scholarly journals Branding Stratford: Social Representation and the Re-making of Place

Author(s):  
Antonio Desiderio

As part of the societal world, architecture and urban space do not have any ‘objective’ quality. They are representations. Their meaning is produced through the negotiation and interaction of individuals, groups and classes. Yet, such ‘subjective’ meanings do have a ‘material’ relevance, as they reflect a dialectical process between the functions, forms, ownership and practices of space. They reveal construal and construction: the way in which architectural spaces are represented on the one hand, and the way in which they are physically constructed and used on the other. Nowhere does this become more evident in our current society than in the arguments around urban renewal and regeneration. The Westfield Stratford City is a typical example. Part of the vast process of the urban regeneration of East London prompted by London 2012 Olympic Games, Westfield is a massive complex of luxury shops, restaurants, bars and five star hotels. It is seen by investors and local and national political authorities as capable of transforming Stratford into a site for shopping, tourism and leisure. It does this in numerous ways, one of which involves reconfiguring the image of the region through the press and media - through visual imagery and linguistic manipulations that promote a neoliberal agenda of gentrification that simultaneously devalue the existent societal structures and communities in the area. This paper offers a Critical Discourse Analysis of the manipulation of Stratford’s image by government, business and the media and suggests that the purely financially motivated misrepresentation it reveals, is typical of the urban regeneration ethos at work across the developed world today.

2020 ◽  
Vol 42 (7-8) ◽  
pp. 1326-1342 ◽  
Author(s):  
Youjeong Oh

Media representation is not a neutral site for reflection of reality, but a process through which discourses are constructed and circulated. When presented in media, urban space is re-mediated and its meanings are newly configured. Discursive currents do not simply remain in the media sphere, but reshape the cultural economy of certain places by attracting tourists and inducing property value increases. This article examines the process in which Ihwa Mural Village, a disenfranchised residential neighborhood in South Korea, has become one of the ‘best photo spots’ for tourists through representation via three distinct types of media – murals, popular culture, and Instagram. The analyses focus on the double functions of each medium: branding function to create particular place meanings, on the one hand, and power to create distance between representation and community realities on the other. This dual tendency is reinforced by transmedia dynamics. When featured in diverse media, images of Ihwa Village proliferate, attracting more participants and enabling further transmedia interactions. Yet, transmedia image flows accentuate only visual and aesthetic qualities of place. The expansive and subtractive transmedia construction consolidates the place myth, while the same process advances its detachment from the reality of the place.


Author(s):  
Noureddine Miladi

This article employs Critical Discourse Analysis (CDA) on a sample from British tabloid newspapers to unearth the representation of Islam and Muslims. It attempts to unpack the evolving discursive language and its impact on the reinvention and diffusion of negative stereotypes such as the ‘terrorism’ frame. With a specific focus the study considers the media’s systematic distortion of Islamic conceptions/religious terminologies such as ‘Islamist’, ‘Fatwa’, ‘Sharia’, ‘Jihad’, ‘Hijab’ and ‘Islamic State’, which are founded on what Edward Said calls the ‘ideology of difference’. Findings from this study show that such conceptions have not only lost their original significance as established in the mainstream Islamic literature, but have become on the one hand associated with the War on Terror and its ramifications and on the other have become exclusively signifying specific pejorative connotations. Fear and threat have become the meanings and frames firmly embedded in these Islamic terminologies. In the minds of the public this association is now taken for granted due to the prevailing values being recurrently circulated through the media, political speeches, ‘thinktanks’ literature and policy-making documents.


1990 ◽  
Vol 11 ◽  
pp. 84-99 ◽  
Author(s):  
Gunther Kress

The label Critical Discourse Analysis (CDA) is used by a significant number of scholars with a diverse set of concerns in a number of disciplines. It is well-exemplified by the editorial statement of the journal Discourse and Society, which defines its envisaged domain of enquiry as follows: “the reproduction of sexism and racism through discourse; the legitimation of power; the manufacture of consent; the role of politics, education and the media; the discursive reproduction of dominance relation between groups; the imbalances in international communication and information.” While some practitioners of Critical Discourse Analysis might want to amend this list here or there, the set of concerns sketched here well describes the field of CDA. The only comment I would make, a comment crucial for many practitioners of CDA, is to insist that these phenomena are to be found in the most unremarkable and everyday of texts—and not only in texts which declare their special status in some way. This scope, and the overtly political agenda, serves to set CDA off on the one hand from other kinds of discourse analysis, and from textlinguistics (as well as from pragmatics and sociolinguistics) on the other.


2016 ◽  
Vol 33 (1) ◽  
pp. 14-25 ◽  
Author(s):  
Daniel Burdsey

The triumphal track and field performances of British distance runner, Mo Farah, at the London 2012 Olympic Games were lauded both for their athletic endeavor and for their perceived validation of the rhetoric of ethnic and cultural diversity and inclusion in which the Games were ensconced. By analyzing coverage of the athlete’s achievements in mainstream British newspapers, this article presents a more complicated and critical reading of the relationship between Britishness, multiculture, the politics of inclusion and the London Games. Employing a Critical Discourse Analysis approach, the article shows that Farah was constructed and represented by the media using narratives that are familiar, palatable and reassuring to the public; and that sustain hegemonic models of racialised nationhood and dominant ideologies around sport.


2019 ◽  
Vol 10 (4) ◽  
pp. 584-612 ◽  
Author(s):  
Samia Bazzi

Abstract This study attempts to show the role of translation in giving meaning to conflicts whether by reproducing the dominant political beliefs of a particular media society or by resisting counter-ideologies that come from foreign sources of information. It utilizes Critical Discourse Analysis as an effective method for the analysis of power relations behind news reporting. The research uses a corpus from international media and their equivalent texts into Arabic between 2013 and 2017. The data covers events on conflicts in Syria, Iraq, Bahrain and Yemen, each article reporting issues about conflict and its impact on arenas of struggle. Through this case study of transediting, I will explore how textual analysis can unravel power relations and hegemonic orders of discourse. The study shows that translation is a site of conflict and has much to say about reasons for conflict and the complex relationship between language and power. The proposed tools of analysis in this study are based on functional language analysis and will show how language structuring, in particular transitivity analysis, articulates the logic created by the media outlet regarding reasons for conflict. The case study concludes that different media structure the current wars in the Middle East in different chains of causal dependence that can impact the reading positions of the readers.


2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Yulia Anggraeni ◽  
Elvi Citraresmana ◽  
Eko Wahyu Koeshandoyo

There is a scarcity of Critical Discourse Analysis (CDA) studies on the representation of social actors in news media, thus this study addressed this research gap by analysing the way news represented the French President Emmanuel Macron, regarding his controversial support of Samuel Paty, a history teacher in France who was murdered because he showed a cartoon of Prophet Muhammad in his class. This research aims to see the representation of Emmanuel Macron from the perspective of the French media, The Connexion France, which published their news in English language online to reach world-wide audience.  Four articles of the news were purposively selected for this CDA study, which were published from October 18 until November 1, 2020. The French President’s representation was analysed with the nomination and predication strategies.  Results showed that the Connexion France uses four nomination strategies to refer Emmanuel Macron. The professional anthroponyms refer to Emmanual Macron as “the President”, proper names as “Emmanuel Macron” to be the centre of the discourse, synecdoche as “Emmanuel Macron”, and deixis as “he” to avoid repetition the subject of the text. Two predication strategies were also used, the explicit predicate of how the President “has promised” action against Islamists and presupposition from the way the news linked pictures of boycotted French supermarket products with the President. This research provides a take on fresh news with CDA and can beneficial for the students who learn English language by showing how the media uses language for political figures.


1995 ◽  
Vol 52 ◽  
pp. 93-104
Author(s):  
Wasif Shadid

Research in both Europe and America indicates that the way in which mass communication deals with ethnic minorities contributes directly and indirectly to the diffusion and the maintenance of prejudice against these groups. These are generally projected as problem categories in cultural and in socioeconomic sense. In this article we pay attention to the causes and functions of prejudice and especially to the role of mass communication media in this regard. Furthermore, attention is paid to the possibilities of and the extent to which the media can succeed in fighting against such negative attitudes towards the groups concerned. In this regard, a distinction is made between preventive and interven-tive strategies. Based on certain theories of social psychology on attitude forming and on the use and absorption of information it is concluded that though manipulation of attitude is not easily achieved, it is nevertheless possible. Various experi-ments in similar fields show that, under certain conditions, the supply of informa-tion through an adequate intervention strategy of the media can to some extent generate attitude change in the desired direction. However, such a positive result can only be achieved (1) if the basic thoughts underlying the prejudice concerned can be accurately identified; (2) if the difference between the information provided on the one hand and the existing information on the other is neither too weak nor too strong; (3) if the relevant information is provided by prominent persons and media in society; and (4) if the intended message emphasizes the positive rather than the negative similarities between minorities and the other groups. Because of the complexity of such an intervention process it is doubtfull whether the media can actually play an effective role in this context. Consequently, being attentive to the way in which the media provide information about the groups concerned is a more appropriate strategy in preventing the diffusion of prejudice. In this article, some relevant suggestions in this regard have been discussed.


Author(s):  
Paolo Bory

The article compares two key events that marked the narratives around the emergence of artificial intelligence (AI) in two different time frames: the game series between the Russian world champion Garry Kasparov and the IBM supercomputer Deep Blue held in New York in 1997, and the Go game series between the South Korean champion Lee Sedol and DeepMind’s AI AlphaGo held in Seoul in 2016. Relying on a corpus of primary and secondary sources such as newspapers and specialized magazines, biographic books, the live broadcasts and the main documentaries reporting the challenges, the article investigates the way in which IBM and Google DeepMind used the human–machine competition to narrate the emergence of a new, deeper, form of AI. On the one hand, the Kasparov–Deep Blue match was presented by broadcasting media and IBM itself as a conflictual and competitive form of struggle between human kind and a hardware-based, obscure and humanlike player. While on the other hand, the social and symbolic message promoted by DeepMind and the media conveyed a cooperative and fruitful interaction with a new software-based, transparent and un-humanlike form of AI. The analysis of the case studies reveals how AI companies mix narrative tropes, gaming and spectacle in order to promote the newness and the main features of their products. In particular, recent narratives of AI based on human feelings and values such as beauty and trust can shape the way in which the presence of intelligent systems is accepted and integrated in everyday life.


2017 ◽  
Vol 2 (2) ◽  
pp. 241
Author(s):  
Matthias Dreyer

Taking into account the intertwining of the theory of tragedy on the one hand and theatrical work on ancient tragic texts on the other, the paper explores the way in which tragedy poses the question of history. This is especially the case in conceptions of tragedy as an interruption in a continuum. Hölderlin’s idea of caesura, its reflection in Benjamin’s understanding of tragedy as a revision of myth are in the center of a critical dramaturgy of this kind. By analysing Brecht’s work on Antigone as well as the stagings of critical theatre makers that came after Brecht (Einar Schleef, Dimiter Gotscheff), the paper shows the consequences of the concept ‘tragedy as caesura‘ on the level of the aesthetics of the theatre, unclosing in a radical way the temporality of the tragic process. From this point of view, tragedy is understood as a site of encounter with the persisting powers of the past; as reflexive rupture in the transition between times, that undermines the established order, but without, however, arriving at a new one. Although in the history of theatre and thought tragedy has been too often associated with the universal and timeless, how is it possible to think of historicity in a way negating submission under the universal without losing the genre of tragedy itself?


2019 ◽  
Vol 12 (2) ◽  
pp. 181-205 ◽  
Author(s):  
Arina Isti’anah

 ABSTRACT Language is regarded as a tool to present the ideologies of its users, including how media portray particular issue in their headlines. Rohingya has gained much attention by media, including South-East Asian newspapers. The massive clearing done by Myanmar government triggers the attention of media. Headlines are regarded as the important element of news since their jobs are to attract the readers and frame the ideologies of the readers as well as the media themselves. This paper attempts at discussing how South-East Asian media present Rohingya in their headlines. Five newspapers were involved: The Jakarta Post from Indonesia, Malaysia Kini from Malaysia, Mmtimes from Myanmar, The Nation from Thailand, and Daily Star from Bangladesh, taken during 2017. The analysis was focused on the choice of Theme in the headlines as it is the departing message of the headlines. The approach conducted was Critical Discourse Analysis utilizing the textual function of language offered by Halliday. The analysis revealed that South-East Asian media had similarities and differences in portraying Rohingya issue. The similarities were seen from the reflected ideologies, responsibility and blame, and the types of employed Themes. The difference was found in the way each media portrayed the ideologies. However, all media agreed to show their responsibility to end and solve Rohingya crisis to achieve peace and harmony amongst South-East countries.Keywords: headlines, critical discourse analysis, Rohingya  


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