Business value of social media adoption: a comparison between the US and Taiwan

2022 ◽  
Vol 21 (1) ◽  
pp. 51
Author(s):  
Chia Ching Chou ◽  
Chieh Lee ◽  
Zhuang Qian ◽  
Xinyuan Tao ◽  
Winston T. Lin
Keyword(s):  
Social Media ◽  
Business Value ◽  
The Us

scholarly journals Faster than warp speed: early attention to COVD-19 by anti-vaccine groups on Facebook

2021 ◽  
Author(s):  
Seth C Kalichman ◽  
Lisa A Eaton ◽  
Valerie A Earnshaw ◽  
Natalie Brousseau
Keyword(s):  
Social Media ◽  
Vaccine Development ◽  
Rapid Development ◽  
Development Program ◽  
Vaccine Safety ◽  
Vaccine Hesitancy ◽  
Conspiracy Theories ◽  
The Us ◽  
Us Government ◽  
Vaccine Information

Abstract Background The unprecedented rapid development of COVID-19 vaccines has faced SARS-CoV- (COVID-19) vaccine hesitancy, which is partially fueled by the misinformation and conspiracy theories propagated by anti-vaccine groups on social media. Research is needed to better understand the early COVID-19 anti-vaccine activities on social media. Methods This study chronicles the social media posts concerning COVID-19 and COVID-19 vaccines by leading anti-vaccine groups (Dr Tenpenny on Vaccines, the National Vaccine Information Center [NVIC] the Vaccination Information Network [VINE]) and Vaccine Machine in the early months of the COVID-19 pandemic (February–May 2020). Results Analysis of 2060 Facebook posts showed that anti-vaccine groups were discussing COVID-19 in the first week of February 2020 and were specifically discussing COVID-19 vaccines by mid-February 2020. COVID-19 posts by NVIC were more widely disseminated and showed greater influence than non-COVID-19 posts. Early COVID-19 posts concerned mistrust of vaccine safety and conspiracy theories. Conclusion Major anti-vaccine groups were sowing seeds of doubt on Facebook weeks before the US government launched its vaccine development program ‘Operation Warp Speed’. Early anti-vaccine misinformation campaigns outpaced public health messaging and hampered the rollout of COVID-19 vaccines.

scholarly journals A Bilingual Comparison of Sentiment and Topics for a Product Event on Twitter

2021 ◽  
Author(s):  
Irina Wedel ◽  
Michael Palk ◽  
Stefan Voß
Keyword(s):  
Social Media ◽  
Language Processing ◽  
Topic Modeling ◽  
New Product ◽  
Business Value ◽  
Data Driven ◽  
New Product Introduction ◽  
Social Media Analytics ◽  
Product Introduction ◽  
Textual Data

AbstractSocial media enable companies to assess consumers’ opinions, complaints and needs. The systematic and data-driven analysis of social media to generate business value is summarized under the term Social Media Analytics which includes statistical, network-based and language-based approaches. We focus on textual data and investigate which conversation topics arise during the time of a new product introduction on Twitter and how the overall sentiment is during and after the event. The analysis via Natural Language Processing tools is conducted in two languages and four different countries, such that cultural differences in the tonality and customer needs can be identified for the product. Different methods of sentiment analysis and topic modeling are compared to identify the usability in social media and in the respective languages English and German. Furthermore, we illustrate the importance of preprocessing steps when applying these methods and identify relevant product insights.

Avenues to News and Diverse News Exposure Online: Comparing Direct Navigation, Social Media, News Aggregators, Search Queries, and Article Hyperlinks

2021 ◽  
pp. 194016122110091
Author(s):  
Magdalena Wojcieszak ◽  
Ericka Menchen-Trevino ◽  
Joao F. F. Goncalves ◽  
Brian Weeks
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Direct Access ◽  
Data Set ◽  
Individual Level ◽  
News Sources ◽  
Internet Users ◽  
News Websites ◽  
The Us ◽  
Social Media Platforms

The online environment dramatically expands the number of ways people can encounter news but there remain questions of whether these abundant opportunities facilitate news exposure diversity. This project examines key questions regarding how internet users arrive at news and what kinds of news they encounter. We account for a multiplicity of avenues to news online, some of which have never been analyzed: (1) direct access to news websites, (2) social networks, (3) news aggregators, (4) search engines, (5) webmail, and (6) hyperlinks in news. We examine the extent to which each avenue promotes news exposure and also exposes users to news sources that are left leaning, right leaning, and centrist. When combined with information on individual political leanings, we show the extent of dissimilar, centrist, or congenial exposure resulting from each avenue. We rely on web browsing history records from 636 social media users in the US paired with survey self-reports, a unique data set that allows us to examine both aggregate and individual-level exposure. Visits to news websites account for about 2 percent of the total number of visits to URLs and are unevenly distributed among users. The most widespread ways of accessing news are search engines and social media platforms (and hyperlinks within news sites once people arrive at news). The two former avenues also increase dissimilar news exposure, compared to accessing news directly, yet direct news access drives the highest proportion of centrist exposure.

scholarly journals Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective

2020 ◽  
Vol 31 (3) ◽  
pp. 313-343
Author(s):  
Aurora Garrido-Moreno ◽  
Víctor García-Morales ◽  
Stephen King ◽  
Nigel Lockett
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Dynamic Capabilities ◽  
Media Use ◽  
Business Value ◽  
Customer Engagement ◽  
Social Media Use ◽  
Content Type ◽  
Social Media Tools ◽  
Dynamic Capabilities Perspective

PurposeAlthough Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the specific process through which Social Media use translates into better performance and the capabilities involved in this process.Design/methodology/approachA research model is proposed that includes both antecedents and consequences of Social Media use. Existing research was examined to derive the research hypotheses, which were tested using SEM methodology on a sample of 212 hotels.FindingsThe results show that Social Media use does not exert significant direct impact on organizational performance. Rather, the findings confirm the mediating role played by Social CRM and Customer Engagement capabilities in the value creation process.Practical implicationsThe results demonstrate how Social Media tools should be implemented and managed to generate business value in hotels. Implications yield interesting insights for hotel managersOriginality/valueThis study is a first attempt to analyze empirically the real impact of digital media technologies, particularly Social Media use, drawing on the dynamic capabilities perspective and focusing on service firms (hotels). Including the variable “Organizational Readiness” as a basic prerequisite to benefit from Social Media use enhances the study's novelty and contribution.

scholarly journals Fan geographies and engagement between geopolitics of Brexit, Donald Trump, and Doctor Who on social media

2020 ◽  
Vol 32 ◽  
Author(s):  
Hannah Carilyn Gunderman
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Doctor Who ◽  
Donald Trump ◽  
The Us ◽  
Use Of Social Media

The 2016 Brexit decision and Donald Trump's election to the US presidency that same year led to a wide variety of social media activity, ranging from visceral anger to unadulterated jubilation. How members of particular fandoms choose to express their emotions regarding a geopolitical event can be filtered through the lens of their fannish enthusiasm. Analysis of Doctor Who-influenced geopolitical engagement on Facebook that uses case studies of both Brexit and Donald Trump's election and 2017 inauguration shows that fans used Doctor Who to cope with emotionally taxing geopolitical events and expressed their anguish through the lens of selected Doctor Who plotlines. This use of social media permits fans to shape a new geopolitical landscape within which they can grapple with their political surroundings as influenced by their fandom.

scholarly journals Prevalence and source analysis of COVID-19 misinformation of 138 countries

2021 ◽  
Author(s):  
Md. Sayeed Al-Zaman
Keyword(s):  
Social Media ◽  
Positive Association ◽  
The Philippines ◽  
Source Analysis ◽  
Mainstream Media ◽  
Content Analysis Method ◽  
The Us ◽  
Political Conservatism ◽  
Social Media Platforms ◽  
Internet Literacy

This study analyzed 9,657 pieces of misinformation that originated in 138 countries and fact-checked by 94 organizations. Collected from Poynter Institute's official website and following a quantitative content analysis method along with descriptive statistical analysis, this research produces some novel insights regarding COVID-19 misinformation. The findings show that India (15.94%), the US (9.74%), Brazil (8.57%), and Spain (8.03%) are the four most misinformation-affected countries. Based on the results, it is presumed that the prevalence of COVID-19 misinformation can have a positive association with the COVID-19 situation. Social media (84.94%) produces the highest amount of misinformation, and the internet (90.5%) as a whole is responsible for most of the COVID-19 misinformation. Moreover, Facebook alone produces 66.87% misinformation among all social media platforms. Of all countries, India (18.07%) produced the highest amount of social media misinformation, perhaps thanks to the country's higher internet penetration rate, increasing social media consumption, and users' lack of internet literacy. On the other hand, countries like Turkey, the US, Brazil, and the Philippines where either political control over media is intense or political conservatism is apparent, experienced a higher amount of misinformation from mainstream media, political figures, and celebrities. Although the prevalence of misinformation was the highest in March 2020, given the present trends, it may likely to increase slightly in 2021.

scholarly journals NORMCORE PLUTOCRATS in GOLD ELEVATORS

2019 ◽  
Vol 15 (1) ◽  
pp. 15-28 ◽  
Author(s):  
Jo Littler
Keyword(s):  
Social Media ◽  
Later Life ◽  
Donald Trump ◽  
Physical Context ◽  
Political Analysis ◽  
The Social ◽  
The Us

This article analyzes two notorious photos of Donald Trump and Nigel Farage—one on their own, and one alongside Arron Banks, Gerry Gunster, Andy Wigmore, and Raheem Kassam—standing in a gold-plated elevator after Trump had won the US election. The article provides a cultural and political analysis of the plutocrats who are playing at being ordinary “winners,” or what it calls normcore plutocrats. Analyzing the symbolic and material contexts of these two images, it considers the physical context of the lift within Trump Tower; the tangled web of relationships uniting the men in the lift; and the first photograph’s later life as a social media meme. Asking how a depiction of glittering luxury can be presented as populist revolt, it discusses how elites draw on discourses of meritocracy, of “traveling up the social ladder,” to validate their actions. That Trump and friends are not on a ladder but in an express lift symbolizes the attempted velocity of this phase of corporate meritocracy. In the process the analysis provides a multilayered contribution toward understanding how these normcore plutocrats in gold elevators have achieved and extended their power.

scholarly journals Bicycling, Birding and #BLM across America in a Summer of Chaos

2020 ◽  
Vol 4 ◽  
Author(s):  
Scott Edwards
Keyword(s):  
United States ◽  
Social Media ◽  
National Level ◽  
Political Stability ◽  
The United States ◽  
Local Communities ◽  
Rural America ◽  
The Pacific ◽  
The Us ◽  
White Violence

From 6 June to 20 August, 2020, I undertook a 76-day, ~3800 mile bicycle trip across the United States from the Atlantic to the Pacific oceans. In this talk I will share with you some of the amazing people, landscapes and birds I encountered, mostly in rural towns and along blue highways. The gradually changing birdscape, both in sight and sound, underscored the sensitive ecological gradients to which birds respond, as well as the ability of some species to thrive in agricultural monocultures. Rivers large and small regularly benchmarked my progress, as well as the western journey of Lewis & Clark over 200 years ago. The recent incidents in the US involving African Americans as targets of white violence inexorably caused me to festoon my bicycle with #BlackLivesMatter (#BLM) signs and share my experiences on social media. I encountered a variety of reactions, often positive and occasionally sharply negative, in a sea of generosity and extraordinary kindness as I wheeled my way through towns on the brink of collapse, vast private ranches and the occasional city. Rural America exhibits an abundance of loyalty and empathy for local communities, yet it is sometimes hard for Americans – myself included – to empathize with people they have never met in person. Two imperatives I took away, with ramifications for both biodiversity and political stability, were the need to somehow bring divergent communities together and to encourage empathy at the national level, among communities that otherwise experience each other only on TV.

scholarly journals Engagement with COVID-19 Public Health Measures in the United States: A Cross-Sectional Social Media Analysis from June to November 2020 (Preprint)

2020 ◽  
Author(s):  
Daisy Massey ◽  
Chenxi Huang ◽  
Yuan Lu ◽  
Alina Cohen ◽  
Yahel Oren ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Language Processing ◽  
Daily Life ◽  
The United States ◽  
Media Analysis ◽  
Prevention Measures ◽  
Cross Sectional ◽  
Health Measures ◽  
The Us

BACKGROUND The coronavirus disease 2019 (COVID-19) has continued to spread in the US and globally. Closely monitoring public engagement and perception of COVID-19 and preventive measures using social media data could provide important information for understanding the progress of current interventions and planning future programs. OBJECTIVE To measure the public’s behaviors and perceptions regarding COVID-19 and its daily life effects during the recent 5 months of the pandemic. METHODS Natural language processing (NLP) algorithms were used to identify COVID-19 related and unrelated topics in over 300 million online data sources from June 15 to November 15, 2020. Posts in the sample were geotagged, and sensitivity and specificity were both calculated to validate the classification of posts. The prevalence of discussion regarding these topics was measured over this time period and compared to daily case rates in the US. RESULTS The final sample size included 9,065,733 posts, 70% of which were sourced from the US. In October and November, discussion including mentions of COVID-19 and related health behaviors did not increase as it had from June to September, despite an increase in COVID-19 daily cases in the US beginning in October. Additionally, counter to reports from March and April, discussion was more focused on daily life topics (69%), compared with COVID-19 in general (37%) and COVID-19 public health measures (20%). CONCLUSIONS There was a decline in COVID-19-related social media discussion sourced mainly from the US, even as COVID-19 cases in the US have increased to the highest rate since the beginning of the pandemic. Targeted public health messaging may be needed to ensure engagement in public health prevention measures until a vaccine is widely available to the public.

scholarly journals Ebola Outbreak Response: The Role of Information Resources and the National Library of Medicine

2014 ◽  
Vol 9 (1) ◽  
pp. 82-85 ◽  
Author(s):  
Cynthia B. Love ◽  
Stacey J. Arnesen ◽  
Steven J. Phillips
Keyword(s):  
Social Media ◽  
Information Resources ◽  
Free Access ◽  
Outbreak Response ◽  
National Library ◽  
Online Data ◽  
Journal Literature ◽  
The Us ◽  
Variation Database ◽  
Disaster Event

AbstractThe US National Library of Medicine (NLM) offers Internet-based, no-cost resources useful for responding to the 2014 West Africa Ebola outbreak. Resources for health professionals, planners, responders, and researchers include PubMed, Disaster Lit, the Web page “Ebola Outbreak 2014: Information Resources,” and the Virus Variation database of sequences for Ebolavirus. In cooperation with participating publishers, NLM offers free access to full-text articles from over 650 biomedical journals and 4000 online reference books through the Emergency Access Initiative. At the start of a prolonged disaster event or disease outbreak, the documents and information of most immediate use may not be in the peer-reviewed biomedical journal literature. To maintain current awareness may require using any of the following: news outlets; social media; preliminary online data, maps, and situation reports; and documents published by nongovernmental organizations, international associations, and government agencies. Similar to the pattern of interest shown in the news and social media, use of NLM Ebola-related resources is also increasing since the start of the outbreak was first reported in March 2014 (Disaster Med Public Health Preparedness. 2014;0:1-4)

Sign in / Sign up

Export Citation Format

Share Document