CROSS-CULTURAL COMMUNICATION AS ONE OF THE KEY ASPECTS OF SUCCESSFUL BUSINESS RELATIONSHIPS OF FUTURE ECONOMISTS
Keyword(s):
The modern world offers new challenges for the world economic relations. Nowadays culture is one of the most important aspects in understanding different economic and business environments. Culture reflects various historical and traditional peculiarities of this or that society. It is everywhere around us and thus it influences the mind and behavior of people all around the world. The country development can be influenced by its own culture. Therefore, correct understanding the nature of culture and its characteristics is substantial to international business relations. This article deals with scientific information concerning cross cultural communication, examples and arguments why this sphere is very important for future economists.
Keyword(s):
2013 ◽
Vol 2
(6)
◽
pp. 35-41
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2012 ◽
Vol 163
(1)
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pp. 42-52
2018 ◽
Vol 8
(2)
◽
pp. 36-44