scholarly journals Data on gender representation in food and beverage print advertisements found in corner stores from Guatemala and Peru

2021 ◽  
Vol 14 (1) ◽  
Author(s):  
Lucila Rozas ◽  
Peter Busse ◽  
Joaquin Barnoya ◽  
Alejandra Garrón
Keyword(s):  
Food Industry ◽  
General Information ◽  
Marketing Strategies ◽  
Gender Representation ◽  
Print Advertising ◽  
Public Officials ◽  
Print Advertisements ◽  
Corner Stores ◽  
Food And Beverage ◽  
And Gender

Abstract Objectives Data on gender representation in food and beverage advertisements may allow for a better understanding of how the food industry is targeting different audiences based on gender. Nonetheless, scant research on food and beverage print advertising with a gender approach has been conducted. Therefore, we sought to assess the prevalence of gender focus in print advertisements found inside corner stores in two cities: Guatemala City, Guatemala, and Lima, Peru. Data description We developed two complementary datasets as part of the study: (1) a dataset of digital photographs of 200 food and beverage print advertisements found in corner stores located near schools (100 ads per country selected according to criteria such as product type, image quality, and uniqueness); (2) a quantitative dataset with data of the content analysis of these photographs. We employed 19 variables to record the general information and gender assessment of the ads. These datasets should allow scholars and public officials to identify gender-specific marketing strategies of the food industry that might impact children’s and adolescents’ nutrition differently.

scholarly journals Gender representation in food and beverage print ads found in corner stores around schools in Peru and Guatemala

2021 ◽  
Author(s):  
Sophia Mus ◽  
Lucila Rozas ◽  
Joaquin Barnoya ◽  
Peter Busse
Keyword(s):  
Food Marketing ◽  
Gender Representation ◽  
Main Character ◽  
Print Advertisements ◽  
Male Characters ◽  
Analysis Technique ◽  
Corner Stores ◽  
Food And Beverage ◽  
Descriptive Approach ◽  
Quantitative Descriptive

Abstract ObjectiveThe objective of this study is to assess gender representation in food and beverage print advertisements.ResultsThe study follows a quantitative descriptive approach. Using a content analysis technique, we assessed the gender representation in 200 food and beverage print advertisements found in corner stores located in four areas around schools in Lima, Peru, and Guatemala City, Guatemala (100 advertisements per country). A total of 36% of the ads exhibited a male main character for the case of Guatemala, while in Peru 14% of the ads presented a male main character. Furthermore, in Guatemala, 22% of the main characters were male animated characters. Moreover, 27% of the ads in Guatemala and 17%, in Peru were visually male-oriented. Overall, male characters appeared alongside sports references and in varied settings, whereas female characters were usually holding or consuming the product. In conclusion, although the majority of variables used to assess the representation of gender in food and beverage print advertisements were gender-neutral, those showing gender representation were mostly male-oriented. Despite its limited findings, the study provides evidence for the formulation of public policies and educational content aimed to protect children’s and adolescents’ health from the effects of food marketing.

scholarly journals Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala

2021 ◽  
Vol 14 (1) ◽  
Author(s):  
Sophia Mus ◽  
Lucila Rozas ◽  
Joaquin Barnoya ◽  
Peter Busse
Keyword(s):  
Food Marketing ◽  
Gender Representation ◽  
Main Character ◽  
Print Advertisements ◽  
Male Characters ◽  
Analysis Technique ◽  
Corner Stores ◽  
Food And Beverage ◽  
Descriptive Approach ◽  
Quantitative Descriptive

Abstract Objective The objective of this study is to assess gender representation in food and beverage print advertisements. Results The study follows a quantitative descriptive approach. Using a content analysis technique, we assessed the gender representation in 200 food and beverage print advertisements found in corner stores located in four areas around schools in Lima, Peru, and Guatemala City, Guatemala (100 advertisements per country). A total of 36% of the print advertisements exhibited a male main character for the case of Guatemala, while in Peru 14% of the print advertisements presented a male main character. Furthermore, in Guatemala, 22% of the main characters were male animated characters. Moreover, 27% of the print advertisements in Guatemala and 17%, in Peru were visually male-oriented. Overall, male characters appeared alongside sports references and in varied settings, whereas female characters were usually holding or consuming the product. In conclusion, although the majority of variables used to assess the representation of gender in food and beverage print advertisements were gender-neutral, those showing gender representation were mostly male-oriented. Despite its limited findings, the study provides evidence for the formulation of public policies and educational content aimed to protect children’s and adolescents’ health from the effects of food marketing.

scholarly journals Reading Gender by the Column Inch: Analyzing Gender Representation in Philippine Print Advertisements

Plaridel ◽  
2021 ◽  
Vol 18 (1) ◽  
pp. 265-293
Author(s):  
Czekaina Esrah Rapanot ◽  
Fernando Paragas ◽  
Marrhon Mangalus ◽  
Catherine Faith Hoggang, ◽  
Mariam Jayne Agonos
Keyword(s):  
Content Analysis ◽  
Gender Representation ◽  
General Interest ◽  
Gender Distribution ◽  
Gender Representations ◽  
Print Advertisements ◽  
And Gender ◽  
Media Form ◽  
Gender Portrayals

The bulk of literature on reading gender in print advertisements studies magazines, which are a media form tailored for specific audiences. By analyzing gender representations in Philippine newspaper ads, this study aims to provide a reading of gender portrayals published in a more general interest medium. Results of the content analysis performed on 256 ads that appeared in top local publications revealed that while gendered inequalities did not strongly manifest in terms of character count and gender distribution, a closer reading of characters and their gendered differences with specific ad elements in terms of contexts, roles, and physicalities evidence the persistence of stereotypical gender representations in print ads.

The impact of a physician’s recommendation and gender on informed decision making: A randomized controlled study in a simulated decision situation

2020 ◽  
Author(s):  
Marie Eggeling ◽  
Anna Meinhardt ◽  
Ulrike Cress ◽  
Joachim Kimmerle ◽  
Martina Bientzle
Keyword(s):  
Decision Making ◽  
Cruciate Ligament ◽  
Treatment Options ◽  
General Information ◽  
Treatment Preference ◽  
Controlled Study ◽  
Treatment Preferences ◽  
Hypothetical Scenario ◽  
And Gender ◽  
The Impact

Objective: This study examined the influence of physicians’ recommendations and gender on the decision-making process in a preference-sensitive situation. Methods: N = 201 participants were put in a hypothetical scenario in which they suffered from a rupture of the anterior cruciate ligament (ACL). They received general information on two equally successful treatment options for this injury (surgery vs. physiotherapy) and answered questions regarding their treatment preference, certainty and satisfaction regarding their decision, and attitude toward the treatment options. Then participants watched a video that differed regarding physician’s recommendation (surgery vs. physiotherapy) and physician’s gender (female vs. male voice and picture). Afterward, they indicated again their treatment preference, certainty, satisfaction, and attitude, as well as the physician’s professional and social competence.Results: Participants changed their treatment preferences in the direction of the physician’s recommendation (P<.001). Decision certainty (P<.001) and satisfaction (P<.001) increased more strongly if the physician’s recommendation was congruent with the participant’s prior attitude than if the recommendation was contrary to the participant’s prior attitude. Finally, participants’ attitudes toward the recommended treatment became more positive (surgery recommendation: P<.001; physiotherapy recommendation: P<.001). We found no influence of the physician’s gender on participants’ decisions, attitudes, or competence assessments.Conclusion: This research indicates that physicians should be careful with recommendations when aiming for shared decisions, as they might influence patients even if the patients have been made aware that they should take their personal preferences into account. This could be particularly problematic if the recommendation is not in line with the patient’s preferences.

scholarly journals Use of a Novel Polymer-Coated Steel as an Alternative to Traditional Can Manufacturing in the Food Industry

Polymers ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 222
Author(s):  
Miguel A. Selles ◽  
Steven R. Schmid ◽  
Samuel Sanchez-Caballero ◽  
Maziar Ramezani ◽  
Elena Perez-Bernabeu
Keyword(s):  
Neural Network ◽  
Artificial Neural Network ◽  
Friction Coefficient ◽  
Organic Compounds ◽  
Upper Bound ◽  
Food Industry ◽  
Manufacturing Processes ◽  
Coated Steel ◽  
Volatile Organic ◽  
Food And Beverage

Metal containers (both food and beverage cans) are made from huge steel or aluminum coils that are transformed into two- or three-piece products. During the manufacturing process, the metal is sprayed on both sides and the aerosol acts as insulation, but unfortunately produces volatile organic compounds (VOCs). The present work presents a different way to manufacture these containers using a novel prelaminated two-layer polymer steel. It was experimentally possible to verify that the material survives all the involved manufacturing processes. Thus tests were carried out in an ironing simulator to measure roughness, friction coefficient and surface quality. In addition, two theoretical ironing models were developed: upper bound model and artificial neural network. These models are useful for packaging designers and manufacturers.

scholarly journals Discovery of a natural cyan blue: A unique food-sourced anthocyanin could replace synthetic brilliant blue

2021 ◽  
Vol 7 (15) ◽  
pp. eabe7871
Author(s):  
Pamela R. Denish ◽  
Julie-Anne Fenger ◽  
Randall Powers ◽  
Gregory T. Sigurdson ◽  
Luca Grisanti ◽  
...  
Keyword(s):  
Protein Design ◽  
Food Industry ◽  
Chemical Structure ◽  
Nutritional Value ◽  
Blue Dye ◽  
Spectroscopic Techniques ◽  
Design Tools ◽  
Enzymatic Transformation ◽  
Food And Beverage ◽  
The Subject

The color of food is critical to the food and beverage industries, as it influences many properties beyond eye-pleasing visuals including flavor, safety, and nutritional value. Blue is one of the rarest colors in nature’s food palette—especially a cyan blue—giving scientists few sources for natural blue food colorants. Finding a natural cyan blue dye equivalent to FD&C Blue No. 1 remains an industry-wide challenge and the subject of several research programs worldwide. Computational simulations and large-array spectroscopic techniques were used to determine the 3D chemical structure, color expression, and stability of this previously uncharacterized cyan blue anthocyanin-based colorant. Synthetic biology and computational protein design tools were leveraged to develop an enzymatic transformation of red cabbage anthocyanins into the desired anthocyanin. More broadly, this research demonstrates the power of a multidisciplinary strategy to solve a long-standing challenge in the food industry.

scholarly journals Zalacca Based Food Industry Development in Karang Asem District Bali Province

2020 ◽  
Vol 4 (1) ◽  
pp. 38-45
Author(s):  
I Gusti Bagus Udayana ◽  
Ni Made Defy Janurianti ◽  
AA Mayun Wirajaya ◽  
Made Yuliartini ◽  
Luh Kartini ◽  
...  
Keyword(s):  
Food Industry ◽  
Raw Materials ◽  
Added Value ◽  
Analysis Methodology ◽  
The People ◽  
Food And Beverage ◽  
Distribution Process ◽  
Hierarchy Analysis ◽  
The Aesthetic ◽  
High Yields

The food industry is one of the industries that is growing very rapidly throughout the world, including in Indonesia. Various types of food and beverages with an attractive appearance continue to be produced to increase the aesthetic value and attractiveness of consumers. Food and beverage production processes include the selection of raw materials, food and beverage processing, food and beverage quality testing, packaging to the food and beverage distribution process. Every process that takes place must be controlled so that the final product produced is safe and suitable for consumption by consumers. Zalacca production in Karangasem Regency is very good to be developed into the useful food industry. The development of the zalacca-based food industry can increase added value for the people and zalacca commodities. The results of the study using the Process Hierarchy Analysis methodology show that Chips, Syrups, and Extracts occupy high yields to be developed.

Sign in / Sign up

Export Citation Format

Share Document