Post -Tourism in Booming Indonesian Rural Tourism Industry. A Social Representation Theory Approach

2021 ◽  
Vol 12 (1) ◽  
pp. 288
Author(s):  
Tri Wahyu NUGROHO ◽  
Nuhfil HANANI ◽  
Hery TOIBA ◽  
SUJARWO SUJARWO ◽  
Mangku PURNOMO

Although it is still debatable, rural tourism is deemed to provide economic and social benefits without damaging natural resources and therefore, it is still an important sector for developing country. Indonesia will allocate IDR 72 trillion village fund in 2021 for rural development program in which rural tourism is the main sector after infrastructure, education, and health sectors. Using social representation theory approach, we analysed social representation of rural tourism among visitors and whether the representation was perceived as important or not by rural tourism managers. Survey of 700 tourists and 70 village tourism managers found that words of “tourism attraction”, “economic activities” and “curiosity” attracted attention of tourists, while rural tourism managers only considered “tourism attraction” as focus of the management strategies. There was a knowledge gap between visitors and tourism managers as tourists preferred to see "authenticity" while managers wanted to build an "artificial" attraction. In terms of management practices, the shift in social representation will largely determine their standard of hospitality; it is no longer based on the comfort of the "standard" as we understand, but instead the fulfilment of the social representation of the visitors. This finding has verified the hypothesis of post-tourism theory, which believes that visitors have more attention to get “experience” in their journey rather than to follow traditional view of “attraction”. At the practical level, rural tourism managers can consider the findings to develop their service management to be more in accordance with visitor’s representation rather than their common-sense.

2014 ◽  
Vol 22 (3) ◽  
pp. 342-355 ◽  
Author(s):  
Jim Andersén ◽  
Annelie Andersén

Purpose – The purpose of this paper is to illustrate how social representation theory (SRT) can be used to understand the concept of resistance to change. SRT is a growing theory in social psychology research. SRT is about how individuals co-construct representations of various objects in different social settings. These social representations govern the attitudes and actions of individuals and groups. In spite of the growing interest in SRT in various fields, no studies have used SRT to understand resistance to organizational change. Design/methodology/approach – This study reviews the relevant literature on resistance to change and SRT to develop a conceptual framework for understanding resistance from the standpoint of SRT. Findings – The authors develop a model that illustrates how three interrelated objects, i.e. the organizational process and the pre-and post-change situation, are co-constructed in social contexts. Also, the authors discuss how representations of these objects can co-exist (cognitive polyphasia). Our study illustrates the complexity of resistance to change by deconstructing the concept. Originality/value – Application of SRT to analyze resistance to organizational change is a novel approach that provides several new insights. For example, where most publications regard advocates of change as sense-givers in the change recipient’s sense-making process, the authors argue for a more constructionist approach. Thus, all actors involved in the change process will affect each other and together co-construct the social representations. These social representations govern attitudes to change.


2021 ◽  
pp. 002205742110259
Author(s):  
Chetan Sinha

The present paper critically examined the available research on role of family and school contribution in academic achievement and explored their social representations. People adaptation with the prevalent notions and thinking beyond the boundary of common sense is required to explain multidimensional picture of any attribute. Previous research applied social representation theory to understand educability, intelligence, academic achievement and failure, and teachership. This article showed a polysemic understanding of family and school contribution where roles and identity matters.


2012 ◽  
Vol 3 (4) ◽  
pp. 202-205
Author(s):  
Ralrizônia Fernandes Sousa ◽  
Sílvio Éder Dias Da Silva ◽  
Esleane Vilela Vasconcelos ◽  
Lucialba Maria Silva Dos Santos ◽  
Vander Monteiro Da Conceição ◽  
...  

Objetivou-se identificar o significado dos olhos nas representações sociais de clientes transplantados de córnea e suas implicações para o cuidado de si. Tratase de uma pesquisa descritiva qualitativa, adotando a Teoria das Representações Sociais na perspectiva de Moscovici. Fizeram parte deste estudo, 15 clientes submetidos a transplantes de córnea e que se encontravam em acompanhamento no Consultório de Oftalmologia do Ambulatório do Hospital Ophir Loyola, em Belém, PA. Os depoentes atribuíram significados diversos aos seus olhos, substanciados por sentimentos de tristeza e insatisfação, que contribuíram para mudanças significativas no cuidado de si. Há necessidade de se cogitar sobre o compromisso do enfermeiro com o cliente transplantado de córnea que, muitas vezes, encontra-se fragilizado, necessitando de um olhar mais atento.Descritores: Enfermagem, Transplante de Córnea, Cuidado de Si.Eye on the meaning of social representations corneal transplantation customers and it’s implications for the care of youThe aim of this study was to identify the meaning of the eyes of customers in the social representations of corneal transplant and its implications for self-care. It is a descriptive and qualitative study, adopting the Social Representation Theory in the context of Moscovici. The sample comprised 15 clients who underwent corneal transplantation and were followed up in the office of the Ophthalmology Clinic of the Ophir Loyola Hospital, in Belem, Pará. The respondents attributed different meanings to their eyes; substantiated by feelings of sadness and dissatisfaction, that contributed to significant changes in self-care. There is need to think about the commitment of the nurse with the client cornea transplant, which often is fragile, requiring a closer look.Descriptors: Nursing, Corneal Transplantation, Self-care.Los ojos sobre el significado de los clientes representataciones sociales transplante de córnea y sus conscuencias para el cuidad de ustedEl objetivo fue identificar el significado de los ojos de los clientes en las representaciones sociales de trasplante de córnea y sus implicaciones para el autocuidado. Se trata de un estudio descriptivo cualitativo, adoptando laTeoría de las Representaciones Sociales en el contexto de Moscovici. La muestra es compuesta por 15 clientes que se sometieron a trasplante de córnea que se siguió en la oficina de la Clínica de Oftalmología del Hospital Ophir Loyola, en Belem, Pará. Los encuestados atribuyen diferentes significados a sus ojos, motivada por sentimientos de tristeza e insatisfacción, que han contribuido a cambios significativos en el auto-cuidado. Hay que pensar en el compromiso de la enfermera con el trasplante de cornea del cliente, que a menudo es frágil, lo que requiere una mirada más cercana.Descriptores: Enfermería, Trasplante de Córnea, Cuidar de si.


2019 ◽  
Vol 18 (06) ◽  
pp. A01 ◽  
Author(s):  
Ulrika Olausson

In recent times we have allegedly witnessed a “post-truth” turn in society. Nonetheless, surveys show that science holds a relatively strong position among lay publics, and case studies suggest that science is part of their online discussions about environmental issues on social media — an important, yet strikingly under-researched, debate forum. Guided by social representation theory, this study aims to contribute knowledge about the role of science in everyday representations of livestock production on social media. The analysis identifies two central themata, namely lay publics' contestations of (1) facts and non-facts, and (2) factual and non-factual sources.


Author(s):  
Irma Booyens ◽  
Christian M. Rogerson ◽  
Jayne M. Rogerson ◽  
Tom Baum

Although the literature on COVID-19 is expanding, particularly in relation to crisis management responses pursued by large tourism enterprises, currently few studies exist on the responses of small tourism firms and more specifically of the crisis management practices of small and microaccom modation establishments. The aim in this study is to investigate the business management responses of small tourism firms to the COVID-19 pandemic crisis and restrictions in South Africa. Themes of concern are whether enterprises have been able to sustain operations and adopt certain coping mechanisms or management strategies to mitigate the pandemic’s impact. The article reports on an interview survey of small and microenterprises engaged in accommodation services (N = 75) in South Africa under lockdown restrictions as a means of assessing the responses and coping strategies during an unprecedented crisis of this core component of the country’s tourism industry. Among key findings are that small and microlodging firms that have suffered severe financial losses because of the COVID-19 shock have few viable mechanisms to cope with the impact of the crisis and that government support to aid recovery has been insufficient in South Africa. This research contributes to the limited body of international scholarship that examines how small and microaccommodation firms, a major group and contributor of many economies, are navigating the unprecedented COVID-19 environment.


2020 ◽  
Vol 12 (24) ◽  
pp. 10434
Author(s):  
Luiz Antonio Joia ◽  
Flavia Michelotto

A fierce debate arose in Brazil on how to manage and mitigate the coronavirus disease 2019 (COVID-19) pandemic—a debate derived from a dissonant perception by society about the actual significance of the COVID-19 pandemic. The Brazilian population has divided into two contrasting philosophical approaches: the universalism—understanding life as an asset of infinite value and, therefore, more important than the country’s economic preservation—and the utilitarianism—where the focus is on the mitigation of the COVID 19 pandemic-enabled economic crisis, due to its potential devastating effect on people’s lives, thereby leaving health issues in the background. The main cause for these different sensemakings is associated with the lack of a monosemic definition for the “COVID-19 pandemic” construct. Thus, the objective of this article is to investigate the social representation of the COVID-19 pandemic in Brazil through the Social Representation Theory operationalized by the word’s evocation technique. The results show that Brazilian society privileged prophylaxis and health, via social isolation, to the detriment of the country’s economic preservation. In addition, trends emphasized by experts, such as a post-pandemic “new-normal” and the digital transformation of society, played a peripheral role in the social representation of the COVID-19 pandemic in Brazil.


2019 ◽  
Vol 53 (5) ◽  
pp. 830-847 ◽  
Author(s):  
Robert Cluley ◽  
William Green

Purpose Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media. Design/methodology/approach A naturalistic data set of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis. Findings Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships with clients and colleagues. They engage in cognitive polyphasia by evaluating these productive differences in both a positive and negative light. Research limitations/implications The study marks a novel use of social representation theory and innovative social media analysis. Further research should explore these relations in greater depth by considering the networks that marketing workers create on social media and establish how, when and why marketing workers turn to social media in their everyday activities. Practical implications Marketing workers choose to represent aspects of their work to one another, using social media. Marketing managers should support such activities and consider social media as a way to understand the lives and experiences of marketing workers. Originality/value Marketing researchers have embraced digital media as a route to understanding consumers. This study demonstrates the value of analysing digital media to develop an understanding of marketing work. It sheds new light on the ways marketing workers create social relationships and enables marketing managers to understand and observe the social aspects of effective marketing.


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