A structural model for destination travel intention as a media exposure

2016 ◽  
Vol 28 (7) ◽  
pp. 1338-1360 ◽  
Author(s):  
Chulmo Koo ◽  
Youhee Joun ◽  
Heejeong Han ◽  
Namho Chung
Keyword(s):  
Social Media ◽  
New Media ◽  
South Korea ◽  
Structural Model ◽  
Media Exposure ◽  
Tourism Destination ◽  
Content Type ◽  
Cultural Exposure ◽  
The Media

Purpose This study aims to investigate the effects of a prospective traveler’s perception of media exposure on their intention to visit a destination (i.e. South Korea). Cultural exposure to a particular country through media affects people’s preference for that foreign country, and may ultimately be a function of the behavior for consuming that country’s cultural products – e.g. traveling to that country. Media exposure has been recognized as a major underlying reason for the desire to visit a destination. Design/methodology/approach This study examines the impacts of potential travelers’ media exposure in three different language-use groups (i.e. English, Japanese and Chinese) and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea). To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification theory and the belief–desire–intention model. Findings Mass and social media exposure had an effect on the intention to visit a destination as a result of the gratification and desire experienced through the content. Research limitations/implications This study suggests the synthesis of the use and gratification theory and the belief–desire–intention model and an examination of theoretical and practical implications. Originality/value This study involved a sample of users of destination marketing sites. In addition, this study investigated the users’ intentions to visit a real tourism destination taking into consideration mass media (traditional media) and social media (new media) based on the use of gratification theory and the belief–desire–intention model. Practically, the findings highlight the crucial role of social media in the intention to visit the tourism destination.

scholarly journals The role of the media in forming awareness and knowledge among members of society About Crisis 0f Virus COVID-19 (Corona) A field study at the level of the Arab world

2021 ◽  
pp. 5-36
Author(s):  
هيثم عبد الرحمن أحمد السامرائي
Keyword(s):  
Social Media ◽  
New Media ◽  
Arab World ◽  
Arab Countries ◽  
State Agencies ◽  
Community Members ◽  
The Public ◽  
The Media ◽  
Radio Programs

The study attempted to reveal the role of the media in forming awareness and knowledge among members of society about the crisis 0f virus COVID-19. It aimed to get acquainted with the role of traditional and new media in dealing with this pandemic and assess its credibility in the Arab countries to deliver the correct news and information about this crisis to the public. In this study, the researcher used the descriptive analytical method through the method of surveying the media and electronic platforms used by the public in the Arab world to communicate with state agencies to obtain various information related to the crisis 0f virus COVID-19. The researcher designed a questionnaire to collect data for this study consisting of 7 axes and includes 50 questions. The study sample reached 1060 community members, male and female, from the age of 20 to 60 years, representing 19 Arab countries. The study concluded a number of results, the most important of which are: the success of media briefings and press conferences held by Arab governments during the Corona crisis, as well as the emergence of a spokesperson in this crisis in a convincing and logical manner In addition to the success of the media in educating society about preventive and preventive measures through TV and radio programs and social media sites, The study also found that 60% of the respondents were concerned during the crisis, following up on news related to the country's efforts to combat the virus Finally, it was noted that the doctors seized the media as the first line of defines, unlike celebrities of social media who lost their credibility and pulled the rug from under their legs due to the lack of confidence among members of the public in their information and that some were a source of spreading remorse.

scholarly journals Logics of the Icelandic Hybrid Media System

2019 ◽  
Vol 40 (1) ◽  
pp. 43-59
Author(s):  
Birgir Guðmundsson
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Parliamentary Elections ◽  
Media System ◽  
Network Media ◽  
Social Media Platforms ◽  
The Media ◽  
Media Logic

AbstractThe increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage.

The Evolving Role of Social Media as News Outlet: Opportunities and Threats

2018 ◽  
Vol 9 (1) ◽  
pp. 47-57
Author(s):  
Cendera Rizky Bangun
Keyword(s):  
Social Media ◽  
New Media ◽  
Group Discussion ◽  
Generation Gap ◽  
Digital Era ◽  
News Source ◽  
The Media ◽  
To Come ◽  
News Outlet

As new media emerge and replace the popularity of conventional media, people use social media not only as medium to socialize, but also increase its role as news source or news outlet. A generational divide has always existed within news. The older people tend to choose TV and newspaper as their primary news source meanwhile research conducted by Reuters in 2015 showed that younger audiences that grown up in digital era, exhibiting very different behaviors and increasingly expect the news to come to them through online channels and in new formats. This makes social media become the opportunities and also threats to some news companies. What should the media do in order to survive? Does the generation gap influence the media to use both traditional and digital or social media? Some online media even put their headlines and link in Facebook and Twitter as news outlet, so people can just click the link and go to their websites. Methodology used in this research is qualitative with data gathered from focus group discussion and interview. The result of the study expected to show how the generation gap creates different media consumption and the need for news corporation to change their pattern in order to survive. Keywords: Social media, news outlet, new media

New media marketing as a driver of enterprise country of origin (COO) offer in international markets

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Demetris Vrontis ◽  
Gianpaolo Basile
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
New Media ◽  
Web 2.0 ◽  
International Marketing ◽  
Country Of Origin ◽  
International Markets ◽  
Marketing Strategies ◽  
Content Type

PurposeThe paper aims to highlight the role of Web 2.0 in international marketing, shedding light on the relationships existing between the country of origin effect and consumer behavior.Design/methodology/approachThe current study, drawn on the country of the origin (COO)W literature and Web 2.0 diffusion data, investigates the relationships between country of origin – seen as an idiosyncratic entrepreneurial offer – and the consumer, within an international marketing framework. Specifically, the paper focuses on the increasing role of Web 2.0 and social media as tools enabling enterprises to create and maintain adaptive and networking capabilities and to implement international marketing strategies.FindingsThe findings presented here reveal that international marketing is becoming increasingly similar to domestic marketing because of social media development. In other words, it is becoming more and more difficult for international products to contain themselves within single markets as local issues seldom remain local.Originality/valueThis paper fills a gap in the international marketing literature focusing on how social media, particularly in a pandemic era, can improve and enhance relationships between the product of origin and consumer behavior both in the assessment and in the actual purchase of products.

Social media marketing at Reebok India — the dilemma of ROMI and beyond

2012 ◽  
Vol 2 (8) ◽  
pp. 1-19
Author(s):  
Pinaki Dasgupta ◽  
Jones Mathew
Keyword(s):  
Social Media ◽  
New Media ◽  
Direct Marketing ◽  
Subject Area ◽  
Social Media Marketing ◽  
Content Type ◽  
Mba Students ◽  
Advertising And Promotion

Subject area Marketing management, digital marketing, advertising and promotion management, and technology management. Study level/applicability The case is suitable for BBA and MBA students. It can also be considered in executive education programs. Case overview Venkatesh Kothapalli, the marketing head at Reebok India headquarters at Gurgaon, was in a decision dilemma about the effectiveness of using social media marketing and its employment in the current scheme of marketing strategy being planned. He had been able to generate a fair amount of awareness and excitement amongst potential users on Reebok's social media sites. However, these often fail to convert into topline sales. In addition, Alex his superior had given clear instructions that no separate budget would be earmarked for this type of medium. So Venkatesh had to divert some parts of his existing budgets (which he did from the PR budget and the DM budget) and channel these into the new area of social media marketing. This had also created concerns in Venkatesh's mind about the possibility of the new media not showing favourable results while budgets of the traditional and tried and tested media like PR and direct marketing were being chopped. Expected learning outcomes These include: understanding the dilemma of an organization's adoption of newer marketing tools as opposed to traditional marketing practices; evaluating the role of newer mediums like social media marketing and its long term and short term relevance; understanding the origins and development of social media marketing to grasp the full scale of its usefulness; and appreciating the complexities of measuring the effectiveness of social media marketing initiatives. Supplementary materials Teaching notes are available, please consult your librarian for access.

The impact of destination websites and cultural exposure: a comparison study of experienced and inexperienced travelers

2016 ◽  
Vol 2 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Chulmo Koo ◽  
Namho Chung ◽  
Dan J. Kim ◽  
Sunyoung Hlee
Keyword(s):  
Media Exposure ◽  
Small Sample ◽  
Research Model ◽  
Is Success ◽  
Content Type ◽  
Is Success Model ◽  
Cultural Exposure ◽  
Success Model ◽  
The Media ◽  
The Impact

Purpose – As a growth of the competition between cities in Asia effective tourism marketing of the city cultural tourism product will become increasingly important. Cultural exposure to a particular foreign city through the media affects people’s preferences for that destination and may ultimately be a function of the behavior of that city cultural product. The purpose of this paper is to examine the impacts of experienced and inexperienced travelers’ media exposure and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea). Design/methodology/approach – To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification (U & G) theory and information system (IS) success model. Findings – The authors found a direct, positive effect of satisfaction with the Korea Tourism Organization’s website on potential travelers’ intentions to visit Korea. Research limitations/implications – First, although most measurement items were adopted from previously validated empirical studies and the results of the measurement model testing showed high reliability and validity, further study is warranted to validate the measurement scales in the context of smart tourism. Second, given the relatively small sample size, the findings of this study should not be generalized to other populations. Originality/value – The authors built a conceptual model that synthesized the IS success model and U & G theory in the context of tourism and empirically tested the model using a set of data collected from potential travelers. Overall, the proposed research model is well supported by the results of the study.

The Mourning After

2011 ◽  
Vol 12 (6) ◽  
pp. 552-559 ◽  
Author(s):  
Larissa Hjorth ◽  
Kyoung-hwa Yonnie Kim
Keyword(s):  
Social Media ◽  
New Media ◽  
Natural Disasters ◽  
Crisis Management ◽  
News Media ◽  
Mobile Media ◽  
Tsunami Disaster ◽  
The Media ◽  
Media Practices

In news media of late, much has been touted about the agency of social and mobile media in the events of political uprising or at times of natural disasters and crisis management. While these events did not become events because of social media, the media did affect how we experienced the situation. This leads us to ask, Just how helpful are social mobile media in maintaining relationships in times of crisis management, and how, if at all, do they depart from previous media and methods? Drawing from case studies conducted with participants living in Tokyo at the time of the horrific events surrounding Japan’s earthquake and tsunami disaster of March 11, 2011 (called 3.11), this article reflects on the role of new media in helping, if at all, people manage crisis and grief. The authors argue that while social media provide new channels for affective cultures in the form of mobile intimacy, they also extend on earlier media practices and rituals such as the postcard.

Integrated marketing communication – from an instrumental to a customer-centric perspective

2017 ◽  
Vol 51 (3) ◽  
pp. 464-489 ◽  
Author(s):  
Manfred Bruhn ◽  
Stefanie Schnebelen
Keyword(s):  
New Media ◽  
Practical Experience ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Conceptual Approach ◽  
Content Type ◽  
Media Markets ◽  
The Media

Purpose Despite decades of scientific and practical experience in the field of integrated marketing communication (IMC), little is known about the role of IMC in the era of new media. The purpose of the present paper is to undertake a first step to close this gap by proposing thought-provoking impulses for customer-centric IMC. This is done by discussing central premises of customer-centric IMC in terms of the changed conditions on the media markets, its challenges and principles and its implementation issues. Design/methodology/approach The paper provides a conceptual approach to customer-centric IMC by deriving new lines of thinking from a review of existing literature relating to the concept of IMC. Findings The paper positions customer-centric IMC as an important advancement of IMC. It shows that the most important new lines of thinking which could be adopted as strategic components of customer-centric IMC are relationship orientation, content orientation and process orientation. The paper thus suggests that customer-centric IMC is a balancing act between a company’s own branding activities and the integration of customer-centered issues. Originality/value The originality of this paper resides in a detailed conceptual discussion of new insights into a customer-centric IMC. In contrast to existing work on IMC, this paper threads together the existing perspectives on IMC (inside-out and outside-in) to highlight the potential role of IMC in the era of social media (customer-centric IMC) by adding an outside-out view to the concept of IMC.

Showcasing Environmental Justice Movements from the South: Comparing the Role of Media in Bangladesh

2019 ◽  
Vol 5 (2) ◽  
pp. 290-328
Author(s):  
Samina Luthfa
Keyword(s):  
Social Media ◽  
New Media ◽  
Environmental Justice ◽  
Media Coverage ◽  
First Case ◽  
Political Opportunity Structures ◽  
The Media ◽  
Newspaper Data ◽  
Justice Movements

When we think about the role of media in social movements, we identify media’s representation of the core grievance of the movement, traction of the movement in the media and its role in helping the movement. Using two examples from Bangladesh’s recent environmental justice movements, I show the changing role of media coverage on the movements, given the political opportunity structures available and discuss the differences between the cases. Using newspaper data and social media interactions, I compare the dynamics of media’s treatment of two movements, one against a proposed open cast coal mine in Phulbari, Dinajpur and another protesting against the establishment of a coal-fired power plant near Sundarbans. For the first case, I analyze the role of print media and for the second, both print and social media. I argue that both old and new media served as stages showcasing contested meanings of development, environmental injustice in both cases. However, I also show that the differences between the contribution in motivating the resistances by old and new media is different. However, both types of media, when appropriated by the capitalist interests can become weapons against the marginalized more often than it works as a space for upholding their voices.

Global Media Events

2016 ◽  
pp. 1-16
Author(s):  
Christian Morgner
Keyword(s):  
Social Media ◽  
New Media ◽  
Global Media ◽  
Media Technologies ◽  
Media Events ◽  
Before And After ◽  
The Media ◽  
Global Nature ◽  
Media Event

This chapter will address the theory of the media event by Dayan & Katz from an international perspective. Both authors have studied and analysed a number of media events, but have ignored the global nature of these events. Furthermore, their focus on television as the prime medium has ignored historical approaches, namely, the sinking of the Titanic or was not yet applied to the range of new media, in particular social media, for instance, during the Fukushima disaster. This chapter will revisit these events, but discuss this event from a global perspective. How was it possible that the entire world would focus its attention to this event? What narratives, networks, symbols where required to create a density that made this event outstanding, created a before and after? How could a global audience be reached; culturally and technological? This research will look into material from various world regions, North America, Europe, Asia, Latin-America and Africa. On the basis of this material the chapter aims to extend Dayan & Katz original theory of the media event, through the dimension of the global media event, but also by opening this theory to research the role of other media technologies and settings. Theoretical considerations will address the role of global rituals and social media practices, but also the role of time and simultaneity of media messages and patterns, narratives and gestures of the media events' audience. On the basis of this more analytical frame of reference the global nature of other media events and media technologies will be discussed.

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