scholarly journals The role of urban branding to attract foreign tourists

2021 ◽  
Vol 12 (1) ◽  
pp. 310-328
Author(s):  
Elaheh Anjomrouz ◽  
Saeid Dehyadegari ◽  
Khaterehsadat Hosseini ◽  
Hoda Anjomrouz
Keyword(s):  
Cultural Values ◽  
Field Studies ◽  
Tourism Industry ◽  
City Branding ◽  
Way Of Life ◽  
Urban Branding ◽  
Tourism Attractions ◽  
Gathering Data ◽  
Historical References

In today's world, Abstract City-marketing and urban-branding strategies play an essential role in the tourism industry. Tourism activists compete with each other to attract more tourists to their attractions. In promoting a touristic attraction, branding, both physical and spiritual aspects are crucial. Developing tourism infrastructures, built heritage, iconic architecture is essential as well as reinforcement of historical references, an attractive way of life, or cultural values. Since Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible, one of the critical prerequisites for the success of cities is their overall image, or so-called „city branding.“ In this research, we tried to investigate the urban branding of Kerman-a touristic and historical city located in the south of Iran- and its role in attracting foreign tourists toward this destination. After gathering data through library and field studies and analyzing data, we come to this result that urban branding has a crucial role in attracting foreign tourists to this town. The out coming from the subsidiary hypothesis tests showed that the six aspects of branding effects on attracting tourists. Our results could be useful for promoting Kerman tourism attractions.

scholarly journals The tourism industry and solving the problems of patriotic education for the young generation

2021 ◽  
Vol 9 (SPE3) ◽  
Author(s):  
Fadbir Magusovich Safin ◽  
Rafael Mirgasimoviz Valeev
Keyword(s):  
Cultural Heritage ◽  
Cultural Values ◽  
Tourism Development ◽  
Tourism Industry ◽  
Young Generation ◽  
Current State ◽  
The Social ◽  
Patriotic Education ◽  
Tourist Demand

The analysis of the current state and development of social tourism in Russia indicates the need for further research into its content and forms, aimed at introducing the historical and cultural values of our citizens, organizing their active and wholesome recreation, solving the problems of patriotic education for the country's younger generation. The paper discusses some issues of social tourism development in Russia, the role of social tourism in the preservation and development of historical and cultural heritage focuses on the need to develop measures to stimulate tourist demand, strengthen the social component of tourism in the country

scholarly journals Methodology of Evaluating the Attractiveness of Wine Tourism Facilities in the Transcarpathian Region of Ukraine

2020 ◽  
Vol 27 (2) ◽  
pp. 27-32
Author(s):  
Nazar Kudla ◽  
Yuriy Myronov
Keyword(s):  
Cultural Values ◽  
Evaluation Criteria ◽  
Marketing Research ◽  
Tourism Industry ◽  
Evaluation Procedure ◽  
Sources Of Information ◽  
Way Of Life ◽  
Wine Tourism ◽  
Humanitarian Mission ◽  
The Social

AbstractIntroduction. Wine tourism is an important element of two industries – viticulture and tourism. For the tourism industry, wine is a significant factor of the tour attractiveness, a motive for a special trip. The goals and methods of wine tourism fully correspond to the social and humanitarian mission of tourism as an important factor in the dialogue of cultures, respect for universal cultural values, and tolerance towards the way of life, worldview and traditions of other peoples.Materials and methods. The paper uses a point method for evaluating certain parameters of wine tourism facility attractiveness. According to the defined list, the marketing research with a survey of 22 participants of the Chervene Vyno Festival was conducted in Mukachevo (Ukraine) in 2020 and sources of information regarding three wineries were analysed.Results. The evaluation of wine tourism facilities under examination took into account three components of attractiveness: tourist resources, infrastructure and communication accessibility. The methodological basis of the research consists of ten criteria that were evaluated on a scale from 1 to 5 points. The defined criteria form the discussion basis for the needs of improving and modifying the evaluation procedure.Conclusions. The proposed methodology allows evaluating wine tourism facility attractiveness and identifying the leaders of this market. The results of this study can be verified by conducting marketing surveys of tourists and standardized reports with winemakers. Beyond subjectivism in determining the evaluation criteria, the obtained results show the actual offer condition and the adaptation of wine tourism facilities to the service of tourists.

scholarly journals THE ROLE OF WEAVERS WOMAN IN STRENGTHENING NATIONALISM Case Study in Sajingan Besar Frontier, Indonesia

2019 ◽  
Vol 21 (1) ◽  
pp. 40
Author(s):  
Elyta Elyta ◽  
A Razak
Keyword(s):  
Natural Resources ◽  
Cultural Values ◽  
Role Model ◽  
Economic Value ◽  
Secondary Data ◽  
Field Studies ◽  
Primary Data ◽  
Local Characteristics

Woven crafts made by women at the Sajingan Besar frontier, besides that it also has economic value, historical value, cultural values that show the identity of the population at the national boundary. The aims of the study were to describe the role of weavers’ women in strengthening nationalism, woven is a culture that is typical of the society in Sajingan Besar frontier, Sambas District. There are two data used in this paper, i.e primary data is field studies, and secondary data is literature studies. The result of research shown that there is an important role from weavers’ women in Sajingan Besar, namely: (1) Utilization of Natural Resources is to strengthen nationalism by utilizing the availability of natural resources in managing them into woven crafts which are a form of expansion of nationalism because woven crafts are a cultural heritage and has local characteristics of Sajingan Besar, (2) The Role of weavers’ women in Sajingan Besar is able to realize a harmonious life with the Malaysian community to strengthen nationalism has become a role model on the frontier whose territory is inhabited by a variety of different tribes, religions and cultures but unity is maintained. 

scholarly journals PERAN SUMBER DAYA MANUSIA DALAM PENGEMBANGAN PARIWISATA BUDAYA DI KABUPATEN CIAMIS

2018 ◽  
Vol 5 (1) ◽  
pp. 25
Author(s):  
Sri Pajriah
Keyword(s):  
Human Resources ◽  
Cultural Values ◽  
Cultural Tourism ◽  
Tourism Industry ◽  
Success Factor ◽  
Quality Performance ◽  
Tourist Destinations ◽  
Tourism Education ◽  
Key Success Factor

Penelitian ini bertujuan untuk menganalisis peran sumber daya manusia dalam pengembangan pariwisata budaya di Kabupaten Ciamis. Adapun metode yang digunakan dalam penelitian ini adalah metode penelitian sejarah dalam upaya untuk mendapatkan data dan fakta yang ada di lapangan. Berdasarkan hasil penelitian ini bahwa peran sumber daya manusia sebagai faktor kunci keberhasilan dalam mewujudkan pengembangan pariwisata budaya di Kabupaten Ciamis. Peran SDM sebagai motor penggerak industri pariwisata, pencipta produk industri pariwisata, dan sebagai penentu daya saing industri pariwisata. Hal ini dapat diwujudkan melalui pendidikan pariwisata dan pelatihan pemandu wisata yang harus dimiliki bagi masyarakat khususnya berada di daerah wisata untuk mengembangkan pariwisata budaya di wilayah Kabupaten Ciamis, karena melalui kegiatan tersebut akan lebih meningkatkan mutu, kinerja dan hasil yang diperoleh menjadi lebih baik. Maka, peran SDM sangat menunjang keberhasilan bagi pengembangan pariwisata budaya di Kabupaten Ciamis dengan kompetensi yang dimilikinya, sehingga objek wisata budaya yang ada di Kabupaten Ciamis menjadi tujuan wisata yang lebih menarik dan memiliki keunikan yang kaya akan nilai sejarah dan budaya Galuh serta bermanfaat bagi masyarakat yang berada di daerah wisata sebagai sarana memperoleh penghasilan sehingga kesejahteraan masyarakatpun akan lebih meningkat.Abstract This study aims to analyze the role of human resources in the development of cultural tourism in Ciamis Regency. The method used in this study is a historical research method in an effort to obtain data and facts in the field. Based on the results of this study, the role of human resources as a key success factor in realizing the development of cultural tourism in Ciamis Regency. The role of Human Resources as the driving force of the tourism industry, the creator of tourism industry products, and as a determinant of the competitiveness of the tourism industry. This can be realized through tourism education and must-have tour guide training for the community, especially in tourist areas to develop cultural tourism in the Ciamis Regency area, because through these activities the quality, performance and results obtained will be better. So, the role of Human Resources greatly supports the success of the development of cultural tourism in Ciamis Regency with its competencies, so that cultural tourism objects in Ciamis Regency become more attractive and unique tourist destinations that are rich in Galuh's historical and cultural values and beneficial for communities in tourist areas as a means of earning income so that the welfare of the community will increase.

scholarly journals The Role of Libraries in the Urban Development

2015 ◽  
pp. 112-120
Author(s):  
Oleg M. Zhadyonov
Keyword(s):  
Urban Development ◽  
Large Scale ◽  
Active Element ◽  
Educational Institution ◽  
Tourism Industry ◽  
Library Services ◽  
Way Of Life ◽  
Urban And Regional Development ◽  
The City

The article is devoted to the issues that are only beginning to be widely discussed among the professionals - what is the role of modern libraries in the urban development, whether the library can and should be the active element affecting the life of local communities, the development of the tourism industry, whether the investments are feasible in the development of the library system.Currently libraries start to be perceived everywhere not only as socially significant cultural and educational institution, but also as a significant agent of urban and regional development. In some cases, the appearance of the library, which is becoming «an icon of the city», is dramatically changing the way of life and the vector of economic development in the region. That’s why the attention of politicians and businessmen in the planning of large-scale urban facilities has increasingly switched to libraries. Numerous studies also confirm the growing popularity and interest to the library services and opportunities among various strata and social groups of population around the world. The libraries themselves and moreover the activities that occur around them, have a significant impact on the urban development - today it is the reality already proved by the analysis.

scholarly journals Values and Behaviour: The Literary Concept of “Bosom” in the Akan Culture

2021 ◽  
pp. 143-152
Author(s):  
Peter Arthur
Keyword(s):  
Qualitative Research ◽  
Cultural Values ◽  
Research Methods ◽  
Social Order ◽  
Participant Observation ◽  
Qualitative Research Methods ◽  
Oral Literature ◽  
Akan Culture ◽  
Gathering Data

This paper sees the Akan concept of “bosom”, translated into English as “lesser god”, as a very powerful socializing instrument used in constructing social order in the community. The aim of this paper is not to discount or dismiss the spiritual powers of the “bosom” but to use oral literature as a platform to investigate the role of the Akan people in the construction of what is known as “bosom”. This study has recourse to qualitative research methods in gathering data, the researcher immersing in the culture through formal and informal interviews and participant observation. The study also goes further to use the literary stylistics approach in analyzing the data. The findings are that man makes the taboos and the lesser gods execute the punishment. Again, taboos are values which constitute the tracks on which the society moves. These values “disguised” as “bosom” work, thanks to the fear factor in the Akan concept of “bosom”, making Akans literally worship these values in the form of “bosom”. Keywords: Cultural values, taboos, punishment, Akan lesser gods, stylistics

scholarly journals Peran Elit Masyarakat: Studi Kebertahanan Adat Istiadat di Kampung Adat Urug Bogor

2018 ◽  
Vol 19 (1) ◽  
pp. 89-118
Author(s):  
Asep Dewantara
Keyword(s):  
Cultural Values ◽  
Cultural Change ◽  
Field Data ◽  
Field Studies ◽  
Research Field ◽  
Contemporary Society ◽  
The Subject ◽  
Descriptive Qualitative

AbstrakTulisan ini merupakan penelitian studi lapangan dengan Judul Peran Elit Masyarakat: Studi Kebertahanan Adat Istiadat Di Kampung Adat Urug Bogor ini bertujuan pertama, menguji teori Ajip Rosidi mengenai Perubahan Sosial Budaya melalui data lapangan atau secara empiris. Kedua untuk mengungkapkan nilai-nilai budaya dalam adat istiadat atau kearifan lokal di Kampung Adat Urug dan menjelaskan peran Ketua Adatnya sebagai elit masyarakat dalam menjaga keberlangsungan adat istiadat tersebut. Penelitian ini bersifat deskriptif-kualitatif dengan menggunakan pendekatan Antropologis, Sosiologis dan Hermeunitik. Sementara Subjek kajiannya adalah masyarakat kontemporer di Kampung Adat Urug, Desa Kiarapandak, Kecamatan Sukajaya kabupaten Bogor, terutama Ketua Adat yang berjumlah tiga orang dan sebagian warga sebagai informan---Abstract Thesis research field studies with title Role Of Elite Society:  Studies Of Viability Customs In Kampung Adat Urug Bogor  aims first to test the theory of Ajip Rosidi on social-cultural change through field data or empirically. Second to express cultural values in customs or local wisdom in Kampung Adat Urug Bogor and explains the role of chairman of the customary as an elite society in maintaining the continuity of traition. This research is a descriptive-qualitative anthropological, sociological and hermeunitik. While the subject of study is of contemporary society in Kampung Adat Urug, Kiarapandak village, Sukajaya District, Bogor regency, especially indigenous Chairman of three people and some residents as informants.

Cultural creolisation and language use in post-colonial Africa: the case of Senegal

Africa ◽  
1994 ◽  
Vol 64 (2) ◽  
pp. 175-189 ◽  
Author(s):  
Leigh Swigart
Keyword(s):  
Cultural Values ◽  
Language Use ◽  
Urban Life ◽  
Indigenous Languages ◽  
Way Of Life ◽  
Post Colonial ◽  
Urban Communication ◽  
French Culture

Scholars have recently begun to describe a speech form emerging in post-colonial cities which reflects the creative melding or ‘creolisation’ of elements from indigenous and former colonial cultures. These ‘urban varieties’ are not, strictly speaking, Creoles but rather indigenous languages whose structures and lexicons have been adapted to the complexities of urban life. A primary characteristic of such varieties is their ‘devernacularisation’. No longer tied to the cultural values represented by the languages in their more traditional forms, they reflect instead the new values and way of life found in the urban centres where they are spoken. This article, based on fieldwork conducted in Senegal between 1986 and 1989, describes the formation and role of one such urban linguistic variety, Urban Wolof. In particular, it focuses on Dakarois’ conflicting tendencies to accept Urban Wolof in Dakar as the most pragmatic form of urban communication while rejecting it as evidence of an undesirable creolisation between indigenous and French culture.

scholarly journals Sexuality in Thai Folk Songs

MANUSYA ◽  
2007 ◽  
Vol 10 (4) ◽  
pp. 92-101
Author(s):  
Buaphan Suphanyot
Keyword(s):  
Cultural Values ◽  
Sex Education ◽  
Folk Songs ◽  
Musical Composition ◽  
Way Of Life ◽  
Transmission Of Knowledge ◽  
Moral Standards ◽  
Thai People ◽  
School Curricula

Combining fieldwork research with textual analysis, this paper investigates the role of traditional Thai folk songs in teaching sexuality and sex education in contemporary Thai society. Although this mode of teaching is not formally included in school curricula, folk songs have easily lent themselves to the role of education and the transmission of cultural values. They are filled with humour, easy to remember, and do not challenge prevailing Thai moral standards. This paper shows how folk songs have long been an important way for Thai people to learn about sexual desire, the functioning of sexual organs, intercourse, sexual behaviour, courtship and reproduction, as well as the roles of husband and wife in marriage. Through a close reading of their musical composition, lyrics and symbols, the paper analyses the double role of folk songs in the transmission of knowledge about sex and the sexual body, as well as strengthening the notion of an essential Thai sense of aesthetics and way of life.

scholarly journals Strategi Branding Pengembangan Industri Pariwisata 4.0 Melalui Kompetitif Multimedia di Era Digital

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Isdarmanto Isdarmanto
Keyword(s):  
Industry 4.0 ◽  
Tourism Industry ◽  
Tourist Destinations ◽  
Digital Era ◽  
Regional Tourism ◽  
Video Images ◽  
Internet Media ◽  
The World ◽  
Tourism Attractions

Role of information technology in the development of tourism in the current era of globalization has a very important role in particular the marketing program of tourism branding products from every region throughout Indonesia. Dissemination of information uploaded in the internet media from the growth of tourist destinations and regional tourism attractions is easily spread throughout the world. Through internet video, images and news can quickly and effectively be accepted by every individual. Every company organization by accessing internet media can take advantage of their business opportunities, through various features and programs that are applied in multimedia, giving many choices which are effectively used. Business marketing branding can be uploaded and promoted faster according to market share. The tourism industry 4.0 is a challenge for every country in the world to compete in increasing the role of human resources in the tourism industry through the digital era. The more digital the professional, the more digital the more global. This study uses qualitative research that enables and understands the problem of deepening. The purpose of this study is to determine the multimedia implications of communication technology in building branding as a major factor synchronizing the development of the Tourism industry 4.0. The development of branding through multimedia programs will be very effective throughout the world in the concept of institutional or corporate positioning and must be managed properly.

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