scholarly journals Can Instagram convince information to users?

2021 ◽  
Vol 20 (2) ◽  
pp. 117-133
Author(s):  
Romi Ilham ◽  
◽  
Cantika Sari Siregar
Keyword(s):  
Social Media ◽  
Information Quality ◽  
Source Credibility ◽  
Analytical Techniques ◽  
Food Products ◽  
Complex Source ◽  
Products Analysis ◽  
Media Platform ◽  
The Many ◽  
Information Adoption

Abstract. In the age of social media, everyone can provide opinions via electronic word of mouth (eWOM). This experiment explores how users adopt culinary information on social media, especially Instagram, as one social media platform that has many users in Indonesia. With the many opinions that develop on social media, a phenomenon appears where users must sort out the information of choosing food products. The main objective of this study was to investigate the effect of source credibility and information quality on information adoption mediated attitudes towards information and information usefulness with the object of research on food products — analysis of the research model using partial least squares on 368 valid questionnaires distributed in East Java-Bali. The literature review and analytical techniques show that the source's credibility and the quality of information positively affect the adoption of information mediated attitudes towards information and the usefulness of the information. The novelty of research on the development of information adoption models is the complex source credibility variables, including expertise, trustworthiness, attractiveness, and homophily. It is an electronic persuasion that culinary business people need in the current era of social media. Keywords: E-wom, source credibility, information adoption, instagram, culinary.

scholarly journals Effects of information quality on information adoption on social media review platforms: Moderating role of perceived risk

2021 ◽  
Vol 1 (1) ◽  
pp. 13-22
Author(s):  
Guoyin Jiang ◽  
Fen Liu ◽  
Wenping Liu ◽  
Shan Liu ◽  
Yufeng Chen ◽  
...  
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Information Quality ◽  
Moderating Role ◽  
Media Review ◽  
Information Adoption

How information acceptance model predicts customer loyalty?

2020 ◽  
Vol 33 (1) ◽  
pp. 60-73
Author(s):  
Tiwa Park
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Information Quality ◽  
Information Need ◽  
Content Type ◽  
Acceptance Model ◽  
Information Adoption ◽  
Information Acceptance

Purpose This study aims to explore the influence of electronic word of mouth (eWOM) in social media on customer loyalty by using the information acceptance model (IACM). For this purpose, this study identified the relationship of attitude towards information, information credibility, information quality and information with information usefulness. Later, the relation of information usefulness and information adoption was examined. According to the IACM, this information adoption and attitude towards information can affect behavioural outcomes of customer, and the authors used customer loyalty as a behavioural outcome. Design/methodology/approach This study collected the data from students enrolled in different universities of Thailand. More specifically, those students were considered appropriate for study who were active Facebook users. Therefore, a questionnaire was posted in 83 different Facebook groups of university students, from which 771 students responded properly. SPSS and AMOS 24 were used to conduct data reliability, descriptive and correlation analysis, confirmatory factor analysis (CFA), and structural equation modelling (SEM). Findings The study found that credibility, quality, usefulness and adoption of information, need of information and attitude towards information are the key factors of eWOM in social media that influence consumers’ loyalty. Practical implications This study will be helpful for marketing managers in studying patterns of customer loyalty because many studies have previously examined purchase behaviour or purchase intention only. Moreover, it will provide framework to marketers for understanding the influence of eWOM information in social media on customer loyalty. Originality/value This study is to explore the effect of credibility, quality, usefulness and adoption of information, need of information and attitude towards information on consumers’ loyalty.

Are information quality and source credibility really important for shared content on social media?

2019 ◽  
Vol 31 (1) ◽  
pp. 513-534 ◽  
Author(s):  
Bekir Bora Dedeoglu
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Information Quality ◽  
Source Credibility ◽  
Positive Impact ◽  
Media Content ◽  
Content Type ◽  
Predictive Variables ◽  
Shared Content

Purpose This paper aims to first examine tourists’ perceptions of the source credibility and information quality of social media content to see whether they would have an impact on their perceptions of the importance of shared content on social media. The moderating role of gender in this relationship was then examined. Design/methodology/approach The research sample was composed of domestic and foreign tourists in Alanya, an important tourist destination in Turkey. The data in the current study were collected by the questionnaire method. The structural relationships in the research were examined using the partial least squares structural equation modeling, and the moderating effect of gender was examined via the partial least squares multiple group analysis. Findings According to the research findings, tourists’ perceptions of source credibility regarding social media content had a positive impact on the importance attached to non-participant shared content, whereas their perceptions of information quality had a positive impact on the importance attached to participant shared content. Furthermore, it was also observed that gender had a moderating effect on the relationship between information quality and source credibility perceptions and the importance of shared content on social media. Originality/value Two important predictive variables have been examined in the current research in term of customer-generated contents. It has been demonstrated that the effects of these predictive variables on different customer-generated types could be different. Furthermore, it has been determined that the effects of these influences differ according to the gender of the individuals following the content. Thus, the current study provides significant findings to understand the impacts of these variables on the basis of gender.

Examining Online Health Community Users’ Information Adoption Intention

2022 ◽  
Vol 35 (1) ◽  
pp. 0-0
Keyword(s):  
Social Interaction ◽  
Information Quality ◽  
Source Credibility ◽  
The Sustainable Development ◽  
Argument Quality ◽  
Online Health Communities ◽  
Health Community ◽  
Health Communities ◽  
Adoption Intention ◽  
Information Adoption

Due to the doubt on information credibility, users often hesitate to adopt the health information posted on online health communities (OHC). This may undermine the sustainable development of OHC. The purpose of this research is to identify the determinants of OHC users’ information adoption intention. The results indicated that both information factors and social interaction affect the adoption intention. Information factors include argument quality and source credibility, whereas social interaction includes perceived similarity and familiarity. The results imply that OHC need to ensure information quality and support users’ interaction in order to facilitate their information adoption.

scholarly journals INTERNET CELEBRITIES: HOW THEY AFFECT THE PURCHASE INTENTION OF GENERATION Y IN CYBERSPACE?

2020 ◽  
Vol 5 (19) ◽  
pp. 51-59
Author(s):  
Ying San Lim ◽  
Tuan Hock Ng ◽  
Yi Shin Hng
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Rating Scales ◽  
Source Credibility ◽  
Online Questionnaire ◽  
The Social ◽  
Research Findings ◽  
Media Platform ◽  
Use Of Social Media

The use of social media had created a group of ordinary people who actively share their life and experiences on the social media platform. When this group of people received more and more “likes” from the audiences, they are being named as Internet celebrities. Internet celebrities who are having many followers had created the opportunity for the businesspeople to engage them in promoting and selling the products. However, despite the growth of social media and the use of social media by businesspeople, there are not many studies on internet celebrities that affecting the purchase intention among the customers in Malaysia. Hence, the problem statement of this study is to investigate the characteristic affecting internet celebrities that will affect the purchase intention of the consumers. The research had been done by collecting feedback from 200 respondents from Generation Y. An online questionnaire with 5-Likert rating scales is used to collect the data. Convenient sampling techniques were used to collect the data. The result of the study indicated that source credibility and video characteristic are the most important factors in influencing purchase intention, however, physical attractiveness and interactivity are not going to influence purchase intention. This gives an insightful thought to marketers to request internet celebrities to produce more quality videos to attract viewer attention. In terms of source credibility, marketers need to find Internet celebrities who have a more credible image to sell the company products. The justifications for the rejected hypotheses were discussed in detail in the study. The research findings of this study give marketers and academics insightful thoughts on how Internet celebrities can influence the purchase intention of Generation Y today.

The Effect of Instragram Usage in Buying Decision

I-STATEMENT ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 41-48
Author(s):  
Anggar Riskinanto ◽  
Fanny Fandiyah
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Information Quality ◽  
Source Credibility ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

This study examines the factors that influence Purchase Intention to customers when they want to buy Yellowfit Kitchen products through social media Instagram. This study applies the TAM (Technology Acceptance Model) model and several additional variables namely Information Quality including Intrinsic, Contextual, Representational, and Accessibility; and Source Credibility include Trustworthiness, Expertness, and Reputation. This research is a quantitative study, data obtained through a questionnaire distributed to 398 respondents who had bought Yellowfit Kitchen. The method used is PLS (Partial Least Square). The questionnaire results obtained were analyzed using SmartPLS. The analysis shows that there are (1) a significant relationship between Information Quality and Perceived Ease of Use (2) a significant relationship between Source Credibility, Perceived usefulness, and Perceived Ease of Use (3) Attitude Toward Behavior is influenced by Perceived usefulness, and Perceived Ease of Use Use; (4) Purchase Intention is influenced by Attitude Toward Behavior. From the results of a comparison of O2O e-commerce research, this study provides a more detailed explanation of the Elaboration Likehood Model related to Information Quality and Source Credibility that influences purchase intentions. Purchase Intention is the final stage of a customer to buy a product that is needed or seen. TAM is easy to use in the use of social media. The research is expected that startup company Yellowfit Kitchen can continue to increase sales and also provide useful information through their social media.

NIAT PENGGUNAAN APLIKASI E-PATIENT: EFEK INFORMASI MEDIA SOSIAL TERHADAP KEPERCAYAAN

ProBank ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 251-262
Author(s):  
Berlian Yunita Margiati ◽  
Didik Setyawan ◽  
Finisha Mahaestri Noor
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Information Quality ◽  
Source Credibility ◽  
Perceived Value ◽  
Sampling Technique ◽  
Equation Model ◽  
Intention To Use

This study aims to examine the role of information through social media in the form of information that can encourage individual intention to use e-patient. Establishment of intention to use the e-patient by the trust that was formed from the information quality, perceived value and source credibility. The sampling technique is purposive sampling with a population users of social media RSUD Dr. Moewardi Surakarta counted 200 respondents. Hypothesis testing is done by the analysis of Structural Equation Model (SEM) using AMOS. The results of this study indicate that individual intentions to use e-patient applications as a means of supporting the hospital significantly make information quality to trust, perceived value of trust, source credibility to trust, and trust in the goal of using the e-patient application. These results provide meaning intended to make the intention to use the e-patient application through trust can be given by the quality of information, perceived value, and the source credibility of the e-patient application.

Predicting Users’ willingness to diffuse healthcare knowledge in social media

2019 ◽  
Vol 32 (4) ◽  
pp. 1044-1064 ◽  
Author(s):  
Xiao-Ling Jin ◽  
Zhongyun Zhou ◽  
Xiaoyu Yu
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Large Scale ◽  
Online Survey ◽  
Information Quality ◽  
Source Credibility ◽  
Perceived Usefulness ◽  
Related Factors ◽  
Data Set ◽  
Content Type

Purpose The purpose of this paper is to investigate why users are willing to diffuse healthcare knowledge in social media by drawing on the communicative ecology theory (CET) and prior research on interpersonal communication. Design/methodology/approach This paper conducts a large-scale scenario-based online survey in WeChat (the most popular social media platform in China) to test the proposed research model and hypotheses. The final data set consists of 1,039 useful responses from WeChat users. Findings The results indicate that interestingness, emotionality and institution-based trust are the strongest antecedents in predicting healthcare knowledge-diffusing likelihood, followed by usefulness, source credibility and positivity. Further, the relationship between institution-based trust and healthcare knowledge-diffusing likelihood is partially mediated by source credibility. Practical implications Healthcare practitioners who seek to motivate individuals to disseminate healthcare knowledge need to phrase or frame healthcare knowledge in a way that draws greater interest, evokes stronger emotion, increases perceived usefulness or reflects positively on themselves. Healthcare organizations should also pay attention to strengthening users’ trust in the platform and source-related information that can indicate source authority. Originality/value This study is one of the first to investigate the dissemination of healthcare knowledge in the context of social media (WeChat in particular). Compared with other types of information, healthcare knowledge is more scientific and professional to the extent that most laypersons do not have relevant expertise to directly evaluate whether the content is credible and of high quality. Rather, their sharing likelihood is dependent more on other factors than perceived information quality and credibility; those factors include platform-related factors that may play an important role but has been overlooked in prior literature on interpersonal communication. By combining CET with interpersonal communication-related research and including institution-based trust as an important determinant of healthcare knowledge dissemination, this study provides a comprehensive analysis of healthcare knowledge diffusion process.

scholarly journals Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

Information ◽  
2020 ◽  
Vol 11 (10) ◽  
pp. 478 ◽  
Author(s):  
Muddasar Ghani Khwaja ◽  
Saqib Mahmood ◽  
Umer Zaman
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Structural Equation ◽  
Information Quality ◽  
Purchase Intentions ◽  
Online Information ◽  
Argument Quality ◽  
Social Media Networks ◽  
Comprehensive Framework ◽  
Information Adoption

The study focuses on the canvas of online information transmission that has expanded exponentially. Especially due to social media networks, consumers have been exposed to significant amounts of disinformation, misinformation and actual information. Electronic word-of-mouth (eWOM) on social media networks has been facilitating swift information spread. Henceforth, it has become increasingly problematic for consumers to adopt authentic information and differentiate between marketers-generated content and user-generated content. The study aims to unfold the factors that lead to the information adoption that consequently motivates consumers to purchase products and services. The research study provides a comprehensive framework to re-configure factors that lead to consumers’ purchase intentions in the digital economy. Respondents of the study were those individuals who have been buying products online. The theoretically knitted causal relationships were estimated using a structural equation modelling (SEM) technique. The results indicate that trust inclination and information adoption sequentially mediate relationships between information quality, information usefulness, perceived risk and argument quality with purchase intentions.

Can the adoption of health information on social media be predicted by information characteristics?

2020 ◽  
Vol 73 (1) ◽  
pp. 80-100
Author(s):  
Zhibing Wang ◽  
Zhumei Sun
Keyword(s):  
Social Media ◽  
Health Information ◽  
Source Credibility ◽  
Information Source ◽  
Estimation Accuracy ◽  
Support Vector ◽  
Content Type ◽  
Information Characteristics ◽  
The Impact ◽  
Information Adoption

PurposeThis paper aims to explore the relationship between the characteristics of social media health information and its adoption. The purpose is to identify information characteristics that can be used to estimate the level of health information adoption in advance.Design/methodology/approachAccording to the Information Adoption Model (IAM), the study extracted ten information characteristics from the aspects of information quality and information source credibility. The sample data was collected from the top ten influential health accounts based on the Impact List of Sina Weibo to test the effectiveness of these characteristics in distinguishing information at different levels of adoption. The forecasting of information adoption level is regarded as a binary classification question in the study and support vector machine (SVM) is used to do the research.FindingsThe results indicate that ten information characteristics chosen in this study are related to information adoption. Based on these information characteristics, it is feasible to estimate the level of health information adoption, and the estimation accuracy is relatively high.Originality/valueA lot of work has been done in previous researches to reveal the factors that influence information adoption. The theoretical contribution of this work is to further discuss how to use the influencing factors to do some predictive work for information adoption. In practice, it will help health information publishers to disseminate high-quality health information more effectively as well as promote the adoption of health information.

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