Evaluating patients' perception towards generic and branded medicines: A segmentation approach

Author(s):  
Md Moddassir Alam ◽  
Arun Mittal ◽  
Deepak Chawla

The objective of this study is to identify the underlying subgroups of consumers in terms of their perceptions towards branded and generic medicines in emerging economies. To the best of our knowledge, no research till date has dwelled on their patient segmentation based on their psychographic towards medicine. This makes the current study a seminal attempt in its category. Based on the survey data collected by the authors from Delhi and National Capital region of India, the present research employs consumer research methodologies. Cluster analysis based on psychographics and demographic was employed to cluster consumers based on their perception towards and generic medicines. The cluster-based analysis segmented the patients into three categories namely Branded Medicine Inclined, Generic Medicine inclined, Cost Conscious. From the extant review of the literature, it was observed that segmentation of patients based on their perceptions was found to be insignificant. Identifying and establishing patient clusters will help the government agencies in devising and managing healthcare awareness program towards generic medicines in an efficient fashion.

2020 ◽  
Author(s):  
Bernhard Egwolf ◽  
O.P. Nicanor Austriaco

ABSTRACTCOVID-19 is a novel respiratory disease first identified in Wuhan, China, that is caused by the novel coronavirus, SARS-CoV-2. To better understand the dynamics of the COVID-19 pandemic in the Philippines, we have used real-time mobility data to modify the DELPHI Epidemiological Model recently developed at M.I.T., and to simulate the pandemic in Metro Manila. We have chosen to focus on the National Capital Region, not only because it is the nation’s demographic heart where over a tenth of the country’s population live, but also because it has been the epidemiological epicenter of the Philippine pandemic. Our UST CoV-2 model suggests that the government-imposed enhanced community quarantine (ECQ) has successfully limited the spread of the pandemic. It is clear that the initial wave of the pandemic is flattening, though suppression of viral spread has been delayed by the local pandemics in the City of Manila and Quezon City. Our data also reveals that replacing the ECQ with a General Community Quarantine (GCQ) will increase the forecasted number of deaths in the nation’s capital unless rigorous tracing and testing can be implemented to prevent a second wave of the pandemic.


Author(s):  
Mohd Redhuan Dzulkipli ◽  
Siti Noorsuriani Maon ◽  
Mohamed Azmi Hassali

The objective of this study was to evaluate the population behavioural influence towards generic medicines use in a Klang Valley. A self-administered questionnaire in the Klang Valley, Malaysia, was distributed conveniently. A total of 222 respondents have participated in the study (response rate 57.8%). The majority of the respondents (87.7%) have reported considerable amount of knowledge on the generic medicine availability in the market. In comparison of sociodemographic influence, only household size was found to influence the respondent’s knowledge and curiosity. For the perception, there was a statistically significant difference in attitude scores for respondents who had good level of knowledge (M = 3.322, SD = 0.516) and poor level of knowledge (M = 3.011, SD = 0.591) towards generic medicines; t(220) = –4.180, p < 0.05. In terms of subjective norms, data findings indicate a statistically significant difference in scores for respondents who had good level of knowledge (M = 3.456, SD = 0.704) and poor level of knowledge (M = 3.057, SD = 0.616) towards generic medicines; t(220) = –4.393, p < 0.05. Similarly, this study found a statistically significant difference in perceived behavioural control scores for respondents who had good level of knowledge (M = 3.605, SD = 0.548) and poor level of knowledge (M = 3.121, SD = 0.577) towards generic medicines; t(220) = –6.350, p < 0.05. Therefore, these results reveal that good level of knowledge really influence the level of perceptions among consumers of generic medicines. It is imperative that more initiatives to be introduced by the government to promote the practice to prescribe generic drugs to the population. The need to educate both health professionals and patients on the availability of the cheaper and bioequivalence medicine should be put into formality, thus increasing the awareness of the patient of the generic medicine and next reduce the dependency of the costlier innovator brand medicine in the prescription at both public and private healthcare settings.


Author(s):  
Ruhee Mittal ◽  
Bishwajeet Prakash ◽  
. Vishal

The aim of the present study is to examine the attitude, awareness, perception of the individual tax-payers in Delhi, National Capital Region (NCR) towards the e-filling tax portal started by Government of India (GOI). The study is based on the quantitative variables in which different dimension of Technology acceptance model [1], are taken for assessing the individuals behaviour towards e-filing. The data is collected from 200 individual tax payers through purposively sampling method from Delhi NCR region. The findings of the study indicate that the e-tax filling has reduced the cost, time, convenience, improve the efficiency, and better from traditional method of tax filling procedures. The study reveals that age, education level and gender of the individuals are affecting the attitude, perception and awareness towards the e-tax filling tax system.  This study makes a novel attempt to identify or to examine the tax payers’ satisfaction, problems they face in filing ITR online, awareness levels, and their perception towards E-filing system. The work has a relevant practical justification, to evaluate the user’s satisfaction with Online Import Declaration system, used to make it more transparent and secure, both for taxpayers and for the government. In this way, the study contributes to increasing the efficiency of the collection system, making the financing of the public projects more viable, without the need to increase the tax burden.


Author(s):  
G Raghuram ◽  
Pranav Mehta

It was December 13, 2010. The Government of Uttar Pradesh announced their plan to urbanize the entire area along the Yamuna Expressway (YE) in order to prevent haphazard growth of urban sprawls on the flanks of the YE. The YE was conceived in 1997 as a dream project of Ms Mayawati, the then Chief Minister of Uttar Pradesh, with the idea of reducing the travel time between Delhi (and the larger National Capital Region) and Agra. It was a 165 km long expressway and was proposed to run from Greater Noida to Agra via Mathura. Amidst issues concerning land acquisition, and various protests and litigations, the deadline for completion of the project had extended beyond its original completion date of February 8, 2010 to April 2013. Meanwhile, the project cost had escalated from Rs 2500 crore (cr) in the year 2000 to about Rs 10,000 cr as of December 2010. By then, about 80% work on the expressway had been completed. The project was finally expected to be completed around April 2011. This was, however, subject to the pending court judgements and mitigation of risks as perceived by Jaypee Infratech, the concessionaire of the project.


Author(s):  
Divya Bhanot ◽  
Sunil Verma

The authors present the lived experiences of the stigmatized castes in the context of the opportunities made available by the government of India for their Socio-Political Empowerment. The study aimed to gain an understanding about the respondents’ unique experiences of caste-based stigmatization at their workplace, their overall experience of empowerment at work and the other spheres of their lives, and to capture their perceived importance of, and the success of reservation policy as well as several other initiatives taken by the Government of India for empowering the marginalized castes. Semi-structured interviews were conducted with 10 male Schedule Caste/Schedule Tribe respondents working at respectable positions in the government organizations situated in the National Capital Region of Delhi. The phenomenological approach (Langdridge, 2007) was used to unearth the essence of the participant’s experiences of stigma driven treatments. The overall perceptions and experiences of the respondents included experiencing direct and indirect forms of caste-related discrimination at workplace; experiencing economic, social and psychological empowerment but not at the workplace; favouring the policy of reservation for Schedule Caste/Schedule Tribe in government jobs; and believing in the improper implementation of policies in India. The research findings indicate the incomplete success of the governmental policies for the holistic empowerment of the Indian marginalized castes.


2018 ◽  
Vol 20 (1) ◽  
pp. 84-90 ◽  
Author(s):  
Avika Dixit ◽  
Neeta Kumar ◽  
Sanjiv Kumar

The government is committed to make healthcare affordable as stated in the National Health Policy 2017. An estimated 94 million people in India are pushed into poverty due to expenditure on healthcare. About two thirds of the expenditure is incurred on medicines. Generic medicines are as effective as branded medicines. The initiative of the government and Medical Council of India by making it mandatory for doctors to write generic medicines has raised many concerns related to generic drugs availability and quality. Experience in the USA and Canada support the argument in favor of generic medicine. India is the main supplier of the generic medicines to the USA. There is a need to curtail inducement by pharmaceutical companies to promote their branded drugs as is being done in the USA. The government needs to make generic drugs easily available, strengthen quality control and educate doctors on benefits of using generic drugs.


Author(s):  
F. D. Alvarez ◽  
J. M. Madridejos ◽  
J. A. Sarmiento ◽  
E. Valdez ◽  
L. L. Lecaros

Abstract. With rapid urbanization, Philippine urban planners and the government face concerns on attaining economic growth and development amidst the growing spatial inequality to social infrastructures, housing imbalances, and inadequate services to urban dwellers. A necessary step to mitigate these issues is to study spatial characteristics with adequate and robust data, which is hardly available in developing countries. In line with this, the paper introduces a framework for measuring geospatial amenity accessibility, using Hansen’s gravitation model with the acquired amenities data from OpenStreetMap implemented as Project OHANA (Open-source Heatmap and Analytics for Nationwide Amenities Accessibility in the Philippines). Amenity accessibility findings are discussed for the Philippine regions and disaggregated analysis for the National Capital Region. Validations are made through observations and related literature. To further highlight the applicability of incorporating amenity accessibility data, two use cases were made: (1) on the local government revenue and amenity accessibility relationship, and (2) on concerns to equity of health amenity accessibility across the elderly population. While the findings match with country observations and related literature, the researchers suggest further enhancement of the framework through incorporation of demand and weight factors, and refinements to data inputs and processing to improve the accuracy of analyses.


Author(s):  
Gunjan Gumber ◽  
Jyoti Rana

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.


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