Linguosemiotic Approach to the Research of Advertising Discourse (On the Material of Printed Advertising of Hi-Tech Devices and Lighting Systems)

2021 ◽  
Vol 10 (4) ◽  
pp. 67-71
Author(s):  
V. Boguslavskaya ◽  
Yuy Hunbo
Keyword(s):  
Communication Strategies ◽  
Semiotic Analysis ◽  
Advertising Effect ◽  
Advertising Message ◽  
Actual Reality ◽  
Basic Functions ◽  
Advertising Discourse ◽  
Lighting Systems ◽  
The Impact

The article deals with theoretical and practical issues of the method of interpretive linguistic semiotic analysis of advertising discourse as well as the communication strategies used by the advertiser. The authors focus on the polysemiotic advertising message, which is viewed as an act of specific communication. The authors distinguish two basic functions of advertising discourse - information and influence in order to induce the purchase of a product or service. The article makes an assumption about the existence of a special advertising reality - a secondary reality, which is modeled by the addressee of the advertising message and, using a complex of verbal and non-verbal means, describes the actual reality in special way. The choice of these means is carried out in order to maximize the impact on the recipient, to attract his attention, to achieve the final advertising effect - to induce the recipient to purchase the advertised product or service.

scholarly journals Renovation of Public Lighting Systems in Cultural Landscapes: Lighting and Energy Performance and Their Impact on Nightscapes

Energies ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 509
Author(s):  
Lodovica Valetti ◽  
Francesca Floris ◽  
Anna Pellegrino
Keyword(s):  
Energy Efficient ◽  
Flux Distribution ◽  
Cultural Landscapes ◽  
Energy Performance ◽  
Luminous Flux ◽  
Landscape Value ◽  
Reduce Energy Consumption ◽  
Lighting Systems ◽  
The Impact ◽  
Positive Effect

The technological innovation in the field of lighting and the need to reduce energy consumption connected to public lighting are leading many municipalities to undertake the renewal of public lighting systems, by replacing the existing luminaires with LED technologies. This renovation process is usually aimed at increasing energy efficiency and reducing maintenance costs, whist improving the lighting performance. To achieve these results, the new luminaires are often characterised by a luminous flux distribution much more downward oriented, which may remarkably influence and alter the perception of the night image of the sites. In this study the implications of the renovation of public lighting systems in terms of lighting and energy performance as well as the effects relating to the alteration of the night image, in historical contexts characterized by significant landscape value, are analysed. Results, along with demonstrating the positive effect that more sustainable and energy efficient lighting systems may have on the lighting performance and energy consumptions of public lighting systems, evidences the impact they may have on the alteration of the nocturnal image.

scholarly journals The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

2021 ◽  
pp. 183933492110286
Author(s):  
Marilyn Giroux ◽  
Jooyoung Park ◽  
Jae-Eun Kim ◽  
Yung Kyun Choi ◽  
Jacob C. Lee ◽  
...  
Keyword(s):  
Socioeconomic Status ◽  
Communication Strategies ◽  
Negative Information ◽  
Perceived Threat ◽  
Behavior Study ◽  
Direct Explanation ◽  
Accuracy Study ◽  
Childhood Socioeconomic Status ◽  
The Impact

This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of “nudging” on consumer behavior. Study 1 demonstrates that a commonly used picture has a stronger impact on perceived threat than a less frequently exposed picture regardless of its accuracy. Study 2 shows that the perceived threat of COVID-19, in terms of severe health consequences, is lower when using an indirect (vs. direct) explanation of the virus, as well as when reducing the amount of information about the virus. Study 3 investigates the impact of salient negative information and childhood socioeconomic status (SES). Findings reveal that negative information about deaths associated with the virus increases the level of perceived threat and stockpiling intention, especially among people of low childhood SES.

Assessing the impact of the transition to Light Emitting Diodes based solar lighting systems in India

2013 ◽  
Vol 17 (4) ◽  
pp. 363-370 ◽  
Author(s):  
Santosh M. Harish ◽  
Shuba V. Raghavan ◽  
Milind Kandlikar ◽  
Gireesh Shrimali
Keyword(s):  
Light Emitting Diodes ◽  
Light Emitting ◽  
Solar Lighting ◽  
Lighting Systems ◽  
The Impact

Feasibility study of a communication and education asthma intervention for general practitioners in Australia

2010 ◽  
Vol 16 (1) ◽  
pp. 75 ◽  
Author(s):  
Smita Shah ◽  
Brett G. Toelle ◽  
Susan M. Sawyer ◽  
Jessica K. Roydhouse ◽  
Peter Edwards ◽  
...  
Keyword(s):  
General Practitioners ◽  
Controlled Trial ◽  
Communication Strategies ◽  
Asthma Management ◽  
Doctor Patient Communication ◽  
Children With Asthma ◽  
The Usa ◽  
Randomised Controlled ◽  
Communication Behaviours ◽  
The Impact

The Physician Asthma Care Education (PACE) program significantly improved asthma prescribing and communication behaviours of primary care paediatricians in the USA. We tested the feasibility and acceptability of a modified PACE program with Australian general practitioners (GP) and measured its impact on self-reported consulting behaviours in a pilot study. Recruitment took place through a local GP division. Twenty-five GP completed two PACE Australia workshops, which incorporated paediatric asthma management consistent with Australian asthma guidelines and focussed on effective communication strategies. Program feasibility, usefulness and perceived benefit were measured by questionnaires before the workshop and 1 month later, and an evaluation questionnaire after each workshop. GP were universally enthusiastic and supportive of the workshops. The most useful elements they reported were communication skills, case studies, device demonstrations and the toolkit provided. GP self reports of the perceived helpfulness of the key communication strategies and their confidence in their application and reported frequency of use increased significantly after the workshops. The PACE program shows promise in improving the way in which Australian GP manage asthma consultations, particularly with regard to doctor–patient communication. The impact of the modified PACE Australia program on the processes and outcomes of GP care of children with asthma is now being measured in a randomised controlled trial.

scholarly journals Atlas mapping of the Baikal region: structural-semiotic organization

2020 ◽  
Vol 26 (1) ◽  
pp. 385-399
Author(s):  
Aleksandr Batuev ◽  
Dashi Batuev ◽  
Andrey Beshentsev ◽  
Leonid Korytniy
Keyword(s):  
Baikal Region ◽  
Single System ◽  
Semiotic Analysis ◽  
Graphic Display ◽  
Semiotic Modeling ◽  
High Scientific Level ◽  
The Subject ◽  
Modern Information ◽  
The Impact

We consider the process of forming the iconic system of atlas mapping of the Baikal region. More than twenty atlases were created for the territory of the Baikal region and published. Fifteen of these were selected by us for their general cartosemiotic study. We review the results of the analysis of the information-modular structure of atlases on the example of the map index in these atlases. It is shown that the number of information-semiotic modules in each atlas can vary and depends on its subject and purpose. The subject, structure and purpose of atlases are the cause of their complex and flexible modular-thematic semiotic structure. The analysis of the internal semiotic structure of atlases was carried out from the perspective of a single system of classification of conventional signs and graphic display methods on the example of three atlases: Atlas of Transbaikalia, Atlas of the Baikal Basin and the new atlas “Baikal region: society and nature”. The information and semiotic modules of the new atlas are formed according to the macrostructure of its thematic content, taking into account territorial levels and specific substantive thematic positions of mapping. When creating this atlas, we used effective methods of semiotic modeling and a certain balance and variety of applied syntactic constructions of cartographic signs. The atlas is being prepared for a printing publication as a work of a new kind, integrating modern information about the impact of socio-economic processes on the natural environment. The balance and diversity in the combination of various types, classes, groups and types of syntactic constructions of cartographic signs revealed during semiotic analysis of atlases of the Baikal region shows a high scientific level of map compilation and works on the general semiotic design of the publication of most atlases of the Baikal region.

scholarly journals The Impact of Operating System on Bandwidth in Open VPN Technology

2016 ◽  
Vol 13 (1) ◽  
pp. 204-211
Author(s):  
Baghdad Science Journal
Keyword(s):  
Operating System ◽  
Operating Systems ◽  
Data Privacy ◽  
The Internet ◽  
Sensitive Data ◽  
Privacy And Security ◽  
Basic Source ◽  
Basic Functions ◽  
And Performance ◽  
The Impact

The internet is a basic source of information for many specialities and uses. Such information includes sensitive data whose retrieval has been one of the basic functions of the internet. In order to protect the information from falling into the hands of an intruder, a VPN has been established. Through VPN, data privacy and security can be provided. Two main technologies of VPN are to be discussed; IPSec and Open VPN. The complexity of IPSec makes the OpenVPN the best due to the latter’s portability and flexibility to use in many operating systems. In the LAN, VPN can be implemented through Open VPN to establish a double privacy layer(privacy inside privacy). The specific subnet will be used in this paper. The key and certificate will be generated by the server. An authentication and key exchange will be based on standard protocol SSL/TLS. Various operating systems from open source and windows will be used. Each operating system uses a different hardware specification. Tools such as tcpdump and jperf will be used to verify and measure the connectivity and performance. OpenVPN in the LAN is based on the type of operating system, portability and straightforward implementation. The bandwidth which is captured in this experiment is influenced by the operating system rather than the memory and capacity of the hard disk. Relationship and interoperability between each peer and server will be discussed. At the same time privacy for the user in the LAN can be introduced with a minimum specification.

Slogans With Negations’ Effect on Sustainable Luxury Brand

2021 ◽  
pp. 183933492110466
Author(s):  
Felix Septianto ◽  
Joya Kemper ◽  
Gavin Northey
Keyword(s):  
Cognitive Flexibility ◽  
Communication Strategies ◽  
Experimental Studies ◽  
Effective Communication ◽  
Brand Attitudes ◽  
Luxury Brands ◽  
Consumer Responses ◽  
Luxury Brand ◽  
The Impact

The integration of sustainability within luxury brands is of increasing concern to practitioners and academics alike. Thus, it is important to consider how brands can develop effective communication strategies to promote sustainable luxury brands, particularly among an increasingly skeptical consumer base. This research thus investigates the impact of advertising slogans with negations (vs. affirmations) in this regard. Three experimental studies show that advertising slogans with negations (vs. affirmations) increase brand trustworthiness (Studies 1 and 3) and favorable brand attitudes (Studies 1 and 2) among consumers with high levels of skepticism. Notably, this effect is driven by an increased cognitive flexibility (Study 3). The findings of this research can assist sustainable luxury brand managers in developing effective communication strategies to increase favorable consumer responses to sustainable luxury brands.

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