scholarly journals Persuazivnost medija i medijski efekti na pojedinca i publiku

2021 ◽  
Vol 18 (1) ◽  
pp. 103-115
Author(s):  
Samir Ljajić ◽  
◽  
Milan Dojčinović
Keyword(s):  
Digital Media ◽  
The Body ◽  
Media Content ◽  
Spiral Of Silence ◽  
Media Psychology ◽  
The Public ◽  
Mise En Scene ◽  
The Media ◽  
Setting Theory ◽  
The Spiral Of Silence

The power of the media and the persuasive properties of the “seventh force” have always intrigued the public, as well as media theorists, sociologists, psycholo- gists and even physicians, who have investigated the influence of media content on hormone levels in the body or bodily deviations due to excessive use of media. In this paper, the effects of the media on individuals and the audience are sublimated through some of the most famous media theories, seeking support in the field of media psychology and social psychology. The persuasive impact of the media is described through the agenda setting theory and the theory of the spiral of silence, observing the effects of these theories, from printed to digital media. The paper also emphasizes the influence of the media through the decor and mise-en-scène in the TV studio, through advertising, market consumerism, and the importance of the information avalanche for the persuasive action of the media.

scholarly journals Analysis of the Applicability of “the Spiral of Silence” in Weibo

2020 ◽  
Vol 7 (1) ◽  
pp. p159
Author(s):  
Chaoran Jia
Keyword(s):  
Minority Groups ◽  
The Internet ◽  
Spiral Of Silence ◽  
Communicative Behavior ◽  
The Public ◽  
Core Theory ◽  
The Media ◽  
Internet Environment ◽  
The Spiral Of Silence ◽  
Basic Hypothesis

“The spiral of silence” theory was first funded by Professor Elizabeth Noelle Neumann in 1972. This theory indicates that, if a person feels that his opinion is belonging to minority, he is less likely to express it, because he is afraid of being retaliated or isolated by majority. This theory assumes that people are always estimating what the public opinion is, and they often judge it through the media. The theory also assumes that we have an inherent fear of isolation and that we know what perspectives can lead us to isolation by majority. This theory also explains why there are always such minority groups in the society and they dare to raise different opinions. With the flash development of the Internet, more and more self media have broken the old pattern of mass media as the information publisher. So it is a big question whether “the spiral of silence” theory is still applicable to the Internet environment. This paper, from the perspective of the basic hypothesis and core theory of “the spiral of silence”, focuses on whether the theory is applicable to the communicative behavior in We-Media.

Suicide and the Media

Crisis ◽  
2001 ◽  
Vol 22 (4) ◽  
pp. 163-169 ◽  
Author(s):  
R. Warwick Blood ◽  
Jane Pirkis
Keyword(s):  
Social Learning Theory ◽  
The Body ◽  
Media Content ◽  
Causal Association ◽  
Media Messages ◽  
Film And Television ◽  
Media Portrayal ◽  
The Media ◽  
Actual Suicide ◽  
Multiple Meanings

Summary: The body of evidence suggests that there is a causal association between nonfictional media reporting of suicide (in newspapers, on television, and in books) and actual suicide, and that there may be one between fictional media portrayal (in film and television, in music, and in plays) and actual suicide. This finding has been explained by social learning theory. The majority of studies upon which this finding is based fall into the media “effects tradition,” which has been criticized for its positivist-like approach that fails to take into account of media content or the capacity of audiences to make meaning out of messages. A cultural studies approach that relies on discourse and frame analyses to explore meanings, and that qualitatively examines the multiple meanings that audiences give to media messages, could complement the effects tradition. Together, these approaches have the potential to clarify the notion of what constitutes responsible reporting of suicide, and to broaden the framework for evaluating media performance.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Agenda-Setting Theory

2014 ◽  
Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela
Keyword(s):  
Agenda Setting ◽  
Issue Salience ◽  
The Public ◽  
Media Agenda ◽  
Core Concepts ◽  
The Media ◽  
Setting Theory ◽  
Attribute Priming ◽  
Attribute Agenda Setting

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.

Mediascape and Movement

2019 ◽  
pp. 100-122
Author(s):  
Francis L. F. Lee
Keyword(s):  
Hong Kong ◽  
Digital Media ◽  
Political Communication ◽  
Protest Movements ◽  
The Public ◽  
Mainstream Media ◽  
The Media ◽  
The Impact ◽  
The Relationship

This chapter reviews the relationship between the media and the Umbrella Movement. The mainstream media, aided by digital media outlets and platforms, play the important role of the public monitor in times of major social conflicts, even though the Hong Kong media do so in an environment where partial censorship exists. The impact of digital media in largescale protest movements is similarly multifaceted and contradictory. Digital media empower social protests by promoting oppositional discourses, facilitating mobilization, and contributing to the emergence of connective action. However, they also introduce and exacerbate forces of decentralization that present challenges to movement leaders. Meanwhile, during and after the Umbrella Movement, one can also see how the state has become more proactive in online political communication, thus trying to undermine the oppositional character of the Internet in Hong Kong.

Students’ Spiraling Silence and Willingness to Communicate about Religion in the United States: An Exploration of the Media’s Role in Stigmatizing Religion

2013 ◽  
Vol 2 (1) ◽  
pp. 1-27
Author(s):  
Mariam F. Alkazemi
Keyword(s):  
United States ◽  
Survey Methods ◽  
Media Exposure ◽  
The United States ◽  
Willingness To Communicate ◽  
Spiral Of Silence ◽  
Majority Opinion ◽  
Silence Effect ◽  
The Media ◽  
The Spiral Of Silence

The spiral of silence effect describes individuals’ tendency to silence minority opinions, whilst using the media to gauge majority opinion. While the spiral of silence effect has been explored in controversial political contexts, the phenomenon has not been scrutinized in its relation to religious communication. The current study applies this concept to further the current understanding of communication as it applies to religion. A questionnaire was distributed electronically to 94 students at a large university in the southeastern United States. Using survey methods, this paper finds that religiosity is positively correlated to willingness to communicate about religion. This paper also finds that media exposure is not related to either willingness to communicate about religion or religiosity.

Police, Media, and Popular Culture

2017 ◽  
Author(s):  
Alyce McGovern ◽  
Nickie D. Phillips
Keyword(s):  
Reality Television ◽  
Power Dynamics ◽  
Citizen Journalism ◽  
Media Content ◽  
Television Programming ◽  
The Public ◽  
Police Organizations ◽  
The Media ◽  
Media Communications ◽  
The Relationship

The relationship between the police and the media is complex, multidimensional, and contingent. Since the development of modern-day policing, the police and the media have interacted with one another in some way, shape, or form. The relationship has often been described as symbiotic, and can be characterized as ebbing and flowing in terms of the power dynamics that exist. For the police, the media present a powerful opportunity to communicate with the public about crime threats and events, as well as police successes. For the media, crime events make up a significant portion of media content, and access to police sources assists journalists in constructing such content. But the police–media relationship is not always cosy, and at times, tensions and conflicts arise. The increasing professionalization of police media communications activities has further challenged the nature and scope of the police–media relationship. Not only has the relationship become more formalized, driven by police policies and practices that are concerned with managing the media, but it has also been challenged by the very nature of the media. Changes to the media landscape have presented police organizations with a unique opportunity to become media organizations in their own right. The proliferation of police reality television programming, together with the rise of social media, has served to broaden the ways in which the police engage with the media in the pursuit of trust, confidence, and legitimacy; however, this has also opened the police up to increasing scrutiny as citizen journalism and other forms of counterveillance challenge the preferred police image.

From vagueness to clarity? Articulating legal criteria of digital content regulation in China

2016 ◽  
Vol 12 (3) ◽  
pp. 211-227 ◽  
Author(s):  
Dong Han
Keyword(s):  
Digital Media ◽  
Legal Order ◽  
The Body ◽  
Digital Content ◽  
The Political ◽  
Media Content ◽  
State And Society ◽  
Chinese State ◽  
Content Regulation ◽  
Laws And Regulations

This research examines China’s laws and regulations on digital media content, which have developed and transformed along with the market-oriented media reform and Internet growth. It argues that there has been a continuous effort to articulate legal criteria of content regulation since the early 1980s. The body of laws regulating digital content today does not show across-the-board vagueness, but an ‘unbalanced’ development with elaborated rules in some legal areas, yet ambiguous stipulations in some others. The ‘vagueness’ of the law is part of the political and ideological ambiguity of China’s reform and development and will not be resolved independently of larger and more profound transformations of the Chinese state and society. The development of digital content laws in China can only make sense in specific historical contexts rather than by comparing against an idealized Western legal order.

scholarly journals Sociology and Sport, the Analysis of Social Grounds Affecting the Tendency of Citizens Toward the Public Sport in Iran: Case Study: the City of Kerman in 2020

2021 ◽  
Author(s):  
alireza sanatkhah
Keyword(s):  
Cultural Capital ◽  
The Body ◽  
Economic Capital ◽  
Direct Impact ◽  
Statistical Population ◽  
The Public ◽  
Path Diagram ◽  
The Media ◽  
The City

The present study has been done using the Survey Research. The research sample scale equals 400 people, besides its statistical population is included the 15-year population and most of the city of Kerman in 2020. The method of multistage-cluster-stratified sampling was used in five districts of the city of Kerman, moreover the results have been analyzed by SPSS and AMOSS16 software, and only is one model fitted with reality among five models of designed path. The results of analysis of path diagram indicate that other coefficients of the path all of them are significant except the direct impact of one's image of the body on sport-based cultural capital and social class on the tendency toward the public sport. Other results of the study suggest that sport-based socio-economic capital leaves an indirect effect on sport-based cultural capital by which the tendency of citizens toward the sport grows up. At that showing athletic advertisements in the media are effective on the tendency of citizens to public sport.

scholarly journals Setting the Public Agenda in the Digital Communication Age

2016 ◽  
Vol 12 (2) ◽  
pp. 30 ◽  
Author(s):  
Diogenes Lycarião ◽  
Rafael Cardoso Sampaio
Keyword(s):  
Big Data ◽  
Agenda Setting ◽  
Digital Communication ◽  
Original Model ◽  
Great Power ◽  
Communication Research ◽  
The Public ◽  
Public Agenda ◽  
The Media ◽  
Setting Theory

The agenda-setting theory is one of the powerful study fields in communication research. Nevertheless, it is not a settled theory. Recent studies based on big data indicate seemingly contradictory results. While some findings reinforce McCombs and Shaw’s original model (i.e. the media set the public agenda), others demonstrate great power of social media to set media’s agenda, what is usually described as reverse agenda-setting. This article – based on an interactional model of agenda setting building – indicates how such results are actually consistent with each other. They reveal a complex multidirectional (and to some extent) unpredictable network of interactions that shape the public debate, which is based on different kinds of agenda (thematic or factual) and time lengths (short, medium or long terms).

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