scholarly journals Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study

2018 ◽  
Vol 7 (2.29) ◽  
pp. 86
Author(s):  
Sharon Cheuk ◽  
Azuriaty Atang ◽  
Lo May Chiun ◽  
T Ramayah
Keyword(s):  
Low Cost ◽  
Rural Tourism ◽  
Digital Marketing ◽  
Social Constraints ◽  
Content Creation ◽  
Centre Of Excellence ◽  
Readiness Level ◽  
Tourism Destinations ◽  
Marketing Information ◽  
The Individual

Rural tourism has been shown to benefit local communities from the economic perspective. Digital marketing allows marketing information to be transmitted directly to potential visitors without the need for an intermediary, in a low-cost but effective way. Rural tourism destinations in Sarawak now have an opportunity to benefit from the Sarawak state government’s initiative, the Digital Sarawak Centre of Excellence, in terms of digital content creation and website maintenance.  However, the current level of adoption is zero to minimal in rural tourism destinations.  This study examines the barriers towards digital marketing adoption from the perspective of rural tourism providers.   Fieldwork was performed at two sites, Ba’kelalan and Long Lamai, in July 2016 and February 2017 respectively.  In-depth interviews were conducted with a total of 19 respondents.  The study revealed that tourism providers currently depended on word-of-mouth recommendations or direct contact for bookings, but were willing to adopt digital marketing with the assistance of knowledgeable parties. However, certain physical, logistical and social constraints may have a detrimental effect on the community’s readiness level to entertain tourists on a larger scale and may further impede the overall progress of digital marketing adoption, at both the individual and destination levels.  

The transformation of the decision-making process on the part of economic agents influenced by social constraints

2020 ◽  
Vol 16 (7) ◽  
pp. 1202-1222
Author(s):  
M.V. Grechko ◽  
L.A. Kobina ◽  
S.A. Goncharenko
Keyword(s):  
Decision Making ◽  
Consumer Choice ◽  
Social Constraints ◽  
Decision Making Process ◽  
Economic Knowledge ◽  
Economic Agents ◽  
The Individual ◽  
Contextual Environment ◽  
Economic Constraints ◽  
External Signals

Subject. The article focuses on the decision-making mechanism used by economic agents given the existing social constraints. Objectives. We devise applied toolkit to study how socio-economic constraints transform the decision-making mechanism used by economic agents. Methods. The study involves means of the expert survey, the method that streamlines economic knowledge. Results. Social constraints are illustrated to influence the decision-making mechanism used by economic agents, assuming that the individual mind relies on specific mechanisms to make judgments and decisions. Generally, the mechanisms are very useful, however they may generate serious errors during the decision-making process. Given the social constraints, economic agents were found to follow four mental models to make their decisions in case of the full or partial uncertainty, i.e. the representative relevance, accessibility, relations, heuristics (modeling). Conclusions and Relevance. The scientific ideas herein show that the inner architecture of a choice an individual makes determines his or her decisions. The decisions often depend on the contextual environment that gives external signals perceived by the individual while evaluating alternative ways. The findings can possibly be used as a mechanism to manage the consumer choice.

Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”

2013 ◽  
Vol 3 (3) ◽  
pp. 1-9
Author(s):  
Neeraj Pandey ◽  
Gaganpreet Singh
Keyword(s):  
Interactive Voice Response ◽  
Low Cost ◽  
Value Added ◽  
Subject Area ◽  
Marketing Management ◽  
Digital Marketing ◽  
Content Type ◽  
Mba Students ◽  
Marketing Team ◽  
Value Communication

Subject area Pricing, digital marketing, marketing management and strategic marketing. Study level/applicability The case can be used for pricing or digital marketing courses as well as marketing management courses to MBA students and/or for management development programmes. Case overview Goldfinch Mobile Solutions, a Hong-Kong based value added services (VAS) and gaming platform provider, had an exclusive tie up with Bharti Airtel in India for providing value added voice applications on an interactive voice response system (IVRS) platform. The Goldfinch flagship service is “Guru Ki Bani” which may be subscribed to by dialing the short code 58282. This “58282” service has a repository of all Sikh religion daily prayers, religious songs, teachings, stories from Guru's life and similar information that is derived from the Sikh Holy book Guru Granth Sahib Ji. As per mutual agreement between Goldfinch Mobile Solutions and Bharti Airtel, the telecom operator had the responsibility to promote Goldfinch's Guru Ki Bani service amongst its subscriber base through its below the line (BTL) promotional channels such as short messaging service (SMS), outbound calls, cell information, notification SMS after call and above the line (ATL) activities such as posters, leaflets, print, promoters, regional TV, outdoors, etc. The revenue sharing arrangement between Airtel and Golfinch was in the ratio of 75 percent and 25 percent. However, with recent changes in the policies of Telephone Regulatory Authority of India (TRAI), promotional marketing used by telecom operators has been constrained. Declining customer share, decreasing profits (after Bharti Airtel halted promotions) and increasing organization cost per customer have made MD and CEO Mr Newton Bubber think of various options including low-cost marketing initiatives besides digital marketing to promote Guru Ki Bani services. Value communication to its huge potential customer base, i.e. 184.19 million Bharti Airtel subscribers was another challenge facing Mr Newton and his marketing team at Goldfinch. Expected learning outcomes The case enables students to learn the concepts and application of value creation, effective value communication, price waterfall analysis, importance of costing parameters in pricing decisions, low-cost marketing strategies and digital marketing. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals Strategi Low Cost Digital Marketing Di Masa Pandemi Bersama UMKM Kecamatan Bojongloa Kidul Kota Bandung

Charity ◽  
2021 ◽  
Vol 4 (2a) ◽  
pp. 51
Author(s):  
Faisal Reza ◽  
Yanuar Ilham ◽  
Nisa Lathifah ◽  
Hn Hanafi ◽  
Divan Fadhila
Keyword(s):  
Low Cost ◽  
Digital Marketing

Tujuan dari pelaksanaan program pengabdian kepada masyarakat ini adalah untuk melaksanakan “Pelatihan Strategi Low Cost Digital Marketing di Masa Pandemi Bersama UMKM di Kecamatan Bojongloa Kidul Kota Bandung” agar menambah pengetahuan, keterampilan dan pengalaman bagi para peserta dalam dunia bisnis secara online. Target khusus kami yaitu kepada para peserta pelatihan diharapkan dapat memiliki pengetahuan serta keterampilan bisnis pemasaran dengan mengolaborasikan teknologi secara digital atau online sebagai Langkah untuk menjalankan pemasaran selama masa Pandemi Covid-19 yang menerapkan adaptasi kebiasaan baru. Dengan kecanggihan teknologi saat ini, yang memudahkan para UMKM untuk merambah pemasaran di bidang digital. Kehadiran berbagai macam marketplace seperti Shopee, Tokopedia, Lazada, Bukalapak dan lain sebagainya, menjadi angin segar untuk para pelaku usaha saat ini. Tidak hanya itu perkembangan media social saat ini yang tidak lagi hanya sebagai platform untuk berjejaring atau mencari teman saja, kini media sosial pun sudah menjadi platform pemasaran yang banyak diminati tidak hanya bagi para pelaku usaha tetapi juga para pengguna media social itu sendiri/konsumen. Contohnya, saat ini platform media social Instagram memiliki fitur khusus untuk para akun bisnis untuk membuat “toko online” dalam bentuk katalog bisnis. Dengan melihat fenomena tersebut dibutuhkan pengetahuan dan keterampilan yang baik dalam menunjang pemasaran melalui digital. Salah satunya adalah keterampilan dalam memilih media digital yang tepat untuk membidik segmentasi, keterampilan dalam membuat suatu naskah iklan yang baik, serta keterampilan dalam membuat suatu konten pemasaran yang baik dalam platform digital. Kegiatan pelatihan ini akan berlangsung selama 1 hari. Luaran dari kegiatan ini berupa peningkatan pengetahuan dan keterampilan tentang strategi pemasaran dengan menggunakan media digital bagi peserta dan artikel ilmiah pada jurnal pengabdian kepada masyarakat.

scholarly journals Tradition as an initiator of rural tourism destinations development

Skola biznisa ◽  
2015 ◽  
pp. 9-20 ◽  
Author(s):  
Aleksandar Antic ◽  
Aleksandra Vujko ◽  
Tamara Gajic
Keyword(s):  
Rural Tourism ◽  
Tourism Destinations

scholarly journals Expanding the Level of Technological Readiness for a Low-Cost Vertical Hydroponic System

Inventions ◽  
2021 ◽  
Vol 6 (4) ◽  
pp. 68
Author(s):  
Juan D. Borrero
Keyword(s):  
Rural Areas ◽  
Food Systems ◽  
Agricultural Development ◽  
Food Sovereignty ◽  
Low Cost ◽  
Agricultural Practices ◽  
Research Literature ◽  
Technological Readiness ◽  
Readiness Level ◽  
And Performance

Climate and social changes are deeply affecting current agro-food systems. Unsustainable agricultural practices and the low profitability of small farmers are challenging the agricultural development of rural areas. This study aims to develop a novel, modular and low-cost vertical hydroponic farm system through reviews of the patented literature, research literature and variants of commercial products. After a detailed conceptualization process, a prototype was fabricated and tested at my university to validate its technology readiness level (TRL). The outcomes supported the usability and performance of the present utility model but highlighted several changes that are necessary before it can pass to the next TRL. This study shows that the prototype has the potential to not only solve food sovereignty but also to benefit society by advancing the innovations in food production and improving quality of life.

scholarly journals ACCURACY ASSESSMENT OF UNDERWATER PHOTOGRAMMETRIC THREE DIMENSIONAL MODELLING FOR CORAL REEFS

2016 ◽  
Vol XLI-B5 ◽  
pp. 821-828 ◽  
Author(s):  
T. Guo ◽  
A. Capra ◽  
M. Troyer ◽  
A. Gruen ◽  
A. J. Brooks ◽  
...  
Keyword(s):  
Coral Cover ◽  
Accuracy Assessment ◽  
Low Cost ◽  
Three Dimensional ◽  
Point Clouds ◽  
3D Modelling ◽  
Relative Accuracy ◽  
3D Point Clouds ◽  
The Individual ◽  
Working Distance

Recent advances in automation of photogrammetric 3D modelling software packages have stimulated interest in reconstructing highly accurate 3D object geometry in unconventional environments such as underwater utilizing simple and low-cost camera systems. The accuracy of underwater 3D modelling is affected by more parameters than in single media cases. This study is part of a larger project on 3D measurements of temporal change of coral cover in tropical waters. It compares the accuracies of 3D point clouds generated by using images acquired from a system camera mounted in an underwater housing and the popular GoPro cameras respectively. A precisely measured calibration frame was placed in the target scene in order to provide accurate control information and also quantify the errors of the modelling procedure. In addition, several objects (cinder blocks) with various shapes were arranged in the air and underwater and 3D point clouds were generated by automated image matching. These were further used to examine the relative accuracy of the point cloud generation by comparing the point clouds of the individual objects with the objects measured by the system camera in air (the best possible values). Given a working distance of about 1.5 m, the GoPro camera can achieve a relative accuracy of 1.3 mm in air and 2.0 mm in water. The system camera achieved an accuracy of 1.8 mm in water, which meets our requirements for coral measurement in this system.

scholarly journals Factors Influencing Digital Marketing and Digital Payment on Consumer Purchase Behaviour

2020 ◽  
Vol 3 (3) ◽  
pp. 39-45
Author(s):  
Monica Tiewul
Keyword(s):  
Business Models ◽  
Low Cost ◽  
Secondary Data ◽  
Digital Marketing ◽  
Technological Advancement ◽  
Financial Industry ◽  
Payment Methods ◽  
Factors Influencing ◽  
The Future ◽  
The Impact

The issue of whether innovation and technological advancement continually bring new phenomenon remains unpredictable, especially in the financial industry. As technology and digital services continue to ingrain themselves into more aspects of lives, the financial sector has not been immuned. New technology has given way to new services and with new services comes the gradual disruption of the old. This study researched on the influence of digital marketing and digital payment on consumer purchase behaviour in Coburg, Germany. The availability of digital marketing is enabling many companies of all sizes to embrace mobile and data while adopting a ‘cloud first’ approach to redesigning their business models. This brings about the introduction of a new ‘pay-as-you-go’ business model that enables efficiency, low-cost speed to scale and creation of new, richer customer experience. This research sort to examine the impact of digital marketing on consumer purchase behaviour, assess the factors influencing consumer to patronise digital payment and examine the future of digital payment methods. In this research, primary and secondary data are utilised. The data has been analysed using descriptive and multivariate statistical methods like factor loading analysis, correlation, cross tabulation, and chi-square. From this research, it is concluded that the availability of extensive information, variety of products, level of satisfaction and level of education are the most essential factors influencing digital marketing and digital payment and this will lead to an increase in the digital payment methods with more security in the future. Also, bitcoin will not be accepted as a future digital payment method.

Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal

2014 ◽  
pp. 338-350 ◽  
Author(s):  
Dillip Kumar Das ◽  
Nilanjan Ray
Keyword(s):  
West Bengal ◽  
Gap Analysis ◽  
Tourism Industry ◽  
The State ◽  
Rural Tourism ◽  
Demand And Supply ◽  
Local Resource ◽  
Service Excellence ◽  
Future Requirement ◽  
Tourism Destinations

The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in the state of West Bengal. The primary objectives of this study include an exploration of the development and emergence of rural tourism in the state of West Bengal, analysis of the tourism gap at Bishnupur, examination of the existing as well as future requirement of tourism infrastructure of Bishnupur, and the promotion and marketing of Bishnupur as an important rural tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. Information about the profile of tourism industry includes hotels, guest houses, number of rooms, number of persons employed, etc., as well as the profile of the tourists. The collected data has been analyzed using different statistical methods, Wilcoxon Pair Ranked Model used for Gap analysis. This study indicates how to develop and upgrade the rural tourism destinations by proper utilization of tourism infrastructural amenities in the area as well as active participation by public private initiatives and local resource utilization. This study is relevant for balancing the demand and supply of tourism infrastructural requirement indicators, which can offer service excellence.

The Ethics of Conducting E-Mail Surveys

2004 ◽  
pp. 114-129 ◽  
Author(s):  
Sandeep Krishnamurthy
Keyword(s):  
Low Cost ◽  
Ethical Problem ◽  
Sampling Procedure ◽  
Academic Field ◽  
Mail Surveys ◽  
Effective Form ◽  
The Individual ◽  
Individual Contact ◽  
E Mail

E-mail is a low-cost and highly effective form of individual contact for primary research. However, researchers who contact strangers for their survey research through e-mail are, in essence, sending them Spam. Some academic researchers might argue that due to the low volume and infrequent nature of their surveys and the general positive perception of academia, their e-mail surveys do not add to the Spam problem. However, this is an insufficient resolution of the ethical problem. This chapter examines one solution to avoid this problem—the use of respondent permission prior to contact. Obtaining respondent permission is tricky and can be costly. But, it may be the only long-term solution. Importantly, using this approach could lead to a loss of randomness in the sampling procedure due to self-selection. Ideas for implementation of a permission-based contact system at the individual researcher and academic field level are provided at the end.

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