scholarly journals INFLUENCE OF MARKETING TOOLS ON IMPROVING PRODUCT QUALITY

2020 ◽  
Vol 15 (1) ◽  
pp. 111-116
Author(s):  
Margarita Karimova ◽  
Nazira Sagitova
Keyword(s):  
Quality Management ◽  
Product Quality ◽  
Building Materials ◽  
Marketing Research ◽  
Target Audience ◽  
New Type ◽  
Quality Of Products ◽  
Object Of Study ◽  
Competitive Product

The high quality of products and services is a guarantee of the company’s success in the market. The purpose of our study is to assess the feasibility of developing a new competitive product, taking into account the preferences of consumers. To achieve this, marketing tools aimed at product quality management were used. In the course of the work, a full cycle of marketing research was conducted, including questionnaires, the formation of a portrait of a consumer of products, and economic calculations. Object of study - a large regional enterprise - a center for sales of building materials. The work performed at the junction of two scientific fields (marketing and quality management) provided a synergistic effect in terms of cost reduction when creating a competitive product, and also allowed us to offer original recommendations for improving quality in general. According to the results of marketing research, which consisted in questioning the target audience using the free “Google Forms” service, such characteristics as “assortment” and “appearance” were recognized as the least satisfying consumers in the existing market for facing bricks. Based on the detailed analysis, a new type of product (“Chocolate velvet” brick) was developed that meets the wishes of the target audience of customers. An additional positive effect from the transition of the enterprise to its production in the amount of 91,600 conventional units per month will be an increase in profit, compared to 2017 (942,500 rubles), by 1,1533240 rubles, the expected efficiency of transferring an innovative product to production (profit growth / costs) will be 1.22. Determination of consumer requirements specifies the technological task during the transition to the production of a new type of product. Replacing the production of old-style finishing bricks with the release of a new type of product allows you to create a customized product that is guaranteed to find its customer due to its high customer loyalty

scholarly journals INFLUENCE OF MARKETING TOOLS ON IMPROVING PRODUCT QUALITY

2020 ◽  
pp. 117-122
Author(s):  
Margarita Karimova ◽  
Nazira Sagitova
Keyword(s):  
Quality Management ◽  
Product Quality ◽  
Building Materials ◽  
Marketing Research ◽  
Target Audience ◽  
New Type ◽  
Quality Of Products ◽  
Object Of Study ◽  
Competitive Product

The high quality of products and services is a guarantee of the company’s success in the market. The purpose of our study is to assess the feasibility of developing a new competitive product, taking into account the preferences of consumers. To achieve this, marketing tools aimed at product quality management were used. In the course of the work, a full cycle of marketing research was conducted, including questionnaires, the formation of a portrait of a consumer of products, and economic calculations. Object of study - a large regional enterprise - a center for sales of building materials. The work performed at the junction of two scientific fields (marketing and quality management) provided a synergistic effect in terms of cost reduction when creating a competitive product, and also allowed us to offer original recommendations for improving quality in general. According to the results of marketing research, which consisted in questioning the target audience using the free “Google Forms” service, such characteristics as “assortment” and “appearance” were recognized as the least satisfying consumers in the existing market for facing bricks. Based on the detailed analysis, a new type of product (“Chocolate velvet” brick) was developed that meets the wishes of the target audience of customers. An additional positive effect from the transition of the enterprise to its production in the amount of 91,600 conventional units per month will be an increase in profit, compared to 2017 (942,500 rubles), by 1,1533240 rubles, the expected efficiency of transferring an innovative product to production (profit growth / costs) will be 1.22. Determination of consumer requirements specifies the technological task during the transition to the production of a new type of product. Replacing the production of old-style finishing bricks with the release of a new type of product allows you to create a customized product that is guaranteed to find its customer due to its high customer loyalty

scholarly journals System Quality Management of the Industry Enterprise (on the Example of Separate Production)

2019 ◽  
Vol 9 (2) ◽  
pp. 5143-5147
Keyword(s):  
Quality Management ◽  
Product Quality ◽  
Production Efficiency ◽  
Quality Management System ◽  
Polished Glass ◽  
Practical Significance ◽  
Necessary Condition ◽  
System Quality ◽  
Expert Assessments ◽  
Object Of Study

Increase of production efficiency through generalization of design practices of integrated product quality management of the industry is a necessary condition for sustainable development of domestic production. The purpose of the study is to assess the existing system of quality management of the enterprise on the example of a separate business unit and identify directions to increase its effectiveness. Object of study — Production Association of Software (Polished Glass) JSC AGС “Borsky Glass Factory”. The subject of study is an integrated quality management system. Research methods — method of economic analysis, and method of expert assessments. A practical significance of the work lies in the possibility of using the results to control non-conforming products in the process of industrial production. These studies allow to draw conclusions about the effectiveness of the technology used for product quality management and production processes of the industry enterprise on the example of a separate production.

scholarly journals Assessment of the competitiveness of industrial companies and methods for assessing the quality of construction products

2020 ◽  
Vol 164 ◽  
pp. 09027
Author(s):  
Olga Safonova ◽  
Lyudmila Tatarnikova
Keyword(s):  
Quality Management ◽  
Product Quality ◽  
Management System ◽  
Building Materials ◽  
Quality Management System ◽  
Iso 9000 ◽  
International Standards ◽  
Specific Method ◽  
Product Management

The model of a quality management system based on international standards ISO 9000 series is recognized in all the world. The aim of the article is to show the competitive advantages of a construction company in the modern market by improving its quality and product management system. We consider the implementation of the provisions of international standards ISO 9000 series as an effective solution to the problem. Quality improvement is a continuous work aimed at improving the technical level of product quality, quality of its manufacture, improving production elements and the quality system itself. The authors of the article give a specific method for improving the enterprise quality management system with a developed sequence. A risk-based approach to creating an enterprise quality management system was also considered. The main research methods in assessing the technical condition of certain building materials are differential, integrated and mixed methods. The authors show the calculation procedure using these methods, as well as the main results of their application. Then, the article provides a methodology for calculating the level of product quality, which is evaluated by a set of indicators, which do not include economic indicators.

scholarly journals QUALIMETRIC METHOD OF ASSESSING RISKS OF LOW QUALITY PRODUCTS

2021 ◽  
Vol 2021 (4) ◽  
pp. 4769-4774
Author(s):  
ROMAN TRISHCH ◽  
◽  
OLESIA NECHUIVITER ◽  
KOSTIANTYN DYADYURA ◽  
OLEKSANDR VASILEVSKYI ◽  
...  
Keyword(s):  
Risk Assessment ◽  
Quality Management ◽  
Product Quality ◽  
Density Function ◽  
Quality Indicators ◽  
Quality Management System ◽  
Significant Risk ◽  
Scientific Papers ◽  
Quality Of Products

Risk assessment is an integral part of an enterprise's quality management system. The risk of low quality products is the most significant risk, as it is directly related to the concept of enterprise competitiveness. The paper analyzes the scientific papers related to the assessment of the quality of products, processes and services, their disadvantages, possible limits of application. It is proposed to use mathematical dependences to obtain estimates of product quality indicators on a dimensionless scale. Knowing the density function of random variables of product quality indicators and knowing the mathematical dependence of their estimates on a dimensionless scale, it is proposed to obtain the density function of estimates. Knowing the function of the density of estimates of quality indicators, it is proposed to find the probabilities of risks of the assessment of quality indicators in any given interval on a dimensionless scale. A method for assessing the risks of low quality products has been developed

Improvement of a Riveting Process Capability with Application of Tools and Methods of the Quality Management

2014 ◽  
Vol 474 ◽  
pp. 351-356 ◽  
Author(s):  
Marta Kučerová ◽  
Helena Fidlerová
Keyword(s):  
Quality Management ◽  
Product Quality ◽  
Statistical Methods ◽  
Quality Management System ◽  
Process Capability ◽  
Quality Characteristics ◽  
Riveting Process ◽  
Quality Of Products ◽  
Tools And Techniques

Assessment of a process capability is an important area of the quality management. Quality of produced outputs depends on the quality of the process, in which product characteristics are formed. In considering the capability of the process, the ability of the process should be determined to provide the required quality of products. The required product quality has to meet customer requirements and expectations. For determination of process capability are used methods, which are based on comparing variability of selected product quality characteristics. The smaller the variability of the input factor is, the better is the process capability and therefore a better quality of product is produced. Improvement of process capability and reducing the variability of the product quality characteristics can be achieved by means of applying of statistical methods. Standards for the quality management system require the need of statistical methods application as well as other tools and techniques for improvement in business practice. It is necessary to use statistical methods in measuring, monitoring and process improvement. So can be determined the process variability, identified common and special causes of variability and in consequence to propose corrective actions. The paper describes first theoretical characteristics of capability assessment methods and tools in continuous improvement in industry praxis. With application of chosen statistical methods has been improved capability of the riveting process of clutch disk.

scholarly journals Product Quality as a Definitive Factor of Enterprise Competitiveness

2020 ◽  
Vol 12 (515) ◽  
pp. 252-258
Author(s):  
V. V. Kuzoma ◽  
◽  
S. I. Pavliuk ◽  
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Quality Management System ◽  
Marketing Research ◽  
Point Of View ◽  
Consumer Confidence ◽  
Enterprise Competitiveness ◽  
Quality Of Products ◽  
The Impact

The article considers topical issues regarding the impact of products (goods) quality on the formation of a sufficient level of competitiveness of enterprise. Views on the conceptual and categorical apparatus related to "competitiveness", "product competitiveness" and "quality" are generalized, including foreign experience. The purpose of this article is consideration and analysis of the impact of product quality on the formation of the competitiveness of enterprise and the achievement of its appropriate level in modern market economy. The essence of the concept of "product quality" from the point of view of the manufacturer is highlighted. The interdependence between product quality and ensuring the appropriate level of enterprise competitiveness is shown. The main advantages of improving product quality as a factor of competitiveness of products and the enterprise as a whole are given. The main attention is paid to quality as a factor in the formation of consumer confidence, technology "word of mouth", the importance of aesthetic indicators of products (goods). It is determined that the high quality of products (goods) provides greater return on investment and insufficient level of quality at the initial stage is a positive factor in the development of an enterprise. The main ways to improve product quality and product competitiveness are proposed. It is determined that the quality of products (goods) is influenced by a number of different factors, both internal and external (production technology, pricing policy, efficiency of product quality management system, the level of competition in the market, consumer requirements, etc.). Product competitiveness and enterprise competitiveness are correlated as part and whole. The main measures to improve the quality of products (goods), we see: the formation of consumer confidence and communication, the use of technology "word of mouth", the importance of aesthetic indicators in product or goods development, and development of competitive strategy based on marketing research of competitors, consumers, and the market as a whole.

scholarly journals IMPLEMENTATION OF QUALITY MANAGEMENT SYSTEM FOR PRODUCTS AND SERVICES IN UKRAINE

2021 ◽  
Author(s):  
Serhii Nikolaienko ◽  
Olga Vikarchuk ◽  
Hanna Lewandowska
Keyword(s):  
Quality Management ◽  
Product Quality ◽  
Management System ◽  
Production Efficiency ◽  
Quality Management System ◽  
International Standards ◽  
Production Performance ◽  
Input Control ◽  
Performance And Evaluation ◽  
Quality Of Products

The problem stemming from the implementation of quality management system within enterprises is presented in this article. The quality of products is one of the most important criteria of enterprise’s performance. Thus, its improvement has significant impact on the growth of production efficiency and, therefore, economic growth. The functions of quality management system, such as quality planning, organizing work and encouraging employees to ensure product quality, monitoring and evaluating product quality and managing product quality, are discussed in this article. Ten groups of product quality indicators are distinguished according to its characteristics. It is identified that controlling is an essential function in the quality management process. The following controlling types facilitate the process of controlling: input control, ongoing control, operational control, acceptance control and inspection control. Nevertheless, the most effective method of quality assurance is the quality management system based on the international standards of the ISO 9000 series. Development of assessment indicators system for production performance and evaluation plays an important role in quality management. Based on the analysis of the indicators, it can be concluded that quality management is a coordinated management function related to the operation of the enterprise. Eight principles of quality management system are considered as well as factors which negatively influence the effectiveness and efficiency of the quality management system are identified in this article.

scholarly journals Universal Model to Support the Quality Improvement of Industrial Products

Materials ◽  
2021 ◽  
Vol 14 (24) ◽  
pp. 7872
Author(s):  
Andrzej Pacana ◽  
Dominika Siwiec
Keyword(s):  
Quality Control ◽  
Product Quality ◽  
Complex Analysis ◽  
Model Verification ◽  
Universal Model ◽  
Industrial Products ◽  
Management Tools ◽  
Quality Of Products

Improving the quality of industrial products quality still is a challenge. Despite using quality control, there is a constant need to support this process to achieve an effective, precise, and complex analysis of product quality. The purpose was to develop a universal model that supports improving the quality of products via the consistent and repetitive determination of the causes of product incompatibilities and actions leading to their elimination; the model can be integrated with any quality control of the product. The model verification was carried out for the incompatibility of the mechanical seal in alloy 410, in which the porosity cluster was identified by the fluorescence method (FPI). The purpose of the analysis was created by the SMART(-ER) method. Then, a team of experts was selected from which the brainstorming (BM) was realized. After the BM method, the source of incompatibility and initial causes were identified. Then, the Ishikawa diagram (according to rule 5M + E) was developed to group the initial causes. Next, during the BM method, the main causes were selected. In the last stage, the 5Why method was used to determine improvement actions, i.e., adjust clotting parameters, introduce the obligation to undergo periodic training, and set aside a separate place for storing the electrodes. Originality is the combination of selected quality management tools in a coherent model, the main aim of which is to identify the main causes of incompatibility and improvement actions. Additionally, this model is universal and has applications with analyzing any product and the causes of its incompatibility, and it can be integrated with any product quality control. Therefore, the model can be useful for improving the quality of products in any enterprise.

scholarly journals IMPLEMENTASI TOTAL QUALITY MANAGEMENT TERHADAP KUALITAS PRODUK PADA PT. TRI MUSTIKA COCOMINAESA AMURANG

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Meylani Selvi Kading ◽  
Sifrid S. Pangemanan ◽  
Natalia Y. T. Gerungai
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Product Quality ◽  
Descriptive Analysis ◽  
Total Quality ◽  
Customer Needs ◽  
Ongoing Process ◽  
World Today ◽  
Quality Of Products

The influence of globalization in the industrial world today has caused competition between companies to become increasingly strict and competitive. The company's success is seen from the quality of products produced by the company. Total Quality Management is an ongoing process to achieve a better level of quality in meeting customer needs. The purpose of this research is to find out how the implementation of Total Quality Management at PT. Tri Mustika Cocominaesa Amurang. The method used is descriptive analysis. PT. Tri Mustika Cocominaesa applies ethics, integrity, trust, training, teamwork, leadership, appreciation, and communication to be successful in implementing Total Quality Management.Keywords: Total Quality Management {TQM}, Product Quality.

scholarly journals Target cost management to ensure product quality

2021 ◽  
pp. 18-21
Author(s):  
Serhii TKACHENKO ◽  
Olena POTYSHNIAK ◽  
Yevheniia POLIAKOVA
Keyword(s):  
Quality Assurance ◽  
Quality Management ◽  
Production Process ◽  
Product Quality ◽  
Economic Efficiency ◽  
Production Costs ◽  
Cost Of Quality ◽  
Quality Of Products ◽  
The Cost

Improving the quality of finished products, as well as its provision, associated with costs at all stages of the production process of finished products, in the pre-production and post-production periods. The cost of quality assurance at the stage of the production process occupies a special place in the total cost of quality. Difficulties in estimating the cost of product quality assurance are that there is no experience in determining the production costs of quality assurance of finished products and that the number of influencing factors that must be taken into account in the manufacture of final products of a given level of quality in mass production. Ensuring the quality of products requires significant costs, which over time, given the growing requirements for the quality of finished products, will grow, which determines the need to develop a mechanism to link quality management of finished products with normalized costs to ensure its quality. An article devoted to this little-studied problem and aims to outline theoretical, methodological and practical ways to manage the cost of quality, their coordination in terms of ensuring a given level of quality of finished products. The problem of coordinating (managing) the costs of quality is dictated by the need to include in the case all the reserves and opportunities to improve efficiency and quality, including the ability to correctly calculate, analyze, evaluate and compare costs and results. The purposes of the article, justifying the need for an interdependent system of quality management indicators, is in line with the objectives of resource conservation, a sharp increase in economic efficiency of the production process and improve the quality of products. The scientific problem understood the role as the costs inflicted rocker economic (economic) efficiency mode of operation of the quality management system of finished products, the algorithm definition, calculation methods, detection, calculation, forecasting and control(coordination) costs of product quality.

Sign in / Sign up

Export Citation Format

Share Document