scholarly journals Impact of a passive social marketing intervention in community pharmacies on oral contraceptive and condom sales: a quasi-experimental study

2015 ◽  
Vol 15 (1) ◽  
Author(s):  
Karen B Farris ◽  
Mary L Aquilino ◽  
Peter Batra ◽  
Vince Marshall ◽  
Mary E Losch
Keyword(s):  
Experimental Study ◽  
Oral Contraceptive ◽  
Social Marketing ◽  
Community Pharmacies ◽  
Quasi Experimental ◽  
Marketing Intervention

scholarly journals Dance Is for All: A Social Marketing Intervention with Children and Adolescents to Reduce Prejudice towards Boys Who Dance

2021 ◽  
Vol 18 (13) ◽  
pp. 6861
Author(s):  
Ana Silva ◽  
Elisabete Sá ◽  
Joaquim Silva ◽  
José Carlos Pinho
Keyword(s):  
Physical Activity ◽  
Experimental Study ◽  
Children And Adolescents ◽  
Social Marketing ◽  
Relevant Literature ◽  
Social Benefits ◽  
Positive Effects ◽  
Before And After ◽  
Quasi Experimental ◽  
Marketing Intervention

Dance is proven to offer a myriad of physical, psychological, and social benefits. However, because dance has been frequently perceived as a feminine practice, there is a prevailing prejudice towards boys who dance, making it hard for them to engage in this physical activity. Social marketing has been presented as a promising framework to deal with different social problems, including prejudice, although its effectiveness is still difficult to establish. Drawing on the Theory of Planned Behavior (TPB), a quasi-experimental study involving a sample of 436 children and adolescents, composed of 51.38% boys and 48.62% girls was implemented to measure the effectiveness of a Social Marketing Intervention (SMI) in reducing prejudice towards dance and boys who dance, in particular, and in increasing their intentions to practice this physical activity. The study furthermore aimed to compare the influence of the SMI on participants of two different stages of child development to ascertain when it is most effective to intervene. The questionnaire was used to collect information and included items derived from relevant literature. To assess differences between children and adolescents before and after the SMI, the analysis relied on independent t-tests and paired t-tests. Results suggest positive effects of the SMI on some dimensions of the TPB.

Midstream social marketing intervention to influence retailers’ compliance with the minimum legal drinking age law

2016 ◽  
Vol 6 (2) ◽  
pp. 104-120 ◽  
Author(s):  
Tanja Kamin ◽  
Daša Kokole
Keyword(s):  
Social Marketing ◽  
Post Intervention ◽  
Excessive Alcohol Consumption ◽  
Content Type ◽  
The Social ◽  
Drinking Age ◽  
Quasi Experimental ◽  
Minimum Legal Drinking Age ◽  
Marketing Intervention ◽  
Marketing Approach

Purpose Alcohol availability is strongly related to excessive alcohol consumption. This study aims to examine social marketing’s response to concerns about retailers’ noncompliance with the minimum legal drinking age (MLDA) law by proposing and evaluating a social marketing intervention directed at sellers in off-premise stores. Design/methodology/approach The study is based on a non-randomized quasi-experimental design, focusing on an evaluation of the implementation of the “18 rules!” intervention in four cities in Slovenia. Two waves of underage purchase attempts were conducted pre- and post-intervention in 24 off-premise businesses, following a mystery shopping protocol. Findings The initial rate of retailers’ noncompliance with the MLDA law in off-premise establishments was high. After the social marketing intervention, an increase with compliance with the law was observed; the proportion of cashiers selling alcohol to minors after the intervention decreased from 96 to 67 per cent. Qualitative insight suggests an existence of retailers’ dilemma in complying with the MLDA. Research limitations/implications A social marketing approach could contribute to a better understanding of the social working of the MLDA law. Practical implications A social marketing approach could complement the usual enforcement strategies and contribute to a better understanding of the social working of the MLDA law, and encourage deliberate retailers’ compliance with it while developing valuable exchanges among people and stakeholders. Originality/value The paper conceptualizes retailers’ dilemma in complying with the minimal legal drinking age law and offers social marketing response to it. Results of the study show that also solely non-coercive measures have the potential in increasing retailers’ compliance with regulations.

scholarly journals Acceptability, side-effects and discontinuation of second and third-generation oral contraceptive pills in Bangladesh: A quasi-experimental study

2020 ◽  
Author(s):  
Mahbub Elahi Chowdhury ◽  
Andrea Youta Wamen ◽  
Shafayatul Islam Shiblee ◽  
Md. Mahbub Ul Alam ◽  
Md Niajur Rahman ◽  
...  
Keyword(s):  
Experimental Study ◽  
Oral Contraceptive ◽  
Side Effects ◽  
Health Workers ◽  
Oral Contraceptive Pill ◽  
Control Group ◽  
Third Generation ◽  
Oral Contraceptive Pills ◽  
Contraceptive Pills ◽  
Quasi Experimental

Abstract Background The third-generation oral contraceptive pill (3G-OCP) has improved side-effect profile compared to the second-generation (2G-OCP). In Bangladesh, comparative data on these two generations of OCPs is nonexistent. This study aimed to compare acceptability, side-effects and discontinuation rates between 3G- and 2G-OCPs. Methods This quasi-experimental study was conducted from October 2017 to June 2018 in two unions of one sub-district in Bangladesh. From each intervention and control unions, 1400 women were enrolled after screening for selection criteria. All the women in the intervention union received 3G-OCP while those in the control union had 2G-OCP. Women from both the groups were provided six cycles of OCPs, two at enrollment, and two each at two subsequent home-visits at 2-months apart by the health workers. Data was collected thrice: immediately after enrolment, and two subsequent follow-up visits at 2-months interval by the study interviewers. Life table analysis was done to compare cumulative discontinuation rates and Hazard Ratio (HR) was estimated for likelihood of discontinuation of 3G-OCP as compared to 2G-OCP due to side-effects. Results After 24-weeks of enrollment, 69.1% (n=967) of the women from the intervention and 58.0% (n=812) from the control group continued with the method. The major reason for discontinuation was pill use-related side-effects (3G-OCP: 20.4% vs. 2G-OCP: 19.5%). Initially, the reported side-effects for 3G-OCP were higher than those for 2G-OCP (47.3% vs. 33.2%). However, after 24-weeks of use, the corresponding figures became similar (9.5% vs. 8.7%). The cumulative discontinuation rate due to side-effects was 22.8% and 25.2% for 3G- and 2G-OCP respectively which was not statistically significant (p=0.14). After adjusting for potential covariates, the likelihood of discontinuation of 3G-OCP was 14% lower (HR=0.86, p=0.075) than 2G-OCP which was statically significant at 10% level. The study observed three deaths (one in intervention and two in control), of which one death in the control group was due to stroke. Conclusion The 3G-OCP was less likely to be discontinued than the 2G-OCP due to side effects. After 24-weeks of use the reported side-effects of the two types of OCPs was similar. However, one stroke-related-mortality due to use of 2G-OCP, demanded further larger studies.

scholarly journals Implementation of asthma guidelines to West Australian community pharmacies: an exploratory, quasi-experimental study

BMJ Open ◽  
2016 ◽  
Vol 6 (8) ◽  
pp. e012369 ◽  
Author(s):  
Kim Watkins ◽  
Michelle Trevenen ◽  
Kevin Murray ◽  
Peter A Kendall ◽  
Carl R Schneider ◽  
...  
Keyword(s):  
Experimental Study ◽  
Community Pharmacies ◽  
Australian Community ◽  
Quasi Experimental

scholarly journals Effectiveness of social marketing in improving knowledge, attitudes and practice of consumption of vitamin A-fortified oil in Tanzania

2018 ◽  
Vol 22 (3) ◽  
pp. 466-475 ◽  
Author(s):  
Daphne Chen Nee Wu ◽  
Kitty Corbett ◽  
Susan Horton ◽  
Nadira Saleh ◽  
Theobald CE Mosha
Keyword(s):  
Vitamin A ◽  
Social Marketing ◽  
Health Workers ◽  
Control Group ◽  
Sources Of Information ◽  
Oil Consumption ◽  
Household Level ◽  
Quasi Experimental ◽  
Marketing Intervention ◽  
And Control

AbstractObjectiveTo evaluate the effectiveness of a social marketing intervention in enhancing knowledge, attitudes and practice (KAP) related to consumption of vitamin A-fortified oil.DesignThe intervention employed community events, distribution of educational materials and radio broadcasts. The intervention was assessed in a quasi-experimental non-equivalent control group study design by collecting information on KAP regarding vitamin A-fortified oil consumption before and after 9 months of a 13-month intervention.SettingSix districts in Manyara and Shinyanga regions in Tanzania were non-randomly selected as the intervention districts and two districts served as the control districts.ParticipantsAt baseline, 568 lactating mothers with children aged <5 years were randomly selected from the intervention and control districts. Of these, 494 mothers were followed up at endline.ResultsAfter 9 months of intervention, knowledge of fortification and actual consumption of adequately fortified oil were significantly higher in the intervention districts compared with the control districts (P <0·05). Knowledge of the health benefits of vitamin A improved significantly from about 33 to 45 % in both the intervention and control districts. The major sources of information for women were health clinics and community health workers (CHW).ConclusionsThe study showed that a social marketing intervention is effective in improving KAP regarding fortified oil consumption at the household level. Clinics and CHW are channels that should be prioritized when communicating health messages, particularly those targeting women.

“Eat Your Greens”

2016 ◽  
Vol 22 (2) ◽  
pp. 119-137 ◽  
Author(s):  
Eiskje R. Clason ◽  
Denise Meijer
Keyword(s):  
Experimental Study ◽  
The Netherlands ◽  
Social Marketing ◽  
Lessons Learned ◽  
Control Group ◽  
Marketing Intervention ◽  
And Control ◽  
First Time ◽  
The City

This article describes the development of a social marketing intervention, called “the vegetable box,” aimed at increasing the number of days per week that toddlers in the city of Rotterdam (the Netherlands) eat vegetables. The vegetable box tempts parents to offer vegetables as snacks and provides parents valuable insights on how to tempt their toddlers to give vegetables a try. This article presents the development of the vegetable box through a process of scoping, developing, implementing, evaluating, and follow-up. The vegetable box was evaluated by studying the effect, program, and process. The effect was evaluated by an experimental study with a pre- and posttest design and control group. Main results showed an increase in the number of days per week on which parents served vegetables and children ate them; surprisingly, though, the same result was found in the control condition. This was the first time that the present project team embarked on a social marketing journey. The article concludes with a description of the lessons learned.

DESAIN PEMBELAJARAN BAHASA INDONESIA BERBASIS PEMAHAMAN NILAI SIKAP GOTONG ROYONG

2020 ◽  
Vol 13 (2) ◽  
pp. 01-10
Author(s):  
Alpansyah Alpansyah ◽  
Abdul Talib Hasim
Keyword(s):  
Experimental Study ◽  
Language Learning ◽  
Reader Response ◽  
Female Students ◽  
Male Students ◽  
Mutual Cooperation ◽  
Male And Female ◽  
Quasi Experimental ◽  
Bahasa Indonesia ◽  
Better Than

The aims of this study were: (1) to identify an increase in students' understanding of the value of mutual cooperation through the use of reader response rules in Indonesian Language Learning (KRPDPBI); (2) identifying the use of the reader response principle in Indonesian Language learning (KRPDPBI) there are differences between male and female students. The design of this study used a quasi-experimental study with two different methods. The results showed that (1) the achievement of the score of understanding the value of mutual cooperation for students taught by KRPDPBI was better than for students taught by regular learning according to the curriculum; (2) the achievement of the understanding of the value of male students' mutual cooperation is no better than that of female students.

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