Comparison of College Faculty and Business Professionals as Evaluators of Student Business Letters

Author(s):  
Donald N. Stengel ◽  
Jacquelin J. Curry

This article reports on assessments of business letters assigned to students in a business communication course. Assessments were performed by faculty in other disciplines and local business professionals, with each sampled assignment evaluated by one faculty and one business professional. Overall, the assessments by the two groups were similar in terms of evaluation items related to quality of content and organization. However, faculty evaluators rated the letters lower on items related to mechanics, while business professional evaluators rated the letters lower on items related to professionalism. The paired assessments revealed only limited consistency between the two evaluator groups.

2018 ◽  
Vol 10 (12) ◽  
pp. 4741
Author(s):  
Cristian Marinaș ◽  
Simona Goia (Agoston) ◽  
Ramona Igreț ◽  
Laura Marinaș

To a large extent, research regarding internship programs emphasizes their crucial role in the future career of students. Business professionals and educators acknowledge the positive influence in the engagement of companies towards future potential employees. However, the quality of these internship programs in Romania is sometimes questionable and further research is needed in the field. Our paper aims at identifying and analyzing the main factors which influence the quality of an internship program from Romanian business and administration students’ perspective. The findings and analysis of the current paper are based on a survey conducted on 458 undergraduate and master students of the Bucharest University of Economic Studies. By acknowledging these qualitative factors, third parties such as policy makers in educational sector, universities, and companies receive important information to better organize internships in order to meet students’ expectations and discover real high potential candidates.


1997 ◽  
Vol 60 (2) ◽  
pp. 51-66 ◽  
Author(s):  
David Liu ◽  
Linda Beamer

The two authors created a multimedia intercultural business communication program. Multimedia is an effective instructional tool because of its ability to capture the attention of the learner and offer interactivity so the learner con trols the learning process. An appeal is made to the learner's imagination. Two constraints are the computer requirements to operate it and the length of time required to learn a multimedia software design program. The course content is described and the seven steps in developing the multimedia hypertext are detailed. The authors recommend the process with advice about what charac teristics the authors of multimedia programs need to develop.


2018 ◽  
Vol 9 (4) ◽  
pp. 73
Author(s):  
Samuel L. Dunn ◽  
Joshua D. Jensen

Today’s global business environment is extremely diverse. With the business tools and resources that are available today, organizations of any size can create a global footprint easier than ever before. Today’s business professionals must be educated and trained in how to effectively interact with multiple cultures in order to successfully navigate the global business environment. Knowledge, acceptance, and appreciation of various cultures along with a fervent understanding of business practices in various cultures is required of the 21st century global business professional. This paper focuses on Jewish culture and how it manifests itself through Jewish business practices. The purpose of this paper is to give the reader a basic understanding of the principal branches of Judaism, a history of Judaism, an explanation of Jewish beliefs, and an introduction to Jewish business practices in hopes that further study will be elicited.


2017 ◽  
Vol 80 (1) ◽  
pp. 114-129
Author(s):  
Carol Wright

The purpose of this research is to examine specific examples of how business communication courses are delivered in large, face-to-face university classes to discover implications of these large courses. This case study reviewed four classes from two different midsized universities whose classes range from 48 to 300 students. Findings suggest that, when faced with the possibility of teaching more students, it is important to understand that pedagogical strategies may need to be adjusted to maintain student learning. These strategies include modifying the course to the lecture/lab structure, limiting the amount of writing, or allowing the instructor to teach fewer courses.


The article deals with highlighting the relevance of the new direction of psychology of business, leadership and communication for the modern labor market. The emphasis has been placed on the fact that the modernization of educational programs promotes Europeanization and improvement of the quality of training so that specialists can operate in intercultural professional environment, and the quality of scientific research leads to constant search in order to ensure the competitiveness of graduates, spread of values and formation of a positive image of the country. The work presents the educational program “Psychology of Business and Management” for the training of specialists in the psychology of interpersonal and business communication, business counseling, psychological assessment of the staff, personnel management, legal support, organizational behavior and applied ethics, prevention of professional deformations, gender differences in the field of management activities; media psychology, psychology of advertising and public relations (PR) etc. Methods for successful formation and development of students’ personal and professional skills (soft skills) demanded by employers in order to provide their preparedness for being employed by business organizations have been offered; the general socio-psychological basics of success in business have been outlined. A system of values needed for leadership and success has been presented. The concepts of “success” and “successfulness” in the business environment have been considered.


2019 ◽  
Vol 12 (7) ◽  
pp. 10 ◽  
Author(s):  
Kuntida Thamwipat

This research was aimed to develop multimedia and activities to enhance knowledge about arts and cultures for community youths through social lab at the community under the bridge zone 1, to determine the quality of the multimedia and activities, to examine the learning achievement of the community youths, to evaluate the satisfaction of the sampling group and to evaluate the after-action review (AAR) of the organizers. The research tools in this study included the quality evaluation form for contents, the quality evaluation form for media and activities, the learning achievement test, the satisfaction survey for the sampling group towards the multimedia and activities, and the activity to get after-action review (AAR) of the organizers. The sampling group consisted of people who had lived in the community under the bridge zone 1 for over 2 years had participated in this research from the beginning till the end. There were 120 people who filled out the questionnaires. They were chosen using purposive sampling method. The group included local people and community youths. The research results showed that the organizers ran the project about dancing performance alongside single-head drums for the community youths through social lab. The multimedia included vinyl media and video clips to teach dancing performance alongside music from single-head drums. The clips and teaching were made by students who got scholarship from KMUTT for their art and cultural skills and the fence-painting activity was done by graduate students from the LTM652 Principle and Theories of Mass Communication course. The organizers analyzed, designed and developed multimedia and activities in accordance with the ADDIE Model in the first semester of the academic year 2018. The quality of the contents was at a good level (x ̅ = 4.46, S.D = 0.26). The quality of the media and activities was at a very good level (x ̅ = 4.60, S.D = 0.26). The learning achievement of the students from their pre-test and post-test scores showed that their average post-test score was higher with statistical significance at the.05 level. The satisfaction of the sampling group was at the highest level (x ̅ = 4.63, S.D = 0.56), confirming the research hypothesis. The after-action review showed that it was at a good level. The organizers expressed their opinion that the multimedia and activities to enhance knowledge about arts and cultures for community youths through social lab were beneficial for both the organizers and the community youths. The organizers learned how to work as a team and they could use their skills in real situations. They realized the importance of giving, especially teaching knowledge about arts and cultures for community youths. The community youths learned to spend their free time on useful activities and did not involve in drug abuse. They also learned new skills and they could do dancing performance to earn their living on the weekends and holidays or when there were festive events. It could be concluded that the multimedia and activities to enhance knowledge about arts and cultures for community youths through social lab were of good quality and could be applied for real use.


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