scholarly journals Strategi Branding Pengembangan Industri Pariwisata 4.0 Melalui Kompetitif Multimedia di Era Digital

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Isdarmanto Isdarmanto

Role of information technology in the development of tourism in the current era of globalization has a very important role in particular the marketing program of tourism branding products from every region throughout Indonesia. Dissemination of information uploaded in the internet media from the growth of tourist destinations and regional tourism attractions is easily spread throughout the world. Through internet video, images and news can quickly and effectively be accepted by every individual. Every company organization by accessing internet media can take advantage of their business opportunities, through various features and programs that are applied in multimedia, giving many choices which are effectively used. Business marketing branding can be uploaded and promoted faster according to market share. The tourism industry 4.0 is a challenge for every country in the world to compete in increasing the role of human resources in the tourism industry through the digital era. The more digital the professional, the more digital the more global. This study uses qualitative research that enables and understands the problem of deepening. The purpose of this study is to determine the multimedia implications of communication technology in building branding as a major factor synchronizing the development of the Tourism industry 4.0. The development of branding through multimedia programs will be very effective throughout the world in the concept of institutional or corporate positioning and must be managed properly.

2020 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Isdarmanto Isdarmanto ◽  
Christantius Dwiatmadja ◽  
Hari Sunarto ◽  
Antonius Suryo Abdi

This study discusses how the sustainability tourism development strategy in every regency be able to improve the social welfare of local communities. The decentralization program has given freedom and policy to enhance the role of regional tourism to be more competitive. This study is using qualitative methods to be able to explore the empiric phenomenon of deeper problems that expected to be used as a reference for the strategy development of regional tourism applied in global and digital era, which is very competitive and professional through the strategy of well structure and systematic tourism program to be effective and efficient.


2021 ◽  
Vol 1 ◽  
pp. 1755-1764
Author(s):  
Rongyan Zhou ◽  
Julie Stal-Le Cardinal

Abstract Industry 4.0 is a great opportunity and a tremendous challenge for every role of society. Our study combines complex network and qualitative methods to analyze the Industry 4.0 macroeconomic issues and global supply chain, which enriches the qualitative analysis and machine learning in macroscopic and strategic research. Unsupervised complex graph network models are used to explore how industry 4.0 reshapes the world. Based on the in-degree and out-degree of the weighted and unweighted edges of each node, combined with the grouping results based on unsupervised learning, our study shows that the cooperation groups of Industry 4.0 are different from the previous traditional alliances. Macroeconomics issues also are studied. Finally, strong cohesive groups and recommendations for businessmen and policymakers are proposed.


2021 ◽  
Vol 7 ◽  
pp. 65-75
Author(s):  
Nurafiqah Mohamad Musa ◽  
Nur Murniza Mohd Zaidi

Conventional tourism had opened a “window” for Islamic tourism to operationalize which at present is expanded throughout the world. As the Muslim population is rising rapidly, Muslim consumer market should be critically concerned by tourism businesses to satisfy the needs and wants of the consumers. This paper attempts to explain the concept of Islamic tourism in the context of maqasid shariah – protection of religion, protection of intellect, protection of life, protection of wealth and protection of offspring; discusses the role of Islamic religiosity in shaping tourists’ behaviour, as well as tourism industry’s role in applying Islamic tourism according to maqasid shariah, from the tourism industry’s perspective and tourists’ perspective. To date, there is still lack of knowledge and related literature review on the implementation of maqasid shariah in the concept of tourism industry. The ultimate goals of shariah are vital as the platform in the development of Islamic tourism as well as Islamic religiosity among Muslim consumers because it resembles the value of Islamic concept in tourism perspectives.


Author(s):  
I Nyoman Darma Putra

This article discusses the role of women in supporting sustainable tourism development in Bali by promoting Balinese cuisine to the tourism world. To date, studies on the role of Balinese women in the tourism industry have looked mainly at women as ordinary workers or professionals. In fact, Balinese women operate as culinary entrepreneurs who have not only been successful in introducing Balinese cuisine to the world of tourism but have opened up job opportunities for men and women alike. The data presented in this article was collected through observation of four leading Balinese women who run successful local culinary outlets or restaurants offering local dishes, and is complemented by interviews and other published sources relating to their business activities. The four pioneering women surveyed are Men Tempeh of Gilimanuk (West Bali) serving chicken betutu, the suckling pig restaurant manager Ibu Oka in Ubud, the owner of Made’s Warung Ni Made Masih, and the catering company owner Ibu Warti Buleleng, based in Denpasar. This article concludes that these four Balinese culinary heroines or srikandi have successfully managed to preserve and promote Balinese dishes to the world of tourism while contributing to the sustainable development of Balinese tourism by providing opportunities for tourists to experience local cuisine.


2018 ◽  
Vol 1 (2) ◽  
pp. 135-148
Author(s):  
Nicoletta Varani ◽  
Enrico Bernardini

Abstract Tourism remains a very vulnerable sector and sensitive to both internal and external impacts, such as economic and social crises, natural disasters, epidemics and diseases, national and international conflicts. Among these, the most alarming threat in the 21st century remains terrorism. In this sense, this paper aims to study the effects of the increasingly frequent terrorist attacks by the extremist factions of Al-Qaeda and ISIL on the tourism industry in the Mediterranean Region. The contribution, after having discussed in general the tourism market in the Mediterranean Region, intends to highlight the impacts and repercussions of the terrorist attacks on tourism, presenting the example of Egypt and one of its best-known tourist destinations, Sharm el-Sheikh. In this sense, it is shown how, in a few years, the political instability of the country and the attacks of 2005 and 2016 have significantly reduced the influx of tourists, transforming it from one of the most visited destinations in the world in a place of increasing abandonment.


2021 ◽  
Vol 1 (5) ◽  
pp. 5-10
Author(s):  
Rajat Shandilya ◽  
◽  
Bhagyesh Acharya ◽  
Mayank ◽  
Monika Garg ◽  
...  

India is quickly becoming one of the most popular tourist destinations in the world. The rise of India as a tourist destination can be attributed to a number of factors. The growth of medical tourism in India is one of the reasons examined in this paper. Healthcare tourism is when people from all over the world fly to another country to receive medical, dental, and surgical treatment when exploring, vacationing, and completely immersing themselves in the attractions of the countries they are visiting. In the medical tourism industry, India is one of the most popular destinations. Medical tourism is experiencing rapid growth in India. Medical tourists cross foreign boundaries in search of medical care. Medical tourism has developed to become a multibillion-dollar industry. It is important to remember that the primary goal of medical tourists is to provide high-quality medical care at an affordable cost. When compared to other developing countries in the world, India has emerged as the most sought-after destination for medical tourists due to the availability of world-class doctors at affordable prices. In addition, India has a wide range of tourist destinations. It has tremendous potential for creating jobs and earning large sums of foreign currency. The paper ends with policy recommendations for advancing the rapidly growing medical tourism industry.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandeep Munjal ◽  
Anjana Singh

Purpose The purpose of this paper is to review and summarize the theme issue outcomes in relation to the strategic question: How is the hospitality and tourism industry in India responding to the dynamic digital era? Design/methodology/approach This paper draws on the findings of the theme issue contributors to identify the response of the Indian hospitality and tourism industry towards the rapid pace of digitization and use of technology. Findings The summary highlights the research on various facets of digital push with respect to marketing of products and services, role of data analytics, use of technology tools in operations to impact customer experience. It has implications for industry practitioners, researchers and policymakers. Practical implications It is quite clear that technology needs to be embraced by the hospitality and tourism Industry in India at a faster pace to compete well globally, deployment of digital technology has potential to positively impact efficiencies and quality of customer experience. There are huge implications for how digital marketing is going to become a critical part of the marketing strategy at large. Originality/value The research in this theme provides insight from both practitioner and academic perspectives provide a take on the ground realities with respect to how the hospitality and tourism businesses in India are changing how they work in the digital era.


2021 ◽  
Vol 14(63) (1) ◽  
pp. 51-62
Author(s):  
Margarida POCINHO ◽  
Nataliya G.S. VIEIRA ◽  
Celso Pereira NUNES ◽  
Florin NECHITA

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the question arises as to whether the capacity to respond to customers' needs through functional digital engagement strategies is efficient for supporting a recovery and sustainable development of the tourism industry. This article comments on and provides a critical analysis of the recent online strategies related to content marketing applied to the tourism sector due to a global pandemic and the need to implement a different attitude towards tourismoriented projects. The article proposes some examples of efficient policies that fit in with changes in the world tourism market.


Author(s):  
Pedro Teixeira ◽  
Leonor Teixeira ◽  
Celeste Eusébio

This chapter describes how Tourism 4.0 is a concept that combines tourism and the fourth industrial revolution, and although the literature in this field is very scarce, this concept has been explored in some research projects, such as the government-sponsored research project in Slovenian tourism. People with various kinds of access requirements represent a combination of challenges and opportunities for the tourism industry. Tourism 4.0 set up the main goals of making tourism accessible to everyone at any time. Therefore, this new phenomenon may have an essential role in the development of accessible tourism. The adoption of technological components in accessible tourism enables the development of a new technological solution that can facilitate access to tourism products for disabled people, contributing to the development of accessible tourism. The new term Accessible@Tourism 4.0 is the answer to the role of the fourth industrial revolution in accessible tourism, emphasizing the effect of Industry 4.0 components in the tourism sector.


2014 ◽  
Vol 21 (2) ◽  
pp. 92-96 ◽  
Author(s):  
Marina Gozalova ◽  
Alexey Shchikanov ◽  
Aleksandr Vernigor ◽  
Vardan Bagdasarian

Abstract Introduction. This article is devoted to sports tourism. The purpose of this article is to examine theoretical material on sports tourism, to analyze sports tourism in Russia and to search for promising areas for the study of sports tourism in our country. Material and methods. In this part the authors develop the idea of the role of doing sports and keeping fit. For anyone who really wants to be healthy, fitness has become an integral part of their lives. Results. The purpose of this research is to study theoretical material on sports tourism, to analyze sports tourism in Russia and to search for promising areas for the study of sports tourism in our country. On the basis of their research the authors come to the conclusion that sports and tourism are interconnected. There are important factors affecting the situation of sports tourism in Russia. The paper examines sports tourism attractions in Russia. Conclusion. The authors conclude that there exists a high correlation dependence of foreign and domestic development of sports tourism on resources allocated for sports infrastructure. All in all, sports tourism tours draw visitors to their favorite sporting event, facility, or destination throughout the world.


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