scholarly journals The moderating role of brands for low income luxury consumers

2017 ◽  
Vol 8 (3) ◽  
pp. 936
Author(s):  
Flavio Santino Bizarrias ◽  
Suzanne Strehlau ◽  
Marcelo Moll Brandão
Keyword(s):  
Low Income ◽  
Structural Equation ◽  
Self Esteem ◽  
Equation Modeling ◽  
Low Income Students ◽  
Consumption Decisions ◽  
The Social ◽  
Relationship Of ◽  
The Relationship

The value of luxury is a multidimensional construct that assesses how consumers consider the various dimensions of luxury in their consumption relations. The consumption of luxury is not a trivial activity for most people, but brings a certain fascination and is part of the imaginary of the lower classes in emerging markets. The social identity of these consumers is changing because they aspire a new social position. But luxury consumption hurts the standards of this consumer profile. At the same time the self esteem is observed as an important element of people self-confirmation. For consumers, specifically, self-esteem is an important antecedent of consumption decisions. A sample of low income students was analyzed in this study to describe their relationship with luxury, and its influence on self-esteem when moderated by brand expressiveness. Through structural equation modeling this study found that the expression of the brand moderates the relationship of the value of luxury with self-esteem, allowing consumers of lower classes to observe a significant role of luxury in their lives.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals The Role of Network Capabiliity in Shaping Behavior E-commerce Acceptance Among Small Businesses in Keranggan Village

2020 ◽  
Vol 4 (1) ◽  
pp. 29-34
Author(s):  
Yuniarty Yuniarty ◽  
Hartiwi Prabowo ◽  
Ridho Bramulya Ikhsan
Keyword(s):  
Small Businesses ◽  
Structural Equation ◽  
Equation Modeling ◽  
Technological Context ◽  
Network Capability ◽  
Relationship Of ◽  
The Relationship ◽  
Adoption Intention

This research is a case study to help identify the driving factors of e-commerce acceptance by small businesses in Keranggan Village in Indonesia. This study argues that factors such as technology-organization-environment need to be strengthened by network capability from business actors so that e-commerce adoption intention emerges.  From the total samples of 100 business actors in Keranggan Village. The study utilized Structural Equation Modeling (SEM) with SmartPLS 3.0 for data examination. Consequently, the relationship of technological context with e-commerce acceptance is mediated by significant network capability.

scholarly journals A Study in the Relationship Between Supportive Work Environment and Employee Retention: Role of Organizational Commitment and Person–Organization Fit as Mediators

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092469
Author(s):  
Shumaila Naz ◽  
Cai Li ◽  
Qasim Ali Nisar ◽  
Muhammad Aamir Shafique Khan ◽  
Naveed Ahmad ◽  
...  
Keyword(s):  
Organizational Commitment ◽  
Work Environment ◽  
Fast Food ◽  
Structural Equation ◽  
Employee Retention ◽  
Equation Modeling ◽  
Person Organization Fit ◽  
Relationship Of ◽  
The Relationship

The main aim of the study was to empirically investigate the mediating role of organizational commitment (OC) and person–organization fit (POF) between the causal relationship of supportive work environment (SWE) and employee retention (ER). One thousand questionnaires were sent to the targeted population included employees of all chains of multinational fast-food brands (restaurants) in Lahore, Pakistan. The restaurants were selected from clusters by using a cluster sampling technique. Questionnaires were comprised of multiple items adopted from former studies to obtain responses using quantitative methodology. For statistical analysis and to test the proposed hypothesis, the partial least squares (PLS) structural equation modeling (SEM) technique was employed through Smart PLS 2.0 M3 software. The study’s findings elucidated that SWE has a positive and significant association with ER. In addition, OC and POF acted as mediators between the relationship of a SWE and ER. This study presented implications for human resource (HR) practitioners that they should endure developing mechanisms for imparting a SWE to foster healthy exchange relationships with people, which in turn will result in ER. This article significantly contributed to the extant literature on the relationship of the SWE and ER while highlighting the critical factors to be noticed for retaining key employees. This study also explicated the limitations and scope for further research.

scholarly journals Influence of Experiential Consumption and Social Environment of Local Tourists on the Intention to Revisit Tunisian Guesthouses: Mediating Role of Involvement in the Experience

2021 ◽  
Vol 13 (12) ◽  
pp. 6584
Author(s):  
Nesrine Khazami ◽  
Zoltan Lakner
Keyword(s):  
Social Environment ◽  
Equation Modeling ◽  
Theoretical Contribution ◽  
Mediating Role ◽  
Experiential Consumption ◽  
The Social ◽  
Relationship Of ◽  
The Relationship ◽  
Intention To Revisit

This study aims to examine the relationships between the experiential consumption, the social environment, and intention to revisit. The mediating role of involvement in the experience between experiential consumption and the intention to revisit and between the social environment and the intention to revisit has been expressed and tested. The data for this research was collected from local tourists staying in guesthouses scattered all over Tunisia. The authors applied structural partial least squares equation modeling to analyze 259 questionnaires completed by participants and to test the hypotheses. The authors found a positive and direct effects of the social environment on involvement in the experience while experiential consumption did not. In addition, the results indicated positive and significant indirect effects for the social environment on the intention to revisit through involvement in the experience. The results do not support a mediating role of involvement in experience on the relationship of experiential consumption and intention to revisit. In addition, the results showed a strong and positive effect of involvement in the experience on intention to revisit. This research makes a distinctive theoretical contribution to the literature of perceived experiential value by analyzing the relationships between experiential consumption and the social environment on experience involvement and intention to revisit a guesthouse. In addition, this study explores several practical implications of these results.

scholarly journals Job Insecurity, Work-Related Flow, and Financial Anxiety in the Midst of COVID-19 Pandemic and Economic Downturn

2021 ◽  
Vol 12 ◽  
Author(s):  
Sawzan Sadaqa Basyouni ◽  
Mogeda El Sayed El Keshky
Keyword(s):  
Structural Equation ◽  
Job Insecurity ◽  
Equation Modeling ◽  
Economic Downturn ◽  
Work Related ◽  
Financial Anxiety ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

During the COVID-19 pandemic, every domain of industry has experienced a severe economic downturn with concomitant stress throughout the economy. Employees working in government and private sectors are experiencing different psychological problems. The current study was conducted to investigate the role of work-related flow in the relationship of job insecurity with financial anxiety in the employees working in private and government sectors of Saudi Arabia. The sample comprised 1,195 employees, 886 females, and 309 males. The participants' ages ranged from 25 to 60 years. The Financial Anxiety Scale, Work-Related Flow Inventory, and Qualitative Job Insecurity Measures were found valid and reliable. Structural equation modeling was applied to test the associations. As hypothesized, the results indicated that job insecurity was positively related to financial anxiety, work-related flow was negatively associated with financial anxiety, and work-related flow mediated the relationship between job insecurity and financial anxiety. All these associations were significant regardless of gender, age, marital status, sector of employment, income, self-rated health, and COVID-19 infection status. Further research is needed to understand the impact of job insecurity on financial anxiety in-depth through the paths of work-related flow, especially in the midst of COVID-19.

The mediating effect of self-esteem on the relationship of living environment, anxiety, and depression of underprivileged children: A path analysis in Chinese context

2017 ◽  
Vol 25 (7) ◽  
pp. 941-952 ◽  
Author(s):  
Xican Yin ◽  
Chunkai Li ◽  
Shan Jiang
Keyword(s):  
Structural Equation ◽  
Mainland China ◽  
Self Esteem ◽  
Living Environment ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Anxiety And Depression ◽  
School Based ◽  
Relationship Of ◽  
The Relationship

This study aimed to explore the relationships of living environment, self-esteem, anxiety, and depression of children in poverty. A sample of 1314 children (grades 4–9) was collected by a school-based survey in Xiushui city, Mainland China. Structural equation modeling was adopted to analyze the data and verify the hypothesized model. Results showed that living environment was negatively correlated with poor children’s anxiety and depression levels, and self-esteem had a mediating effect on the relationship between living environment and the mental health of underprivileged children. Based on these findings, we proposed relevant theoretical and practical implications.

scholarly journals The Relationship of CSR and Employee Creativity in the Hotel Sector: The Mediating Role of Job Autonomy

2021 ◽  
Vol 13 (18) ◽  
pp. 10032
Author(s):  
Mengmeng Guo ◽  
Naveed Ahmad ◽  
Mohammad Adnan ◽  
Miklas Scholz ◽  
Khalil-ur-Rehman ◽  
...  
Keyword(s):  
Structural Equation ◽  
Underlying Mechanism ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Job Autonomy ◽  
Employee Creativity ◽  
Hotel Sector ◽  
Relationship Of ◽  
The Relationship

Despite the growing surge in the literature about employee creativity, the mainstream literature largely views it from an organizational perspective, and ignores the underlying mechanism that motivates employees to be engaged in different creative tasks. Against this backdrop, the current work was carried out to explore the relationship of corporate social responsibility (CSR) and employee creativity with the mediating effect of autonomy to explain the motivational pull for employee creativity. The data were collected from the employees of the hotel sector of Pakistan through a self-administered questionnaire (n = 511) and were analyzed by employing the structural equation modeling (SEM) technique. The results revealed that CSR, through the mediating effect of job autonomy, influences employees’ creativity significantly. The findings of the current analysis will help both academia and professionals from the hotel sector to understand the importance of CSR as a booster for employee creativity. Furthermore, the potential role of job autonomy as a mediator in explaining this relationship will also help policymakers to understand the importance of freedom at the workplace to engage the workforce in different extra-roles, including creativity.

scholarly journals Relationship of individual social entrepreneurial orientations and intentions: role of social entrepreneurship education

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Naveed ◽  
Muhammad Qamar Zia ◽  
Sobia Younis ◽  
Zubair A. Shah
Keyword(s):  
Social Entrepreneurship ◽  
Structural Equation ◽  
Vital Role ◽  
Entrepreneurial Intentions ◽  
Equation Modeling ◽  
Content Type ◽  
The Government ◽  
Relationship Of ◽  
The Relationship

Purpose The purpose of the study is to probe the influence of individual social entrepreneurship orientations (ISEO) and SE education (SEE) which could affect social entrepreneurial intentions (SEI) among students. Design/methodology/approach The data were gathered from 241 entrepreneurship discipline university students. The data were analyzed with structural equation modeling. Findings Findings suggest that ISEO plays a vital role in stimulating SEI; moreover, SEE further moderates ISEO and SEI's relationship among students. Practical implications Based on the results, academia should focus on SEE and the government should devise policies to encourage social entrepreneurial ventures to aid in social problems solution. Originality/value This study validates the relationship of different factors (orientations and intentions) of the theory of planned behavior in the SE domain and confirms the significance of SEE.

scholarly journals Behavioural biases in Personal Financial Management and Perceived Financial Satisfaction: The Role of Speculative Risk

2022 ◽  
Vol 8 (2) ◽  
pp. 40-54
Author(s):  
Muhammad Nauman Sadiq ◽  
Syed Ali Raza Hamid ◽  
Raja Ased Azad Khan
Keyword(s):  
Financial Management ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Financial Satisfaction ◽  
Financial Socialization ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

This study is design to examine the impact of behavioural biases on perceived financial satisfaction and determined the role of Speculative Risk between these variables. Using structured questionnaire study collect the data from respondents and then analyzed the same by using Reliability Analysis, Factor Analysis and Structural Equation Modeling (SEM) with the help of SPSS and AMOS. The result of study disclosed that  Financial self-efficacy and Reliance on expert has significant effect on financial satisfaction, while financial socialization has no significant effect on financial satisfaction. Beside this, study revealed that Speculative risk partially mediate the relationship of financial self-efficacy and reliance on experts with financial satisfaction. Beside this , moderating role of speculative risk was observed between IV’s and DV’s .Study revealed that speculative risk significantly moderates the relationship of financial socialization and Financial satisfaction. This study is important for financial managers, policy makers and individual investors.

Predicting employee performance through organizational virtuousness

2018 ◽  
Vol 37 (6) ◽  
pp. 493-502 ◽  
Author(s):  
Ishfaq Ahmed ◽  
Wasim-ul Rehman ◽  
Fouzia Ali ◽  
Ghulam Ali ◽  
Farooq Anwar
Keyword(s):  
Structural Equation ◽  
Employee Performance ◽  
Well Being ◽  
Equation Modeling ◽  
Explanatory Role ◽  
Content Type ◽  
Explanatory Mechanism ◽  
Relationship Of ◽  
The Relationship

Purpose The purpose of this paper is to value the role of organizational virtuousness in predicting employee performance through mediation of affective well-being and work engagement. Design/methodology/approach Data were collected through questionnaires from 487 banking employees from 60 branches of ten banks. Findings Analysis through structural equation modeling proves that virtuousness positively predicts employees’ well-being and engagement, which in turn influence their performance. Furthermore, both well-being and engagement proved to be partial mediation in the relation, where well-being had stronger explanatory role. Originality/value This study offers novel explanatory mechanism in the relationship of employee performance and organizational virtuousness, where in past studies such mediation mechanism has not received due attention.

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