Lots of bots or maybe nots: A process for detecting bots in social media research

2021 ◽  
pp. 147078532110274
Author(s):  
Michael Mehmet ◽  
Kane Callaghan ◽  
Clifford Lewis
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Case Studies ◽  
Word Of Mouth ◽  
Policy Formation ◽  
Step Process ◽  
Media Research ◽  
Social Media Research ◽  
Practical Implications ◽  
Policy Discussion

The use of bot messaging, that being artificially created messages, has increased since 2010. While not all bots are bad, many have been used to share extreme and divisive views on a range of topics, from policy discussion to brand electronic word of mouth. The issue with bot messaging and its prevalence is that it can affect researchers’ understanding of a topic. For example, if 25% of a dataset is fabricated, decision-making may result in a loss of profit or poor policy formation. To counteract the use of bots, this research note offers a framework to alleviate the potentially destructive nature of bot data and ensure the cleaning of data is thorough and beneficial to decision-making based on social media commentary. The framework is a four-step process, which includes thematic, automated, and characteristic identification stages. We provide three case studies to demonstrate the approach and conclude by providing key practical implications.

scholarly journals ‘I feel the irritation and frustration all over the body’ Affective ambiguities in networked parenting culture

2021 ◽  
pp. 136787792110035
Author(s):  
Mari Lehto ◽  
Susanna Paasonen
Keyword(s):  
Social Media ◽  
Media Use ◽  
Research Data ◽  
The Body ◽  
Social Media Use ◽  
Working Through ◽  
Media Research ◽  
Social Media Research ◽  
Study Participants

This article investigates the affective power of social media by analysing everyday encounters with parenting content among mothers. Drawing on data composed of diaries of social media use and follow-up interviews with six women, we ask how our study participants make sense of their experiences of parenting content and the affective intensities connected to it. Despite the negativity involved in reading and participating in parenting discussions, the participants find themselves wanting to maintain the very connections that irritate them, or even evoke a sense of failure, as these also yield pleasure, joy and recognition. We suggest that the ambiguities addressed in our research data speak of something broader than the specific experiences of the women in question. We argue that they point to the necessity of focusing on, and working through affective ambiguity in social media research in order to gain fuller understanding the complex appeal of platforms and exchanges.

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy, Source, and Brand Identification

2021 ◽  
pp. 232948842199969
Author(s):  
Hayoung Sally Lim ◽  
Natalie Brown-Devlin
Keyword(s):  
Social Media ◽  
Experimental Design ◽  
Crisis Communication ◽  
Word Of Mouth ◽  
Crisis Response ◽  
Response Strategy ◽  
Brand Identification ◽  
Communication Source ◽  
Practical Implications ◽  
Selection Of

Using a two (crisis response strategy: diminish vs. rebuild) × three (source: brand organization vs. brand executive vs. brand fan) experimental design, this study examines how brand fans (i.e., consumers who identify with a brand) can be prompted to protect a brand’s reputation during crises and how the selection of a crisis spokesperson can influence consumers’ evaluations of the crisis communication. Being buffers for their preferred brands, brand fans are more likely to accept their brand’s crisis response and engage in positive electronic word-of-mouth on social media. Brand fans are more likely to evaluate other brand fan’s social media accounts as a credible crisis communication source, whereas those who are not brand fans are more likely to evaluate brand and/or brand executives as credible. Findings provide theoretical applications in paracrisis literature pertaining to social media but also practical implications for brand managers to strategically utilize brand fans in crisis communication.

scholarly journals What people study when they study Tumblr

2017 ◽  
Vol 73 (3) ◽  
pp. 528-554 ◽  
Author(s):  
Rose Attu ◽  
Melissa Terras
Keyword(s):  
Social Media ◽  
Research Papers ◽  
Content Type ◽  
Long Form ◽  
Media Research ◽  
Access To Data ◽  
Social Networking Website ◽  
Conference Papers ◽  
Published Research ◽  
Practical Implications

Purpose Since its launch in 2007, research has been carried out on the popular social networking website Tumblr. The purpose of this paper is to identify published Tumblr-based research, classify it to understand approaches and methods, and provide methodological recommendations for others. Design/methodology/approach Research regarding Tumblr was identified. Following a review of the literature, a classification scheme was adapted and applied, to understand research focus. Papers were quantitatively classified using open coded content analysis of method, subject, approach, and topic. Findings The majority of published work relating to Tumblr concentrates on conceptual issues, followed by aspects of the messages sent. This has evolved over time. Perceived benefits are the platform’s long-form text posts, ability to track tags, and the multimodal nature of the platform. Severe research limitations are caused by the lack of demographic, geo-spatial, and temporal metadata attached to individual posts, the limited Advanced Programming Interface, restricted access to data, and the large amounts of ephemeral posts on the site. Research limitations/implications This study focusses on Tumblr: the applicability of the approach to other media is not considered. The authors focus on published research and conference papers: there will be book content which was not found using the method. Tumblr as a platform has falling user numbers which may be of concern to researchers. Practical implications The authors identify practical barriers to research on the Tumblr platform including lack of metadata and access to big data, explaining why Tumblr is not as popular as Twitter in academic studies. Social implications This paper highlights the breadth of topics covered by social media researchers, which allows us to understand popular online platforms. Originality/value There has not yet been an overarching study to look at the methods and purpose of those who study Tumblr. The authors identify Tumblr-related research papers from the first appearing in 2011 July until 2015 July. The classification derived here provides a framework that can be used to analyse social media research, and in which to position Tumblr-related work, with recommendations on benefits and limitations of the platform for researchers.

scholarly journals Is It Time to Re-Evaluate the Ethics Governance of Social Media Research?

2018 ◽  
Vol 13 (4) ◽  
pp. 452-454 ◽  
Author(s):  
G. Samuel ◽  
W. Ahmed ◽  
H. Kara ◽  
C. Jessop ◽  
S. Quinton ◽  
...  
Keyword(s):  
Social Media ◽  
Research Ethics ◽  
Ethical Issues ◽  
Real Life ◽  
Ethics Committees ◽  
Research Ethics Committees ◽  
Media Ethics ◽  
Research Institution ◽  
Media Research ◽  
Social Media Research

This article reports on a U.K. workshop on social media research ethics held in May 2018. There were 10 expert speakers and an audience of researchers, research ethics committee members, and research institution representatives. Participants reviewed the current state of social media ethics, discussing well-rehearsed questions such as what needs consent in social media research, and how the public/private divide differs between virtual and real-life environments. The lack of answers to such questions was noted, along with the difficulties posed for ethical governance structures in general and the work of research ethics committees in particular. Discussions of these issues enabled the creation of two recommendations. The first is for research ethics committees and journal editors to add the category of ‘data subject research’ to the existing categories of ‘text research’ and ‘human subject research’. This would reflect the fact that social media research does not fall into either of the existing categories and so needs a category of its own. The second is that ethical issues should be considered at all stages of social media research, up to and including aftercare. This acknowledges that social media research throws up a large number of ethical issues throughout the process which, under current arrangements for ethical research governance, risks remaining unaddressed.

scholarly journals Navigating Big Data dilemmas: Feminist holistic reflexivity in social media research

2018 ◽  
Vol 5 (2) ◽  
pp. 205395171880773 ◽  
Author(s):  
Cheryl Cooky ◽  
Jasmine R Linabary ◽  
Danielle J Corple
Keyword(s):  
Social Media ◽  
Big Data ◽  
Institutional Review Boards ◽  
Social Media Data ◽  
Institutional Review ◽  
Slow Adaptation ◽  
Private Research ◽  
Media Research ◽  
Social Media Research ◽  
Media Data

Social media offers an attractive site for Big Data research. Access to big social media data, however, is controlled by companies that privilege corporate, governmental, and private research firms. Additionally, Institutional Review Boards’ regulative practices and slow adaptation to emerging ethical dilemmas in online contexts creates challenges for Big Data researchers. We examine these challenges in the context of a feminist qualitative Big Data analysis of the hashtag event #WhyIStayed. We argue power, context, and subjugated knowledges must each be central considerations in conducting Big Data social media research. In doing so, this paper offers a feminist practice of holistic reflexivity in order to help social media researchers navigate and negotiate this terrain.

scholarly journals Kesantunan Mahasiswa Dalam Berbahasa Indonesia Di Media Sosial: Whatsapp, Facebook, Dan Instagram

2021 ◽  
Vol 8 (1) ◽  
pp. 39-46
Author(s):  
Widya Tri Utomo ◽  
Andhika Djalu Sembada ◽  
Ricky Santoso Muharam
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Positive Impact ◽  
Oral Communication ◽  
Written Communication ◽  
Personal Writing ◽  
Qualitative Descriptive ◽  
Media Research ◽  
Social Media Research ◽  
Word Selection

The research aims to analyze students' modesty in Indonesian on social media, so that students pay more attention to the modesty in Indonesian through social media. Research uses qualitative descriptive methods to describe complex social realities by describing, classifying, analyzing, and interpreting data according to its natural condition. Data collection techniques take from student conversation screenshoots from social media WhatsApp, Facebook, and Instagram.The results showed, 1) there is still an ambiguous use of the word in written communication, 2) the use of the word "Sorry" to start a conversation on social media, 3) displeasure in giving greetings to lecturers, 4) the use of casual language (disrespectful) to lecturers, 5) indifference in word selection to lecturers through social media, and 6) insensitivity in giving opening greetings.Lecturers give direction to students through personal writing communication and provide examples of polite communication when chatting with students. The student's response after being given direction by the lecturer, has a positive impact. Students pay more attention to the civility of language when communicating with lecturers, either through written communication, or oral communication.

scholarly journals How changing API terms changed Instagram's domain? A bibliometric analysis

2021 ◽  
Author(s):  
Richard Hartman ◽  
Tereza Simova
Keyword(s):  
Social Media ◽  
Well Being ◽  
Body Image Dissatisfaction ◽  
Research Area ◽  
Before And After ◽  
Social Media Platforms ◽  
Application Programming ◽  
Key Topics ◽  
Media Research ◽  
Social Media Research

In 2018 Facebook blocked a public Application Programming Interfaces (API) that could be used to download data from Facebook and Instagram. Much uncertainty still exists about the effect on social media research due to changes in Instagram API conditions. The presented paper provides an overview of the Instagram domain in terms of a research area. The main focus of this research is on the comparison of the key topics before and after the change of the Instagram API terms (comparing Instagram's research domain before and after 2018). A partial goal was to find out how the change in the conditions of the Instagram API has changed the number of social media research itself. We used a bibliometric approach to map the domain of Instagram. The paper has identified key topics in the domain of Instagram. Between the years 2010 and 2018 the key topics were gender, behavior on social media, dissemination of information, and platform selection. After the change of Instagram API conditions, after 2018, the key topics were gratifications, body image, dissatisfaction, and basic Instagram topics. The paper has found that generally, there was no change in research topics, nor the number of papers published after the Instagram API condition. Further study should focus on establish the relationships between Instagram use and psychological well-being; investigate the motives for Instagram use a study the effect of Instagram API on research with the use of different methods; gaining a better understanding of social media consumer activity; establish whatever our key topics are relevant to other social media platforms (Facebook, Twitter or Tiktok); study Instagram domain on different citation databases (e.g., in Scopus). This paper has also raised important questions about whether the Instagram API should be or should not be open for research purposes.

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