scholarly journals New Media in image-making. How have emerging communications transformed the political process?

2019 ◽  
pp. 97-108
Author(s):  
Artur Urbaniak
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
News Media ◽  
Political Process ◽  
Political Messages ◽  
Mainstream Media ◽  
News Websites ◽  
The Social ◽  
Changing Roles

The purpose of this article is to provide a theoretical framework for the contemporary process of political communication. It emphasizes the changing roles of the senders/receivers within the process and it postulates unprecedented opportunities offered by the emergence of the New Media. As for the empirical research, we discuss the results of the study that has been conducted to further the understanding of how the younger generation, aged 20-25 (herein referred to as Digital Natives), process and comprehend the news media content, with special attention to political messages. It was initially hypothesized that the main source of information about politics and the surrounding world is the Internet and the social media in particular. The paper discusses the results of the study showing that the alternative news websites and social media, understood as the opposite to what is known as the mainstream media, have been gaining ground. Concurrently, the study discovered the students’ declining interest in traditional institutional mainstream-controlled media (i.e. press, radio or television).

Political communication Modi style: A case study of the demonetization campaign on Twitter

2019 ◽  
Vol 15 (3) ◽  
pp. 361-379 ◽  
Author(s):  
Usha M. Rodrigues ◽  
Michael Niemann
Keyword(s):  
Social Media ◽  
Political Communication ◽  
News Media ◽  
Mass Communication ◽  
Communication Strategy ◽  
Direct Communication ◽  
Mainstream Media ◽  
Social Media Platforms ◽  
Government Websites

Abstract Indian Prime Minister Narendra Modi (@narendramodi) is one of the world's most followed political leaders on Twitter. During the 2014 and 2019 election campaigns, he and his party used various social media networking and the Internet services to engage with young, educated, middle-class voters in India. Since his first sweeping win in the 2014 elections, Modi's political communication strategy has been to neglect the mainstream news media, and instead use social media and government websites to keep followers informed of his day-to-day engagements and government policies. This strategy of direct communication was followed even during a critical policy change, when in a politically risky move half-way through his five-year prime ministership, Modi's government scrapped more than 85 per cent of Indian currency notes in November 2016. He continued to largely shun the mainstream media and use his social media accounts and public rallies to communicate with the nation. As a case study of this direct communication strategy, this article presents the results of a study of Modi's Twitter articulations during the three months following the demonetization announcement. We use mediatization of politics discourse to consider the implications of this shift from mass communication via the mainstream news media, to the Indian prime minister's reliance on direct communication on social media platforms.

scholarly journals MEDIA SOSIAL SEBAGAI RUANG PUBLIK ANTARA NETIKET DAN NETIZE

2016 ◽  
Vol 1 (2) ◽  
pp. 203
Author(s):  
Sri Ayu Astuti
Keyword(s):  
Social Media ◽  
New Media ◽  
Real Life ◽  
Legal Issues ◽  
Ethical Problems ◽  
Communication Ethics ◽  
Mainstream Media ◽  
Language Style ◽  
The Social ◽  
The World

Form of communication that thrives on social media, users or citizens of social media termed as netizen were not wise enough in using their language style so that it causes the ethical problems of communication. The problem of communication ethics that began in cyberspace continues to be legal issues and many disputing parties choose to solve the problems of communication ethics violations into the legal issues in the realm of justice. Social media as new media is also called as the fifth pillar of democracy as deemed able to perform the functions of the mainstream media and even correct the existence of the mainstream media which has the force of law and untouchable. And there is none of the institutions that belong to third pillar of democracy is dare to correct. It is different with social media as the fifth pillar of democracy, where the social media people are very observant and decisive in response to the mistakes of the mainstream media. The watch dog function, has now moved to citizens social media with massive in the quiet room attractively run the control in various aspects of people’s real life. The world of taboo to correct the mistakes of the mainstream media has now become a reality in one attitude and one word to enforce the truth.

scholarly journals A Pit-bull in Lipstick: The Reciprocal Brand Rhetoric of Sarah Palin

2021 ◽  
Author(s):  
Sarah Stockdale
Keyword(s):  
Social Media ◽  
New Media ◽  
Audience Participation ◽  
Political Messages ◽  
Political Events ◽  
The Social ◽  
Media Platform ◽  
Sarah Palin ◽  
2012 Election ◽  
The Relationship

This Major Research paper will focus on the Republican American politician Sarah Palin. Sarah Palin is a political figure who has played an interesting role in Republican politics over the last four years. As an unexpected candidate for John McCain’s 2008 Vice Presidential nomination, Palin garnered unprecedented media attention for a running mate. Sarah Palin is a media celebrity, a potential Republican candidate for the 2012 election, and an international household name. The purpose of this research is to explore Sarah Palin as a political actor and celebrity icon by analyzing her use of new media as a platform for her political rhetoric. Specifically, this study looks at the discourse used in Sarah Palin’s social media campaign, with a direct focus on the social media outlet of Facebook. Facebook is a non-traditional political media platform, which allows politicians contact with millions of users in a format that is social, personal and direct. Many politicians have been utilizing new media platforms in order to communicate their political messages to new and diverse audiences. This study analyzes how Sarah Palin is utilizing the medium of Facebook, and how the language she uses in communicating to her supporters affects their experience of current political events. This study aims to show the relationship between the rhetoric she chooses to employ, and the comment activity of her supporters on Facebook. Selections of Sarah Palin’s Facebook Note documents were chosen in order to narrow the scope of this research. The research questions that has directed this study is: Through the social media platform of Facebook, what function does Palin’s use of metaphor play in the reciprocal discourse of supporter comments? Do literary devices such as metaphor affect the nature of audience participation in political social media?

scholarly journals Managing Social Networks in Online-Native Newsrooms: When Less Means More

2020 ◽  
Vol 8 (2) ◽  
pp. 124-134 ◽  
Author(s):  
Antonio Mendez ◽  
Bella Palomo ◽  
Agustin Rivera
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Online Media ◽  
Digital Native ◽  
Great Expectations ◽  
Mainstream Media ◽  
The Social ◽  
Longitudinal Approach ◽  
Depth Interviews

During the last few years online-only media have been explored as an alternative to mainstream media. The development of this new media model coincides in time with an increase in dependence on social networks. Online media editors estimate that one third of their visits proceed from Facebook, a figure that obliges them to create specific strategies to ensure their company’s reputation and growth in the 2.0 field. The aim of this article is to assess what motivates Spanish digital-native newspapers to act on social networks, analyse their internal view of these channels, and describe their strategies for managing their relationship with audiences. Based on a qualitative and longitudinal approach, we conducted in-depth interviews with the social media editors of the most relevant digital-native newspapers in Spain—<em>El Confidencial</em>, <em>Eldiario.es</em>, <em>El Español</em> and <em>El HuffPost</em>—during 2017 and 2019, in order to trace the evolution of their professional routines. These social media editors consider that although digital-native newsrooms are smaller than traditional ones, they are more agile in reacting to metrics. Our results also confirm that Instagram is generating great expectations, and the new paywall system is affecting the way audiences are understood.

scholarly journals A Pit-bull in Lipstick: The Reciprocal Brand Rhetoric of Sarah Palin

2021 ◽  
Author(s):  
Sarah Stockdale
Keyword(s):  
Social Media ◽  
New Media ◽  
Audience Participation ◽  
Political Messages ◽  
Political Events ◽  
The Social ◽  
Media Platform ◽  
Sarah Palin ◽  
2012 Election ◽  
The Relationship

This Major Research paper will focus on the Republican American politician Sarah Palin. Sarah Palin is a political figure who has played an interesting role in Republican politics over the last four years. As an unexpected candidate for John McCain’s 2008 Vice Presidential nomination, Palin garnered unprecedented media attention for a running mate. Sarah Palin is a media celebrity, a potential Republican candidate for the 2012 election, and an international household name. The purpose of this research is to explore Sarah Palin as a political actor and celebrity icon by analyzing her use of new media as a platform for her political rhetoric. Specifically, this study looks at the discourse used in Sarah Palin’s social media campaign, with a direct focus on the social media outlet of Facebook. Facebook is a non-traditional political media platform, which allows politicians contact with millions of users in a format that is social, personal and direct. Many politicians have been utilizing new media platforms in order to communicate their political messages to new and diverse audiences. This study analyzes how Sarah Palin is utilizing the medium of Facebook, and how the language she uses in communicating to her supporters affects their experience of current political events. This study aims to show the relationship between the rhetoric she chooses to employ, and the comment activity of her supporters on Facebook. Selections of Sarah Palin’s Facebook Note documents were chosen in order to narrow the scope of this research. The research questions that has directed this study is: Through the social media platform of Facebook, what function does Palin’s use of metaphor play in the reciprocal discourse of supporter comments? Do literary devices such as metaphor affect the nature of audience participation in political social media?

What can we learn about social media influence in the Malaysian 14th General Election?

2019 ◽  
Vol 29 (2) ◽  
pp. 264-280
Author(s):  
Samsudin A. Rahim
Keyword(s):  
Social Media ◽  
Political Parties ◽  
New Media ◽  
Political Communication ◽  
Political Marketing ◽  
Young Voters ◽  
Media Usage ◽  
Mainstream Media ◽  
The Government ◽  
Voting Decisions

Abstract Social media as a new tool for political communication influences current developments in political campaigning. In combination with mainstream media, social media is increasingly used for purposes such as political marketing, mobilisation of voters, and public debate. This paper discusses how social media helped the Malaysian main opposition coalition, Alliance of Hope (PH), to topple the ruling party, National Front (BN), which had ruled Malaysia for the last 61 years. Literature on new media rarely shows positive relationships between new media usage and voting decisions. At most, social media plays a crucial role in extending the dissemination of information to voters. However, PH had to rely solely on social media for their political marketing in reaching out to both urban and rural constituencies, as the coalition was denied access to the government-controlled mainstream media. With data-based information, PH was able to segment voters and focus on marginalised constituencies, young voters, middle-class urban voters, and rural constituencies, which were the ruling party’s main fortress, contributing to 57% of the vote. One of the misconceptions many politicians and political parties have is that merely using social media will win them the election. Ultimately, what mattered more in this case was whether political parties could register the currents of change percolating within an evolving Malaysian society and address voter grievances accordingly, something that BN, even with control over mainstream media and superior usage of social media, did not do.

scholarly journals old war, new battleground: deconstructing the potency of social media for community engagement in nigeria’s human rights advocacy efforts

2021 ◽  
Vol 1 (2) ◽  
pp. 56-74
Author(s):  
Joel Chinedum Ugwuoke ◽  
◽  
Joshua Aghogho Erubami ◽  
Keyword(s):  
Social Media ◽  
Human Rights ◽  
New Media ◽  
Public Involvement ◽  
Fundamental Rights ◽  
Development Discourse ◽  
Mainstream Media ◽  
Media Technologies ◽  
The Social ◽  
Human Rights Advocacy

Although the need to guarantee human rights has been long acknowledged, efforts towards their full realization seem limited to the sole reliance on the conventional top-down approach to development. However, current development discourse emphasizes the centrality of people’s involvement in social development, such as human rights promotion, and the social media seem to hold considerable prospects in the actualization of this goal. Using a survey of 1,000 respondents drawn from states across Nigeria, this study investigates how new media technologies, such as social media, are shifting focus from the sole reliance on the mainstream media and influencing public involvement in human rights promotion in Nigeria. Findings showed that the social media have engendered community-wide engagements of people in efforts aimed at reducing cases of human rights violation in Nigeria, as people do not only get exposed to human rights issues on the social media, but also participate in their discussion and promotion. Overall, using the social media for human rights advocacy was significantly associated with respondents’ gender (.528**), education (.674**), perception (.753**), and social media exposure (.421**). Hence, there is the need for stakeholders to leverage the potentials of the social media in the promotion of people’s fundamental rights.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

Confessions and Tweets: Social Media and Everyday Experience in the Israel Defense Forces

2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Social Networking Sites ◽  
First Generation ◽  
Armed Forces ◽  
Military Life ◽  
The Social ◽  
Israel Defense Forces ◽  
Israeli Soldiers

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.

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