scholarly journals An Investigation Into Facebook “Liking” Behavior An Exploratory Study

2017 ◽  
Vol 3 (2) ◽  
pp. 205630511770678 ◽  
Author(s):  
Marie Ozanne ◽  
Ana Cueva Navas ◽  
Anna S. Mattila ◽  
Hubert B. Van Hoof
Keyword(s):  
Impression Management ◽  
Exploratory Study ◽  
The United States ◽  
Theory Model ◽  
Future Research ◽  
Information Discovery ◽  
Extended Self ◽  
Self Presentation ◽  
Depth Interviews ◽  
Share Information

This article reports on a study that explored users’ motives in using the Like feature on Facebook. Data were collected by means of in-depth interviews of daily Facebook users in two distinct cultures, the United States and Ecuador. The findings of the study reveal that the Like may be used (1) to acknowledge the gratifications obtained with the use of Facebook, (2) to share information with others, and (3) as a tool for impression management. Four categories of gratified usage motives influencing Liking behavior with distinctly different preferences in each culture, were found. The four categories that gratified usage motives are entertainment, information/discovery, bounding, and self-identification. Three types of underlying motives dominated the use of the Like to share information: presentation of the self, presentation of the extended-self, and social obligations. Finally, the Like can be used as a self-protective tool for impression management. The present findings lay the foundation for a grounded theory model that may guide future research efforts in this area.

Insight into the motivation of selfie postings: impression management and self-esteem

2016 ◽  
Vol 50 (9/10) ◽  
pp. 1879-1892 ◽  
Author(s):  
Kathrynn Pounders ◽  
Christine M. Kowalczyk ◽  
Kirsten Stowers
Keyword(s):  
Impression Management ◽  
Self Esteem ◽  
Comparison Method ◽  
Future Research ◽  
Self Presentation ◽  
Content Type ◽  
Academic Literature ◽  
Depth Interviews ◽  
Practical Implications ◽  
Insight Into

Purpose Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The purpose of this paper is to identify the motivations associated with selfie-postings among female millennials. Design/methodology/approach The exploratory study consisted of 15 in-depth interviews with women who were 19-30 years of age. The analysis of data was facilitated by an iterative constant comparison method between data, emerging concepts and extant literature. Findings Textual analysis reveals impression management to be pivotal in understanding the consumer selfie-posting process. Other sub-themes include happiness and physical appearance. In addition, self-esteem was revealed as a motivator and an outcome. Research limitations/implications The study was limited to females who were 19-30 years of age. Future research should include males and a wider age group and focus on empirical testing of the identified themes. Practical implications This research sheds light on the motivation and outcomes associated with selfie-postings. Implications for marketers and advertisers include a better understanding of how to engage consumers to post content in the form of selfies with brands and products. Originality/value This paper fulfils an identified need to explore the growing trend of selfie-postings and contributes to academic literature in consumer behavior by identifying the motivations of selfie-postings.

The nature and challenges of guest house business in the Maldives: An exploratory study

2020 ◽  
Vol 21 (1) ◽  
pp. 3-14
Author(s):  
Kei Wei Chia ◽  
Abdulla Muiz
Keyword(s):  
Service Quality ◽  
Exploratory Study ◽  
Qualitative Method ◽  
Marketing Channel ◽  
Future Research ◽  
The Political ◽  
Travel Destination ◽  
Guest House ◽  
Product Image ◽  
Depth Interviews

The Maldives has long been perceived as an exclusive and expensive travel destination. However, the political changes have introduced another accommodation option, the guest house. This has provided an opportunity for many locally owned guest house owners to offer accommodation service at an affordable rate. The purpose of this study was to explore the nature of business and the challenges faced by the guest house business in the Maldives. The data were derived from in-depth interviews with nine key informants. The thematic analysis qualitative method was employed in identifying informants’ view of the current guest house business. A total of six themes (i.e. product image, service quality, marketing channel, infrastructure, competition, policies, laws and regulations) were identified. The contribution of the paper lies in growing knowledge within the research niche of guest houses in the Maldives and internationally. Implications of the factors that contribute to successful guest house operations, including customer-oriented and service quality are recommended based on the findings. These recommendations can benefit guest house managers in developing and managing their guest house business. Future research may be expanded to view differences in perception among different stakeholders. Such findings could provide insights into what is missing and what topics require further investigation in the future.

Substance Use Among a Sample of BSW Students: An Exploratory Study

2019 ◽  
Vol 24 (1) ◽  
pp. 361-384
Author(s):  
Patricia Chapman ◽  
Kathi R. Trawver
Keyword(s):  
Substance Use ◽  
Social Work ◽  
Exploratory Study ◽  
Help Seeking ◽  
The United States ◽  
Future Research ◽  
Convenience Sample ◽  
Social Work Educators ◽  
Frequency Of Use ◽  
Social Work Programs

This exploratory study used a convenience sample of 792 currently enrolled BSW students drawn from across accredited social work programs within the United States who completed a 60-item electronic survey to identify the occurrence, types, frequency, and severity of their substance use. More than 93% (n=742) of the study participants reported having used alcohol, and 62% (n=445) reported using drugs on one or more occasions. Reported types of use, frequency of use, and severity of use as measured by AUDIT and DAST scores showed BSW students' substance use similar to or above other national samples of college students. Recommendations for future research and implications for social work educators in addressing substance use and stress management and promoting destigmatized help-seeking among their BSW students are discussed.

Covering Your Face on Facebook

2012 ◽  
Vol 24 (4) ◽  
pp. 166-180 ◽  
Author(s):  
Michele M. Strano ◽  
Jill Wattai Queen
Keyword(s):  
Impression Management ◽  
Social Networking Sites ◽  
Identity Management ◽  
Potential Model ◽  
Qualitative Interviews ◽  
Management Strategies ◽  
Future Research ◽  
Online Identity ◽  
Self Presentation ◽  
Survey Results

This study examines the ways in which identity is managed on social networking sites through image suppression practices – namely, untagging and requesting deletion on Facebook. Goffman’s theory of impression management is used, focusing on his understudied ideas about how individuals respond to what others communicate about them, by controlling for information that is discrepant with their desired self-presentation. Data are reported from an exploratory set of qualitative interviews and an online quantitative survey. Results showed that many Facebook users engaged in suppression strategies, albeit infrequently. In addition, users were statistically more likely to not post a potentially damaging image than they were to untag it, and were more likely to untag it than to request that another user delete it. The authors suggest that one possibility is that users avoid more overt identity management strategies because they carry the risk of making users look duplicitous. A potential model is suggested that future research might test to develop a fuller understanding of online identity management.

The Efficacy of the Trafficking in Persons Report

2010 ◽  
Vol 22 (4) ◽  
pp. 471-493 ◽  
Author(s):  
Alese Wooditch
Keyword(s):  
Human Trafficking ◽  
Exploratory Study ◽  
The United States ◽  
Future Research ◽  
Policy Recommendations ◽  
Policy Initiative ◽  
Longitudinal Assessment ◽  
Trafficking In Persons ◽  
Department Of State ◽  
The U.S

Anti-trafficking efforts have been adopted globally to curb human trafficking, yet many nations have failed to put initiatives into practice. As a consequence, the U.S. Department of State implemented the Trafficking in Persons (TIP) Report to monitor and increase efforts worldwide and serve as a guide to funding anti-trafficking programs aboard. This exploratory study investigates the efficacy of this policy initiative by means of a longitudinal assessment of the TIP Report’s tier classifications, a system that grades countries based on anti-trafficking initiatives, and determines if U.S. funded anti-trafficking initiatives internationally target those countries in need. The findings suggest that tier ranking has not improved over time, and the United States has failed to systematically allocate funds based on the recommendations of the tier classification system. Policy recommendations and implications for future research are discussed.

Virtual Life Sentences: An Exploratory Study

2018 ◽  
Vol 98 (3) ◽  
pp. 294-313 ◽  
Author(s):  
Jessica S. Henry ◽  
Christopher Salvatore ◽  
Bai-Eyse Pugh
Keyword(s):  
United States ◽  
Life Expectancy ◽  
Initial Data ◽  
Exploratory Study ◽  
The United States ◽  
Policy Implications ◽  
Future Research ◽  
State Prisons ◽  
Natural Life ◽  
Life Sentences

Virtual life sentences are sentences with a term of years that exceed an individual’s natural life expectancy. This exploratory study is one of the first to collect data that establish the existence, prevalence, and scope of virtual life sentences in state prisons in the United States. Initial data reveal that more than 31,000 people in 26 states are serving virtual life sentences for violent and nonviolent offenses, and suggest racial disparities in the distribution of these sentences. This study also presents potential policy implications and suggestions for future research.

The four stages of on-site behavior for a long-stay relaxation holiday

2016 ◽  
Vol 23 (3) ◽  
pp. 217-232 ◽  
Author(s):  
Chidchanok Anantamongkolkul ◽  
Ken Butcher ◽  
Ying Wang
Keyword(s):  
Exploratory Study ◽  
Information Needs ◽  
The United States ◽  
Decision Processes ◽  
Sources Of Information ◽  
Innovative Strategies ◽  
Tourist Behavior ◽  
Travel Experience ◽  
Intercultural Interactions ◽  
Depth Interviews

Previous studies largely treat the on-site travel experience as a single stage of homogenous tourist behavior, despite widespread recognition that tourist behavior is complex and consists of temporal decision processes. In particular, little attention has been given to what changes during the course of the long-stay holiday. The purpose of this exploratory study is to understand changes in tourist behavior, if any, from point of arrival through to the end of a long-stay relaxation holiday. In-depth interviews were conducted with mature-aged international travelers from the United States, Europe, and Australia visiting Phuket, Thailand. The findings illustrate changes that can be characterized, into four distinct stages of on-site behavior, through key activities, uncertainty levels, intercultural interactions, information needs, and sources of information. Important implications for destination marketing organizations are suggested which require innovative strategies to match the changing needs and activities of long-stay tourists at various stages of the holiday.

Knowledge Transfer Research in Virtual Contexts

2011 ◽  
Vol 474-476 ◽  
pp. 1002-1006
Author(s):  
Bing Wu ◽  
Jun Ge ◽  
Wen Xia Xu
Keyword(s):  
Knowledge Transfer ◽  
Group Decision ◽  
The United States ◽  
Subject Area ◽  
Theory Model ◽  
Future Research ◽  
Main Research ◽  
The Subject ◽  
Group Decision And Negotiation ◽  
Popular Subject

This study is a productivity review on the literature gleaned from SSCI, SCIE databases concerning knowledge transfer research in virtual contexts. The result indicates that the number of literature productions on this topic is still growing in recent years. The main research development country is the United States. And from the analysis of the subject area, communication is the most popular subject, then engineering, multidisciplinary, and management. Concerning source title, group decision and negotiation is in the priority. Moreover the research focuses are mainly theory model and empirical research; these typical references are analyzed in detail, including limitations and future research in this field.

Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jana Brockhaus ◽  
Ansgar Zerfass
Keyword(s):  
Conceptual Framework ◽  
Impression Management ◽  
Future Research ◽  
Corporate Communications ◽  
Content Type ◽  
Global Industry ◽  
Spheres Of Influence ◽  
Depth Interviews

PurposeCorporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication departments by developing a conceptual framework which helps to understand, analyze and optimize their standing in organizations.Design/methodology/approachThe research is based on a literature review across several disciplines (e.g. organizational communication, strategic management) and supported by 26 qualitative in-depth interviews with board members, executives and communicators in a global industry company. By combining the theoretical and empirical insights, a framework for positioning communication departments within organizations was developed.FindingsThe framework depicts seven strategies (e.g. expectation and impression management, supporting ambassadors from other departments) and three spheres of influence (organizational integration, internal perceptions and social capital) to strengthen the position of corporate communications.Research limitations/implicationsThe conceptual framework has been supported by one case study so far, and future research may further develop and verify it by applying it to a larger number of companies in different industries.Practical implicationsPractitioners can use the framework as an analytical tool to reflect the current situation in their organization and identify opportunities for strengthening it.Originality/valueThis article introduces a novel view in the academic debate about the role and influence of corporate communications. It establishes a framework that helps to identify different drivers and strategies, and lays ground for future research.

scholarly journals Inside out: Avatars as an indirect measure of ideal body self-presentation in females

2012 ◽  
Vol 6 (3) ◽  
Author(s):  
Andrew G. Thomas ◽  
Mark K. Johansen
Keyword(s):  
Body Image ◽  
Impression Management ◽  
Second Life ◽  
Future Research ◽  
Self Presentation ◽  
Indirect Measure ◽  
Body Image Scale ◽  
Ideal Body Image ◽  
Ideal Body ◽  
Body Self

Prior research has shown that individuals engage in impression management online, both in a social networking context and when using avatars. However, avatar creation research often directly asks participants about their creation motivations or primes a specific social context. Such direct methodologies potentially lead to biases which may give a distorted picture of how ideal characteristics are reflected in avatars. Our research used a less explicit measure to test for the expression of ideal body image during avatar creation. Female participants created two avatars in the virtual world of Second Life. For the first, participants were instructed to design an avatar that looked like themselves. For the second, participants were given no design restrictions and could design any avatar they wanted to. This first avatar acted as a baseline, to identify which attributes were the focus of change in the second. Avatar creation order was counterbalanced across participants. When given no design restrictions, participants who showed a desire to be thinner created avatars which had a lower body mass. This desire was measured after avatar creation using a standard body image scale. The generalizability of the results is discussed in the context of suggestions for future research utilising this paradigm.

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