scholarly journals A Qualitative Framework for Collecting and Analyzing Data in Focus Group Research

2009 ◽  
Vol 8 (3) ◽  
pp. 1-21 ◽  
Author(s):  
Anthony J. Onwuegbuzie ◽  
Wendy B. Dickinson ◽  
Nancy L. Leech ◽  
Annmarie G. Zoran

Despite the abundance of published material on conducting focus groups, scant specific information exists on how to analyze focus group data in social science research. Thus, the authors provide a new qualitative framework for collecting and analyzing focus group data. First, they identify types of data that can be collected during focus groups. Second, they identify the qualitative data analysis techniques best suited for analyzing these data. Third, they introduce what they term as a micro-interlocutor analysis, wherein meticulous information about which participant responds to each question, the order in which each participant responds, response characteristics, the nonverbal communication used, and the like is collected, analyzed, and interpreted. They conceptualize how conversation analysis offers great potential for analyzing focus group data. They believe that their framework goes far beyond analyzing only the verbal communication of focus group participants, thereby increasing the rigor of focus group analyses in social science research.

Author(s):  
Lilla Vicsek

In this paper I discuss some concerns related to the analysis of focus groups: (a) the issue of generalisation; (b) the problems of using numbers and quantifying in the analysis; (c) how the concrete situation of the focus groups could be included in the analysis, and (d) what formats can be used when quoting from focus groups. Problems with respect to generalisation are discussed; types of generalisation are presented which can be used in focus group research. Arguments are made against using a primarily quantitative perspective in the evaluation of focus group data. It is argued that the situation of the particular group discussion should be taken into account in the analysis. A scheme for analysis that has been developed by the author is presented. Suggestions are made for the characteristics of the quotations in the analyses.


2008 ◽  
Vol 1 (3) ◽  
pp. 24-42
Author(s):  
Jo Lindsay

Contemporary undergraduate courses in research methods are challenging to teach because of the wide scope of the subject matter, limited student contact hours and the complexity of supervising research projects undertaken by novices. Focus group assignments within class offer an interesting and enjoyable way for students to develop and apply research skills and reflect on the process of being both a researcher and a research participant in social science disciplines. Using focus groups enables deep learning, formative assessment and the development of reflexive research skills. This article discusses the use of focus group assignments as a key assessment tool in a Sociological research methods course taught at Monash University, Australia. The use of focus groups as a teaching tool is further assessed through analysing the reflections and evaluations given by students participating in the course.


1998 ◽  
Vol 27 (1) ◽  
pp. 85-111 ◽  
Author(s):  
Greg Myers

ABSTRACTFocus group discussions are now widely used for gathering data, in social science as well as in commercial marketing and public opinion research. One appeal of focus groups is that in some ways they seem like everyday talk, but their effectiveness depends on a tension between the moderator's constraints and participants' interaction. The moderator introduces and defines topics, but participants can shift, close, and interpret them. The moderator elicits disagreement in a way specific to focus groups, but participants manage their disagreement. Thus we see not simple control by the moderator, but a complex collaborative project operating under the shared assumption that the purpose of the discussion is to display opinions to the moderator. These findings extend the analysis of conversation in institutional settings and contribute to a methodological critique of the reification of attitudes and opinions in some social science research. (Focus group techniques, conversation, discourse analysis, interaction, agreement, topic, laughter, environment.)


Author(s):  
Ellen J. Bass ◽  
Andrew J. Abbate ◽  
Yaman Noaiseh ◽  
Rose Ann DiMaria-Ghalili

There is a need to support patients with monitoring liquid intake. This work addresses development of requirements for real-time and historical displays and reports with respect to fluid consumption as well as alerts based on critical clinical thresholds. We conducted focus groups with registered nurses and registered dietitians in order to identify the information needs and alerting criteria to support fluid consumption measurement. This paper presents results of the focus group data analysis and the related requirements resulting from the analysis.


2018 ◽  
Vol 17 (1) ◽  
pp. 160940691775078 ◽  
Author(s):  
Rachel Flynn ◽  
Lauren Albrecht ◽  
Shannon D. Scott

This article discusses four challenges to conducting qualitative focus groups: (1) maximizing research budgets through innovative methodological approaches, (2) recruiting health-care professionals for qualitative health research, (3) conducting focus groups with health-care professionals across geographically dispersed areas, and (4) taking into consideration data richness when using different focus group data collection methods. In light of these challenges, we propose two alternative approaches for collecting focus group data: (a) extended period of quantitative data collection that facilitated relationship building in the sites prior to qualitative focus groups and (b) focus groups by videoconference. We share our experiences on employing both of these approaches in two national research programs.


Author(s):  
Peyton Mason ◽  
Boyd Davis ◽  
Deborah Bosley

In this chapter, we will first discuss what stance is and highlight how we identify and measure stance using multivariate techniques, using an ongoing example taken from an Online Financial Focus Group. We review differences in stance between online real-time focus groups and online chat, as well as between online and face-to-face focus groups; and finally, proffer examples of stance analysis in two very different online focus groups: older adults discussing financial services and teens discussing clothes. As marketers see that online focus groups offer valuable marketing information by understanding the significance of how something is said as well as what is said, their confidence in the use of online focus-group data should increase.


Author(s):  
Sally M. Cohen ◽  
Michael D. Gravelle ◽  
Karen S. Wilson ◽  
Ann M. Bisantz

This paper describes a novel use of interview and focus group data to generate and substantiate hypotheses about a complex environment. In addition, it shows how MacSHAPA, a tool developed for analyzing sequential data, is a useful tool for analyzing these data. Although interviews and focus groups have been used extensively in social science and marketing, there are few examples documenting the use of these techniques in user-centered design. Furthermore, MacSHAPA has not been used to perform content analysis on interview and focus group data. In this paper, interviews and focus groups were collected as part of a larger study to understand human factors issues in quick service restaurant chains. These data were analyzed using MacSHAPA to perform content analysis. The results generated hypotheses that were validated by other data collection activities, and substantiated hypotheses that were derived by other analyses. The shortcomings and tradeoffs of using this analysis method for a human factors investigation are discussed.


2019 ◽  
Vol 29 (10) ◽  
pp. 1483-1496 ◽  
Author(s):  
Monique M. Hennink ◽  
Bonnie N. Kaiser ◽  
Mary Beth Weber

Saturation is commonly used to determine sample sizes in qualitative research, yet there is little guidance on what influences saturation. We aimed to assess saturation and identify parameters to estimate sample sizes for focus group studies in advance of data collection. We used two approaches to assess saturation in data from 10 focus group discussions. Four focus groups were sufficient to identify a range of new issues (code saturation), but more groups were needed to fully understand these issues (meaning saturation). Group stratification influenced meaning saturation, whereby one focus group per stratum was needed to identify issues; two groups per stratum provided a more comprehensive understanding of issues, but more groups per stratum provided little additional benefit. We identify six parameters influencing saturation in focus group data: study purpose, type of codes, group stratification, number of groups per stratum, and type and degree of saturation.


Sign in / Sign up

Export Citation Format

Share Document