Methodology of Evaluating the Attractiveness of Wine Tourism Facilities in the Transcarpathian Region of Ukraine

AbstractIntroduction. Wine tourism is an important element of two industries – viticulture and tourism. For the tourism industry, wine is a significant factor of the tour attractiveness, a motive for a special trip. The goals and methods of wine tourism fully correspond to the social and humanitarian mission of tourism as an important factor in the dialogue of cultures, respect for universal cultural values, and tolerance towards the way of life, worldview and traditions of other peoples.Materials and methods. The paper uses a point method for evaluating certain parameters of wine tourism facility attractiveness. According to the defined list, the marketing research with a survey of 22 participants of the Chervene Vyno Festival was conducted in Mukachevo (Ukraine) in 2020 and sources of information regarding three wineries were analysed.Results. The evaluation of wine tourism facilities under examination took into account three components of attractiveness: tourist resources, infrastructure and communication accessibility. The methodological basis of the research consists of ten criteria that were evaluated on a scale from 1 to 5 points. The defined criteria form the discussion basis for the needs of improving and modifying the evaluation procedure.Conclusions. The proposed methodology allows evaluating wine tourism facility attractiveness and identifying the leaders of this market. The results of this study can be verified by conducting marketing surveys of tourists and standardized reports with winemakers. Beyond subjectivism in determining the evaluation criteria, the obtained results show the actual offer condition and the adaptation of wine tourism facilities to the service of tourists.

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The tourism industry and solving the problems of patriotic education for the young generation

Propósitos y Representaciones ◽

10.20511/pyr2021.v9nspe3.1286 ◽

2021 ◽

Vol 9 (SPE3) ◽

Author(s):

Fadbir Magusovich Safin ◽

Rafael Mirgasimoviz Valeev

Keyword(s):

Cultural Heritage ◽

Cultural Values ◽

Tourism Development ◽

Tourism Industry ◽

Young Generation ◽

Current State ◽

The Social ◽

Patriotic Education ◽

Tourist Demand

The analysis of the current state and development of social tourism in Russia indicates the need for further research into its content and forms, aimed at introducing the historical and cultural values of our citizens, organizing their active and wholesome recreation, solving the problems of patriotic education for the country's younger generation. The paper discusses some issues of social tourism development in Russia, the role of social tourism in the preservation and development of historical and cultural heritage focuses on the need to develop measures to stimulate tourist demand, strengthen the social component of tourism in the country

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The capital of Ukraine as a perspective market of inbound tourism

Journal of Economics and International Relations ◽

10.26565/2310-9513-2018-8-22 ◽

2018 ◽

Keyword(s):

Swot Analysis ◽

Marketing Research ◽

Tourism Industry ◽

Sources Of Information ◽

Market Creation ◽

Demographic Indicators ◽

Inbound Tourism ◽

Challenges And Opportunities ◽

World Class ◽

Tourism Activity

The article analyzes the inbound and domestic tourism market of the capital of Ukraine Kyiv as a priority target audience of consumers of the all-Ukrainian tourist product. The subject of research of the article is the capital of Ukraine as a perspective market of inbound tourism. The main goal of this article is to research the Kyiv tourist market in the context of the development and implementation of tourism strategies of Ukraine as a whole, as well as other Ukrainian cities. In addition, it is important to analyze the foreign visitors and their behavior for more systematic work on the development of the tourism industry in the country. Another part is to determine the preferences of internal Kyiv tourists, which must necessarily be taken into account when creating target tourism products for the citizens of Kyiv. The objectives are to analyze the features of railway and aviation communication between Kyiv and other countries, to research the dynamics of statistical indicators, as well as the results of economic activity of tourism industry subjects of the city of Kyiv, to represent the results of marketing research of the socio-demographic indicators of foreign and domestic visitors of the capital, their goals of travel, terms of stay, sources of information about Kyiv and the amount of travel expenses. The result of the research is the SWOT-analysis of Kyiv in terms of the tourist attractiveness, challenges and opportunities of the capital. The conclusions are the main recommendations for subject of tourism activity of Kyiv for increasing the tourist flows to Kyiv, namely: improving of the image of the capital and neutralizing the reputation of a dangerous city; clear targeting of the consumer market; creation of a competitive tourist product for certain categories of tourists; holding a large number of world-class events in the capital; training of Chinese-speaking guides as well as personnel of service facilities; promotion of accommodations to get official category; legalization of the casino as a significant factor in increasing of the tourist attractiveness of the destination; creation of convenient public transport logistics and navigation in three languages (Ukrainian, English, Chinese); improvement of amenities; establishment of infrastructure for active recreation, people with disabilities and for children.

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USING SOCIAL MEDIA MARKETING FOR ATTRACTING FOREIGN TOURISTS TO GEORGIAN DESTINATIONS

Globalization and Business ◽

10.35945/gb.2019.07.005 ◽

2019 ◽

Vol 4 (7) ◽

pp. 39-48

Author(s):

NUGZAR TODUA

Keyword(s):

Social Networks ◽

Social Media ◽

Technological Development ◽

Marketing Research ◽

Online Reviews ◽

Tourism Industry ◽

Social Media Marketing ◽

Online Information ◽

The Social ◽

Travel Agencies

At current stage business development cannot be imagined without social networks. The customers spend more and more time in social networks and get most part of the information from them. Therefore, for the companies, the social media is a powerful tool for attraction of clients and for competition. Usingthe social media marketing is particularly popular in tourism industry. Technological changes in mass media allow immediate distribution of information in the sphere of tourism. Reasonable using of social networks in tourism requires creative marketing approaches ensuring coverage of the target audience to maximal possible extent. Sites of social media became the primary source of information for the destination management organizations. Usually the tourists trust online information and before commencement of travel they visit the forums and online reviews, as well as specialized blogs. Hence, there is a close relationship between involvement of tourists’ social network sites and change in their behavior. Technological development and globalization of media creates new opportunities providing sharing the information between tourist consumers through blogs, web sites or destination sites. The destinations need creative and powerful social media marketing strategies to attract potential visitors. Social media helps the destinations to communicate with the visitors at relatively low costs and higher effectiveness than traditional communication methods. Social media, as an instrument for stimulation is used for the purposes of interactive marketing. Though, it is notable that there is a growing number of visitors, who use social media applications, creating new challenges in entire tourism industry. As social media plays a significant role in the activities of travel agencies, we found reasonable to find out the level of satisfaction of the foreign tourists with the activities of Georgian tourist companies in social media. Market research showed that of social media platforms, among the foreign tourists the most widespread is Facebook. 85.1% of the respondents use it. It is followed by YouTube (54.7%), Instagram (32.4%), Google+ (31.1%), Linkedin (29.9%), Twitter (27.2%) and MySpace (15.5%). 14% of the respondents use the other social networks (Pinterest, Tumblr, Flickr, Reddit, Ask.fin, Vkontakte, Odnoklassniki). Study demonstrated interest of the respondents to the information provided by the sites related to tourism, their trust and satisfaction. Analysis shows that the respondents are satisfied with the social media marketing offered by Georgian travel agencies to certain extent. As a result of our market study we can conclude that Georgia is an attractive destination for the foreign tourists. Therefore, the number of repeated visits to Georgia increases from year to year. In making choice of Georgian travel agencies, the foreign tourists basically rely on the information in social networks and word-of-mouth marketing. Though, interest, trust and satisfaction of the foreign customers to social media marketing offered by Georgian travel companies are at the average level. Therefore, foreign tourists evaluate media marketing activities conducted by Georgian tourist companies as average and this underlines insufficient activity of Georgian tourist companies in social networks. With the help of marketing research obtained levels of interest, reliability and satisfaction of foreign tourists in relationto social media marketing provided by Georgian destinations.On the basis of analysis of the research results statistically significant values were obtained that show influence of the activity, interest and reliability regarding to social media marketing provided by Georgian destinations on the foreign tourists’ satisfaction.In the work statistically significant value is also received reflecting the influence of the social media activity provided by Georgian destinations on buying behavior of foreign tourists’.

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The role of urban branding to attract foreign tourists

Independent Journal of Management & Production ◽

10.14807/ijmp.v12i1.1285 ◽

2021 ◽

Vol 12 (1) ◽

pp. 310-328

Author(s):

Elaheh Anjomrouz ◽

Saeid Dehyadegari ◽

Khaterehsadat Hosseini ◽

Hoda Anjomrouz

Keyword(s):

Cultural Values ◽

Field Studies ◽

Tourism Industry ◽

City Branding ◽

Way Of Life ◽

Urban Branding ◽

Tourism Attractions ◽

Gathering Data ◽

Historical References

In today's world, Abstract City-marketing and urban-branding strategies play an essential role in the tourism industry. Tourism activists compete with each other to attract more tourists to their attractions. In promoting a touristic attraction, branding, both physical and spiritual aspects are crucial. Developing tourism infrastructures, built heritage, iconic architecture is essential as well as reinforcement of historical references, an attractive way of life, or cultural values. Since Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible, one of the critical prerequisites for the success of cities is their overall image, or so-called „city branding.“ In this research, we tried to investigate the urban branding of Kerman-a touristic and historical city located in the south of Iran- and its role in attracting foreign tourists toward this destination. After gathering data through library and field studies and analyzing data, we come to this result that urban branding has a crucial role in attracting foreign tourists to this town. The out coming from the subsidiary hypothesis tests showed that the six aspects of branding effects on attracting tourists. Our results could be useful for promoting Kerman tourism attractions.

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THE IDENTITY OF JAVANESE WOMEN (The study of Phenomenology Toward Indonesian Migrant Women Workers)

Journal of Academic Research and Sciences (JARES) ◽

10.30957/jares.v1i1.506 ◽

2016 ◽

Vol 1 (1) ◽

pp. 61-72

Author(s):

Anam Miftakhul Huda

Keyword(s):

Women Workers ◽

Cultural Values ◽

Migrant Workers ◽

Homo Sapiens ◽

Formal Sector ◽

Java Language ◽

Cultural Codes ◽

Or Groups ◽

The Social ◽

Opposite Sex

The woman stands for Java language (wani ditoto) term used for Homo sapiens gender and has reproduction. The opposite sex from the woman is a man or a male. The woman is a word commonly used to describe mature women. Awareness of Indonesian women to work very large, although the country must work out to become migrant workers, this is shown by the increasing number of women migrant workers every year.Based BNP2TKI report in 2013 the number of migrants reached 512 168 people, consisting of 285 197 person formal workers (56 %) and 226 871 informal migrant workers (44 %). Whereas in 2012 migrant workers reached 494 609 people consisting of 258 411 formal sector (52 %) and 236 198 informal migrant workers (48 %). (detik.com). This research using phenomenology approach by deep interview (unstructured) observation non participants and study documentation. The subject in this research is Javanese Indonesian women. The informants of this research are six women workers. The purpose of this research is expected to describe the shift in the concept of Javanese women carry out tasks in abroad, there are Indonesian cultural values implied by the instincts of a typical traditional Javanese woman, though the housemaids are located in other countries.Social identity theory is a theory that was originally engaged in the area of Social Psychology, with the language and its ability to find and understand the meaning, has become a meta - theory that is able to bring together many disciplines such as psychology, anthropology, sociology, history, communications, as implications is that reality is always social, and the social contextual character always in a state of local culture and history.The meaning of something can be very different in cultures or groups of people who are different because in each cultural or community groups have own ways to interpret things. Groups of people who have a background of understanding is not the same to certain cultural codes will not be able to understand the meaning produced by other community groups.Research described that diversity nations woman patriarchy, Javanese culture properties characteristic of java women clearly reflected in life with workers Indonesia (TKW) is different from another country.

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Archaeological Site Survey: Some Sociocultural Perspectives

North American Archaeologist ◽

10.2190/jfc3-aq0n-9b8g-a31d ◽

1981 ◽

Vol 2 (1) ◽

pp. 1-17

Author(s):

Larry L. Naylor

Keyword(s):

Archaeological Site ◽

Cultural Environment ◽

Sources Of Information ◽

Survey Techniques ◽

Sociocultural Perspectives ◽

Site Survey ◽

The Social ◽

Survey Results ◽

Increased Sensitivity

Basically, this paper concentrates on two major ideas: 1) archaeologists have not utilized informants as much as they could or perhaps should in site survey; and, 2) the use of serious amateur archaeologists as sources of information on sites and site locations may be more efficient and effective than traditional site survey techniques that tend to emphasize only on-ground visitations. The paper stresses the idea that survey results can be improved upon given the development of increased sensitivity to the social/cultural environment in which the survey is to be undertaken and by broadening survey skills to encompass the identification, locating and interviewing of local informants.

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ANALISIS UNSUR EKSTRINSIK NOVEL SANG PEMIMPI KARYA ANDREA HIRATA

Jurnal KATA ◽

10.22216/jk.v1i2.2301 ◽

2017 ◽

Vol 1 (2) ◽

pp. 137

Author(s):

Erlina Erlina

Keyword(s):

Cultural Values ◽

Religious Education ◽

Speech Acts ◽

Social Values ◽

The Novel ◽

Political Values ◽

Educational Value ◽

Cultural Rights ◽

The Social ◽

Data Source

This research is motivated by the analysis extrinsic elements novel Sang Pemimpi. This study aimed to describe the social values, cultural values, moral values, and religious values in the novel Sang Pemimpi. The research is a qualitative study using descriptive methods. The data in this study is a form of social values, cultural values, religius values and moral on Sang Pemimpi novel by Andrea Hirata. Data source is Sang Pemimpi novel by Andrea Hirata. Data collection techniques in this study are: (1) to read and understand the Novel Sang Pemimpi by Andrea Hirata, and (2) give coding by underlining sentences containing social values, cultural values and political values in the note of the novel Sang Pemimpi by Andrea Hirata all data regarding speech acts in a novel study. While the steps in analyzing data are: (1) read data that has been recorded, (2) classify or record data for the purpose for researchers based on the novel Sang Pemimpi by Andrea Hirata, (3) interpreting or interpretation of data for the purpose of research is to analyze the novel Sang Pemimpi by Andrea Hirata, and (4) make the conclusion of the study. The results of this study stated that extrinsic elements contained in Sang Pemimpi novel by Andrea Hirata is the value of cultural education, where cultural rights set forth in the novel The Dreamer ie when they are a teenager then it started to work for money. Social educational value, namely the attitude of helping each other like Arai and Mak Cik, and as pastor and Jimbron. the value of religious education that is visible on the pastor and Jimbron, although Jimbron raised by a pastor, but the pastor did not impose his religion on Jimbron. moral and political education value seen in a leader who has no morals and honesty. Penelitian ini dilatarbelakangi oleh analisis unsur ekstrinsik novel Sang Pemimpi. Penelitian ini bertujuan untuk mendeskripsikan nilai sosial, nilai budaya, nilai politik, nilai moral, dan nilai religius dalam novel Sang Pemimpi. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode deskriptif. Data dalampenelitian iniadalah bentuk nilai sosial, nilai budaya, nilai realigi dan moral dalam novel Sang Pemimpi karya Andrea Hirata. Sumber datanya adalah novelSang Pemimpi karya Andrea Hirata.Teknik pengumpulan data dalam penelitian ini adalah: (1) membaca dan memahami Novel Sang Pemimpi karya Andrea Hirata, dan (2) memberi pengkodean dengan menggarisbawahi kalimat-kalimat yang mengandung nilai sosial, nilai budaya, dan nilai politik dalam Mencatat Novel Sang Pemimpi karya Andrea Hirata semua data mengenai tindak tutur dalam novel yang diteliti. Sedangkan langkah-langkah dalam menganalisis datanya adalah: (1) membaca data yang sudah dicatat, (2) mengklasifikasikan atau mencatat data sesuai tujuan peneliti berdasarkan novel Sang Pemimpi karya Andrea Hirata, (3) menginterprestasikan atau penafsiran data dengan tujuan penelitian yaitu menganalisis novel Sang Pemimpi karya Andrea Hirata, dan (4) membuat simpulan penelitian.Hasil penelitian ini menyatakan bahwa unsur ekstrinsik yang dapat dalam novel Sang Pemimpi karya Andrea Hirata adalah nilai pendidikan budaya, di mana budaya yang tercantum dalam novel Sang Pemimpi yaitu apabila sudah beranjak remaja maka sudah mulai bekerja untuk mencari uang. nilai pendidikan sosial, yaitu adanya sikap saling tolong menolong seperti Arai dan Mak Cik, dan seperti pendeta dan Jimbron. nilai pendidikan religius yaitu terlihat pada pendeta dan Jimbron, walaupun Jimbron diasuh oleh seorang Pendeta, tetapi pendeta tersebut tidak memaksakan agamanya pada Jimbron. nilai pendidikan moral dan politik terlihat pada seorang pemimpin yang tidak mempunyai moral dan kejujuran.

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The Circulation of Life’s Resources

10.1093/oso/9780190886646.003.0016 ◽

2018 ◽

Author(s):

Greg Anderson

Keyword(s):

Economic Analysis ◽

Way Of Life ◽

Alternative Account ◽

Social Body ◽

Resource Flows ◽

Recursive Analysis ◽

The Social ◽

Egalitarian Ethos

To conclude the book’ s alternative account of the Athenian politeia, the chapter offers a recursive analysis of the resource flows which made this way of life possible. The result is very different from a conventional modern secular economic analysis. Instead, it treats resource transactions as the lifeblood of a cosmic ecology that united gods, land, and people in a condition of symbiotic interdependency. The most important of all these transactions were those between gods and humans, whereby the latter received secure conditions of existence in exchange for temples, sacrifices, votive treasures, and other often costly ritual offerings. The most important of the resource transactions between humans were marriages, whereby the managerial and reproductive capacities of females were transferred from one household to another, thereby perpetuating the life of the social body. Contrary to the “egalitarian” ethos which moderns believe animated “democratic Athens,” demokratia would also have been unsustainable without the innumerable contributions of resources, material and otherwise, that were made by a relatively small number of super-wealthy Athenian households. And in a polis where members typically worked only for themselves, the existence of these ecologically essential super-wealthy households would have been unsustainable without the routine exploitation of slaves.

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Perception of Absence as Value-Driven Perception

10.1093/oso/9780198786054.003.0008 ◽

2018 ◽

Author(s):

Anya Farennikova

Keyword(s):

Cultural Values ◽

Ring Finger ◽

Cultural Knowledge ◽

The Social ◽

New Form

Experiences of absence are often laden with values and expectations. For example, one might notice that a job candidate is not wearing a tie, or see the absence of a wedding band on a person's ring finger. These experiences embody cultural knowledge and expectations, and therefore seem like good candidates for being a form of evaluative perception. This chapter argues that experiences of absence are evaluative apart from the social or cultural values they take on. They are evaluative in their core, solely by virtue of being experiences of absence. The chapter begins by explaining why certain experiences of absence should be treated as a case of genuine perception. It then clarifies the role of the evaluative states in experiences of absence. The chapter concludes by arguing that experiences of absence constitute a new form of evaluative perception, and presents the subjective–objective dichotomy in a new light.

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