scholarly journals The Rise of Deepfakes: A Conceptual Framework and Research Agenda for Marketing

2021 ◽  
pp. 183933492199947
Author(s):  
Lucas Whittaker ◽  
Kate Letheren ◽  
Rory Mulcahy
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Conceptual Framework ◽  
Research Agenda ◽  
Theory And Practice ◽  
Digital Content ◽  
Future Research ◽  
Marketing Theory ◽  
Artificial Intelligence Technology ◽  
The Media

Deepfakes, digital content created via machine learning, a form of artificial intelligence technology, are generating interest among marketers and the general population alike and are often portrayed as a “phantom menace” in the media. Despite relevance to marketing theory and practice, deepfakes—and the opportunities for benefit or deviance they provide—are little understood or discussed. This article introduces deepfakes to the marketing literature and proposes a typology, conceptual framework, and associated research agenda, underpinned by theorizing based on balanced centricity, to guide the future investigation of deepfakes in marketing scholarship. The article makes an argument for balance (i.e., situations where all stakeholders benefit), and it is hoped that this article may provide a foundation for future research and application of deepfakes as “a new hope” for marketing.

scholarly journals Responsible Urban Innovation with Local Government Artificial Intelligence (AI): A Conceptual Framework and Research Agenda

2021 ◽  
Vol 7 (1) ◽  
pp. 71
Author(s):  
Tan Yigitcanlar ◽  
Juan M. Corchado ◽  
Rashid Mehmood ◽  
Rita Yi Man Li ◽  
Karen Mossberger ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Local Government ◽  
Conceptual Framework ◽  
Research Agenda ◽  
Future Studies ◽  
Expert Team ◽  
Research Questions ◽  
Urban Problems ◽  
Technological Opportunities ◽  
Made In

The urbanization problems we face may be alleviated using innovative digital technology. However, employing these technologies entails the risk of creating new urban problems and/or intensifying the old ones instead of alleviating them. Hence, in a world with immense technological opportunities and at the same time enormous urbanization challenges, it is critical to adopt the principles of responsible urban innovation. These principles assure the delivery of the desired urban outcomes and futures. We contribute to the existing responsible urban innovation discourse by focusing on local government artificial intelligence (AI) systems, providing a literature and practice overview, and a conceptual framework. In this perspective paper, we advocate for the need for balancing the costs, benefits, risks and impacts of developing, adopting, deploying and managing local government AI systems in order to achieve responsible urban innovation. The statements made in this perspective paper are based on a thorough review of the literature, research, developments, trends and applications carefully selected and analyzed by an expert team of investigators. This study provides new insights, develops a conceptual framework and identifies prospective research questions by placing local government AI systems under the microscope through the lens of responsible urban innovation. The presented overview and framework, along with the identified issues and research agenda, offer scholars prospective lines of research and development; where the outcomes of these future studies will help urban policymakers, managers and planners to better understand the crucial role played by local government AI systems in ensuring the achievement of responsible outcomes.

Development of migrant workers in construction based on machine learning and artificial intelligence technology

2020 ◽  
pp. 1-12
Author(s):  
Chen Guang
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Labor Force ◽  
Migrant Workers ◽  
Engineering Industry ◽  
Agricultural Industry ◽  
Construction Engineering ◽  
Artificial Intelligence Technology ◽  
Chinese Labor ◽  
The Times

Artificial intelligence technology has been widely used in all aspects of our life. Similarly, the application of artificial intelligence in the field of construction engineering is a necessary trend in the development of engineering industry, especially in the traditional construction engineering department. Under the background of the times, from the perspective of knowledge, artificial intelligence technology has appeared a huge development, which may have an impact on the employment of Chinese labor force, may create new jobs, or replace traditional jobs. This effect on employment is essential. From the perspective of machine learning and artificial intelligence, this paper reviews the transformation prospects of engineering industry and the development of agricultural industry in construction industry, and examines the intellectual transformation of individual human capital in Chinese labor force.

scholarly journals Application of Sensors in Intelligent Clothing Design

2018 ◽  
Vol 14 (06) ◽  
pp. 4
Author(s):  
Shali Jiang ◽  
Qiong Ren
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Experimental Results ◽  
Machine Learning Method ◽  
Learning Method ◽  
Clothing Design ◽  
Artificial Intelligence Technology ◽  
Contact Sensor ◽  
Intelligent Clothing ◽  
Contact Sensors

<p class="0abstract"><span lang="EN-US">In order to study the application of sensors in intelligent clothing design, the artificially intelligent cutting-edge technology -machine learning method was proposed to combine a variety of signals of non-contact sensors in several different positions. Higher accuracy was achieved, while maintaining the comfort brought by a non-contact sensor. The experimental results showed that the proposed strategy focused on the combination of clothing design technology and artificial intelligence technology. As a result, without changing the sensor materials, it enhances the comfort and precision of clothing, eliminates the comfort reduced by sensor close to the skin, and transforms inaccurate measurement into accurate measurement. </span></p>

scholarly journals In defence of machine learning: Debunking the myths of artificial intelligence

2018 ◽  
Vol 14 (4) ◽  
pp. 734-747 ◽  
Author(s):  
Constance de Saint Laurent
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Recent Progress ◽  
Life Time ◽  
Clear Understanding ◽  
Social Scientists ◽  
Scientific Publications ◽  
The Past ◽  
Potential Benefits ◽  
The Media

There has been much hype, over the past few years, about the recent progress of artificial intelligence (AI), especially through machine learning. If one is to believe many of the headlines that have proliferated in the media, as well as in an increasing number of scientific publications, it would seem that AI is now capable of creating and learning in ways that are starting to resemble what humans can do. And so that we should start to hope – or fear – that the creation of fully cognisant machine might be something we will witness in our life time. However, much of these beliefs are based on deep misconceptions about what AI can do, and how. In this paper, I start with a brief introduction to the principles of AI, machine learning, and neural networks, primarily intended for psychologists and social scientists, who often have much to contribute to the debates surrounding AI but lack a clear understanding of what it can currently do and how it works. I then debunk four common myths associated with AI: 1) it can create, 2) it can learn, 3) it is neutral and objective, and 4) it can solve ethically and/or culturally sensitive problems. In a third and last section, I argue that these misconceptions represent four main dangers: 1) avoiding debate, 2) naturalising our biases, 3) deresponsibilising creators and users, and 4) missing out some of the potential uses of machine learning. I finally conclude on the potential benefits of using machine learning in research, and thus on the need to defend machine learning without romanticising what it can actually do.

scholarly journals Software Testing: Issues and Challenges of Artificial Intelligence & Machine Learning

2021 ◽  
Vol 12 (1) ◽  
pp. 101-112
Author(s):  
Kishore Sugali ◽  
Chris Sprunger ◽  
Venkata N Inukollu
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Software Testing ◽  
Future Research ◽  
Critical Component ◽  
Development Methodology ◽  
Testing Strategies ◽  
History Of ◽  
Shed Light ◽  
The Way

The history of Artificial Intelligence and Machine Learning dates back to 1950’s. In recent years, there has been an increase in popularity for applications that implement AI and ML technology. As with traditional development, software testing is a critical component of an efficient AI/ML application. However, the approach to development methodology used in AI/ML varies significantly from traditional development. Owing to these variations, numerous software testing challenges occur. This paper aims to recognize and to explain some of the biggest challenges that software testers face in dealing with AI/ML applications. For future research, this study has key implications. Each of the challenges outlined in this paper is ideal for further investigation and has great potential to shed light on the way to more productive software testing strategies and methodologies that can be applied to AI/ML applications.

scholarly journals Machine Learning Based Behavioral Modification

2019 ◽  
Vol 8 (6S2) ◽  
pp. 1134-1138
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Behavior Analysis ◽  
Time Of Day ◽  
Computational Techniques ◽  
Behavioral Modification ◽  
Optimal Temperature ◽  
The Past ◽  
Different Types ◽  
Artificial Intelligence Technology

To build up a particular profile about a person, the study of examining the comportment is known as Behavior analysis. Initially the Behavior analysis is used in psychology and for suggesting and developing different types the application content for user then it developed in information technology. To make the applications for user's personal needs it becoming a new trends with the use of artificial intelligence (AI). in many applications like innovation to do everything from anticipating buy practices to altering a home's indoor regulator to the inhabitant's optimal temperature for a specific time of day use machine learning and artificial intelligence technology. The technique that is use to advance the rule proficiency that rely upon the past experience is known as machine learning. By utilizing the insights hypothesis it makes the numerical model, and its real work is to infer from the models gave. To take the information clearly from the data the methodology utilizes computational techniques.

Engineering AI Systems

2021 ◽  
pp. 1-19 ◽  
Author(s):  
Jan Bosch ◽  
Helena Holmström Olsson ◽  
Ivica Crnkovic
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Data Quality ◽  
Case Studies ◽  
Research Agenda ◽  
Production Quality ◽  
Research Community ◽  
Design Methods ◽  
Engineering Approach ◽  
Quality Design

Artificial intelligence (AI) and machine learning (ML) are increasingly broadly adopted in industry. However, based on well over a dozen case studies, we have learned that deploying industry-strength, production quality ML models in systems proves to be challenging. Companies experience challenges related to data quality, design methods and processes, performance of models as well as deployment and compliance. We learned that a new, structured engineering approach is required to construct and evolve systems that contain ML/DL components. In this chapter, the authors provide a conceptualization of the typical evolution patterns that companies experience when employing ML as well as an overview of the key problems experienced by the companies that they have studied. The main contribution of the chapter is a research agenda for AI engineering that provides an overview of the key engineering challenges surrounding ML solutions and an overview of open items that need to be addressed by the research community at large.

scholarly journals Factor model of social media marketing effect on brand loyalty

2019 ◽  
Vol 65 ◽  
pp. 04011
Author(s):  
Olga Chubukova ◽  
Iuliia Kostynets ◽  
Igor Ponomarenko ◽  
Nataliia Rallie ◽  
Yuliia Zymbalevska
Keyword(s):  
Social Media ◽  
Direct Effect ◽  
Brand Loyalty ◽  
Theory And Practice ◽  
Marketing Communications ◽  
Social Media Marketing ◽  
Future Research ◽  
Marketing Theory ◽  
Brand Trust ◽  
Brand Affect

This research presents the model regarding core factors of social media marketing effect on brand loyalty. The conceptual model was defined based on the five hypotheses. It was conducted a reliability analysis based on the internal consistency of measurements, using Cronbach Alpha and composite reliability coefficients. The model shows that the characteristics of social media marketing communications have a direct effect on brand trust and brand affect. It also demonstrates that brand trust has a direct effect on brand affect and on brand loyalty. Brand affect has also a direct effect on brand loyalty. The research demonstrated that social media marketing communication has the capacity to influence brand trust and brand affect, the two main determinants of brand loyalty. The model shows that the characteristics of social media marketing communications have a direct effect on brand trust and brand affect. It also demonstrates that brand trust has a direct effect on brand affect and on brand loyalty. Brand affect has also a direct effect on brand loyalty. Therefore, all five research hypotheses were validated. The implications for marketing theory and practice are discussed, and avenues for future research are proposed.

scholarly journals Emotional Expression of #body on Instagram

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512092477 ◽  
Author(s):  
Clelia Malighetti ◽  
Simona Sciara ◽  
Alice Chirico ◽  
Giuseppe Riva
Keyword(s):  
Artificial Intelligence ◽  
Body Image ◽  
Emotional Expression ◽  
Image Representation ◽  
Future Research ◽  
Discrete Emotions ◽  
Emotional Model ◽  
Artificial Intelligence Technology ◽  
Program Interface

Our aim was to explore emotions in Instagram images marked with hashtags referring to body image–related components using an artificial intelligence–based discrete emotional analysis. A total of 500 Instagram photos marked by specific hashtags related to body image components were analyzed and specific discrete emotions expressed in each picture were detected using the Emotion application program interface API from Microsoft Azure Cognitive Service. Results showed that happiness and neutrality were the most intense and recognizable emotions expressed in all images. Happiness intensity was significantly higher in images with #bodyimage and #bodyconfidence and higher levels of neutral emotion were found in images tagged with #body, #bodyfitness, and #thininspirational. This study integrated a discrete emotional model with the conventional dimensional one, and offered a higher degree of granularity in the analysis of emotions–body link on Instagram through an artificial intelligence technology. Future research should deepen the use of discrete emotions on Instagram and the role of neutrality in body image representation.

scholarly journals A Review of Further Directions for Artificial Intelligence, Machine Learning, and Deep Learning in Smart Logistics

2020 ◽  
Vol 12 (9) ◽  
pp. 3760 ◽  
Author(s):  
Manuel Woschank ◽  
Erwin Rauch ◽  
Helmut Zsifkovits
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Deep Learning ◽  
Scientific Literature ◽  
Future Research ◽  
Industrial Enterprises ◽  
Smart Logistics ◽  
Research Findings ◽  
Ongoing Development ◽  
Research Initiatives

Industry 4.0 concepts and technologies ensure the ongoing development of micro- and macro-economic entities by focusing on the principles of interconnectivity, digitalization, and automation. In this context, artificial intelligence is seen as one of the major enablers for Smart Logistics and Smart Production initiatives. This paper systematically analyzes the scientific literature on artificial intelligence, machine learning, and deep learning in the context of Smart Logistics management in industrial enterprises. Furthermore, based on the results of the systematic literature review, the authors present a conceptual framework, which provides fruitful implications based on recent research findings and insights to be used for directing and starting future research initiatives in the field of artificial intelligence (AI), machine learning (ML), and deep learning (DL) in Smart Logistics.

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