The curation of European Netflix catalogues on social media: The key role of transnational and local cultural traits

2021 ◽  
Vol 16 (4) ◽  
pp. 347-374
Author(s):  
Celina Navarro ◽  
Belén Monclús
Keyword(s):  
Social Media ◽  
Comparative Study ◽  
Cross Cultural ◽  
Domestic Markets ◽  
Nordic Region ◽  
The United Kingdom ◽  
Cultural Traits ◽  
European Markets ◽  
Different Levels

This article aims to analyse how Netflix uses social media to generate a dialogue between the local and transnational layers of television, to position its brand and curate content in domestic markets. Within the frame of transnationalism, a cross-cultural comparative study has been conducted in three different local European markets: the United Kingdom, Spain and the Nordic region. The results show the negotiation between transnationalisation and the needs of local cultural distinctiveness through language adaptation, emphasis on in-house original US flagship productions, the overrepresentation of original local content and use of cultural references at different levels.

scholarly journals The Role of Figurative Complexity in the Comprehension and Appreciation of Advertisements

2018 ◽  
Vol 40 (6) ◽  
pp. 957-991 ◽  
Author(s):  
Paula Pérez-Sobrino ◽  
Jeannette Littlemore ◽  
David Houghton
Keyword(s):  
Significant Variation ◽  
Processing Time ◽  
Consumer Response ◽  
Cross Cultural ◽  
Cultural Variation ◽  
Perceived Effectiveness ◽  
The Uk ◽  
Linguistic Backgrounds ◽  
Different Levels

Abstract To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response is affected by metonymy, or by metaphor–metonymy interactions. In this article, we present findings from a study that investigated the depth to which participants (n = 90) from a range of cultural and linguistic backgrounds (the UK, Spain, and China) were found to process 30 real-world adverts featuring creative metaphor and metonymy in multimodal format. We focus on the cross-cultural variation in terms of time taken to process, appreciation and perceived effectiveness of adverts, and on individual differences explained by different levels of need for cognition. We found significant variation in the understanding of advertisements containing metaphor, metonymy, and combinations of the two, between subjects and across nationalities in terms of (i) processing time, (ii) overall appeal, and (iii) the way in which participants interpreted the advertisements.

scholarly journals Family’s Role in Achieving Language Affiliation among Children: A Comparative Study Applied to Some Families

2021 ◽  
Vol 12 (3) ◽  
pp. 111-128
Author(s):  
Aljohara Fahad Al Saud
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Comparative Study ◽  
Analytical Approach ◽  
Kingdom Of Saudi Arabia ◽  
Language Identity ◽  
Study Population ◽  
High Degree ◽  
Very High

Identifying language affiliation among children for family immigrants is crucial for one’s language identity. This study aimed to determine the role played by Arab families in the Kingdom of Saudi Arabia, Austria, and Britain to attain language affiliation among their children. It also aims to identify the challenges facing families living in these countries in achieving language affiliation among their children. The study population consisted of all the families that live in the Kingdom of Saudi Arabia, in addition to all the Arab families that live in Austria and Britain and the study sample included (120) parents. The researcher adopted the descriptive-analytical approach and used the questionnaire as the study tool. The study reached several results; first, the role played by families in the Kingdom of Saudi Arabia, Austria, and United Kingdom to attain language affiliation among their children got a high degree of response. Second, the challenges facing activating the family’s role in attaining language affiliation of their children in the Kingdom of Saudi Arabia and Austria have got a high degree of response, while in Britain, they obtained a very high degree of response. The study recommended involving all family members in accessing different and creative ways of practicing their native language and activating the role of social media in developing the language affiliation of children.

Getting to 40!

2018 ◽  
pp. 267-284
Author(s):  
W Nutland
Keyword(s):  
Social Media ◽  
United Kingdom ◽  
The Internet ◽  
Court Cases ◽  
New Wave ◽  
Contributing Factors ◽  
The United Kingdom ◽  
Use Of Social Media ◽  
Exposure Prophylaxis

There remains a lack of consensus about the extent to which pre-exposure prophylaxis (PrEP) contributed to the recent dramatic and stunning declines in HIV incidence occurring in the United Kingdom. This chapter describes the potential role of PrEP in this decline and offers insights into how this occurred despite a lack of formal, government-sponsored support for PrEP. Further, the chapter describes the development of a new PrEP movement in England as well as contributing factors, such as the leadership of a new wave of HIV activists, access to global generic markets, innovative supply chains, and the use of social media and the Internet. The “U-turn” and subsequent court cases are also described.

The Perceived Role of Psychology in the Initial Training of Christian Ministers of Religion in the United Kingdom

1995 ◽  
Vol 23 (3) ◽  
pp. 208-217 ◽  
Author(s):  
Leslie J. Francis ◽  
Mandy Robbins
Keyword(s):  
United Kingdom ◽  
Response Rate ◽  
Positive Contribution ◽  
Full Time ◽  
Initial Training ◽  
Ministry Training ◽  
The United Kingdom ◽  
Different Levels ◽  
Detailed Questionnaire

A detailed questionnaire was mailed to all institutions involved in the initial training of Christian ministers of religion within the United Kingdom. The 95 completed replies represent an 85% response rate. The data suggest that, although few full-time ministry educators possess a recognized qualification in psychology, the climate is generally favorable to psychology within programs of initial ministry training. The data also distinguish between four different levels on which psychology may contribute to such programs: areas given high priority in initial ministry training and in which psychology is already perceived as making an important contribution; areas given middle ranking priority and in which psychology is perceived as making an important contribution; areas to which psychology is seen as making a very positive contribution but which are perceived as being of little importance in initial ministry training; and areas given high priority but in which psychology is perceived as having little to offer. Suggestions are offered for the promotion of psychology on these different levels.

scholarly journals Topography of social touching depends on emotional bonds between humans

2015 ◽  
Vol 112 (45) ◽  
pp. 13811-13816 ◽  
Author(s):  
Juulia T. Suvilehto ◽  
Enrico Glerean ◽  
Robin I. M. Dunbar ◽  
Riitta Hari ◽  
Lauri Nummenmaa
Keyword(s):  
Social Network ◽  
Nonhuman Primates ◽  
Social Bonds ◽  
Cross Cultural ◽  
Social Structures ◽  
Social Touch ◽  
Emotional Bonds ◽  
The United Kingdom ◽  
The Relationship

Nonhuman primates use social touch for maintenance and reinforcement of social structures, yet the role of social touch in human bonding in different reproductive, affiliative, and kinship-based relationships remains unresolved. Here we reveal quantified, relationship-specific maps of bodily regions where social touch is allowed in a large cross-cultural dataset (N = 1,368 from Finland, France, Italy, Russia, and the United Kingdom). Participants were shown front and back silhouettes of human bodies with a word denoting one member of their social network. They were asked to color, on separate trials, the bodily regions where each individual in their social network would be allowed to touch them. Across all tested cultures, the total bodily area where touching was allowed was linearly dependent (mean r2 = 0.54) on the emotional bond with the toucher, but independent of when that person was last encountered. Close acquaintances and family members were touched for more reasons than less familiar individuals. The bodily area others are allowed to touch thus represented, in a parametric fashion, the strength of the relationship-specific emotional bond. We propose that the spatial patterns of human social touch reflect an important mechanism supporting the maintenance of social bonds.

scholarly journals The role of over-reaction and the disposition effect in explaining momentum in Latin American emerging markets

2011 ◽  
Vol 69 (273) ◽  
Author(s):  
Isabel Abinzano ◽  
Luis Muga ◽  
Rafael Santamaria
Keyword(s):  
United States ◽  
Stock Returns ◽  
Latin American ◽  
The United States ◽  
Momentum Effect ◽  
Medium Term ◽  
German Market ◽  
The United Kingdom ◽  
European Markets

Medium-term continuation in stock returns, also known as ‘the momentum effect’, is an empirical pattern found almost universally across both the United States (US) market1 and others (see Rouwenhorst 1998, for various European markets; Chui et al. 2000, or Hameed and Kusnadi 2002, for some Asian Basin markets; Hon and Tonks 2003, for the United Kingdom; Glaser and Weber 2003, for the German market; Muga and Santamaria 2007a, for some Latin-American markets).

scholarly journals Family’s Role in Achieving Language Affiliation among Children: A Comparative Study Applied to Some Families

2021 ◽  
Author(s):  
Aljohara Fahad Al Saud
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Comparative Study ◽  
Analytical Approach ◽  
Kingdom Of Saudi Arabia ◽  
Language Identity ◽  
Study Population ◽  
High Degree ◽  
Very High

Identifying language affiliation among children for family immigrants is crucial for one’s language identity. This study aimed to determine the role played by Arab families in the Kingdom of Saudi Arabia, Austria, and Britain to attain language affiliation among their children. It also aims to identify the challenges facing families living in these countries in achieving language affiliation among their children. The study population consisted of all the families that live in the Kingdom of Saudi Arabia, in addition to all the Arab families that live in Austria and Britain and the study sample included (120) parents. The researcher adopted the descriptive-analytical approach and used the questionnaire as the study tool. The study reached several results; first, the role played by families in the Kingdom of Saudi Arabia, Austria, and United Kingdom to attain language affiliation among their children got a high degree of response. Second, the challenges facing activating the family’s role in attaining language affiliation of their children in the Kingdom of Saudi Arabia and Austria have got a high degree of response, while in Britain, they obtained a very high degree of response. The study recommended involving all family members in accessing different and creative ways of practicing their native language and activating the role of social media in developing the language affiliation of children.

scholarly journals Social Media and the Mediation of Childbirth: So, What for Mothers, Maternity, and Midwifery Practice?

2019 ◽  
Vol 9 (2) ◽  
pp. 69-79
Author(s):  
Hannah Tizard ◽  
Sally Pezaro
Keyword(s):  
Social Media ◽  
Technology Use ◽  
Information Seeking ◽  
Modern Technology ◽  
Cultural Shift ◽  
Midwifery Practice ◽  
The United Kingdom ◽  
International Audience ◽  
The Media

Social media is fast becoming a global phenomenon with recent research providing insight into the complex inter-weaving relationship between the media and women and families over the childbirth continuum. Additionally, a growing body of evidence demonstrates a major cultural shift in the agency and information-seeking practices of women through social media. This perhaps suggests that services fall short of providing real and lived value to the women navigating through maternity systems in the United Kingdom, due to changes in culture and society. A deeper understanding of this phenomenon may help providers and practitioners offer care which better supports women's needs and enable them to develop innovative new approaches for future service provision. The aim of this article is to examine the literature and develop a deeper understanding of how social media may impact upon women, childbearing and midwifery practice via six domains. In conclusion, informational, experimental, and relational needs of women could be enhanced with funding and investment into the role of new expert tech-midwives using social media initiatives within maternity systems. Thus, supporting the demands of modern technology use by woman to elevate midwifery care provision and satisfaction and protect against the technocratic and patriarchal influence of childbirth. This synthesis of the literature through a western cultural lens may also be relevant to an international audience.

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