scholarly journals Consumer Psychology: The more it changes the more it's the same thing

Author(s):  
Pramod Pathak ◽  
Namrata Pathak Shukla ◽  
Abhishek Pathak ◽  
Alok Kumar

Decades of consumer research have tried to emphasize that the modern day consumer has transformed completely. The Marketing Gurus continue to churn fanciful jargons to iterate that the present day consumer is not even a semblance of his past avatar. The point that is attempted to bedriven home is that the present day consumer's tastes, preferences, likes and dislikes, have all changed. On the face of it one may like to endorse this school of thought. But on careful analysis, onewould be reasonable enough to conclude that the consumer has not changed, his basic character remaining fairly stable over the ages. The present paper is a review based research article todiscuss the issues related to this.

In the current era, the vast number of internet users accesses the social network sites like Facebook, Whatsapp, Twitter, and Instagram for uploading their images. User may upload all kind of images with different emotions. In this research article, we introduce novel facial emotion recognition technique using Convolutional Neural Network (CNN) approach and associated a caption automatically based on the identified emotion. We consider only still images for emotion classification. Using face detection algorithms faces were detected from the facial image which is followed by emotion prediction. We automated this detection process for images having frontal faces. In images having non-frontal faces, we manually plot the eye points for rotating the face in such a way that algorithm can detect faces easily. Inferences obtained as a result of experiments shows that the proposed work is capable of identifying minute differences between different emotions and predict accordingly. Based on the emotions identified corresponding captions are generated with better accuracy.


2020 ◽  
Author(s):  
Antonia Krefeld-Schwalb ◽  
Benjamin Scheibehenne

Following vital discussion around the replicability of published findings, researchers demanded increased efforts to improve research practices in empirical social science. Consequentially, journals publishing consumer research implemented new measures to increase the replicability of published work. Nonetheless, no systematic empirical analysis on a large sample has investigated whether published consumer research has changed along with the discussion. To address this need, we surveyed three indicators for the replicability of published consumer research over time. We used text mining to quantify sample sizes, effect sizes, and the distribution of published p-values from a sample of N = 923 articles published between 2011 and 2018 in the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Consumer Research. To test the developments over time, we focused on a subsample of hand-coded articles and identified central hypothesis tests herein. Results show a trend toward increased sample sizes and decreased effect sizes across all three journals in the subset as well as the entire set of articles.


2002 ◽  
Vol 12 (1) ◽  
pp. 15-20
Author(s):  
Anat Alon ◽  
Maureen Morrin ◽  
Nada Nasr Bechwati

Author(s):  
Leo Hopkinson ◽  
Lydia House

From March to May 2020 in the UK, measures that became known across the world as ‘lockdown’ curtailed personal freedoms in order to curb the spread of the SARS-CoV-2 Coronavirus. While initial criticisms of lockdown focused on the adverse impacts of social isolation on wellbeing, this research article explores how lockdown creates new and altered proximities and intimacies as well as distances. During the initial UK lockdown, the ‘household’ and ‘home’ were deployed in public rhetoric as default spaces of care and security in the face of widespread isolation and uncertainty. However, emergent proximities created by bringing people together in the assumed safety of home also deepened existing inequalities and vulnerabilities. Using anthropological theory, third sector evidence, and ethnographic interview data we explore this process. We argue that understanding proximity and intimacy as fundamentally ambivalent, not normatively affirming, is central to recognising how pandemic responses such as lockdown reinforce and reproduce existing forms of inequality and violence.


Author(s):  
Melissa Feinberg

Curtain of Lies examines the role of truth in the political culture of the Cold War by looking at Eastern Europe during the period from 1948–1956. It examines how actors on both sides of the Iron Curtain tried to delineate the “truth” of Eastern Europe and how this worked to set the parameters of knowledge about the region. Eastern Europe’s Communist governments, under the guidance of the Soviet Union, tried to convince their citizens that the West was the land of imperialist warmongers and that Communism would bring a glorious future to the region. Their propaganda efforts were challenged by competing discourses emanating from the West, which claimed that Eastern Europe was a totalitarian land of captive slaves, powerless in the face of Soviet aggression. Curtain of Lies investigates the ways that ordinary East Europeans were affected by and contributed to these two ways of thinking about their homelands, concentrating on the interactions between refugees who illegally fled Eastern Europe in the early 1950s and American-sponsored radio stations that broadcast across the Iron Curtain. These broadcasters interviewed refugees as sources of knowledge about life under Communist rule. Careful analysis of these interviews shows, however, that the meanings East European émigrés gave to their own experiences could be influenced by what they had heard on Western broadcasts. Broadcasters and their listeners (who also served as their sources) mutually reinforced their own assumptions about the meaning of Communism, helping to create the evidentiary foundation for totalitarian interpretations of Communist rule in Eastern Europe.


2019 ◽  
Vol 2 (1) ◽  
pp. 22
Author(s):  
Lesmana Rian Andhika

ABSTRAK Artikel penelitian ini menyajikan pemodelan kebijakan dalam risalah kebijakan, dan menentukan rekomendasi untuk pilihan kebijakan secara politis. Pemodelan dalam kebijakan dapat mengenali perubahan struktur kebijakan secara eksogen terhadap obyek kebijakan. Pemodelan dalam risalah kebijakan menginformasikan keputusan kebijakan yang didasari oleh fenomena masalah tertentu atau keseluruhan, dan kebutuhan untuk mempercepat perubahan mendasar menuju analisis kebijakan yang lebih dinamis. Meta-theory (the analysis of theory) digunakan untuk meninjau dan menganalisis pemodelan kebijakan yang terdapat pada risalah kebijakan dari beberapa temuan literatur yang relevan. Artikel penelitian ini menunjukkan bahwa pemodelan kebijakan mesti dilakukan dengan isu masalah yang kompleks, memilih model, menentukan pemodelan berdasarkan input pemodelan, dan objek kebijakan. Pemodelan dipandang sebagai keharusan dalam menghadapi sistem pengaturan kepentingan pemerintah yang sangat kompleks. Keuntungan dan kerugian dari implementasi kebijakan mesti diperhatikan, agar kebijakan tersebut dapat berjalan sesuai dengan norma dan sampai kepada tujuan nya. Oleh karena itu risalah kebijakan dapat merangsang pengajuan kebijakan yang berkualitas, dengan pemodelan kebijakan sebagai alat memberikan rekomendasi yang tepat terhadap pilihan kebijakan. Disamping itu risalah kebijakan yang di tulis oleh para peneliti dan akademisi menjadi alternatif informasi primer bagi pembuat kebijakan. Akhir nya bagi peneliti masa depan, minimal artikel ini dapat menjadi penelitian pendahuluan (preliminary research) agar dapat menguraikan pemodelan kebijakan dalam konteks empiris.Kata kunci: Risalah kebijakan; Kebijakan publik; Pembuat pebijakan; PemerintahABSTRACTThis research article presents policy modeling in policy briefs, and determines the recommendation for political policy option. Modeling in policy can recognize changes in a policy structure exogenous towards the policy object. Modeling in policy briefs informs policy decisions that are based on the phenomenon of a particular or overall problem, and the need to accelerate fundamental changes towards more dynamic policy analysis. Meta-theory (the Analysis of theory) is used to review and analyze the policy modeling contained in the policy brief of some relevant literature. This research article describes that policy modeling must be carried out with complex problem issues, selecting models, determining to a model based on modeling inputs, and policy objects. Modeling is seen as a necessity in the face of a very complex system of regulating government interests. The advantages and disadvantages of implementing the policy must be considered, so that the policy in accordance with the norms for reach its objectives. Therefore policy briefs can stimulate a quality policy submissions, with policy modeling as a tool providing appropriate recommendations for policy choices. In addition, the policy briefs are written by researchers and academics become alternative primary information for policy makers. Finally, for future researchers, at least this article can be a preliminary research in order to describe policy modeling in an empirical context.Keywords: Policy briefs; Public policy; Policymakers; Government


The human face has been broadly used in computer vision field for individual recognition. The face recognition is one of the secure ways to protect the data over the internet. In this paper we use (LBPH) Local Binary Patterns Histogram based Face Recognition. We use Yale face database for experiment and it contains 165 grey images in the GIF format of 15 person and 11 image per person and in this experiment we use only normal image in 180*180 at grey scale images and in this research article in the verification phase the difference between two histograms are calculated by Chi-square distance, Manhattan distance. The proposed technique has achieved TSR=98.8% in Chi-square and TSR=98.5% in Manhattan distance parameter. Person Identification using their physical structure or behavioral characteristic is known as the biometric.


2020 ◽  
Vol 6 (4) ◽  
pp. 1163-1169
Author(s):  
Felipe Rafael Valle Díaz ◽  
Freddy Vega Loayza ◽  
Jorge Gutiérrez Mendoza ◽  
Yescenia Salazar Flores ◽  
Juan Daniel Morocho Ruíz

ABSTRACT The main purpose of this research article is to explain the deficiencies in the process of assigning the 380 pen bond by the Peruvian government to vulnerable people as a strategy in the face of the COVID 19 pandemic. To do this, a qualitative research approach is used , having as emphasis an investigation of a documentary nature based on opinions, accounts, various documents and presidential message, issued during the month of March 2020, within the framework of the first four weeks of the quarantine approved and applied in Peru by the Peruvian government of President Martín Vizcarra Cornejo and whose strategy focuses on social isolation, to face the COVID 19 pandemic. Among the main conclusions of this article, it is highlighted that a reformulation of the recruitment, enumeration, evaluation and accreditation strategy of the condition of poor or extremely poor of a home is required, which should not be under the focus of requesting household demand. On the other hand, it is important to develop an information system focused exclusively on these households, which would allow a better identification of their progress in terms of their socioeconomic status. Lastly, it is necessary to develop permanent employment programs for vulnerable populations accompanied by programs or training in financial education that promote the culture of savings and links with the financial system, in such a way, in the face of a future incidence such as COVID 19, the Attention to those homes that are most needy by the State is timely and efficient. El presente artículo de investigación tiene como propósito central explicar las deficiencias en el proceso de asignación del bono de 380 pen por el gobierno peruano hacia pobladores en situación de vulnerabilidad como estrategia ante la pandemia COVID 19. Para ello, se utiliza un enfoque de investigación cualitativo, teniendo como énfasis una investigación de carácter documental sobre la base de opiniones, relatos, documentos diversos y mensaje presidencial, emitidos durante el mes de marzo 2020, en el marco de las cuatro primeras semanas de la cuarentena aprobada y aplicada en el Perú por el gobierno peruano del presidente Martín Vizcarra Cornejo y cuya estrategia se centra en el aislamiento social, para hacer frente a la pandemia COVID 19. Dentro de las principales conclusiones del presente artículo se destaca que se requiere de una reformulación de la estrategia de captación, empadronamiento, evaluación y acreditación de la condición de pobre o pobre extremo de un hogar, la cual no debería quedar bajo el enfoque de solicitud de demanda del hogar. De otra parte, resulta importante el desarrollo de un sistema de información focalizado exclusivamente a estos hogares el cual permitiría una mejor identificación de su avance en materia de su estado socioeconómico. Por último, resulta necesario desarrollar programas de empleo permanente hacia poblaciones vulnerables acompañado de programas o capacitación en materia de educación financiera que fomenten la cultura del ahorro y vinculación con el sistema financiero, de tal manera, ante una futura incidencia como el COVID 19, la atención de aquellos hogares efectivamente más necesitados por parte del Estado sea oportuna y eficiente.  


2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Hongqing Guan

<p align="justify">Since reform and opening-up of our country, market economy gets fast development and the enterprise marketing management mode has changed a lot. Then there is the unceasingly rich enterprise financial management and development. If the original financial concept do not change, it will be hard to adapt to the needs of economic development in the new period. So only by a careful analysis of new problems in the enterprise development, correctly judge the current situation can an enterprise survive in the change. In the face of the new situation, enterprises will encounter various financial problems in management and it is difficult to find scientific and reasonable solutions if they do not deal with them seriously. This paper synthesizes the financial problems in the process of enterprise development under the new situation and puts forward the corresponding solutions in order to provide help for the financial personnel to deal with related problems. </p>


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