Factors Influencing Digital Marketing and Digital Payment on Consumer Purchase Behaviour

The issue of whether innovation and technological advancement continually bring new phenomenon remains unpredictable, especially in the financial industry. As technology and digital services continue to ingrain themselves into more aspects of lives, the financial sector has not been immuned. New technology has given way to new services and with new services comes the gradual disruption of the old. This study researched on the influence of digital marketing and digital payment on consumer purchase behaviour in Coburg, Germany. The availability of digital marketing is enabling many companies of all sizes to embrace mobile and data while adopting a ‘cloud first’ approach to redesigning their business models. This brings about the introduction of a new ‘pay-as-you-go’ business model that enables efficiency, low-cost speed to scale and creation of new, richer customer experience. This research sort to examine the impact of digital marketing on consumer purchase behaviour, assess the factors influencing consumer to patronise digital payment and examine the future of digital payment methods. In this research, primary and secondary data are utilised. The data has been analysed using descriptive and multivariate statistical methods like factor loading analysis, correlation, cross tabulation, and chi-square. From this research, it is concluded that the availability of extensive information, variety of products, level of satisfaction and level of education are the most essential factors influencing digital marketing and digital payment and this will lead to an increase in the digital payment methods with more security in the future. Also, bitcoin will not be accepted as a future digital payment method.

Integration of sustainability aspects in the supplier selection process: a case study from a German electronics firm

The supplier selection process has become an important area of research and professional activity, and it is fundamental to understand the types and trends of research in this field. The appropriate supplier selection decision is a fundamental strategic process and plays an important role in supply chain management. In the last decade, academic research on sustainability has evolved rapidly in the supply chain literature. However, there has been scant opportunity for the research community to complete a global assessment of sustainable supplier selection activities to date. This paper seeks to address this need by exploring sustainability in supply chain management, developing a sustainable supplier selection framework with a tool for its operationalization to help managers evaluate supplier selection decisions. Our proposed model is based on the TOPSIS concept as a multiple criteria decision-making (MCDM) model and is validated through a case study. This research work follows the best-in-class approach to comply with all applicable environmental regulations and laws in the supplier selection process.

Economic Value-Added Creation by Optimizing Capital Structure in Project Finance

Infrastructure Projects are large investment by the public and/or private sector that required enormous financial resource commitment to build physical asset and facilities needed for economic development so that the company need project financing to support with. Project finance is based on debt repayment from project companies’ revenue and not on the sponsors or the developer’s balance sheet, so the project companies should assure the cash flow is sufficient for debt repayment and dividend payment. Beside that investors still have to analyze the value created in that project with highest positive Economic Value Added. Net Operating Profit After Tax (NOPAT) need to cover cost of invested capital to create value so that the ratio of NOPAT to total Project Cost (Return on Invested Capital) is should be more than the weighted average cost of capital (WACC). The capital structure doesn’t have an optimum weight and cost as long as the Return on Invested Capital (ROIC) higher than WACC.

Importance of Customer Loyalty in Telecommunication Sector

Customer loyalty is a serious matter of concern for every business where it measures the customer’s likeliness to give repeat business with a brand or organization. In other words, it is the outcome of a positive experience for customers as well as customer satisfaction. In this paper, the role of the relational dimension will be studied in the context of customer loyalty. The aim of this paper is to analyze the concept of relationship marketing and the key variables of the dimension relationship and their role in customer loyalty. South Asian telecommunication industry is selected to analyze the role of relational dimension in the context of customer loyalty. Previous studies will be reviewed to analyze the concept of relationship besides demonstrating the role of relationship marketing in the telecommunication industry. Additionally, the concept of customer loyalty and multiple theoretical approaches to customer loyalty is appropriately discussed here. Another important part of this study is that this paper will discuss the different phases of loyalty. The primary research will be accomplished through a questionnaire survey method and the collected data will be analyzed with statistical analysis. A positive relationship between the elements of relationship marketing and customer loyalty is analyzed through multiple correlations and regression tables. It shows that all the components of relationship marketing have a good impact on customer loyalty and will prove that more customers will confident more they will be loyal to the brand.

Matrix Hard - The Impact of Technological, Economic and Social Indicators on Productivity and Competitiveness

The objective of this research is to demonstrate the impact of technological, economic and social indicators on productivity and competitiveness through the HARD Matrix method, proposed by the European Commission. The level of economic development of different countries, as well as the degree of diversification and specialization of their world production, determines the degree of integration of national economies in the world economy that differs considerably by country and group of countries. The expansion and amplification of the internationalization process have substantially changed the place and role of each state in the world economy. Due to this process, today's world economy is no longer a simple sum of economies put in contact, but a global-universal system, unitary through the interrelationships between the component subsystems and its extremely heterogeneous structure. In the twenty first-century, the process of amplifying innovation, the net economy, and the Covid 19 pandemic have shaped new trends in the world countries and determined the balance of power between the three great empires of the world – the United States, the European Union, and China. At the same time, there are no similar links between the United States, the European Union and China, they do not share the same culture, do not share the same geographic space, and do not use the same models of economic development, but all of them consider innovation, sophisticated business, technology, safe tools in promoting economic growth and competitiveness.

Legal Framework Influence Towards E-Procurement Adoption Model in Developing Countries: Buyers’ - Suppliers’ Perception in Tanzania

The objective of this study was to fill the knowledge gap through analyzing the buyers’ and suppliers’ perception on legal framework influence towards e-procurement adoption model in developing countries, Tanzania in particular. This study was guided by Unified Theory of Acceptance and Use of Technology and the Technology, Organization and Environment model. The study adopted positivism philosophy and cross-sectional survey research design. The study also used non-probability (purposive) sampling and probability (stratified) sampling techniques. Sample size was 157. Questionnaires and documentary review were used for data collection. The collected data were analysed by using Partial Least Squares Structural Equation Modelling (PLS-SEM) with the help of SmartPLS 3 software. Findings reveal that in the presence of performance expectancy, relative advantage and attitude, legal framework has an indirect influence towards e-Procurement Adoption Model. The findings and recommendations of this study are anticipated to improve the adoption of e-Procurement in developing countries, Tanzania in particular.

Quantifying the Probability of a Banking Crisis and the Implications for Sovereign Risk

Identify and validate tools that anticipate the influence of macroeconomic indicators, whose history has indicated, at international level, episodes of economic collapse are the main objective of the paper. Using a logistic regression, I captured a model for quantifying the probability of banking crises, integrating indicators of the scoreboard on macroeconomic imbalances, as well as the sovereign risk premium for European countries. In this sense, the results show the premises underlying the elaboration of the analytical framework for the propagation of sovereign risk at the level of credit institutions.

The Effect of Stakeholder’s Pressure on Firm Performance and the Moderating Role of Perceived Economic Crisis

The stakeholder pressure is one of the institutional pressures, in this regard, organizations have their internal characteristics to match the expectations of key stakeholders in the environment. In the present study, the effect of stakeholder’s pressure on firm performance was examined considering the moderating role of the perceived economic crisis. To investigate relationships, 208 questionnaires were collected from firms listed in the Tehran stock exchange. Structural equation modeling and PLS software were used to investigate the relationships. The results of this study showed that stakeholder’s pressure has a positive effect on firm performance, and perceived economic crisis reduces firm performance, and when firms believe to more likely to be in crisis, the positive effect of stakeholder’s pressure on firm performance was decreased.

Effect of Internet Services on Customer’s Online Purchase Intention (Case Study: Behpahksh Pharmaceutical Company)

This study aimed at examining the effect of internet services on online purchase intention of customers in Behpakhsh Company. Variables of this study included transaction services, pre-purchase services, Navigation experience, Attitude to the web, online purchase intention. Descriptive-survey method was used to examine hypotheses and respond to the questions. Statistical population consisted of customers of Behpakhsh Company. Statistical sample size obtained to 384 members. This study was implemented in Behpakhsh Company. To collect required data, researcher-made questionnaire was used. Moreover, regression analysis was applied in this research. Data analysis and hypothesis testing were done through SPSS Software. Findings obtained from this study indicated effect of internet services on customers’ online purchase intention in case of Behpakhsh Company.

Financial Innovations, The Evaluation of Their Application in Southeastern Europe: The Case of The Republic of Moldova

Financial innovations are an invaluable element in the framework of knowledge economy. FinTech has already become a must-have for most countries in the world. These innovations represent a reformative element of the current banking activity, as well as a new innovative business model. The purpose of this paper is to analyze the development level of these innovations on the market in Romania and the Republic of Moldova. This study attempts to appreciation to which extent the economies of these countries are ready to face the challenges, which the tendencies and opportunities of the banks are in order to embrace the latest technologies and to evaluate the impact of the latest financial technologies on the banking sector in the Republic of Moldova.