Exploring the degree of commercialisation associated with sports marketing activities

2012 ◽  
Vol 11 (2) ◽  
pp. 170 ◽  
Author(s):  
Amber A. Smith ◽  
David P. Synowka ◽  
John S. Clark ◽  
Alan D. Smith
Keyword(s):  
Sports Marketing ◽  
Marketing Activities

An Update on the Marketing of the F1 Singapore Grand Prix Post 2014

2019 ◽  
pp. 91-109 ◽  
Author(s):  
Y. X. P. Phua ◽  
H. K. Leng
Keyword(s):  
Sports Marketing ◽  
Night Time ◽  
Formula One ◽  
Emerging Trends ◽  
Marketing Activities ◽  
History Of ◽  
High Level ◽  
Motor Sports

In 2008, the inaugural Formula One SingTel Singapore Grand Prix was held as the first night-time race in the history of Formula One Grand Prix. The purpose of this chapter is to provide readers with a better understanding of how the F1 Singapore Grand Prix markets itself. The chapter begins by examining the history behind motor sports racing events in Singapore. This is followed by a review of the marketing activities of the F1 Singapore Grand Prix. The last section describes an analysis of spectators' blogs. The analysis suggests that the marketing of the event had been successful as there was a high level of awareness of the event. However, the analysis also indicated that there were spectators who were more interested in the concerts held in conjunction with the race. In 2014, there was a change in title sponsor from Singtel to Singapore Airlines. This chapter provides an update on the marketing of the event post 2014 from an earlier version published in Strategies in Sports Marketing: Technologies and Emerging Trends.

scholarly journals The role of sports marketing in attracting audiences towards less popular sports

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dalia Sedky ◽  
Wael Kortam ◽  
Ehab AbouAish
Keyword(s):  
Sports Marketing ◽  
Hierarchical Regression ◽  
Online Questionnaire ◽  
Content Type ◽  
Sports Media ◽  
Confirmatory Factor ◽  
Marketing Activities ◽  
Definition Of ◽  
First Time

Purpose The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports. Design/methodology/approach A total of 22 interviews were conducted first to explore the opinions of sports professionals about how audiences can be attracted towards less popular sports. Then 479 responses to an online questionnaire were collected. The online questionnaire includes a pretest-posttest experiment in which each respondent has watched a video. Confirmatory factor analysis, reliability test and hierarchical regression analysis have been performed. Findings The elements of sports marketing that can help to attract audiences towards less popular sports are sports media, sports advertising, star athlete and sports sponsorship. The performance of national teams moderates the relationship between sports advertising and attraction towards less popular sports. Originality/value To the best of the authors’ knowledge, a definition of sustainable sports marketing is introduced for the first time. Sustainable sports marketing can be defined as the continuous implementation of marketing activities in the sports context to ensure the continuous existence of the sports themselves (all types of sports) and the prosperity of future generations. Elements that can attract audiences towards less popular sports have been examined for the first time.

scholarly journals Key Elements of Sports Marketing Activities for Sports Events

2020 ◽  
Vol 11 (1) ◽  
pp. 11
Author(s):  
Edson Coutinho da Silva ◽  
Alexandre Luzzi Las Casas
Keyword(s):  
Marketing Mix ◽  
Sports Marketing ◽  
Network Marketing ◽  
Club Goods ◽  
Sports Teams ◽  
Sports Events ◽  
Marketing Activities ◽  
Theoretical Paper ◽  
Marketing Principles ◽  
Suitable Product

Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This theoretical paper aims to introduce and discuss the sports scheme, sports marketing mix, and sports supporters as three key elements which the sports teams need to focus on to implement sports marketing activities in sports events. By and large, sports teams have been implemented marketing principles as well as sponsorships to qualify a sports events as experience and entertainment focus on the supporters (as customers). Sports scheme refers to actors’ network, marketing tools represents the tools to plan and perform marketing activities and supporters are those who support and purchase club goods. Thus, all of them are key relevant elements to organise a sports event (as a game or match). The professionalism of the sports events has required use the sports and non-sports stakeholders' skill to help sports teams to design and provide a sports experience and amusement by means sports marketing tools to format a suitable product and service to a supporter’s audience. 

scholarly journals The Effects of Web-Based Technologies on Marketing Activities of Professional Sports Clubs

2021 ◽  
Vol 7 (1) ◽  
pp. 546
Author(s):  
Serdar Samur
Keyword(s):  
Professional Sports ◽  
Scientific Discipline ◽  
Sports Marketing ◽  
Web Based ◽  
Sports Clubs ◽  
Sports Industry ◽  
Goods And Services ◽  
Content Sharing ◽  
Marketing Activities ◽  
E Mail

The global market’s economic growth has been boosted by the size of the sports industry, which now has a budget in the billions of dollars. Sports marketing has emerged as a result of this growth in the sports industry. Sports marketing has emerged as the most important feature of sports companies, having grown in importance as a scientific discipline. Inside the industry, sports clubs have started to search for ways to increase their market share in both national, and foreign markets.The industry’s ongoing growth has resulted in an increase in the number of goods, and services available, as well as a competitive climate. The purpose of this study is to identify innovations in web-based technology used by sports clubs to market their goods, and services to target audiences.The research was carried out in accordance with the standards of qualitative research. Search engines, blogs, forums, podcasts, press bulletins, e-mail, and content sharing sites are the most commonly used web-based technologies by sports clubs, according to the results of the study.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

PROBLEMS IN MANAGING MARKETING ACTIVITIES DAIRY ENTERPRISES

2018 ◽  
Author(s):  
A.V. Tarasiuk ◽  
N.M. Oliinyk ◽  
A.S. Mamiedova
Keyword(s):  
Marketing Activities

Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 115-124
Author(s):  
Yopi Hidayatul Akbar ◽  
Muhammad Agreindra Helmiawan
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Social Media Marketing ◽  
Public Attention ◽  
Media Companies ◽  
Social Media Networks ◽  
Internet Users ◽  
Marketing Activities ◽  
The University ◽  
Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

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