scholarly journals How Brands Craft National Identity

2020 ◽  
Author(s):  
Michael B Beverland ◽  
Giana M Eckhardt ◽  
Sean Sands ◽  
Avi Shankar
Keyword(s):  
National Identity ◽  
Consumer Research ◽  
Process Model ◽  
Research Literature ◽  
Multiple Sources ◽  
Indigenous Identity ◽  
White Majority ◽  
Ethnographic Data ◽  
Cultural Branding ◽  
Do So

Abstract Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand’s displaced Pākehā (white) majority to carve out a sense of we-ness against the backdrop of globalization and resurgent indigenous identity claims. Using multiple sources of ethnographic data, we develop a process model of how brands create national identity through we-ness. We find that marketplace actors deployed brands to create and renew perceptions of we-ness through four-stages: reification, lumping, splitting, and horizon expansion. From this, we make three primary contributions to the consumer research literature: we develop a four-part process model of how brands become national identity resources, explore the characteristics of the brands that enable the emergence of and evolution of we-ness, and explore how our processes can address a sense of dispossession among displaced-majorities in similarly defined contexts.

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

2018 ◽  
Vol 18 (4) ◽  
pp. 521-542 ◽  
Author(s):  
Elizabeth Mamali ◽  
Peter Nuttall ◽  
Avi Shankar
Keyword(s):  
Consumer Research ◽  
Research Literature ◽  
Organizational Systems ◽  
Hybrid Organizations ◽  
Marketing Theory ◽  
The Face ◽  
Ethnographic Data ◽  
Dynamic Hybrid ◽  
Empirical Point ◽  
Point Of Reference

Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in communities that are formalizing their market engagement remains under-theorized. To address this, we draw from literature on hybrid organizations and ethnographic data from an art-house cinema tribe that is formalizing its operations into what we conceptualize as a ‘consumer-constructed organization’ (CCO). We theorize CCOs as dynamic, hybrid organizational forms that balance the doctrines and characteristics of consumer tribes with their role as market actors. In addition to introducing CCOs as a theoretical and empirical point of reference in consumer research literature, we contribute by theorizing the ongoing tensions that unravel as tribal doctrines persevere or dissipate in the face of market demands and organizational formalization.

Engaging the White Possessive

2019 ◽  
Vol 6 (1) ◽  
Author(s):  
Aileen Moreton-Robinson
Keyword(s):  
Native American ◽  
National Identity ◽  
Identity Politics ◽  
New Work ◽  
White People ◽  
Indigenous Identity ◽  
Identity Fraud ◽  
Power Property ◽  
Genetic Science ◽  
Drag Queens

In this issue of Kalfou, my book The White Possessive: Power, Property, and Indigenous Sovereignty receives attention from three scholars whose work I admire and respect. George Lipsitz’s The Possessive Investment in Whiteness: How White People Profit from Identity Politics was seminal in conceptualizing the possessive logics of patriarchal white sovereignty, while Fiona Nicoll’s From Diggers to Drag Queens: Configurations of Australian National Identity heavily influenced my work on the formation of white national identity. Kim TallBear’s Native American DNA: Tribal Belonging and the False Promise of Genetic Science has been instructive in shaping my new work on the possessive racial logics of Indigenous identity fraud. I am honored they ha

Sing Hosanna for the brands: the process of substituting religion with brand

2017 ◽  
Vol 12 (1) ◽  
pp. 33-45 ◽  
Author(s):  
Abhigyan Sarkar ◽  
Juhi Gahlot Sarkar
Keyword(s):  
Interpersonal Relationships ◽  
Consumer Research ◽  
Process Model ◽  
Interpersonal Relationship ◽  
Psychological Processes ◽  
Content Type ◽  
Brand Relationship ◽  
Managerial Implications ◽  
First Time ◽  
Brand Satisfaction

Purpose Extant research shows that individual’s relationship with brand can be structurally similar to both interpersonal love relationship and religious relationship. A stream of consumer research states that individual can love a brand like a person loves another person. Another stream of consumer research postulates that individual can perceive brand equivalent to religion, and even substitute religion with brand. Research is scarce connecting these two different paradigms of brand relationship, given that interpersonal relationship is not necessarily as devotional as religious relationship. The purpose of this paper is to conceptualize the psychological process through which an individual can substitute his/her religion with brand. The basic theoretical premise of this substitution behaviour is the proposition that brand meanings can be perceived as equivalent to religious meanings. Design/methodology/approach This paper has conducted an integrative review of selected extant research related to individual-brand relationships, interpersonal relationships and religiosity. Findings This paper develops a consumer response hierarchy model showing the inter-related psychological processes through which an individual can substitute his/her religion with brand. The model forms the basis for the discussion of theoretical contributions and managerial implications. Originality/value The value of this conceptual paper lies in developing a process model for the first time in the area of consumer-brand relationship domain explaining the stage-wise psychological processes through which individual can move from mere cognitive brand satisfaction towards perceiving brand as substitute of religion.

Accessible tourism: a bibliometric review (2008–2020)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Guanghui Qiao ◽  
Liu Ding ◽  
Linlin Zhang ◽  
Huili Yan
Keyword(s):  
English Language ◽  
Research Literature ◽  
Future Research ◽  
Sampling Frame ◽  
Multiple Sources ◽  
Knowledge Maps ◽  
Tourism Research ◽  
Content Type ◽  
The Usa ◽  
Bibliometric Review

Purpose The purpose of this paper is to reveal the knowledge evolution process, research hotspots and future trends in the accessible tourism research literature from 2008 to 2020. Design/methodology/approach A total of 213 articles on accessible tourism were selected from the core collection database of Web of Science (WoS) and analyzed using CiteSpace. Findings Over the 13-year period between 2008 and 2020, an increasing number of studies have been published concerning accessible tourism, but the overall base is still small. The research content mainly includes six modules. Among institutions, the University of Technology Sydney has published the largest number of papers. Cooperation among countries involves the USA, the United Kingdom, Australia, Portugal and China. Tourism Management is the leading journal for disseminating research on accessible tourism. Definition of “Accessible tourism” and the different scope of this phenomenon are re-discussed. In recent years, “experience” and “participation” have become the “new favorites” in accessible tourism research, which could reveal insights into future research directions. Research limitations/implications The sampling frame was defined in terms of the WoS database and even though this is an important database for global academic information, in the big data era, the authors may have to integrate information from multiple sources to comprehensively reveal and understand knowledge maps. Second, because of the operational constraints of the CiteSpace software, the authors only selected outputs published in peer-reviewed journals, excluding other published works, such as books and conference papers. Finally, because of the language restrictions of the authors, this research is limited to journals published in the English language. Practical implications Practically, the results of this study made a conclusion of accessible tourism research so that the researchers can easily know what has currently been done and what future research can do. Tourism managers can also understand the demands and the constraints of tourism for the people who have barriers to travel. They can supply more specific products for the accessible tourism and further promote the construction of barrier-free travel environments. Originality/value This paper unifies the literature on senior tourism and people with disabilities tourism, and uses CiteSpace to construct data and network visualizations, including a burst and dynamic analysis for the period covered by the sample. Furthermore, this paper proposed a more diversified accessible tourism.

Following Gesture Following: Grounding the Documentation of a Multi-Agent Music Creation Process

2012 ◽  
Vol 36 (4) ◽  
pp. 59-80 ◽  
Author(s):  
Guillaume Boutard ◽  
Catherine Guastavino
Keyword(s):  
Conceptual Framework ◽  
Creative Process ◽  
Relevant Information ◽  
Musical Work ◽  
Levels Of Abstraction ◽  
Musical Works ◽  
Multi Agent ◽  
Ethnographic Data ◽  
Different Levels ◽  
Do So

The documentation of electroacoustic and mixed musical works typically relies on a posteriori data collection. In this article, we argue that the preservation of musical works having technological components should be grounded in a thorough documentation of the creative process that accounts for both human and nonhuman agents of creation. The present research aims at providing a ground for documentation policies that account for the creative process and provide relevant information for performance, migration, and analysis. To do so, we analyzed secondary ethnographic data from a two-year creation and production process of a musical work having a focus on gesture following. Using grounded theory, we developed a conceptual framework with different levels of abstraction and consequent levels of transferability to other creative contexts. Finally, we propose several paths for grounding a subsequent documentation framework in this conceptual framework.

EXPRESS: Coauthoring collaborative strategy when voices are many and authority is ambiguous

2021 ◽  
pp. 147612702110688
Author(s):  
Ellen Nathues ◽  
Maaike D. Endedijk ◽  
Mark van Vuuren
Keyword(s):  
Process Model ◽  
Team Members ◽  
Interorganizational Teams ◽  
Do So ◽  
Strategy Making

In interorganizational teams, processes are more complex and structures less clear than in intraorganizational settings. Different perspectives come together and authoritative positions are often ambiguous, which makes establishing what to do problematic. We adopt a ventriloquial analytical lens and pose the question: How exactly do interorganizational team members build a collaborative strategy under these conditions, in their situated interactions? Our findings show how many different voices (individual, organizational, team, and other) shape members’ strategy-making and reveal these voices’ performative authoritative effects: Members established their team’s strategy and produced the needed authority to do so through three coauthoring practices, namely the proposition, appropriation, and expropriation of voices. When members switched between the practices and different voices, these voices were either woven together or moved apart. We sketch a conceptualization of strategy as a relational assemblage and develop a process model of strategy coauthoring to illuminate these dynamics.

Mindfully performed organisational routines: reconciling the stability and change duality view

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rihana Shaik ◽  
Ranjeet Nambudiri ◽  
Manoj Kumar Yadav
Keyword(s):  
Process Model ◽  
Organisational Change ◽  
Future Research ◽  
Continuous Change ◽  
Content Type ◽  
Stability And Change ◽  
Organisational Routines ◽  
The Stability ◽  
Do So ◽  
Episodic Change

Purpose The purpose of this paper is to provide a process model on how mindfully performed organisational routines can simultaneously enable organisational stability and organisational change. Design/methodology/approach Via conceptual analysis, the authors develop several propositions and a process model integrating the theory of mindfulness and performative aspects of organisational routines with organisational stability and change. To do so, the authors review the literature on organisational routines, mindfulness, stability, inertia and change. Findings First, the authors demonstrate that, based on levels of mindfulness employed, performative aspects of organisational routines can be categorised as mindless, mindful and collectively mindful (meta-routines). Second, in the process model, the authors position the mindless performance of routines as enabling organisational stability, mediated through inertial pressure and disabling change, mediated through constrained change capacities. Finally, the authors state that engaging routines with mindfulness at an individual (mindful routines) or collective (meta-routines) level reduces inertia and facilitates change. Such simultaneous engagement leads to either sustaining stability when required or implementing continuous organisational change. Research limitations/implications The framework uses continuous, versus episodic, change; future research can consider the model’s workability with episodic change. Future research can also seek to empirically validate the model. The authors hope that this model informs research in organisational change and provides guidance on addressing organisational inertia. Originality/value To the best of the authors’ knowledge, this study is the first to categorise the performative aspects of organisational routine based on the extent of mindfulness employed and propose that mindfulness-based practice of routines stimulates either inertia-induced or inertia-free stability and continuous change.

Consumer Semiotics

2020 ◽  
pp. 132-175
Author(s):  
Laura R. Oswald
Keyword(s):  
Qualitative Research ◽  
Consumer Research ◽  
Textual Analysis ◽  
Design Strategy ◽  
Popular Media ◽  
Media Planning ◽  
Wide Range ◽  
Early Essay ◽  
Cultural Branding ◽  
Blue Chip

Although structural semiotics has origins in the dual disciplines of communication science and anthropology, many commercial semioticians limit their practice to the analysis of texts such as advertising, popular media, and cultural phenomena, to the exclusion of consumer research. Some practicing semioticians even advertise that semiotics does not apply to consumer behavior. However, a cursory look at the academic literature makes it clear that the object of semiotics is not limited to textual analysis, but applies to a wide range of human experiences, including social organization (Hodge and Kress 1988), cinema spectating (Metz [1976] 1981), the flow of traffic in a mall (Oswald 2015), and even animal behavior (Sebeok 1972). Furthermore, in the course of twenty years of consulting to blue chip companies, it is clear that the object of semiotics is not limited to textual analysis, but also applies to a wide range of marketing factors including consumer-centered design strategy, cultural branding, and media planning. This chapter illustrates how semiotics can be applied to standard qualitative research methods to gain deeper insights, encourage respondent creativity, and improve the consistency and validity of findings for the client. Christian Pinson contributes an early essay on marketing semiotics research.

On Islands and Deserts

2019 ◽  
Vol 4 (2) ◽  
pp. 215-236
Author(s):  
Tristan Leperlier
Keyword(s):  
National Identity ◽  
World Literature ◽  
Postcolonial Studies ◽  
Literary Field ◽  
Literary Works ◽  
Local Practices ◽  
Rachid Boudjedra ◽  
Different Levels ◽  
Do So

Abstract This article argues for the necessity for world literature and postcolonial studies to examine both global hierarchies of literary legitimacy and those local practices which might challenge them, and give perspectives for other significant geographies. To do so, it focuses on the bilingual and transnational Algerian literary field; this requires different levels of interconnected analysis, namely of the two linguistic subfields, the intermediary level of national literary field and the two Francophone and Arabophone transnational literary fields. Trajectories and literary works of three very different yet linked writers, Rachid Boudjedra, Tahar Djaout and Tahar Ouettar, are examined in turn. The article traces both the global and linguistic inequalities to which they were subjected as well as their practices in order to argue that they reveal unexpected vectors of circulation between spaces and languages. Finally, this piece explores how and why each writer reinvents a world within their desert novels, that is, by narrating wanderings in the desert that are also explorations of national identity.

Bayesian Modelling for Machine Learning

2005 ◽  
pp. 236-242
Author(s):  
Paul Rippon ◽  
Kerrie Mengersen
Keyword(s):  
Machine Learning ◽  
Process Model ◽  
Bayesian Learning ◽  
Data Sets ◽  
Complex Data ◽  
Sources Of Information ◽  
Multiple Sources ◽  
Complex Data Sets ◽  
Complex Phenomena ◽  
Learning Data

Learning algorithms are central to pattern recognition, artificial intelligence, machine learning, data mining, and statistical learning. The term often implies analysis of large and complex data sets with minimal human intervention. Bayesian learning has been variously described as a method of updating opinion based on new experience, updating parameters of a process model based on data, modelling and analysis of complex phenomena using multiple sources of information, posterior probabilistic expectation, and so on. In all of these guises, it has exploded in popularity over recent years.

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