The media
Mass media effects in political science are well known — including campaign communications, priming effects, and the media's role in social and cultural shifts. But what is not so clear is how the actions of media outlets and the actors within these institutions affect governance. In the last 20 years, scholars in public policy and political institutions have begun to better understand the role of media in our governing systems and what that means for how we attend to and make policy across numerous types of political systems and institutional venues. For too long public policy has lagged in its understanding of the media as a political institution with real implications for how we process and implement policy. We argue studies of public policy can benefit from a broadened, integrative approach toward studying the media and the policy process. That approach includes the role of new media and research on social media that can be applied to the policy process. Continued research on the media and policy should include better integration of media and policy studies with those of mass publics and encourage greater communication and collaboration between media and policy scholarship.