novel theory. To advance this conversation, we conduct a grounded analysis of papers that feature enabled theorizing with the aim of describing and analyzing how enabled theorizing is practiced. Our analysis suggests that enabled theorizing marries data with analytical tools and ontological perspectives in ways that advance ongoing conversations in marketing theory and practice, as well as informing policy and methods. Based on interviews with marketing and consumer research scholars who practice enabled theorizing, we explain how researchers use enabling theories to shape research projects, how researchers select enabling lenses, and how they negotiate the review process. We discuss the implications of our analyses for theory-building in our field, and we question the notion of originality in relation to theory more generally.

Optimizing Supply Chains Through System Dynamics Modelling and Simulation

2021 ◽  
pp. 31-56
Author(s):  
Pedro B. Agua ◽  
Anacleto C. Correia ◽  
Armindo Frias
Keyword(s):  
Decision Making ◽  
Supply Chains ◽  
Organizational Systems ◽  
Complex Behaviour ◽  
Cognitive Limitations ◽  
The Face ◽  
Decision Making Processes ◽  
Dynamics Modelling ◽  
Technical Systems ◽  
Parameters Of Interest

In critical activities and organizations, decision making in the face of complexity has been a growing normal. Complexity troubles humans due to cognitive limitations. Moreover, humans are merely able to understand cause-and-effect relationships that are close in time and space, not the paradigm of many complex socio-technical systems. Decision-making processes shall rely on models that help harness a problem´s associated complexity – among them the dynamics of supply chains. Models typically fall into two broad categories: mental and formal models. Supply chains are complex systems, which may exhibit complex behaviour patterns. Decisions and policies within organizational systems are the causes of many problems, among them undesirable oscillations and other problematic patterns of the parameters of interest. A system is a grouping of parts that work together for a purpose. Hence, the systems dynamics methodology is an adequate approach to deal with fuel supply chain management. A model was developed that helps manage marine gasoil supply chains in the context of the navy.

Four Fanatical Friends and Other Alliterative Allegories

2019 ◽  
Vol 20 (2) ◽  
pp. 195-201
Author(s):  
Alison M. Joubert ◽  
Jack Coffin
Keyword(s):  
Short Story ◽  
Consumer Research ◽  
Future Research ◽  
Marketing Theory ◽  
Book Series ◽  
Public Consumption ◽  
Self Discovery

Elizabeth thinks of herself as a true fan of the Kerrigan Brown book series. Usually pursuing this passion privately, she is challenged when a friend claims that authentic fans always display their devotion through public consumption. Fortunately, Elizabeth’s grandfather finds a fable of Four Fanatical Friends, who were also challenged to rethink the meaning of fandom after an encounter with a mysterious Genius Fanum. But will our protagonist realise the moral of the story in a journey of self-discovery? Through this fictional short story, the concept of private fandom is implicitly introduced to marketing theory. To date, collective and public expressions of fandom have been the focus of marketing and consumer research. These lines of inquiry have greatly advanced understandings of fans and their consumption. However, private pursuits have been largely overlooked. This short story serves as a fictive framing for future research in this area.

scholarly journals Theorizing rightist anti-consumption

2019 ◽  
Vol 20 (3) ◽  
pp. 385-407 ◽  
Author(s):  
Marine Cambefort ◽  
Fabien Pecot
Keyword(s):  
Consumer Research ◽  
Political Ideology ◽  
Radical Right ◽  
Marketing Theory ◽  
Marketing Literature

Although a large number of conceptual and empirical works on anti-consumption can be found in the marketing literature, the majority of these studies describe progressive reasons against consumption and pay little attention to rightist arguments. Building on multidisciplinary literatures, this article identifies three rightist ideological groups that are likely to engage in anti-consumption: moderate conservatives, the radical right and welfare chauvinists. We theorize rightist anti-consumption in relation to three tensions (global–national, novel–traditional, individual–communitarian), discuss the implications for marketing theory and identify possible avenues for further research. Consumer research should investigate political ideology as a dimension of anti-consumption, with particular attention paid to rightist reasons against consumption.

scholarly journals Solidarity economy enterprises, social technologies, and institutional environment

2021 ◽  
Vol 15 (1) ◽  
pp. 36-53
Author(s):  
Daniel Teotonio do Nascimento ◽  
Fábio Melges ◽  
Elcio Gustavo Benini
Keyword(s):  
Literature Review ◽  
Empirical Research ◽  
Institutional Environment ◽  
Research Literature ◽  
Solidarity Economy ◽  
Research Results ◽  
Social Technologies ◽  
The Face ◽  
The Creation

The present study aimed at analyzing the positioning, contribution, or limitation of the formal Brazilian institutional environment regarding the creation, promotion, and implementation of Solidary Economic Enterprises and Social Technologies. The path used to carry out this research was the triangulation among documentary research, literature review, and former empirical research results. We found that the formal Brazilian institutional environment has not provided the necessary elements for the strengthening of Solidary Economic Enterprises and Social Technologies. It, therefore, constitutes a space that is not very developed in the face of the existence of such organizations.

scholarly journals Consumer Psychology: The more it changes the more it's the same thing

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Pramod Pathak ◽  
Namrata Pathak Shukla ◽  
Abhishek Pathak ◽  
Alok Kumar
Keyword(s):  
Consumer Research ◽  
Consumer Psychology ◽  
Careful Analysis ◽  
Basic Character ◽  
Research Article ◽  
The Face

Decades of consumer research have tried to emphasize that the modern day consumer has transformed completely. The Marketing Gurus continue to churn fanciful jargons to iterate that the present day consumer is not even a semblance of his past avatar. The point that is attempted to bedriven home is that the present day consumer's tastes, preferences, likes and dislikes, have all changed. On the face of it one may like to endorse this school of thought. But on careful analysis, onewould be reasonable enough to conclude that the consumer has not changed, his basic character remaining fairly stable over the ages. The present paper is a review based research article todiscuss the issues related to this.

Automating Patients Admission

2011 ◽  
pp. 69-91
Author(s):  
Hans Lehmann ◽  
Terence Wee
Keyword(s):  
Single Case ◽  
Basic Structure ◽  
Research Literature ◽  
Patient Privacy ◽  
Current Case ◽  
Medical Practitioners ◽  
Study Approach ◽  
Service Project ◽  
The Face ◽  
History Of

The rationale for using a single case study approach is set out and put into context of current case research literature and thinking. The validity of the approach and its implications for being able to generalise from its findings are discussed. The key point in the case is the determination of a private hospital in Auckland, New Zealand, to re-engineer its processes with information technology. Persisting in the face of apathy and even resistance by its main business partners, they achieved a viable pilot system on a minimum budget, using common, off-the-shelf software and technologies. Starting from a modest electronic presence, the hospital’s aim is to become the centrepiece of an electronic community, offering a rich set of communications and other media for the medical practitioners who use the hospital facilities. The case in this chapter is the history of the first service project, an electronic interface for surgeons to book operating facilities and to automate admission procedures. The process changes and improvements are described, as are the resolution of environmental issues such as security and patient privacy. The architecture of the system, which centres on the basic structure of an intranet, is outlined. A number of points of general import for interactive surgeon-hospital systems are developed from the case in conclusion. Pointers for further and/or follow-up research are given.

Zur Kartierung staatlicher Macht. Der Verwaltungsgerichtshof und seine Entscheidungen

2021 ◽  
pp. 261-290
Author(s):  
Peter Becker
Keyword(s):  
The Other ◽  
Social Citizenship ◽  
Habsburg Monarchy ◽  
Barriers To Access ◽  
Empirical Point ◽  
The One ◽  
Changing Economy ◽  
The Relationship ◽  
Shed Light ◽  
Point Of Reference

Mapping State power. The Administrative Court and its Decisions. The proceedings of the Administrative Court (Verwaltungsgerichtshof) of the Habsburg Monarchy, established in 1876, are used as an empirical point of reference to shed light on the relationship between an expanding state and a rapidly changing economy and society. The focus is on the crownland of Lower Austria, which was characterized by a coexistence of tradition and modernity, by politically and economically powerful classes on the one hand and producing classes on the other. In this field of tension, numerous conflicts arose which were dealt with by the administration and adjudicated upon by the Administrative Court. The barriers to access to the Administrative Court privileged individuals from industry and finance, property and landowners and municipalities as plaintiffs. These actors raised objections to the assessment of taxes, but also to the specific consequences of new emphases in government activity that can be associated with social citizenship. The use of the Administrative Court as an avenue via which to appeal against state activity ultimately strengthened the state’s presence.

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