scholarly journals Can “Live Streaming” Really Drive Visitors to the Destination? From the Aspect of “Social Presence”

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110066
Author(s):  
Wenkun Zhang ◽  
Yanan Wang ◽  
Tao Zhang
Keyword(s):  
Social Presence ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Empirical Studies ◽  
Destination Image ◽  
Live Streaming ◽  
Tourism Management ◽  
Streaming Technology ◽  
The Relationship

The combination of live-streaming technology and tourism is an important development in the evolution of tourism experiences. Research on live-streaming tourism is becoming popular, but empirical studies on the relationship between live streaming and travel intention remain underexplored. The aim of this article is to determine whether live streaming has an impact on travel intention. This article collects 614 questionnaires and uses structural equation models (SEMs) to test the relevant hypotheses. This study makes some contributions to the literature on live-streaming tourism. First, it explains the relationship between live streaming and travel intention from the perspective of social presence: The presence of a destination image, the presence of an interaction, and the presence of production can effectively improve people’s trust and, in return, influence their travel intention. Second, this article verifies the role of trust in tourism management. This article is one of the earliest studies on the relationship between live streaming and travel intention, which has significance for the development of tourism management–related theories and practical management.

scholarly journals HRM Practices and Work Engagement Relationship: Differences Concerning Individual Adaptability

2021 ◽  
Vol 13 (19) ◽  
pp. 10666
Author(s):  
Flavio Urbini ◽  
Antonio Chirumbolo ◽  
Gabriele Giorgi ◽  
Emanuela Caracuzzo ◽  
Antonino Callea
Keyword(s):  
Work Engagement ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Empirical Studies ◽  
Cross Sectional ◽  
Non Profit ◽  
Organizational Attitudes ◽  
Hrm Practices ◽  
The Relationship

The importance of human resource management (HRM) practices to improve organizational attitudes and behaviors is not yet widely acknowledged. However, is not clear whether the effect of HRM practices on outcomes vary depending on the level of specific personal resources. The present paper aims to examine the relationship between HRM practices and work engagement by focusing on the moderating role of adaptability. We used cross-sectional data with surveys from 1219 Italian employees in public, private, and non-profit organizations. The results of structural equation models (SEM) showed that HRM practices were positively related to work engagement overall for employees with low adaptability. Therefore, adaptability moderated the relationship between HRM practices and work engagement. In terms of originality, this study is based on the paucity of empirical studies linking developmental HR practices to employees’ work engagement. Hence, the present study addressed this gap by examining the relationship between the perception of HRM practices and work engagement, as well as how adaptability moderated this relationship. These findings are discussed in terms of their theoretical and practical implications for HRM.

Dynamic capabilities: antecedents and implications for firms' performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ricardo Jorge Correia ◽  
Mário Sérgio Teixeira ◽  
José G. Dias
Keyword(s):  
Structural Equation ◽  
Dynamic Capabilities ◽  
Structural Equation Models ◽  
Causal Link ◽  
Competitive Advantages ◽  
Content Type ◽  
Mediating Role ◽  
Strategic Orientations ◽  
The Relationship

PurposeThis paper aims to explore a new causal link between learning, market and entrepreneurial orientations and firms' performance by introducing dynamic capabilities and competitive advantages as mediator variables.Design/methodology/approachThe mediating role of dynamic capabilities and competitive advantages is tested using a sample of 1,190 Portuguese firms, and structural equation models.FindingsIt is shown that dynamic capabilities mediate the relationship between the three orientations–learning, market and entrepreneurial–and competitive advantages of differentiation and cost leadership, and both competitive advantages lead to firm's performance. It is also shown that learning orientation is an antecedent of market orientation and entrepreneurial orientation.Practical implicationsThis research shows that firm's performance depends on the capacity of firms to learn, innovate, be proactive, take risks and collect the best market data. Indeed, by optimizing the internal management and knowledge dissemination, firms will develop a set of capabilities and competitive advantages that lead to an appropriate response to market challenges.Originality/valueThis study tests the relationship between strategic orientations and firm's performance by taking the mediating effects of dynamic capabilities and competitive advantages into account. This research was conducted in Portugal.

scholarly journals Relationship and Impact of Service Quality, Destination Image, on Customer Satisfaction and Revisit Intention to Syariah Destination in Madura, Indonesia

2021 ◽  
Vol 6 (6) ◽  
pp. 209-215
Author(s):  
Pribanus Wantara ◽  
S. Anugrahini Irawati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Empirical Studies ◽  
Destination Image ◽  
Equation Modeling ◽  
Positive Contribution ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
The Relationship

Madura is one of the sharia tourist attractions in Indonesia, so many local and foreign tourists come to Madura Island to carry out sharia tours by visiting Islamic places such as mosques, tombs of the great Madurese clerics, and halal culinary places. In the conditions of the COVID-19 pandemic which has been going on for one year, government policy has closed these sharia tourist spots. However, since the number of Covid 19 cases, especially on Madura Island, has decreased significantly, the government has allowed opening these sharia tourist spots with the provisions of health protocols. The purpose of this study is to examine the relationship between service quality, destination image, and customer satisfaction on the revisit intention of tourists to tour destination religious in Madura. Data were collected from a questionnaire survey and empirical studies were conducted using structural equation modeling (SEM) to test the hypotheses, as well as the structural relationships between these factors. The results of empirical studies confirm that service quality and destination image make a positive contribution to tourist satisfaction, then that the service quality contribute to the revisit intention, but the destination image does not contribute to the revisit intention, and tourist satisfaction contributes positively to the revisit intention. Furthermore, this study also contributes to the managers of sharia tourist destinations in Madura to analyze the relationship between service quality attributes and destination image to revisit intention by improving the services provided, thereby contributing to increasing the number of tourists, and implementing sustainable service quality policies.

scholarly journals Does optimism mediate the relationship between Big Five and perceived stress? A study with Spanish adolescents

2021 ◽  
Vol 37 (1) ◽  
pp. 114-120
Author(s):  
Cristina Serrano ◽  
Paula Martínez ◽  
Sergio Murgui ◽  
Yolanda Andreu
Keyword(s):  
Perceived Stress ◽  
Big Five ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Group Analysis ◽  
Emotional Stability ◽  
Personality Factors ◽  
Mediating Role ◽  
The Relationship

Los resultados de investigación han mostrado la existencia de relaciones entre los Cinco Grandes factores de personalidad, Optimismo y Estrés Percibido. El objetivo del estudio es explorar, mediante modelos de ecuaciones estructurales, el posible papel mediador que se ha sugerido podría desempeñar Optimismo en esta relación. También,  se explora a través de un análisis multi-grupo la invarianza por sexo de los resultados. Un total de 611 adolescentes españoles completaron de forma anónima los cuestionarios BFQ, LOT-R y PSS. Optimismo se asoció positivamente asociado con los rasgos de personalidad y negativamente con Estrés Percibido. El Estrés se relacionó negativamente con Estabilidad Emocional, Extraversion y Responsabilidad y no mostró asociación alguna con Afabilidad ni con Apertura. Los análisis de mediación revelaron el papel mediador de Optimismo en la relación entre Estabilidad Emocional (mediación parcial), Extraversion y Responsabilidad y Estrés. Estos resultados no variaron por sexo. En conclusión, un perfil básico de personalidad caracterizado por Extraversión, Estabilidad Emocional y Responsabilidad favorecería el desarrollo de expectativas positivas de futuro que representan un predictor proximal de Estrés Percibido. El papel mediador del optimismo puede resultar relevante para el desarrollo de intervenciones focalizadas en reducir los niveles de estrés y, consecuentemente, mejorar el ajuste del adolescente. Research results have shown the existence of relationships between the Big Five personality factors, Optimism, and Perceived Stress. The aim of this study is to explore the possible mediating role that it has been suggested might play Optimism in this relationship. Structural equation models were conducted to examine the mediating role of Optimism.  A multi-group analysis was performed to verify whether the results varied by sex. 611 Spanish adolescents completed anonymously the measures of BFQ, LOT-R and PSS. The findings showed that Optimism was positively associated with the personality traits and negatively with Perceived Stress. Perceived Stress was in turn negatively related to Emotional Stability, Extraversion and Conscientiousness, while it was not correlated with Agreeableness and Openness. Mediation analysis revealed the mediating role of Optimism on the relationship between Emotional Stability (partial mediation), Extraversion, and Conscientiousness, and the Perception of Stress. These findings did not vary by sex. In conclusion, a basic personality profile characterized by Extraversion, Emotional Stability, and Conscientiousness would favor the development of positive future expectations that represent a proximal predictor for Perceived Stress. Optimism mediation may be relevant for the development of interventions focused on reducing stress levels and, consequently, to improve the adolescent's adjustment.

Attraction, Social Presence, Sociability, and Booking Intentions: The Moderating Role of Homophily

2021 ◽  
pp. 109634802098889
Author(s):  
Jeong-Yeol Park ◽  
Robin M. Back ◽  
Diego Bufquin ◽  
Marco W. W. Nutta
Keyword(s):  
Social Presence ◽  
Structural Equation ◽  
Empirical Studies ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Social Attraction ◽  
Perceived Social Presence ◽  
Booking Intentions ◽  
Moderating Role

It is essential for hotel marketers to better understand how human images—found in website photographs—are perceived by customers, and how such perceptions can affect customers’ website experience and behavioral intentions. Given the lack of empirical studies related to the effects of human images and hotel website photographs, this study first assesses the influence of physical and social attraction evaluations—related to human images in hotel website photographs—on perceived social presence, in order to further examine the relationships between social presence, sociability, and booking intentions. Moreover, the moderating effects of background homophily, on the relationships between physical and social attraction and social presence, are also examined. This study, which adopts structural equation modeling and analyzes data collected from a sample of 417 U.S. travelers who have recently booked a hotel room directly through a hotel website, confirms all of the aforementioned relationships.

scholarly journals Exploring the Mediating Effect of Psychological Engagement on the Relationship between Child-to-Parent Violence and Violent Video Games

2021 ◽  
Vol 18 (6) ◽  
pp. 2845
Author(s):  
Ana Ruiz-Fernández ◽  
Miriam Junco-Guerrero ◽  
David Cantón-Cortés
Keyword(s):  
Video Games ◽  
Video Game ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Mediating Effect ◽  
Social Risk ◽  
Violent Video Games ◽  
Psychological Engagement ◽  
The Relationship

Research into the effects of violent video games on levels of aggression has raised concerns that they may pose a significant social risk, especially among younger people. The objective of this study was to analyze, through structural equation models, the mediating role of psychological engagement in the relationship between the consumption of violent video games and child-to-parent violence (CPV) against the mother and the father. The sample consisted of 916 students from the third and fourth grades of compulsory secondary education, first and second grades of high school, and first cycle of vocational training (483 males and 433 females), of whom a total of 628 were video game players, aged between 13 and 19. The exposure to video games was assessed through an author-elaborated questionnaire, engagement was evaluated with the game engagement questionnaire, and CPV was assessed through the child-to-parent aggression questionnaire. The structural equation models indicated that exposure to violent video games was related to lower rates of CPV against both parents. Conversely, the flow (a sense of being in control, being one with activity, and experiencing distortions in the perception of time) dimension of engagement positively correlated with the level of CPV against the mother, whereas the flow and absorption (total engagement in the current experience) dimensions correlated with CPV against the father. In conclusion, the results confirm the role of violent video game consumption, reducing CPV rates against both parents, a role that is offset to the extent that these violent games provoke engagement in the user.

scholarly journals Assessing the Relationship Between Destination Image and Tourists’ Loyalty Towards the Amusement Parks of Bangladesh: The Mediating Role of Tourists’ Satisfaction and Moderating Role of Past Experience

2019 ◽  
Vol 15 (9) ◽  
pp. 87
Author(s):  
Tauhid Ahmed Bappy
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Tourism Industry ◽  
Destination Image ◽  
Equation Modeling ◽  
Amusement Park ◽  
Travel And Tourism ◽  
Amusement Parks ◽  
The Relationship

The amusement park industry embodies one of the indispensable parts of the hospitality and tourism industry progressing in accordance with the shifting preferences and trends in travel and tourism demand. The main purpose of this study is to assess the relationship between destination image and tourists’ loyalty towards the amusement parks of Bangladesh. This is a descriptive study in which the author used judgmental sampling technique to gather quantitative data from 300 visitors of four amusement parks in Bangladesh namely Fanstasy Kingdom, Nandan Park, Vinnya Jagat, and Dreamland amusement park. The researcher used structural equation modeling to analyze the data. The findings suggest that destination image positively and significantly influences tourists’ satisfaction. Furthermore, tourists’ satisfaction, subsequently, results in visitors’ loyalty towards amusement parks. However, the relationship between amusement park image and tourists’ loyalty is mediated by tourists’ satisfaction. Furthermore, it was found that past visit experience at the amusement parks does not moderate the relationship between destination image and tourists’ satisfaction. The researcher believes that the findings and recommendations presented in this study will significantly encourage the amusement park marketers of Bangladesh to enhance their destination image to improve the satisfaction and loyalty levels of the visitors.

scholarly journals Human resource practices and employee wellbeing from a gender perspective: The role of organizational justice

2021 ◽  
Vol 53 ◽  
Author(s):  
Beatriz Sora ◽  
◽  
Amparo Caballer ◽  
M. Esther García-Buades ◽  
◽  
...  
Keyword(s):  
Organizational Justice ◽  
Human Resource ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Interactional Justice ◽  
Well Being ◽  
Human Resource Practices ◽  
Hr Practices ◽  
The Relationship

Introduction/objective: HR practices have been widely studied in the literature. However, critical research gaps remain unexplored. Little attention has been paid to the relationship between HR practices and well-being, or the mechanisms that explain the effect of HR on employees’ wellbeing, and the role of gender in this relationship. Hence, this study aims to examine the relationship between HR practices and well-being (eudemonic and hedonic) through organizational justice, taking into account gender. Method: A convenience sampling technique was used in a correlational design. The sample was composed of 1647 employees from 42 Spanish organizations. Our measures were HR practices, organizational justice, and hedonic and eudemonic wellbeing. Multi-group structural equation models were computed. Results: The results supported our hypothesis, which mainly stated that (1) organizational justice (distributive, procedural and interactional justice) mediated the relationship between HR practices and eudemonic and hedonic well-being; (2) there were differences between men and women in this mediation. Conclusions: Human resource practices and organizational justice offer tools to HR managers in order to maintain and improve employees’ well-being levels within their organizations.

scholarly journals The influence of content and non-content cues of tourism information quality on the creation of destination image in social media: A study of Khyber Pakhtunkhwa, Pakistan

2021 ◽  
Vol 5 (1) ◽  
pp. 245-265
Author(s):  
Danish Ali ◽  
Liu Xiaoying
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Information Quality ◽  
Destination Image ◽  
Khyber Pakhtunkhwa ◽  
Tourist Destinations ◽  
Confirmatory Factor ◽  
Tourism Information ◽  
The Relationship

This research examines the Content Cues (CC) and Non-Content Cues (NCC) of tourism Information Quality (IQ) in social media (e.g., Instagram, Twitter, Facebook) and its influence on creating Destination Image (DES) components i.e., “cognitive image (COG), affective image (AF), conative image (CON)” in the scope of Khyber Pakhtunkhwa (KP), Pakistan. We distributed 500 questionnaires at various tourist destinations, and 446 complete questionnaires were returned and use for further analysis. We use the Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) to get the research outcomes. Our outcome suggests that CC and NCC of tourism IQ are significantly related to the COG and AF, which leads to the CON. Our finding also identified the relationship between CC and NCC with CON through the mediation role of COG and AF, which were positive and significant. This research extends the insight of tourism IQ in social media, precisely the contextual dimension of IQ, by providing empirical evidence. This research also helps the KP Destination Marketing Organizations (DMO’s) to develop their marketing strategies to encourage more visitors by utilizing Social Media (SM) platforms to their destinations.

scholarly journals Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention

2020 ◽  
Vol 12 (9) ◽  
pp. 3783 ◽  
Author(s):  
Qiulai Su ◽  
Fei Zhou ◽  
Yenchun Jim Wu
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Analysis Data ◽  
Equation Model ◽  
Live Streaming ◽  
Psychological Outcome ◽  
Self Monitoring ◽  
Marketing Model ◽  
The Relationship

As the use of live-stream marketing by corporations to sell products is increasing, the sustainability of this marketing model has been a controversial topic in recent years. In this study, we propose that live-stream marketing can be used as a sustainable strategy to improve the relationship between customers and the companies endorsed by broadcasters. Based on signal theory and the framework of “affordance--psychological outcome--consumer behavior”, this study answers the question from the perspective of virtual gift visibility, and finds that social presence and self-esteem serve as mediators, and self-monitoring personality as a moderator, of the relationship between online visibility of virtual gifts and green purchasing. Our research model was tested using structural equation model analysis. Data were collected from 552 users of Chinese live streaming platforms in China, and it was found that online gift visibility of live-stream marketing can be used as a sustainable strategy to stimulate customers’ purchase intention. Social presence is a full mediator of the relationship between the online visibility of virtual gifts and green purchases. Furthermore, self-monitoring personality moderates the relationships among the online visibility of virtual gifts, social presence, and green purchase intention. Our research not only extends the understanding of online gifts as a link between consumers and broadcasters, but also clarifies the process of how online gifts lead to green purchase intention.

Sign in / Sign up

Export Citation Format

Share Document