scholarly journals Media społecznościowe w rękach młodych ludzi

1970 ◽  
pp. 247-262
Author(s):  
Ewelina Konieczna
Keyword(s):  
Social Media ◽  
Young People ◽  
Digital Media ◽  
Popular Media ◽  
Media Culture ◽  
Young Generation ◽  
Media Change ◽  
The Media ◽  
Media Practices ◽  
Vital Resource

Popular media culture has been a vital resource through which youth generations have defined themselves, their desires, and their hopes and dreams. This continues to be reflected in the dynamic ways that the youth are using digital media to shape their everyday lives. As a result, young people are constantly creative; they acquire new skills and make up groups and communities in the media culture. The purpose of the reflections in the article is a look at the media practices of young people and an attempt to find an answer to the question how the young generation uses social media for communication and participation in culture and how social media change media culture.

scholarly journals MEMEING AGAINST MAINSTREAM. AN ANALYSIS OF DANK MEMES AND THE PICTORIAL (COUNTER-)PRACTICES OF MEME CULTURE

2021 ◽  
Author(s):  
Kevin Pauliks
Keyword(s):  
Social Media ◽  
Practice Theory ◽  
Media Culture ◽  
Advertising Agencies ◽  
Mainstream Media ◽  
Practice Analysis ◽  
Media Philosophy ◽  
The Media ◽  
Independent Media ◽  
Media Practices

Internet memes are now part of mainstream media culture. On social media, each day memes are created, consumed, and shared by millions of people. Advertising agencies create their own memes to promote brands and products. However, memes are also integral to subcultures on 4chan, Reddit, and Tumblr, where most memes originate from. These subcultures battle the mainstreamization of memes to protect the independent media making practice of memeing from outsiders, who they call ‘normies.’ Their weapon of choice are so-called ‘dank memes,’ which are self-reflexive internet memes that criticize mainstream memes and memeing. This critique is a form of visual vernacular criticism, which is highly understudied, especially in regard to digital metapictures such as dank memes. The question this paper wants to answer is: how are dank memes made and employed to reclaim the independent media making practice of memeing from mainstream and marketing culture? The focus lies on specific pictorial practices that counteract the popularization and commercialization of internet memes. To explore these counter-practices, the paper proposes a methodology that combines media philosophy with practice theory to stress that digital metapictures themselves such as dank memes hold knowledge about the media practices that mainstream memes are made of, and about how to counteract them. To explore this media knowledge, examples of the meta-meme $2 are closely examined in the context of the subreddit r/dankmemes. The conducted picture practice analysis suggests that dank memes oppose image macros, while being criticized themselves as mere shibboleths to meme culture.

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals Epilogue: Rethinking digital literacy: Media education in the age of digital capitalism

2020 ◽  
pp. 230-239
Author(s):  
David Buckingham
Keyword(s):  
Young People ◽  
Digital Media ◽  
Digital Literacy ◽  
Media Education ◽  
Digital Learning ◽  
Critical Approach ◽  
Pedagogical Strategies ◽  
Digital Capitalism ◽  
The Media ◽  
Digital Media Literacy

Advocates of digital education have increasingly recognized the need for young people to acquire digital media literacy. However, this idea is often seen in instrumental terms, and is rarely implemented in any coherent or comprehensive way. This paper suggests that we need to move beyond a binary view of digital media as offering risks and opportunities for young people, and the narrow ideas of digital skills and internet safety to which it gives rise. The article propose that we should take a broader and more critical approach to the rise of ‘digital capitalism’, and to the ubiquity of digital media in everyday life. In this sense, the paper argue that the well-established conceptual framework and pedagogical strategies of media education can and should be extended to meet the new challenges posed by digital and social media.This article presents some reflections as an epigraph of the special issue "Digital learning: distraction or default for the future", whose final result has allowed us to group a set of critical research and analysis on the inclusion of digital technologies in educational contexts. The points of view presented in this epigraph is also developed in more detail in the book "The Media Education Manifesto" (Buckingham, 2019).

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals PENDIDIKAN LITERASI DIGITAL DI KALANGAN USIA MUDA DI KOTA BANDUNG

2018 ◽  
Vol 16 (2) ◽  
pp. 146 ◽  
Author(s):  
Hana Silvana ◽  
Cecep Darmawan
Keyword(s):  
Social Media ◽  
Young People ◽  
Digital Literacy ◽  
Positive Impact ◽  
Literacy Programs ◽  
Case Study Method ◽  
The Media ◽  
The Government ◽  
Use Of Social Media

AbstrakFenomena pengunaan media sosial sebagai media online semakin massive pada dekade ini. Kalangan muda sebagai generasi milenial atau digital native merupakan pengguna terbesar dalam penggunaan media sosial saat ini. Penelitian mengenai literasi digital masih jarang dilakukan terutama di Indonesia. Subyek penelitian ini adalah kalangan usia muda dengan rentang usia 17–21 tahun yang merupakan pengguna aktif media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Informan yang dijadikan sampel penelitian sebanyak 5 orang dan 1 orang informan kunci dari pakar literasi media. Temuan yang diperoleh pada penelitian ini menunjukan pentingnya program literasi digital yang memberikan dampak positif bagi pengetahuan, pemahaman dan keterampilan dalam menggunakan media terutama media sosial yang saat ini sering dijadikan sumber informasi oleh khalayak terutama oleh kalangan yang berusia muda. Program ini memberikan kontribusi yang signifikan pada penyebaran informasi dalam menggunakan media massa terutama media sosial yang digunakan oleh kalangan usia muda sehingga ada kesadaran dalam menggunakan media. Pada pendidikan pelatihan (diklat) ini peserta belum semua mempunyai keahlian ini dikarenakan keahlian ini memerlukan latihan yang terus menerus dan konsisten sehingga mereka dapat melakukannya dengan baik. Oleh karena itu pendidikan literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat dan civitas akademika yang peduli terhadap kemajuan bangsa. AbstractThe phenomenon of the use of social media as an online media is increasingly massive in the use of this decade. Young people as the native millennial or digital generation are the biggest users in the use of social media today. Research on digital literacy is still rare, especially in Indonesia. The subjects of this study were young people aged 17-21 years that were active users of social media. This study uses a qualitative approach to the case study method. The informants who were used as research samples were 5 people and 1 key informant from media literacy experts. The findings obtained in this study indicate the importance of digital literacy programs that have a positive impact on knowledge, understanding and skills in using the media, especially social media which is now often used as a source of information by audiences, especially among young people. information on using mass media, especially social media used by young people so that there is awareness in using the media. In this education participants do not all have this expertise because this skill requires continuous and consistent training so that they can do it well. Therefore digital literacy education is a solution that can be done by the government and elements of society and academics who care about the progress of the nation.

scholarly journals Grendizer Leaves for Sweden

2018 ◽  
Vol 11 (1) ◽  
pp. 52-71
Author(s):  
Omar Al-Ghazzi
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Political Action ◽  
Media Culture ◽  
Islamic State ◽  
Refugee Crisis ◽  
Generational Identity ◽  
Media Globalization ◽  
Syrian Refugee Crisis ◽  
Media Practices

Abstract Exploring the post-March 2011 Syrian online sphere, in this article I focus on nostalgic videos and memes inspired by Arabic-dubbed Japanese anime series originally broadcast on Arab government TV stations in the 1980s. As part of a dissident social media culture, amateur videos that redubbed and edited childhood cartoons have appeared on YouTube since 2011—tackling themes of revolution, war and exile. These videos defied and mocked the Al-Assad regime, as well as the Islamic State. I argue that they are to be understood as empowering media practices for how they project political meaning onto childhood cartoons which are associated with a generational identity shared by now-adult Syrians. Highlighting an understudied aspect of media globalization—the influence of Japanese anime on Arab popular culture—in this article I examine a diverse body of social media clips and memes that recycle Japanese anime. I analyze their re-appropriation by Syrians, by offering a typology of nostalgic online practices in the contexts of war and the uprising. These can be summed up in three categories of nostalgic mediation: nostalgic defiance, as expressed in calls for political action; nostalgic mockery, as reflected in subversive nostalgic humor targeting authority; and nostalgic anguish, in reaction to the trauma of war and exile, for example, in relation to the Syrian refugee crisis.

Unknown Publics

2018 ◽  
pp. 207-214
Author(s):  
Susan Zieger
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Information Overload ◽  
Information Storage ◽  
First Century ◽  
Media Consumption ◽  
The Media ◽  
Twenty First Century

The conclusion reviews the five central components through which the book has posited connections between nineteenth- and twenty-first century habits of media consumption. It shows how “addiction” still serves as a descriptive metaphor for the consumption of information, now networked and constantly refreshing itself; how the fantasy of infinite mental retention still governs fantasies of mastering information overload; how playback has only continued to conflate memory with information storage, resulting in programmable subjects and information as a super-commodity; how digital media reproduction and circulation ironically still creates the aura of mass live events; and finally, how the media consumer’s dilemma of establishing authenticity has only become more aggravated in an era of self-branding on social media.

Brief Reminders: Muslim Preachers, Mediation and Time

2020 ◽  
pp. 132-152
Author(s):  
Simon Stjernholm
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Multimodal Communication ◽  
Media Production ◽  
The Everyday ◽  
The Media ◽  
Religious Nature ◽  
Media Practices

This chapter explores a willingness on behalf of certain Muslim preachers to move beyond traditional preaching styles and create material that fits well within current social media practices. Focusing on the media productions of two Muslim preachers in Sweden, the chapter analyses how they experiment with oratory genres and modes. Using self-imposed brevity and multimodal communication in a type of media production defined here as a ‘reminder’, these preachers try to exhort their audiences to consider matters felt to be of pressing religious nature. The examples illustrate attempts to expand the reach of Islamic religious discourses beyond mosque environments and into the everyday life of an audience, with the potential of achieving a different kind of rhetorical work than a regular lecture or sermon.

scholarly journals Influence of social media for sexuality of adolescents

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
M A Sousa ◽  
P A Oliveira ◽  
M D O Lima ◽  
M I F Freitas
Keyword(s):  
Social Media ◽  
High School Students ◽  
Public Schools ◽  
Young People ◽  
Sexual Health ◽  
Digital Media ◽  
Social Representations ◽  
Point Of View ◽  
School Students ◽  
Belo Horizonte

Abstract Background Adolescence is a phase of life of great emotional, cognitive, social and body changes. Also noteworthy are the changes related to the emotional relationship between young people and sexuality. Recent research indicates that the use of Social Media (MS) has increased dramatically among adolescents in the last 10 years, and they have a tendency to seek information on health, sexual health and STIs including AIDS in these media. Objective To understand the influences of social media for sexual health and sexuality in adolescents. Methods This is a research with a qualitative approach, based on the Theory of Social Representations. The study included 28 adolescents aged between 15 and 18 years old, high school students from two public schools in Belo Horizonte. Data collection took place through open and in-depth interviews, with a semi-structured script. The data were interpreted based on the Structural Analysis of the Narration, proposed by Demazière; Dubar. Results The results found point to positive and negative representations in relation to the interviewees' point of view on the influence of social media on the sexuality of these adolescents. The positive representations found revolve around the ease of access to information and the privacy of being able to search and answer your questions through the internet and other means of communication. The aforementioned negative representations point to the little media approach on the subject, in addition, they indicate sporadic approaches centered on festive periods and dates such as carnival, a unique focus on AIDS and aimed specifically at adult audiences. Conclusions It is necessary to rethink how adolescents and young people today experience their sexuality and how to reach them comprehensively, understanding the need to guarantee appropriate and quality information to adolescents. Key messages The present work leads to reflections on the ways that adolescents experience sexuality today. Currently, teenagers are involved in digital media, including social media, where they can express issues related to sexuality and the way they experience it.

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