scholarly journals Branding Kidfluencers: Regulating Content and Advertising on YouTube

2021 ◽  
pp. 152747642110528
Author(s):  
Gavin Feller ◽  
Benjamin Burroughs
Keyword(s):  
Digital Media ◽  
Media Industry ◽  
Power Networks ◽  
Policy Changes ◽  
Product Lines ◽  
Governmental Regulation ◽  
Global Brands ◽  
Production And Distribution ◽  
Litmus Test

This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, a digital-first production and distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use of legacy media industry power, networks, and expertise to transform YouTube stars into global brands through the creation of toy, clothing, and lifestyle product lines across several industries. We further argue that Pocket Watch’s newly formed advertising division, Clock Work, exploits its child partners through problematic native advertising and host selling practices. The strategies implemented by Pocket Watch and other similar emerging companies may therefore act as a litmus test for how governmental regulation and platform policy changes will impact the evolving landscape of children’s digital media as commercial forces increasingly groom a growing number of young children to shift from YouTube stars to global brands.

scholarly journals From roadman to royalties: Inter-representational value and the hypercapitalist impulses of grime

2021 ◽  
pp. 174165902110243
Author(s):  
Orlando Woods
Keyword(s):  
Digital Media ◽  
Music Industry ◽  
Music Videos ◽  
Digital Recording ◽  
Commercial Success ◽  
Production And Distribution ◽  
Ubiquitous Access ◽  
Rap Artists

This paper explores how digital media can cause the representational value of rap artists to be transformed. Ubiquitous access to digital recording, production and distribution technologies grants rappers an unprecedented degree of representational autonomy, meaning they are able to integrate the street aesthetic into their lyrics and music videos, and thus create content that offers a more authentic representation of their (past) lives. Sidestepping the mainstream music industry, the digital enables these integrations and bolsters the hypercapitalist impulses of content creators. I illustrate these ideas through a case study of grime artist, Bugzy Malone, who uses his music to narrate his evolution from a life of criminality (selling drugs on the street; a ‘roadman’), to one in which his representational value is recognised by commercial brands who want to partner with him because of his street credibility (collecting ‘royalties’). Bugzy Malone’s commercial success is not predicated on a departure from his criminal past, but the deliberate foregrounding of it as a marker of authenticity. The representational autonomy provided by digital media can therefore enable artists to maximise the affective cachet of the once-criminal self.

scholarly journals Bisnis Vlogging dalam Industri Media Digital di Indonesia

2018 ◽  
Vol 15 (1) ◽  
Author(s):  
Jimi Narotama Mahameruaji ◽  
Lilis Puspitasari ◽  
Evi Rosfiantika ◽  
Detta Rahmawan
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Studies ◽  
Significant Role ◽  
Support Systems ◽  
Media Industry ◽  
Video Content ◽  
New Business ◽  
Digital Media Studies

This study explores the phenomenon of Vlogger as a new business in the digital media industry in Indonesia. Vlogger refer to social media users who regularly upload a variety of video content with various themes. We used case study to describe and analyze Youtube’s significant role in managing Vlogger communities, and also design support systems to make the communities growth and sustainable. We also explore Vlogger role as Online Influencer. This study is expected to be one of the references related to Vlogger phenomenon in the context of digital media studies in Indonesia.

Texts: A Case Study of Joint Action

SATS ◽  
2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Nivedita Gangopadhyay ◽  
Alois Pichler
Keyword(s):  
Social Cognition ◽  
Digital Media ◽  
Philosophy Of Mind ◽  
Joint Action ◽  
Digital Humanities ◽  
Linguistic Communication ◽  
Unique Type ◽  
Joint Actions ◽  
Spatio Temporal

Abstract Our linguistic communication often takes the form of creating texts. In this paper, we propose that creating texts or ‘texting’ is a form of joint action. We examine the nature and evolution of this joint action. We argue that creating texts ushers in a special type of joint action, which, while lacking some central features of normal, everyday joint actions such as spatio-temporal collocation of agency and embodiment, nonetheless results in an authentic, strong, and unique type of joint action agency. This special type of agency is already present in creating texts in general and is further augmented in creating texts through digital media. We propose that such a unique type of joint action agency has a transformative effect on the experience of our sense of agency and subjectivity. We conclude with the implications of the proposal for social cognition and social agency. The paper combines research in philosophy of mind with the emerging fields of digital humanities and text technology.

scholarly journals Modular Web Portal Approach for Stimulating Home Renovation: Lessons from Local Authority Developments

Energies ◽  
2021 ◽  
Vol 14 (5) ◽  
pp. 1270
Author(s):  
Minyoung Kwon ◽  
Erwin Mlecnik
Keyword(s):  
Digital Media ◽  
Local Authority ◽  
Case Study Research ◽  
Management Plan ◽  
Web Portals ◽  
Single Family ◽  
Web Portal ◽  
Local Authorities ◽  
Neutral Information

Web portals have the potential to promote sustainable environmental ideas due to the capacity of digital media, such as easy accessibility, openness, and networking. Local authorities (LAs) are responsible for activating carbon savings in homes, and they are key actors when it comes to providing neutral information to their citizens. Local authority web portals may thus create environmental awareness, particularly regarding owner-occupied single-family home renovation. Nevertheless, the experiences of LAs developing web portals have rarely been studied. Therefore, this paper analyses the development process of various LA web modules and investigates how LAs foster modular web portals to stimulate the adoption of home renovation with parameters to assess LAs’ actions in terms of the management of web-modules development. A homeowner renovation journey model is applied to map current local authority developments. Case study research and interviews were done to analyse and evaluate the adoption of modular web portals developed and tested by six local authorities in four countries in Europe. Based on the development and use of the modular web portal, lessons have been derived emphasising the importance of co-creation, integrating with offline activities, and a strategic management plan.

scholarly journals From audiences to data points: The role of media agencies in the platformization of the news media industry

2021 ◽  
pp. 016344372110298
Author(s):  
Ida Willig
Keyword(s):  
Digital Media ◽  
News Media ◽  
Media Industry ◽  
Ethical Challenges ◽  
Media Audiences ◽  
Data Points ◽  
The Public Sphere ◽  
The Many ◽  
Marketing Budgets

Media agencies have become one of the key actors in the contemporary media industry: by channelling marketing budgets to some media and some platforms and not to others, media agencies play an important role in creating the digital media infrastructure and laying the tracks of the public sphere. Yet we know very little about these commercial middlemen between advertisers and audiences, what they do, and how we should understand their role in the digital media ecology. This article discusses the role of media agencies in relation to platformization with a focus on the news media sector. Based on interviews, publicly available material and trade journals, the article depicts an industry deeply engaged in digitizing, tracking and commodifying media audiences, while at the same time aware of ethical challenges of the digital media infrastructure. This leads to a call for more political attention and critical research on the democratic implications of the new value chains between platforms, advertisers, audiences, media agencies and news media as well as the many tech companies providing derived digital services and products.

scholarly journals A new renaissance for creativity in technology and the arts in the context of virtual worlds

2021 ◽  
Author(s):  
R. A. Earnshaw
Keyword(s):  
Digital Media ◽  
Virtual Worlds ◽  
Web Pages ◽  
The Arts ◽  
Diverse Environment ◽  
Research Environments ◽  
Interdisciplinary Collaborations ◽  
The Future ◽  
New Ideas

AbstractWhere do new ideas come from and how are they generated? Which of these ideas will be potentially useful immediately, and which will be more ‘blue sky’? For the latter, their significance may not be known for a number of years, perhaps even generations. The progress of computing and digital media is a relevant and useful case study in this respect. Which visions of the future in the early days of computing have stood the test of time, and which have vanished without trace? Can this be used as guide for current and future areas of research and development? If one Internet year is equivalent to seven calendar years, are virtual worlds being utilized as an effective accelerator for these new ideas and their implementation and evaluation? The nature of digital media and its constituent parts such as electronic devices, sensors, images, audio, games, web pages, social media, e-books, and Internet of Things, provides a diverse environment which can be viewed as a testbed for current and future ideas. Individual disciplines utilise virtual worlds in different ways. As collaboration is often involved in such research environments, does the technology make these collaborations effective? Have the limits of disciplinary approaches been reached? The importance of interdisciplinary collaborations for the future is proposed and evaluated. The current enablers for progressing interdisciplinary collaborations are presented. The possibility for a new Renaissance between technology and the arts is discussed.

Impact of Fare Policy Changes on Paratransit Travel Options: METROLift Case Study

2019 ◽  
Vol 2673 (8) ◽  
pp. 198-208
Author(s):  
Shuman Tan ◽  
Eun Sug Park ◽  
Jinuk Hwang
Keyword(s):  
Interrupted Time Series ◽  
Service Area ◽  
Policy Changes ◽  
Series Design ◽  
Taxi Service ◽  
Willingness To Use ◽  
The Impact ◽  
Interrupted Time Series Design ◽  
Analyze Data

The Metropolitan Transit Authority of Harris County’s METROLift program implemented several revised fare policies on travel options available to eligible riders at the end of 2015 and the beginning of 2016. Fares changed on the METROLift paratransit single ticket and passes. A premium fare for the expanded service area and a smartcard—Freedom Q Card—that allows free ride on METRO’s fixed-route services were introduced. This paper documents analyses to determine the impact of the revised METROLift fare policies on travel patterns and travel frequency of METROLift riders. The authors used a linear segmented regression analysis to analyze data from an interrupted time series design. The results suggest that the revised fare policies controlled the growth of percentage of riders who use METROLift paratransit service in total ADA-eligible riders, while improved the awareness and willingness to use supplementary paratransit travel options, especially the fixed-route service in the base service area and the subsidy taxi service in the expanded service area.

scholarly journals Using BAD for good: how best available data facilitated a precautionary policy change to improve protection of the prey of the tiger Panthera tigris in Malaysia

Oryx ◽  
2013 ◽  
Vol 47 (3) ◽  
pp. 420-426 ◽  
Author(s):  
Kae Kawanishi ◽  
Gopalasamy Reuben Clements ◽  
Melvin Gumal ◽  
Gareth Goldthorpe ◽  
Mohd Nawayai Yasak ◽  
...  
Keyword(s):  
Prey Species ◽  
Action Plan ◽  
Legal Protection ◽  
Camera Trapping ◽  
Panthera Tigris ◽  
Policy Changes ◽  
Illegal Hunting ◽  
Tapirus Indicus ◽  
Prey Populations

AbstractTiger Panthera tigris populations are under threat from poaching and depletion of their prey populations. The National Tiger Action Plan for Malaysia contains several actions addressing the threat of legal and illegal hunting of tiger prey species. One action in this plan required an investigation of whether urgent policy changes were needed to improve the protection of the prey of tigers, based on existing data. As the lack of reliable baseline data prevented us from determining population trends accurately, we compiled camera-trapping data from 23 studies conducted between 1997 and 2008 on four principal tiger prey species (sambar Rusa unicolor, barking deer Muntiacus muntjac, wild boar Sus scrofa and bearded pig S. barbatus) and two potential prey species (gaur Bos gaurus and Malayan tapir Tapirus indicus) and compared their distributions and relative abundances. From 10,145 wildlife photographs spanning 40,303 trap-nights, sambar, bearded pig and gaur appeared to be most threatened given their restricted distribution and low relative abundance. Among these, the gaur has full legal protection and has received more conservation attention than the other two species. Following our assessment and advocacy a 6-year moratorium on hunting both sambar and barking deer was imposed by the Malaysian government and the highest protection status possible was afforded the bearded pig. This case study illustrates how best available data (BAD), in this case from camera-trapping studies, can be harnessed to effect precautionary policy changes to curb the impacts of hunting on threatened predator and prey populations that could crash well before resources would otherwise be available for rigorous scientific assessments.

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