Moral Judgements of Junior Sports Sponsorships: An Emerging Mediator of Sponsor Goodwill

2021 ◽  
pp. 183933492110616
Author(s):  
Lenny Vance ◽  
Maria M. Raciti ◽  
Meredith Lawley
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Moral Dilemma ◽  
The Other ◽  
Outcome Variable ◽  
Contentious Issue ◽  
Community Interest ◽  
Equation Modelling ◽  
Moral Judgements ◽  
The One

The sponsorship of junior sport is a contentious issue with community concerns raised about the appropriateness of some marketing targetted at children. Parents and coaches are guardians of junior sports players and often faced with a moral dilemma. On the one hand they know sponsors, who are trying to generate goodwill through providing financial or in-kind support, are crucial to the affordability of junior sports when competition for securing sponsorships is intense. On the other hand, they hold concerns that some sponsors may exploit their access to these young, vulnerable players. Guardians are caught at a crossroads with equally undesirable alternatives—financially unviable junior sports without sponsors or junior sports with potentially exploitative sponsors. Our study fills a gap in the literature where the tensions of commercial sponsorship agendas and moral concerns in sponsorship has not been well explored with our study being the first to apply the construct of moral judgements in a sponsorship model. Mixed methodology is used to examine the role that moral judgements play in determining sponsor goodwill. A qualitative study ( n = 18) informed an online survey ( n = 306) of Australian junior sports guardians. Structural equation modelling revealed that guardians’ moral judgements mediated the relationships between sponsor fit, perceived sponsor altruism and the outcome variable, sponsorship goodwill. The findings of this study extend scholarly understanding of consumers’ appraisal of sponsorships and provide useful insights to guide practitioners in sponsorship decision making, particularly in contexts that stimulate community interest or concerns.

scholarly journals How the Mission Internalization Works? An Empirical Research

2020 ◽  
Vol 7 (1) ◽  
pp. 1-27
Author(s):  
Marta Mas-Machuca ◽  
◽  
Frederic Marimon
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Mission Statement ◽  
The Other ◽  
Fit Indices ◽  
Initial Model ◽  
Five Dimensions ◽  
Equation Modelling ◽  
Lagrange Multiplier Tests ◽  
The One

The objective of this paper is to analyse the process of the definition and deployment of a company’s mission, to obtain a better understanding of the employees’ role. On the basis of the literature investigating the dimensions of the internalization of a mission (leadership, importance, knowledge, co-workers’ engagement and implication), the paper proposes a model that shows the cause and effect relationships among these dimensions. A survey addressed to Spaniards was launched, and 400 valid responses were received. The data was analysed using Structural Equation Modelling (SEM) for an initial model that shows the causal relations among the dimensions for the internalization of a mission. An array of Lagrange multiplier tests suggested modifications for refining the model and proposed one with acceptable fit indices, where the last dimension to be accomplished is “Implication”. The findings show a direct effect between “Leadership” and “Implication”, and double mediation. On the one hand, there is second order mediation through “Knowledge” and “Importance”. On the other hand, there is mediation through “Co-workers’ engagement”. This sequencing among the five dimensions of the internalization of the mission gives new clues and evidence for managers that will help them to define and implement a successful mission statement.

Assessment of A Mobile Educational Coaching App

2018 ◽  
Vol 14 (1) ◽  
pp. 22-43
Author(s):  
Niousha Shahidi ◽  
Vesselina Tossan ◽  
Silvia Cacho-Elizondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Online Survey ◽  
Causal Structure ◽  
Convenience Sample ◽  
Equation Modelling ◽  
Educational Coaching ◽  
Acceptance Model ◽  
Type Of School

This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school.

scholarly journals Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?

2019 ◽  
Vol 2 (2) ◽  
pp. 35-42 ◽  
Author(s):  
Mircea-Andrei Scridon
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Financial Risk ◽  
Future Research ◽  
Medium Size ◽  
Equation Modelling ◽  
Modelling Techniques ◽  
The One ◽  
Emotional Value ◽  
The Relationship

Abstract Although perceived value is considered essential in any marketing activity, the role it plays regarding the relationship between perceived risk and loyalty in the context of organizational markets is not thoroughly considered. Therefore, this paper addresses the aforementioned issues in the context of the small and medium size enterprise market in Romania. From a sample of 229 entities, data were collected and analysed using structural equation modelling techniques. Results confirmed that different relationships are established between functional or financial risk and emotional value on the one hand, and emotional value and loyalty on the other hand. Discussions of the results integrate main findings with other studies that partially or tangentially study the connections between emotional value, risk and loyalty. The paper end with a brief limitations and avenues for future research.

scholarly journals The effect of soft skills, ethics, and value on the willingness of employers to continue recruiting UMT graduates

2021 ◽  
pp. 1689-1698
Author(s):  
Abdul Hafaz Ngah ◽  
Nurul Izni Kamalrulzaman ◽  
Fauzayani Ibrahim ◽  
Noor Azuan Abu Osman ◽  
Nur Asma Ariffin
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Survey Data ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Online Survey ◽  
Soft Skills ◽  
Moderating Effect ◽  
Equation Modelling ◽  
The Relationship

This study aims to investigate the effect of soft skills and ethics and value on the employers’ willingness to continue recruiting Universiti Malaysia Terengganu (UMT) graduates, together with the moderating effect of knowledge on the relationship between soft skills and the employers’ willingness to continue recruiting UMT graduates. The study’s respondents comprised of 208 employers in Malaysia who responded through an online survey using Google Forms. The survey data was then analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM), indicating that soft skills positively affected the employers’ willingness to continue recruiting UMT graduates. Nevertheless, ethics and value were found to be insignificant factors on the employers’ willingness to continue recruiting UMT graduates. It was also revealed that knowledge had the moderating effect on the relationship between soft skills and the employers’ willingness to continue recruiting UMT graduates. Therefore, universities were recommended to invest in soft skills and knowledge education to ensure that graduates met the employers’ professional recruitment standards in areas of expertise.

scholarly journals VISITORS’ PERCEPTION OF CIREBON AS A TOURIST DESTINATION-BUILDING TO PROMOTE THE CITY

ETIKONOMI ◽  
2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Wendy Purnama Tarigan ◽  
Tuti Handayani
Keyword(s):  
Latent Variable ◽  
Structural Equation ◽  
The Other ◽  
Tourist Destination ◽  
Image Communication ◽  
Equation Modelling ◽  
Communication Variable ◽  
Variable Equation ◽  
The City ◽  
Relationship Equation

The problem identified in this study is how visitors’ perception and the image communication influenced the overall image of Cirebon as a tourist destination. This study was conducted by using structural equation modelling. The results of this study show that perception variable equation significantly affected the overall image variable, while the image communication variable did not significantly affect the overall image. On the other hand, the causal relationship equation shows that there is a significant relationship between the exogenous latent variable of perception and endogenous latent variable of Overall Image. While there is no relationship between exogenous latent variable of image Communication with endogenous variable of overall image. The result is expected to give recommendation to the local government to develop and promote tourism that at the end can put tourism to generate income for the city.DOI: 10.15408/etk.v11i1.1872

Celebrity transgression and consumers’ forgiveness: does religiosity matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Sadat Shimul ◽  
Matthew Barber ◽  
Mohammad Ishmam Abedin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Intrinsic Religiosity ◽  
Content Type ◽  
Equation Modelling ◽  
Before And After ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Design/methodology/approach Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. Findings The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. Practical implications The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. Originality/value This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.

scholarly journals The role of entrepreneurial characteristics in predicting job satisfaction

2011 ◽  
Vol 11 (4) ◽  
pp. 391-407 ◽  
Author(s):  
Rene Van Wyk ◽  
Mandla Adonisi
Keyword(s):  
Job Satisfaction ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Corporate Entrepreneurship ◽  
Outcome Variable ◽  
Equation Modelling ◽  
Entrepreneurial Characteristics ◽  
Research Findings ◽  
Entrepreneurial Activities

This study investigates the prediction of job satisfaction using the important entrepreneurial characteristics of corporate entrepreneurship (CE), market orientation (MO) and organisational flexibility (F). In this study, Structural Equation Modelling (SEM) was used to predict the causal relationship between these entrepreneurial characteristics and job satisfaction (JS) as the outcome variable. It was found that the corporate entrepreneurship factors of work discretion, work improvement and rewards/reinforcement displayed a statistically significant common variance of ≥ 25.00 with extrinsic job satisfaction. The four Structural Equation Models built in this study indicated a reasonable to good fit with the data. Since all the entrepreneurial variables investigated can be controlled by management, it follows that the application of the research findings of this study can go a long way toward improving job satisfaction and possibly organisational performance through innovative entrepreneurial activities.

scholarly journals Introduction to the Special Issue “Policing Ethnicity: Between the Rhetoric of Inclusion and the Policies and Practices of Exclusion”

2014 ◽  
Vol 2 (3) ◽  
pp. 001-004 ◽  
Author(s):  
Abby Peterson ◽  
Malin Åkerström
Keyword(s):  
Black People ◽  
Moral Dilemma ◽  
The Other ◽  
Special Issue ◽  
Pursuit Of Happiness ◽  
The Us ◽  
The One ◽  
Minority Policies ◽  
And Control ◽  
Policies And Practices

<p>On the one hand European countries talk the humanitarian and cosmopolitan politics of inclusion of ethnic minorities with a battery of integration policies, on the other hand these same societies practice the policies and practices of exclusion. In this special issue we address this disjuncture and what we refer to as the European moral dilemma, in much the same way that Gunnar Myrdahl, in his influential study from 1944—<em>The</em><em> American Dilemma—</em>pointed out that the oppression of Black people living in the US was at odds with the country’s moral grounds, its founding creed that all men are created equal and are endowed “with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness” (<em>Declaration of Independence</em>). This special issue does not only include articles from European contexts, however the majority are analyses of European ethnic minority policies and practices. Nonetheless, all of the articles address in different ways how the rhetoric of inclusion is all too often at odds with the practices and policies of exclusion and control. In focus is what we call the policing of ethnicity, that is, the governance of inclusion and exclusion along ethnic lines.</p>

scholarly journals Driving locus of control: The Czech adaptation

2021 ◽  
Vol 65 (1) ◽  
pp. 86-100
Author(s):  
Vít Gabrhel ◽  
◽  
Stanislav Ježek ◽  
Petr Zámečník
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Factor Structure ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Factor Model ◽  
One Dimensional ◽  
Equation Modelling ◽  
Confirmatory Factor ◽  
The One

Objectives. This study attempts to introduce the Driving Locus of Control (DLoC), a method focused on the internal or external source of attribution of the driving behaviour, to the Czech context. This study also relates DLoC to attitudes towards autonomous vehicles (AVs). Participants and setting. Out of the general population, 59 inquirers personally interviewed (CAPI) 1 065 respondents (49% women) in the age range between 15 and 92 years (M = 50, SD = 17). The respondents were sampled via multistage random sampling procedure, based on the list of addresses in the Czech Republic. Hypotheses. The authors hypothesised to replicate the original two-factor structure of the DLoC Scale and that the higher levels of internal DLoC result in not considering the improvement in traffic safety as the AVs replace human drivers. Statistical analysis. Confirmatory factor analysis was used to analyse the factor structure of DLoC Scale. Hypotheses related to the empirical validity of the method were assessed via structural equation modelling. The reliability of DLoC Scale was calculated in terms of internal consistency (McDonald coefficient). Results. Confirmatory factor analysis revealed reasonably good support for structural validity of the one-dimensional DLoC-CZ15 factor model (χ2 = 426.967, df = 90, CFI = 0.964, TLI = 0.958, SRMR = 0.066, RMSEA = 0.065). In addition, the one-dimensional DLoC-CZ15 factor model showed acceptable internal consistency - ω = 0.9 (95% CI [0.89, 0.91]). The structural equation modelling found a relationship between DLoC and some of the items capturing attitudes towards AVs, too. Study limitations. The analysed data were obtained via interviews between respondents and inquirers. As a result, the study does not contain indicators of empirical validity measured by a methodologically different approach, such as an observation of driving behaviour.

scholarly journals People’s Perception about Quarantine and its Impact on Occupational Stress: Community-Based Online Survey Following Covid-19 Outbreak in India

2020 ◽  
Author(s):  
Subhadeep Mukherjee
Keyword(s):  
Occupational Stress ◽  
Structural Equation ◽  
Online Survey ◽  
Disease Status ◽  
Community Based ◽  
Equation Modelling ◽  
The World ◽  
People’S Perception ◽  
Day By Day ◽  
Unpleasant Experience

COVID–19 has caused havoc almost throughout the world and India is also a strong victim of the same as the number of infected/positive cases is increasing drastically day by day. Quarantine i.e. a restriction on the movement of people which is intended to prevent the spread of disease is an unpleasant experience for those who undergo it. Separation from the loved ones, loss of freedom,uncertainty over the disease status, and boredom can create dramatic effects. Occupational stress ofJob Stress refers to the job-related nervousness and anxiety which affects the emotion and/or physical health of the people.This paper is a modest attempt to understand the people’s perception about quarantine and its impact on Occupational Stress due to the outbreak of COVID-19 in India.Data have been collected from 159 respondents by circulating the questionnaire through electronic mode. The collected data have been analysed by applying Structural Equation Modelling (SEM).The findings reveal that there is no significant impact on occupational stress by people’s perceptionof quarantine.

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