The article is sanctified to consideration of virtual design within the limits of gnosiological philosophical analysis. An author pays attention to priority exactly of this variety of design of social processes in постмодерном society, as a form of constructing of new social reality, characteristic for нашого time. It was set that in the basis a virtual design contains the imitation of social reality by means of computer technologies. A computer imitation with multidimensional visualization gives an opportunity realistically to show motion, represent properties of the real object. The main feature of virtual design here is that the created artificial environment not simply imitates an object, and allows to the man to take part in him. Virtual helmets, digital gloves and suits, that provide access to virtual reality, убыстряют and do most effective репрезентативное property virtual.A question got a further study that the technical equipped of virtual design moves apart the scopes of the traditional system of design by analogy to the concrete real article of imitation. Advantage of virtual design is a that circumstance, that virtual reality allows to construct not only an object but also situation, that does not have a prototype in realities, as totality of futurism searches, and in this case they come forward as prognosis project that offers a certain model as alternative.Consequently, marked by us conceptual foundations of sociokul’turnoy transformation of modern sociumu (swift development informatively communicative technologies, that conduces to the change in the system of perception / cognition of social reality through the prism of simulyakriv, acquiring the specific value, forming of simulyakrnoy consciousness, directed on producting of these appearances of simulyakriv, which form hyperreality as personal touch of virtual reality) allow to assert that virtual design it is the dominant variety of postmodernistskogo design of appearance of new social reality, that fully grounded from position of ontological and gnosiological grounds. A subsequent slope is conditioned these the research in the sphere of virtual design, that allows to find out the next personal for him touches.An author pays attention to that circumstance, that virtual design, thus comes forward the form of cognition / of constructing of surrounding social reality. The processes of virtualization of society assist deepening of perception of the surrounding world through a prism virtual, of simulation real, what accents attention on a necessity for modern science on a virtual design.