scholarly journals What drives you to use a driverless car?

2020 ◽  
Author(s):  
Sándor Huszár ◽  
Zoltán Majó-Petri
Keyword(s):  
Technology Acceptance ◽  
Influencing Factors ◽  
Behavioral Intention ◽  
Autonomous Vehicles ◽  
Structural Equation ◽  
Technological Development ◽  
Perceived Safety ◽  
Psychological Models ◽  
Acceptance Model ◽  
Self Driving Cars

The investigation of driverless car from the economic perspective is one of the most discussed topics nowadays. Although it can be approached from various perspectives there is still a lack of studies focusing on the behavioral intention to use self-driving cars and its influencing factors. Over the last few decades, various psychological models have been developed to investigate the influencing factors of usage of certain technologies, but most of them cannot provide clear answers on consumer attitudes and intentions with regard to autonomous vehicles. Thus, new models have appeared to better describe the psychological factors of this new technological development that will revolutionize the future of mobility. In our research CTAM (Car Technology Acceptance Model) was used to measure intention to using self-driving cars. In 2019, 314 participants responded to our questionnaire and provided answers to the given questions. We used structural equation modelling to investigate the linkages between the behavioral intention and influencing factors revealed during the literature review. According to the results, the most important influencing factors of intention are attitude, perceived safety and social norms, while anxiety (of using the technology), effort expectancy, performance expectancy, and self-efficacy have not been proven important factors. The model used in our investigation explains behavioral intention to a great extent (63%).

scholarly journals ANALISIS PENERIMAAN E-LEARNING MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM) (STUDI KASUS: UNIVERSITAS ATMA JAYA YOGYAKARTA)

2017 ◽  
Vol 1 (2) ◽  
pp. 87-98 ◽  
Author(s):  
Flourensia Sapty Rahayu ◽  
Djoko Budiyanto ◽  
David Palyama
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual Usage ◽  
E Learning ◽  
Acceptance Model

Dalam implementasi sebuah sistem informasi di suatu institusi, perlu dipertimbangkan  bagaimana penerimaan pengguna terhadap sistem informasi tersebut. Penerapan sistem informasi dapat dikatakan gagal jika pengguna ternyata tidak dapat menerima atau tidak mau menggunakan sistem informasi tersebut. Sebagai sebuah institusi pendidikan, Universitas Atma Jaya Yogyakarta (UAJY) juga mengimplementasikan sistem e-learning untuk mendukung proses belajar mengajar. Pengguna wajib dari e-learning ini adalah dosen dan mahasiwa. Sejak diterapkan belum pernah diadakan evaluasi mengenai penerimaan pengguna terhdap sistem e-learning ini. Penelitian ini dilakukan untuk melakukan pengujian terhadap penerimaan pengguna (mahasiswa) terhadap e-learning dengan menggunakan Technology Acceptance Model (TAM). Pengujian dilakukan dengan mengukur pengaruh antar variabel dalam model TAM yang meliputi variabel Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, Behavioral Intention dan Actual Usage. Metode pengujian statistik yang dilakukan yaitu uji statistik validitas, reliabilitas, normalitas, dan menguji pengaruh faktor menggunakan Structural Equation Model (SEM). Sumber data didapatkan dengan metode kuesioner yang dibagikan kepada responden mahasiswa UAJY dari seluruh fakultas. Dari enam hipotesis yang diajukan satu hipotesis dinyatakan tidak diterima, yaitu hipotesis yang menyatakan Perceived Usefulnes berpengaruh terhadap Behavioral Intention. Kelima hipotesis yang lain yaitu Perceived Ease of Use berpengaruh terhadap Perceived Usefulnes, Perceived Usefulnes berpengaruh terhadap Attitude Toward Using, Perceived Ease of Use berpengaruh terhadap Attitude Toward Using, Attitude Toward Using berpengaruh terhadap Behavioral Intention, Behavioral Intention berpengaruh terhadap Actual Usage dinyatakan dapat diterima.

scholarly journals Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

2021 ◽  
Vol 13 (20) ◽  
pp. 11160
Author(s):  
Seung-hye Jung ◽  
Joon-ho Kim ◽  
Ha-na Cho ◽  
Hae-won Lee ◽  
Hyun-ju Choi
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Brand Personality ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Korean Dance

Brand personality is a useful tool that forms a favorable brand image and that ultimately builds powerful brand equity. However, there has been insufficient empirical research on the brand personality of Korean dance. In the context of using culture and the arts to support national competitiveness, we examine traditional Korean dance in terms of a potential brand personality that can influence the perceptions of global consumers. We look at how this brand can affect consumer perceptions of how easy it is to learn Korean dances as well as their perceptions of the physical benefits of these dances. The respondents included global consumers who had listened to or watched Korean dance music and videos on TV and the Internet, searched for and watched Korean dance videos on YouTube, and searched for Korean dance information on social media at least once. A survey was conducted over the course of four months, from October 2020 to January 2021, in four countries: South Korea, the USA, the UK, and South Africa. Valid data were obtained from 649 individuals. We conducted an empirical study by applying and integrating the technology acceptance model (TAM) to the brand personality of Korean dance. A structural equation model was used to analyze the responses. The brand personality of Korean dance enhanced its perceived ease of use and its perceived usefulness among global consumers, which led to positive attitudes toward the dances. Furthermore, it led to a sustainable behavioral intention, that is, interest in learning traditional Korean dances. Since no studies have integrated Korean dance into a single brand personality to use it as a cultural asset, this study makes considerable contributions to the literature.

Exploring the Adoption of Sports Brand Apps

2021 ◽  
pp. 75-91
Author(s):  
Hyun Byun ◽  
Weisheng Chiu ◽  
Jung-sup Bae
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Group Analysis ◽  
Age Groups ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Actual Behavior ◽  
Perceived Ease Of Use ◽  
Acceptance Model

The purpose of this article was to apply the modified technology acceptance model (TAM) to examine factors influencing consumers' intention and actual behavior in using sports brand apps. Convenience sampling was conducted for Korean consumers (N = 261) of sports brand apps. Data were analyzed by partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.0. The results found that the level of enjoyment had a significantly positive effect on the perceived ease of use, while perceived ease of use also positively affected perceived usefulness. Behavioral intention to use sports brand apps was most significantly influenced by perceived enjoyment, followed by perceived usefulness, and then perceived ease of use. Moreover, behavioral intention positively affected actual behavior. In addition, a multi-group analysis carried out found differences between three age groups (20s, 30s, and 40+) regarding the use of sports brand apps. The findings provide a better understanding of consumer behavior when using sports brand apps.

scholarly journals FRAMEWORK AND VERIFICATION OF A BLENDED E-LEARNING SYSTEM BEHAVIORAL INTENTION MODEL AMONG CLINICAL NURSES

2015 ◽  
Vol 14 (6) ◽  
pp. 733-743
Author(s):  
Tsui-Fen Chang ◽  
Cheng-Min Chao ◽  
Bor-Wen Cheng
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Learning System ◽  
Perceived Ease Of Use ◽  
E Learning ◽  
Acceptance Model ◽  
Behavioral Intention To Use

As the various applications of Internet and information communication technology (ICT) grow rapidly, the education and hospital institutions provide more distance learning programs, which also makes the research on e-learning more important. However, disadvantages in e-learning have been identified. Blended e-learning systems (BELSs) are considered effective alternative learning approaches. This research proposes a conceptual model to explain the factors affecting nurses’ behavioral intention to use a blended e-learning system (BELS). This research integrated perceived risk and the technology acceptance model to hypothesize a theoretical model for explaining and predicting learners’ behavioral intention to use a BELS. Self-report questionnaires were distributed to local community hospitals, regional hospitals, and medical centers in Central Taiwan. To confirm this research hypothesis, data were collected 682 nurses, with a response rate of 97.4%. Using structural equation modeling (SEM), the results show that perceived risk, perceived ease of use, and attitude influenced BELS behavioral intention. Perceived ease of use, and perceived usefulness substantially influenced use attitude. In addition, the path coefficient of perceived risk on attitude was non-significant. On the basis of the results, hospital institutions can devise better strategies for developing their blended e-learning system. Key words: nurses education, blended learning, technology acceptance model, nurse perceptions, structural equation model.

scholarly journals THE BEHAVIOURAL INTENTION OF INVESTORS TO USE ISLAMIC BANKING’S INVESTMENT ACCOUNT PLATFORM (IAP) AS A SOURCE OF INVESTMENT PORTFOLIO: A STRUCTURAL EQUATION MODELING APPROACH

2017 ◽  
Vol 3 (1) ◽  
pp. 113-138 ◽  
Author(s):  
Mohamed Asmy Bin Mohd Thas Thaker ◽  
Hassanudin Bin Mohd Thas Thaker
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Equation Modeling ◽  
Alternative Source ◽  
Acceptance Model

As an alternative source of financing, Investment Account Platform (IAP) becomes a new phenomenon of raising financing for SMEs from a large pool of investors via the internet, and investment diversification portfolio tools among investors in Malaysia. The purpose of this study is to identify critical factors that influence behavioral intention of investors to invest in IAP’s projects in Malaysia. The primary data (n=1000 respondents) are collected from the investors in the Klang Valley, Malaysia and the analysis is conducted using Structural Equation Modeling (SEM). Furthermore, the model has validated its acceptance in the field by adopting the Technology Acceptance Model (TAM). This study has revealed that both the perceived usefulness and perceived easy to use are found to have a positive impact on the behavioral intention of investors to use IAP in Malaysia. Furthermore, perceived easy to use has a positive relationship and direct effect with perceived usefulness of investors to use IAP.Keywords: Investment Account Platform, Financing, InvestmentJEL Classification: E22, G24, M13, M14

scholarly journals INTENSI MASYARAKAT DALAM MENYALURKAN ZAKAT, INFAQ, DAN SHADAQAH (ZIS) MELALUI PENGGUNAAN PLATFORM CROWDFUNDING

POINT ◽  
2020 ◽  
Vol 2 (2) ◽  
pp. 95-109
Author(s):  
Bimmo Dwi Baskoro ◽  
Gina Destrianti Karmanto
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Digital Collection ◽  
Acceptance Model ◽  
The Individual

In Indonesia, the strategy of collecting zakat, infaq, and shodaqoh (ZIS) continues, one of which is through digital collection through the use of a crowdfunding platform. However, the community's intention or intention to distribute zakat, infaq, and shodaqoh through the crowdfunding platform has decreased based on the percentage of raising. The purpose of this study is to test the theory of Technology Acceptance Model  (TAM) and Trust (Trust) by analyzing what factors influence the intention of the Indonesian people to distribute ZIS through the use of a crowdfunding platform. The population in this study are people who have used digital payment platforms with a sample size of 385 respondents. This study uses data analysis techniques with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results of this study indicate that individuals believe that crowdfunding platforms are very easy to use and learn. On the other hand, individuals have high confidence in the crowdfunding platform and have a high perception of usability for the crowdfunding platform. The individual intensity is very high for using the crowdfunding platform. In the SEM-PLS analysis results, it was found that perceived ease of use, perceived usefulness, and trust have a positive and significant effect on behavioral intention. In addition, perceived ease of use and trust have an indirect effect on behavioral intention. This research is expected to be able to provide benefits in relation to policies to increase behavioral intention to distribute zakat, infaq, and Shodaqoh through the use of crowdfunding platforms.

Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Banking Sector ◽  
Primary Data ◽  
Equation Modeling ◽  
Security Issues ◽  
Acceptance Model ◽  
Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

Analyzing Factors Influencing Behavior Intention to Use Snapchat and Instagram Stories

2017 ◽  
Vol 4 (2) ◽  
pp. 75-81 ◽  
Author(s):  
Vincent Valiant Coa ◽  
Johan Setiawan
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Presence ◽  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Generation Z ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Snapchat, and Instagram are two social networks which recently gain their users after adopting such a feature called "Story" which allows a certain post to be disappeared after a certain time. This research takes up this technology trends analyzing the factors that probably affect the behavioral intention to use Snapchat and Instagram stories among generation Z. Factors are analyzed using Structural Equation Modeling, with basis model and variables from Technology Acceptance Model. Data collection was targeted to finished within 1 week using online questionnaire with respondent from Jakarta and Tangerang for 100 respondent that are using both Snapchat stories and Instagram Stories. There are two tools researcher usually use to analyze Structural Equation Modeling: SPSS AMOS and LISREL. In this research, researchers choose AMOS. From six hypothesis proposed for Snapchat analysis, four hypothesis is accepted, while the other two are rejected. Meanwhile, on Instagram Stories analysis, five hypothesis is accepted and one hypothesis is rejected. This study finds out the Social Presence is an exogenous variable which has a major role in affecting other variables. While Perceived Enjoyment influenced the behavioral intention to use Snapchat and Instagram Stories the most. Index Terms—Structural Equation Modeling, Technology Acceptance Model, influence, generation Z, Snapchat, Instagram REFERENCES [1] L. Chin and Z. Ahmad, "Perceived Enjoyment and Malaysian Consumers’ Intention to Use a Single Platform EPayment", SHS Web of Conferences, vol. 18, 2015. [2] M. Ariff, T. Shan, N. Zakuan, N. Ishak and M. Wahi, "Examining Users' E-Satisfaction in the Usage of Social Networking Sites; Contribution from Utilitarian and Hedonic Information Systems", IOP Conference Series: Materials Science and Engineering, vol. 58, 2014. [3] K. Hassanein and M. Head, "Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping", International Journal of HumanComputer Studies, vol. 65, no. 8, pp. 689-708, 2007. [4] P. Surendran, "Technology Acceptance Model: A Survey of Literature", 2012. [5] F. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, vol. 13, no. 3, p. 319, 1989

Industry 4.0: The Importance Factors of Innovation in Adopting Cloud Computing Among SMES in Malaysia

2020 ◽  
Vol 11 (1) ◽  
pp. 84-84
Author(s):  
Siti Salwa Sheikh Mokhtar ◽  
Anuar Shah Bali Mahomed ◽  
Yuhanis Abdul Aziz ◽  
Suhaimi Ab. Rahman
Keyword(s):  
Cloud Computing ◽  
Technology Acceptance ◽  
Industry 4.0 ◽  
Structural Equation ◽  
Industrial Revolution ◽  
Equation Model ◽  
Computing Industry ◽  
Global Economic Growth ◽  
Acceptance Model ◽  
Third Industrial Revolution

Small and medium-sized enterprises (SMEs) are commonly perceived as an essential part of boosting and stabilizing global economic growth. In 2018, SMEs recorded a 38.3% contribution to GDP of RM521.7 billion compared to RM491.2 billion in 2017. SMEs are expected to contribute 50% to Malaysia's GDP by 2030 relative to its present 38% contribution. However, in the context of Malaysia businesses, particularly small and medium-sized enterprises, are still not embracing the latest technology revolution sufficiently, as reported by the Ministry of International Trade and Industry (2018). Malaysia is currently in the third industrial revolution (automation), and some are still under the second industrial revolution. Such matter is worrying as only a few industries in Malaysia can adopt pillars of Industry 4.0, where business owners in Malaysia were still hesitant to embrace technologies such as the cloud. To bridge the gap in this analysis, this research adopted the technology acceptance model developed by Davis (1989) and Rogers' Diffusion Innovation Theory (1995), which incorporates the contexts of technology and innovation among SMEs in Malaysia. By using survey questionnaires, data was collected among manufacturing and services SMEs in Malaysia. Structural equation model employed to assess the important factors of innovation in adopting cloud computing among SMEs in Malaysia by using Smart-PLS. Keywords: Cloud computing, Industry 4.0, Innovation, Technological

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