MAPPING THE AGENDA-SETTING THEORY, PRIMING AND THE SPIRAL OF SILENCE IN TWITTER ACCOUNTS OF POLITICAL PARTIES

2019 ◽  
Vol 15 (1) ◽  
pp. 1
Author(s):  
Marc Blasco Duatis ◽  
Germà Coenders ◽  
Isabel Ferin ◽  
Nuria Fernández García ◽  
Marc Saez
Keyword(s):  
Political Parties ◽  
Agenda Setting ◽  
Spiral Of Silence ◽  
Setting Theory ◽  
The Spiral Of Silence

Mapping the agenda-setting theory, priming and the spiral of silence in Twitter accounts of political parties

2019 ◽  
Vol 15 (1) ◽  
pp. 4
Author(s):  
Marc Blasco Duatis ◽  
Germà Coenders ◽  
Marc Saez ◽  
Nuria Fernández García ◽  
Isabel Ferin Cunha
Keyword(s):  
Political Parties ◽  
Agenda Setting ◽  
Spiral Of Silence ◽  
Setting Theory ◽  
The Spiral Of Silence

scholarly journals Persuazivnost medija i medijski efekti na pojedinca i publiku

2021 ◽  
Vol 18 (1) ◽  
pp. 103-115
Author(s):  
Samir Ljajić ◽  
◽  
Milan Dojčinović
Keyword(s):  
Digital Media ◽  
The Body ◽  
Media Content ◽  
Spiral Of Silence ◽  
Media Psychology ◽  
The Public ◽  
Mise En Scene ◽  
The Media ◽  
Setting Theory ◽  
The Spiral Of Silence

The power of the media and the persuasive properties of the “seventh force” have always intrigued the public, as well as media theorists, sociologists, psycholo- gists and even physicians, who have investigated the influence of media content on hormone levels in the body or bodily deviations due to excessive use of media. In this paper, the effects of the media on individuals and the audience are sublimated through some of the most famous media theories, seeking support in the field of media psychology and social psychology. The persuasive impact of the media is described through the agenda setting theory and the theory of the spiral of silence, observing the effects of these theories, from printed to digital media. The paper also emphasizes the influence of the media through the decor and mise-en-scène in the TV studio, through advertising, market consumerism, and the importance of the information avalanche for the persuasive action of the media.

Agenda-Setting Dynamics during the Campaign Period

2017 ◽  
Author(s):  
Julia Partheymüller
Keyword(s):  
Political Parties ◽  
News Media ◽  
Agenda Setting ◽  
Information Environment ◽  
Limiting Factors ◽  
Media Content ◽  
Agenda Setter ◽  
Memory Decay ◽  
The Media

It is widely believed that the news media have a strong influence on defining what are the most important problems facing the country during election campaigns. Yet, recent research has pointed to several factors that may limit the mass media’s agenda-setting power. Linking news media content to rolling cross-section survey data, the chapter examines the role of three such limiting factors in the context of the 2009 and the 2013 German federal elections: (1) rapid memory decay on the part of voters, (2) advertising by the political parties, and (3) the fragmentation of the media landscape. The results show that the mass media may serve as a powerful agenda setter, but also demonstrate that the media’s influence is strictly limited by voters’ cognitive capacities and the structure of the campaign information environment.

scholarly journals Health Advertising during the Lockdown: A Comparative Analysis of Commercial TV in Spain

2021 ◽  
Vol 18 (3) ◽  
pp. 1054
Author(s):  
David Blanco-Herrero ◽  
Jorge Gallardo-Camacho ◽  
Carlos Arcila-Calderón
Keyword(s):  
Comparative Analysis ◽  
Health Information ◽  
Agenda Setting ◽  
Inferential Statistics ◽  
Setting Theory

During the lockdown declared in Spain to fight the spread of COVID-19 from 14 March to 3 May 2020, a context in which health information has gained relevance, the agenda-setting theory was used to study the proportion of health advertisements broadcasted during this period on Spanish television. Previous and posterior phases were compared, and the period was compared with the same period in 2019. A total of 191,738 advertisements were downloaded using the Instar Analytics application and analyzed using inferential statistics to observe the presence of health advertisements during the four study periods. It was observed that during the lockdown, there were more health advertisements than after, as well as during the same period in 2019, although health advertisements had the strongest presence during the pre-lockdown phase. The presence of most types of health advertisements also changed during the four phases of the study. We conclude that, although many differences can be explained by the time of the year—due to the presence of allergies or colds, for instance—the lockdown and the pandemic affected health advertising. However, the effects were mostly visible after the lockdown, when advertisers and broadcasters had had time to adapt to the unexpected circumstances.

A matter of conflict: How events and parties shape the news coverage of EU affairs

2016 ◽  
Vol 17 (4) ◽  
pp. 593-615 ◽  
Author(s):  
Isabelle Guinaudeau ◽  
Anna M Palau
Keyword(s):  
Political Parties ◽  
Agenda Setting ◽  
News Coverage ◽  
Time Series Models ◽  
Monthly Data ◽  
Media Agenda ◽  
The Media ◽  
Term Analysis ◽  
The Eu

This article argues that external factors of EU coverage in the media need to be reassessed against domestic factors, in particular how parties modulate media attention to EU affairs. We explain which parties may set the EU on the media agenda, and how parties interact with events depending on the level of conflict over EU issues. Drawing on the first long-term analysis of partisan agenda-setting of EU affairs in the media – based on ARIMA time-series models of monthly data collected for six newspapers from 1990 to 2015 – we determine the scale of partisan agenda-setting and find partial support for our model. Political parties do not face the intrusion of EU issues, but some of them are actively involved in this process.

scholarly journals The Key Words Agenda: New Avenues for Agenda Setting Research

2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu
Keyword(s):  
Mass Media ◽  
Key Words ◽  
Agenda Setting ◽  
The Third ◽  
The Media ◽  
Setting Theory ◽  
Points Of View

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

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