scholarly journals Investigating the Effect of Advertising on Emotional Reactions of Customers (Case Study: Branches of Parsian Bank in Tehran)

2018 ◽  
Vol 8 (04) ◽  
Author(s):  
Hojjat Soheyli Rad
Keyword(s):  
Social Life ◽  
Simple Random Sampling ◽  
Emotional Reactions ◽  
Statistical Population ◽  
Science And Art ◽  
Industrial Age ◽  
Brand Promotion ◽  
Commercial Advertising ◽  
Post Industrial

At the current word and in the industrial and even post-industrial age, advertising is a need. Advertising mixed of science and art can be called also as miracle industry and an industry, which can recover the industry and can also destroy industry, if it is used in wrong way. Commercial advertising, with use of modern media that are being more variable and effective over the time with wonderful speed, is not a simple marketing or notification to link consumers and suppliers anymore and is in fact a reality that can leave deep and fundamental effects on domains of human social life and on human. Therefore, the present study has investigated the effect of advertising on emotional reactions of customers in branches of Parsian Bank in Tehran. Statistical population in this study consists of customers of all branches of Parsian Bank in Tehran. Using Morgan table, 146 people were selected as sample using simple random sampling method. Data analysis was done using SPSS22 and Lisrel8.8 software. The results of the study showed that there is significant correlation between advertising and emotional reactions of customers. Moreover, the results showed that there is significant correlation between brand promotion in advertising, related news in advertising, and empathy in advertising, familiarity with advertising, confusion in advertising, and entertainment in advertising with customer emotional reactions. Moreover, there is significant correlation between enjoyable emotional reactions of customers to advertising and advantage-based value and hedonic value.

scholarly journals Evaluation of the Relationship between Personality and Conservatism of Investors in the Stock Exchange (Case Study: Insurance Companies)

2021 ◽  
Vol 8 (SPE3) ◽  
Author(s):  
Mahsa Mohseni
Keyword(s):  
Significant Relationship ◽  
Stock Exchange ◽  
Pearson Correlation ◽  
Simple Random Sampling ◽  
Insurance Companies ◽  
Statistical Population ◽  
Pearson Correlation Test ◽  
Correlational Method ◽  
The Relationship

The purpose of this research to "investigate the relationship between personality and conservatism of investors of insurance companies listed on the Tehran Stock Exchange." The present study was applied research in terms of purpose, which has employed a descriptive and correlational method. The statistical population of this research included all people who buy and sell shares of insurance companies listed on the Tehran Stock Exchange. According to Cochran's formula, the sample size was determined as much as 384 people collected by a simple random sampling method. The research instruments were the Conservative Questionnaire based on the Gribel and Leighton (1999) and McCrae and Costa (1985) five-factor personality questionnaire. The questionnaire’s validity was confirmed by 20 experts, and the reliability of all three questionnaires was acceptable for all three questionnaires due to Cronbach's alpha above 0.79. The data analysis was conducted using the Pearson correlation test and regression analysis. The results indicated a significant relationship between the investors’ personality and their conservatism in the Tehran Stock Exchange. There was also a significant relationship between all personality components except for extraversion with the investor’s conservatism in the Tehran Stock Exchange.

Study on Barriers to Knowledge Management Implementation in Iranian Companies; Case Study: PDSCO (Projects Development and Solution Company)

2017 ◽  
Vol 16 (02) ◽  
pp. 1750013
Author(s):  
Namdar Rabiee
Keyword(s):  
Knowledge Management ◽  
Data Collection ◽  
Simple Random Sampling ◽  
Knowledge Application ◽  
Statistical Population ◽  
Knowledge Based ◽  
Analyse Data ◽  
Statistical Sample ◽  
Descriptive Survey

This study aims at identifying the barriers to knowledge management implementation in Iranian consulting companies including PDSCO in 2015. Research method is applied in terms of objective, and descriptive-survey research in terms of data collection method. The statistical population of research consists of all staff in PDSCO and its branches. The statistical sample of research includes 200 subjects who are selected by simple random sampling. Data collection tool consists of a researcher-made 27-item questionnaire based on a five-point Likert scale. The reliability of this questionnaire is equal to 0.87 based on Cronbach’s alpha. Descriptive and inferential statistics through SPSS software are used to analyse data, and thus the exploratory factor analysis is utilized to identify factors, and Friedman test is used for ranking them. The main results of research show that components including the empowerment, encouragement and support, knowledge application, knowledge sharing, salary and benefits, creativity, trust, and technological and knowledge-based factors respectively play main roles in knowledge management implementation.

scholarly journals The Effect of Play on Children's Social Skills (Case Study: Kindergarten Children in Mazandaran Province)

2021 ◽  
Vol 04 (11) ◽  
Author(s):  
Elahe Ghaemi ◽  
Keyword(s):  
Social Skills ◽  
Simple Random Sampling ◽  
Kindergarten Children ◽  
Mazandaran Province ◽  
Statistical Population ◽  
Standard Questionnaire ◽  
Inferential Test ◽  
Children's Social Skills ◽  
Mean Variance

This study aimed to investigate the effect of play type, playtime and type of toy on children's mental development, social skills and intelligence. The kindergarten of Mazandaran province in 2012 took place. The study's statistical population included 630 kindergarten children in Mazandaran province in 2012-13. Using the Jesse and Morgan table and the simple random sampling method, 240 was considered the sample size. The data collection method was based on a questionnaire and checklist. Reliability of questionnaires using Cronbach's alpha method for Gresham and Elliott standard questionnaire (1990, 0/83), and for standard questionnaire Intelligence Mazandaran - Stanford - Binet (2009) was obtained 0/91. Also, content and structure validity was used to test the validity of the questionnaire. In content validity, the questionnaires were approved by relevant experts. Analysis of information obtained from implementing questionnaires via SPSS software in two descriptive sections mean, variance, standard deviation, frequency distribution tables and graphs and inferential test.

scholarly journals From Gothic to Bauhaus: A Lineage for Modern Curtain Wall Façade Construction

2021 ◽  
Author(s):  
H Rushton ◽  
Guy Marriage ◽  
Marc Aurel Schnabel
Keyword(s):  
Cultural Context ◽  
New Technology ◽  
Curtain Wall ◽  
Construction Methods ◽  
Industrial Age ◽  
Three Stages ◽  
Post Industrial ◽  
Relationship Of ◽  
The Relationship

From the craft production of the Gothic to the standardised industrial production of the Bauhaus, this research follows the development of modern architecture and the evolution of façade construction. This paper examines how, as technology has continued to advance and modes of production have evolved, complete dematerialisation - defined in this paper as a non-structural glass exterior walls - of the façade was achieved with the curtain wall. This research aimed to establish a link between Gothic and Bauhaus architecture to propose a lineage for modern curtain wall façade production and construction. The paper argues that changing modes of production is in response to construction issues, technological innovation and are dependent on the socio-cultural context of a specific time. Presenting a lineage that places this evolution into three stages - pre-industrial, industrial, and post-industrial - the relationship of architecture, technology and how construction methods respond to new technology will be illustrated. This paper will examine the curtain wall's arrival in New Zealand as a case study for the international dissemination of this system, to conclude with a discussion that outlines how the architecture of a post-industrial age both favours and can produce customised and complex façades.

scholarly journals From Gothic to Bauhaus: A Lineage for Modern Curtain Wall Façade Construction

2021 ◽  
Author(s):  
H Rushton ◽  
Guy Marriage ◽  
Marc Aurel Schnabel
Keyword(s):  
Cultural Context ◽  
New Technology ◽  
Curtain Wall ◽  
Construction Methods ◽  
Industrial Age ◽  
Three Stages ◽  
Post Industrial ◽  
Relationship Of ◽  
The Relationship

From the craft production of the Gothic to the standardised industrial production of the Bauhaus, this research follows the development of modern architecture and the evolution of façade construction. This paper examines how, as technology has continued to advance and modes of production have evolved, complete dematerialisation - defined in this paper as a non-structural glass exterior walls - of the façade was achieved with the curtain wall. This research aimed to establish a link between Gothic and Bauhaus architecture to propose a lineage for modern curtain wall façade production and construction. The paper argues that changing modes of production is in response to construction issues, technological innovation and are dependent on the socio-cultural context of a specific time. Presenting a lineage that places this evolution into three stages - pre-industrial, industrial, and post-industrial - the relationship of architecture, technology and how construction methods respond to new technology will be illustrated. This paper will examine the curtain wall's arrival in New Zealand as a case study for the international dissemination of this system, to conclude with a discussion that outlines how the architecture of a post-industrial age both favours and can produce customised and complex façades.

The role of Islamic lifestyle on social security in Russia

2021 ◽  
Vol 77 (1) ◽  
Author(s):  
Tatyana N. Ivanova ◽  
Natalya A. Yushchenkо ◽  
Aygul Z. Ibatova ◽  
Akbar Bahmani
Keyword(s):  
Social Security ◽  
Social Life ◽  
Human Life ◽  
Social Systems ◽  
Simple Random Sampling ◽  
Volga Region ◽  
Statistical Population ◽  
Important Principle ◽  
Linear Structural Relations

Despite the historical realm of security, this concept has been proposed as a social issue only in the modern era and has been tried to be studied empirically. In fact, Islam has considered social security as an important principle in human life and has made other issues dependent on social security. Therefore, the most important issue of urbanisation is social security. Those who commit social offences often do not have a positive view of their society and sometimes of the whole creation and regard social systems and sometimes the universe unhealthy and deviating. In addition, they think that they cannot obtain their true right in an acceptable and natural routine. Islam, along with warning and fear, which can eliminate the root and origin of sin and deviation, has emphasised and encouraged the heavenly reward and worldly happiness. Therefore, the present study aimed to determine the role of Islamic lifestyle in social security in Volga Region in Russia. Hence, 10 000 citizens were selected as the statistical population by simple random sampling method. The data have been analysed by Linear Structural Relations (LISREL) software. The participants’ opinions indicated that the Islamic lifestyle plays a significant role in improving social security (P = 0.756; T = 12.453). Therefore, by implementing Islamic teachings in their lives, one will not only have a balanced and meaningful personal life but also security, order and participation will establish social life and society.Contribution: This article contributes to the role of Islamic lifestyle in social security in Volga Region in Russia.

Research on the Physical Characteristics for Improving the Security Perceptions of Citizens: A Comparative Analysis of Zones Five and Ten of Shiraz, Iran

2018 ◽  
Vol 06 (03) ◽  
pp. 1850021
Author(s):  
Mohammad SEDAGHAT FARD ◽  
Ali SOLTANI ◽  
Habib AHMADI ◽  
Abdolreza PAKSHIR
Keyword(s):  
Urban Areas ◽  
Social Life ◽  
Simple Random Sampling ◽  
The Elderly ◽  
Urban Neighborhoods ◽  
Physical Characteristics ◽  
Statistical Population ◽  
Social Perspectives ◽  
Significant Difference ◽  
Network Patterns

Crime and the insecurities relating to it within urban neighborhoods are currently amongst the major concerns of urban citizens, and such issues have resulted in significant harm to their social life, to the point that urban neighborhoods are even sometimes considered to be a subcategory of urban abnormality. Such a result has arisen largely due to a lack of security in cities. The qualitative and quantitative aspects associated with the sense of security are crucial to the positive existence of urban neighborhoods, both from physical and social perspectives. A particularly important issue to consider is the safety of women and girls and the elderly in urban areas, especially at night. The goal of this study is to evaluate the role that the physical characteristics of an area playing in improving the security perceptions of urban citizens within that area. The approach of the study, given its descriptive-analytic nature, might be applied to all kinds of applied research. The study’s data collection is of two forms: library documents and survey-based questionnaires. In this research, a questionnaire was developed and distributed among residents of Zones Five and Ten of Shiraz, Iran. After collecting the required data, SPSS is used for the study’s analysis. The study adopts a simple random sampling method, with the statistical population of the study areas being 281,341. In turn, the sample size used via application of the Cochran formula is 384. The results of the T-test and the F-test are used to analyze the differences between the independent and dependent variables. The findings of the research reveal that the average security perception in Zone Ten is 41.51, an amount higher than that in Zone Five, which is 37.41. The observed difference between the averages of the Zones Five and Ten confirms the hypotheses of the research. The analysis shows that such factors of physical characteristics, including parks, buildings, schools, street lighting and roads network patterns, influence the quantity of potential criminals and thus the security perceptions. In general, there is a significant difference among the physical characteristics of the study areas in terms of their security perceptions.

scholarly journals Educational method to investigarte the Relationship between Organizational Climate and Deviant Behaviors with the Mediation of Job Alienation Variable (Case Study: National Iranian Copper Industries Company)

2020 ◽  
Vol 13 (32) ◽  
pp. 1-15
Author(s):  
Amin Amin Farahbakhsh ◽  
Sanjar Salajeghe ◽  
Mohammad Ziaaddini
Keyword(s):  
Organizational Climate ◽  
Significant Relationship ◽  
Pearson Correlation ◽  
Simple Random Sampling ◽  
Field Method ◽  
Educational Method ◽  
Statistical Population ◽  
Deviant Behaviors ◽  
The Relationship

Regarding the size and dispersion of the complex of copper factories in Iran and the high annual costs of preventing employees' strikes and also reducing deviant behaviors, and the existence of appropriate organizational climate, the aim of the present article is to find an educational method to investigate the relationship between organizational climate and deviant behaviors with the mediation of job alienation variable. This research is applied in terms of purpose, and in terms of nature, it is descriptive-correlation and it was conducted in field method. The statistical population of the research was the employees of the National Iranian Copper Industries Company (1010 people) whom are tried to educate this method. The sample size was calculated using the Cochran formula and 278 individuals were selected by simple random sampling. For data collection, the questionnaire of the organizational climate of Sasman and (Dalal, 2005), the adapted questionnaire of deviant behaviors of (Yoon Goo et al, 2013), and the questionnaire of job alienation of (Rahimi et al, 2016) were used. The reliability of the questionnaires in this research was respectively calculated as 0.851, 0.724, and 0.757. For data analysis, the Pearson correlation coefficient, multiple regression and, path analysis tests were used. The results indicated a positive and significant relationship between organizational climate and deviant behaviors, a negative and significant relationship between job alienation and deviant behaviors, and also explaining about 45% of deviant behaviors by organizational climate variables. It can be said that managers' attention to increase positive organizational climate and to decrease employees' job alienation can lead to further reduction of employees' deviant behaviors.

The two dreams in Freud’s (1905) Fragments of an Analysis of a Case of Hysteria (‘Dora’) (Draft of chapter to be published in the forthcoming Routledge book The Science and Art of Dreaming, by Blagrove and Lockheart.)

2020 ◽  
Author(s):  
Mark Blagrove ◽  
Julia Lockheart
Keyword(s):  
Sigmund Freud ◽  
Unconscious Processes ◽  
Science And Art

This chapter argues that the two dreams of ‘Dora’, told as part of her analysis with Sigmund Freud at the end of 1900, are poignant depictions of the distress, abuse and hopes in her life. The argument is that this can be seen clearly from Dora’s free associations to her dreams. Unfortunately, these interpretations of her dreams, although present in Freud’s account of the analysis, are overshadowed in the case study by the highly speculative further interpretations of the dreams by Freud, which derive from Freud’s own associations. Freud did have oppressive and patriarchal judgements and advice to Dora, yet he did believe that Dora was subjected to ‘persecution’ by Herr K. We must credit Freud, though, for recording, and interpreting the two dreams of Dora, on the basis of her free-associations to her waking life, even though his own associations may overshadow that success and instead relate the dreams to unconfirmable unconscious processes.

scholarly journals Embodiment of Ancestral Spirits, the Social Interface, and Ritual Ceremonies: Construction of the Shamanic Landscape among the Daur in North China

Religions ◽  
2021 ◽  
Vol 12 (8) ◽  
pp. 567
Author(s):  
Feng Qu
Keyword(s):  
Social Relations ◽  
Social Life ◽  
Northeast China ◽  
North China ◽  
Modern Human ◽  
The Social ◽  
Social Interface ◽  
Human Construction ◽  
Human Social Life

The case study in this paper is on the Daur (as well as the Evenki, Buriat, and Bargu Mongols) in Hulun Buir, Northeast China. The aim of this research is to examine how shamanic rituals function as a conduit to actualize communications between the clan members and their shaman ancestors. Through examinations and observations of Daur and other Indigenous shamanic rituals in Northeast China, this paper argues that the human construction of the shamanic landscape brings humans, other-than-humans, and things together into social relations in shamanic ontologies. Inter-human metamorphosis is crucial to Indigenous self-conceptualization and identity. Through rituals, ancestor spirits are active actors involved in almost every aspect of modern human social life among these Indigenous peoples.

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