scholarly journals When “Positive Posting” Attracts Voters: User Engagement and Emotions in the 2017 UK Election Campaign on Facebook

2019 ◽  
Vol 5 (4) ◽  
pp. 205630511988169 ◽  
Author(s):  
Paolo Gerbaudo ◽  
Federico Marogna ◽  
Chiara Alzetta
Keyword(s):  
Social Media ◽  
Conservative Party ◽  
Social Spending ◽  
User Engagement ◽  
Controversial Issues ◽  
General Elections ◽  
Media Politics ◽  
Facebook Pages ◽  
The Relationship ◽  
Theresa May

Social media are widely held to have played an important role in the 2017 UK general elections. But it is not altogether clear how exactly they contributed to the communication battle between Labour and the Conservatives. This article analyses the posts and comments on the official Facebook pages of the Labour Party and the Conservative Party and their respective leaders, Jeremy Corbyn and Theresa May. We look at the relationship between topics, emotions, and user engagement. Labour clearly outperformed the Tories, with Corbyn’s personal page having 10 times the interactions of May’s. We retrieve part of the reason for this success in the “positive posting” strategy adopted by Labour and the way it helped to attract user engagement. While the Conservative Party focused on negative issues such as Brexit, terrorism, and national security, Labour focused on positive issues, such as the promise of higher social spending and appeals to the grassroots, generating far higher levels of engagement. Overall, positive topic tended to fare better than more negative and controversial issues, such as security and Brexit. Our findings thus suggest the need for a more balanced understanding of the relationship between content, emotions, and user engagement on social media, moving beyond simplistic views of social media politics as necessarily biased in favor of aggressive and negative campaigning.

Engagement in Emotional News on Social Media: Intensity and Type of Emotions

2020 ◽  
pp. 107769902095971
Author(s):  
Jihyang Choi ◽  
Sang Yup Lee ◽  
Sung Wook Ji
Keyword(s):  
Social Media ◽  
Positive Emotions ◽  
User Engagement ◽  
Discrete Emotions ◽  
News Stories ◽  
Facebook Pages ◽  
The Relationship

This study sheds new light on the relationship between emotion and engagement. Specifically, we investigate how the six discrete emotions that news visuals deliver, as well as the positiveness of news text, are associated with three engagement activities: sharing, commenting, and reacting. The findings show that users are less likely to share or comment on news posts that convey positive emotions, although they tend to react to such news frequently. The most prominent kind of emotion associated with user engagement activities was “sadness.” We analyzed 12,179 news stories posted on the four major U.S. newspapers’ Facebook pages.

scholarly journals Contrapuntal Connectedness: Analysing Relations Between Social Media Data and Ethnography in Digital Migration Studies

2021 ◽  
pp. 53-85
Author(s):  
Marie Sandberg ◽  
Nina Grønlykke Mollerup ◽  
Luca Rossi
Keyword(s):  
Social Media ◽  
Syrian Refugees ◽  
Migration Studies ◽  
Social Data ◽  
Social Media Data ◽  
Ethnographic Fieldwork ◽  
Migration Research ◽  
Facebook Pages ◽  
The Relationship ◽  
Media Data

AbstractThis chapter presents a rethinking of the relationship between ethnography and so-called big social data as being comparable to those between a sum and its parts (Strathern 1991/2004). Taking cue from Tim Ingold’s one world anthropology (2018) the chapter argues that relations between ethnography and social media data can be established as contrapuntal. That is, the types of material are understood as different, yet fundamentally interconnected. The chapter explores and qualifies this affinity with the aim of identifying potentials and further questions for digital migration research. The chapter is based on ethnographic fieldwork carried out with Syrian refugees and solidarians in the Danish–Swedish borderlands in 2018–2019 as well as data collected for 2011–2018 from 200 public Facebook pages run by solidarity organisations, NGOs, and informal refugee welcome and solidarity groups.

scholarly journals Neoliberalism in Britain: From Thatcherism to Cameronism

2016 ◽  
Vol 14 (1) ◽  
Author(s):  
Christian Fuchs
Keyword(s):  
21St Century ◽  
Conservative Party ◽  
Three Dimensions ◽  
British Politics ◽  
Ideology Critique ◽  
Margaret Thatcher ◽  
Absolute Majority ◽  
Politics And Culture ◽  
General Elections ◽  
The Relationship

The Conservative Party has in the 2015 British general elections won an absolute majority under David Cameron’s leadership. Cameron’s rule signifies a contested phase in British politics in the 21st century. This paper asks the question: What is Cameronism? Cameron argues that Margaret Thatcher “was a big influence” for him. It is therefore appropriate to study the relationship between Thatcherism and Cameronism. The article revisits theories of Thatcherism and analyses how it is related to Cameronism. Thatcherism and Cameronism are understood as being unities of ideology and policies that want to implement a particular model of society and for doing so, are organised along three dimensions: the economy, politics, and culture. An ideology critique of key speeches, interviews and documents analyses these three dimensions of Cameronism.

The alchemy of social media engagement

2017 ◽  
Vol 33 (7) ◽  
pp. 14-16
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Reading Time ◽  
User Engagement ◽  
Content Type ◽  
Pertinent Information ◽  
Day Of The Week ◽  
Facebook Pages ◽  
Practical Implications ◽  
Low Rate

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The findings demonstrate a low rate of engagement among the users of wine brand Facebook pages. Majority of Facebook fans rarely engage with the brands. The results demonstrate that user engagement varies depending on the day of the week and hour of the day of the brand post. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Penggunaan Buzzer Politik di Media Sosial Pada Masa Kampanya Pemilihan Umum

ADALAH ◽  
2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Rayhan Naufaldi Hidayat
Keyword(s):  
Social Media ◽  
General Election ◽  
Campaign Strategy ◽  
The Public ◽  
General Elections ◽  
Media Politics ◽  
Use Of Social Media

Abstract:The campaign is an activity that is part of the holding of a very crucial general election. In these activities, election participants took a variety of ways in order to gain the support of votes from the public, including by utilizing social media. In the campaign strategy on social media, political buzzer is a tool that is considered to be able to increase the popularity, electability and acceptability of election participants. Therefore, the existence of a political buzzer is urgently needed, so that legal arrangements regarding political buzzers must be clear in regulating it so that the use of social media by involving political buzzers does not deviate from the main objectives of the election itself.Keywords: Buzzer, Social Media, Politics, Campaigns and General Elections Abstrak:  Kampanye merupakan kegiatan yang menjadi bagian dari penyelenggaraan pemilihan umum (Pemilu) yang sangat krusial. Dalam kegiatan tersebut, peserta pemilu melakukan berbagai cara agar dapat memperoleh dukungan suara dari masyarakat, diantaranya dengan cara memanfaatkan media sosial. Dalam strategi kampanye di media sosial, buzzer politik menjadi alat yang dinilai dapat meningkatkan popularitas, elektabilitas dan akseptabilitas peserta pemilu. Maka dari itu, keberadaan buzzer politik menjadi sangat dibutuhkan, sehingga pengaturan hukum perihal buzzer politik pun harus jelas dalam mengatur hal tersebut agar pemanfaatan media sosial dengan melibatkan buzzer politik tidak menyimpang dari tujuan utama dari pemilu itu sendiri.Kata Kunci: Buzzer, Media Sosial, Politik, Kampanye dan Pemilihan Umum

scholarly journals Associations between State-Level Obesity Rates, Engagement with Food Brands on Social Media, and Hashtag Usage

2021 ◽  
Vol 18 (23) ◽  
pp. 12785
Author(s):  
Yuanqi Gu ◽  
Jaime Coffino ◽  
Rebecca Boswell ◽  
Zora Hall ◽  
Marie A. Bragg
Keyword(s):  
Social Media ◽  
Fast Food ◽  
State Level ◽  
The United States ◽  
User Engagement ◽  
Low Calorie ◽  
Food And Beverage ◽  
The Mean ◽  
Sugary Drink ◽  
The Relationship

Food advertisement exposure is associated with increased caloric intake, but little is known about food/beverage placements in the digital media environment. We aimed to examine the correlation between the number of people who follow food and beverage brand social media accounts (i.e., user engagement) and state-level obesity rates; quantify social media followers’ use of “healthy” vs. “unhealthy” hashtags; and analyze the relationship between user engagement and hashtag usage. We identified the 26 fast-food and beverage brands with the highest advertising expenditures and used Demographics Pro to determine the characteristics of social media users amongst the 26 brands. A series of regression analyses were conducted that related the mean percentage of brand followers and state-level obesity rates. We then identified 733 hashtags on Instagram and 703 hashtags on Twitter, coding them as “healthy”, “unhealthy”, “neutral”, or “unrelated to health”. Intercoder reliability was established using ReCal2, which indicated a 90% agreement between coders. Finally, we conducted ANCOVA to examine the relationship between the mean percentage of brand followers and their hashtag usage. There was a significant, positive correlation between the state-level obesity rate and the mean percentage of followers of sugary drink or fast-food brands on Instagram and Twitter, but such a correlation between obesity and low-calorie drink brand followers was only found on Twitter. Our findings illustrate the relationship between the social media food environment and obesity rates in the United States. Given the high rates of engagement with food brands on social media, policies should limit digital advertisements featuring fast-food, sugary drink, and low-calorie drink brands.

scholarly journals Selfies, Policies, or Votes? Political Party Use of Instagram in the 2015 and 2016 Spanish General Elections

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511982612 ◽  
Author(s):  
Stuart J. Turnbull-Dugarte
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Party ◽  
Regression Estimation ◽  
User Engagement ◽  
Policy Positions ◽  
The Social ◽  
General Elections ◽  
Estimation Models

Do parties in Spain use Instagram and for what purpose? What characterizes posts that are effective at engaging the electorate? This article examines the use of Instagram during the Spanish general elections of 2015 and 2016. Content analysis of party publications on Instagram was carried out to test whether parties use the application to broadcast their policy positions, mobilize voters, or to promote their main party candidate. Regression estimation models are then used to explain the varying levels of user engagement with party posts. The findings illustrate that the new challenger parties, Podemos and Ciudadanos, use the social media app in a systematic way that is distinct from the traditional mainstream parties in Spain. Moreover, party newness, attempts at mobilization, and the promotion of the main party candidate are found to be important explanations for party success on Instagram.

scholarly journals Antecedents of and Their Impact on Purchase Intention of Customers Purchasing through Social Media: An Empirical Research on Facebook in Bangladesh

2020 ◽  
Vol 4 (2) ◽  
pp. 63
Author(s):  
Barnali Nandi ◽  
Mohammad Rakiv
Keyword(s):  
Social Media ◽  
Multiple Regression ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Influential Factors ◽  
Significance Level ◽  
The People ◽  
Facebook Pages ◽  
The Impact ◽  
The Relationship

This research paper aims to clarify the relationship between the influential factors and their impact on the intention of the customers to make a purchase from social media particularly Facebook in Bangladesh.From the literature review, a conceptual model has been established, which is followed by the multiple regression model.The collected data are analyzed using multiple regression analysis. Among the four independent variables three factors namely trust, perceived value and brand loyalty are founded to be influential at the 0.05 significance level and the remaining variable perceived risk has some impact on the purchase intention of the customers using social media but it is not as much influence as other three factors at this significance level.Although there are some researchers conducted to measure the impact of social media marketing, there is a rare study in the context of emerging economies like Bangladesh that tries to investigate the influential factors which ultimately drive customers to make purchases from Facebook pages in Bangladesh.This research proves to be helpful for retailers who are doing their marketing using social platforms in Bangladesh. As most of the people in Bangladesh are using Facebook, this study helps the retailers to understand which factors ultimately drive customers to make a purchase from the Facebook pages in Bangladesh.

scholarly journals Social media gatekeeping: An analysis of the gatekeeping influence of newspapers’ public Facebook pages

2018 ◽  
Vol 20 (12) ◽  
pp. 4728-4747 ◽  
Author(s):  
Kasper Welbers ◽  
Michaël Opgenhaffen
Keyword(s):  
Social Media ◽  
Time Series ◽  
United Kingdom ◽  
The Netherlands ◽  
User Engagement ◽  
The United Kingdom ◽  
Social Media Platforms ◽  
Facebook Pages ◽  
The Impact

Due to the rising importance of social media platforms for news diffusion, newspapers are relying on social media editors to promote the distribution of their news items on these platforms. In this study, we investigate how much of an impact these social media editors really have, focusing on the impact of newspapers’ public pages on Facebook. Since the actions of individual users are not visible on many platforms due to privacy consideration, we propose a method that leverages time series of aggregated scores for total user engagement, which are available for various platforms. We use this method to study and compare the influence of Facebook pages for six newspapers from the United Kingdom, the Netherlands, and Flanders, for all news items published over 2 weeks in 2017.

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