Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China

2002 ◽  
Vol 10 (2) ◽  
pp. 68-82 ◽  
Author(s):  
Giana M. Eckhardt ◽  
Michael J. Houston
Keyword(s):  
Cultural Values ◽  
Cross Section ◽  
Societal Change ◽  
Common Occurrence ◽  
Chinese Consumers ◽  
Brand Evaluations ◽  
Brand Meaning ◽  
Societal Norms ◽  
Norms And Values ◽  
Broad Cross Section

Brands are powerful symbols that reflect not only the image with which marketers hope to imbue them but also the cultural milieu in which they are imbedded. If that milieu is in a state of flux, brands can come to represent some surprising ideas and values to which marketing efforts must be sensitive. In this research, the authors relate the nature of societal change, a common occurrence in many developing markets and especially China, to evaluation of a brand by a broad cross-section of urban Chinese consumers. Using the methodology of scenario completion, the authors reveal that the McDonald's brand is evaluated in the context of societal norms and values that are brought up in various usage situations. Brand evaluations can be inconsistent and often paradoxical depending on the context. The results suggest that marketers should be closely involved with the way their brand is interacting with cultural values in transitional markets.

Middle class ideologies: Norms and historical changes.

2017 ◽  
Author(s):  
Alex Huynh ◽  
Igor Grossmann
Keyword(s):  
Middle Class ◽  
Central Feature ◽  
Intergroup Dynamics ◽  
Social Scientists ◽  
Historical Trends ◽  
Societal Norms ◽  
Norms And Values ◽  
Behavioral Tendencies ◽  
American Society ◽  
Definition Of

Ever since social scientists became interested in understanding intergroup dynamics, the topic of the “middle class” and its distinction from other groups in society became the central feature of a theoretical and empirical research enterprise. In this overview essay we discuss the beliefs, values and behavioral tendencies attributed to American middle class beliefs, and discuss their implications for understanding class-related norms and values. We end with a reflection over the historical trends that impact societal norms and the definition of middle class in the American society.

Graphic Satire and the Printed Image in Shakespeare’s London

2016 ◽  
Author(s):  
Helen Pierce
Keyword(s):  
Seventeenth Century ◽  
Cross Section ◽  
Commercial Practice ◽  
Graphic Satire ◽  
Single Sheet ◽  
The Common ◽  
Broad Cross Section ◽  
Print Market

How was the multiplied, printed image encountered in Shakespeare’s London? This chapter examines a range of genres and themes for single sheet, illustrated broadsides in an emerging, specialist print market. It discusses how such images were used to persuade and to entertain a potentially broad cross-section of society along moral, political and religious lines, and according to both topical and commercial interests. The mimetic nature of the English print in both engraved and woodcut form is highlighted, with its frequent adaptation of continental models to suit more local concerns. Consideration is also given to the survival of certain images in later seventeenth-century impressions, indicative of popularity and the common commercial practice of reprinting stock from aging plates and blocks, and the sporadic nature of censorship upon the illustrated broadside.

scholarly journals FEMALE VOICES IN NEPALI NOVELS

2020 ◽  
Vol 7 (12) ◽  
pp. 216-223
Author(s):  
Ashok Thapa ◽  
Sushil Rajbhandari
Keyword(s):  
The Other ◽  
The Political ◽  
Female Characters ◽  
Democratic Socialism ◽  
Psychological Issues ◽  
Societal Norms ◽  
Other Hand ◽  
Communist Ideology ◽  
Norms And Values ◽  
Political Spectrum

The female characters created by BP Koirala and Pradip Nepal in Narendra Dai and Swapnil Shahar respectively have been compared and contrasted in this paper. Although Koirala and Nepal represent two poles of the Nepalese political spectrum, with Koirala pursuing democratic socialism doctrine and Nepal following communist ideology, the characters they create in their novels do not completely reflect the political schooling of their creators. The female characters in both the novels share some common traits of characters which most of the women in the Nepalese society, even today, exude, such as compassion, sacrifice, and docility. However, these female characters also display enough courage to rebel against the prevalent patriarchal dominance. The plot of Nepal’s novel is considerably politically colored, and thus the female characters in his novel discuss progressive ideas and even act accordingly. Koirala’s novel on the other hand deals more with socio-psychological issues and these conditions the dispositions of his characters. Nevertheless, his female characters too display rebellious traits and speak back to the patriarchal hegemony both through words and actions. As compared to Nepal, however, Koirala seems to have better succeeded in creating well-rounded female characters that not only abide by the then societal norms and values but also display mutiny against unjust treatment.

scholarly journals Managing Business-to-Business Customer Relationships following Key Contact Employee Turnover in a Vendor Firm

2002 ◽  
Vol 66 (2) ◽  
pp. 83-101 ◽  
Author(s):  
Neeli Bendapudi ◽  
Robert P. Leone
Keyword(s):  
Cross Section ◽  
Employee Turnover ◽  
Customer Relationships ◽  
Broad Cross Section ◽  
Business Customers ◽  
Business To Business ◽  
Oriented Approach

Customers form relationships with the employees who serve them as well as with the vendor firms these employees represent. In many cases, a customer's relationship with an employee who is closest to them, a key contact employee, may be stronger than the customer's relationship with the vendor firm. If the key contact employee is no longer available to serve that customer, the vendor firm's relationship with the customer may become vulnerable. In this article, the authors present the results of two studies that examine what business-to-business customers value in their relationships with key contact employees, what customers' concerns are when a favored key contact employee is no longer available to serve them, and what vendor firms can do to alleviate these concerns and to retain employee knowledge even if they cannot retain the employee in that position. The studies are based on a discovery-oriented approach and integrate input from business-to-business customers, key contact employees, and managers from a broad cross-section of companies to develop testable propositions. The authors discuss managerial and theoretical implications and directions for further research.

ALLERGIC COLIC IN INFANTS IN THE GENERAL PRACTICE OF PEDIATRICS

PEDIATRICS ◽  
1956 ◽  
Vol 18 (5) ◽  
pp. 832-832
Author(s):  
Frederick J. Martin
Keyword(s):  
Cross Section ◽  
Migraine Headache ◽  
Social Classes ◽  
Basic Question ◽  
Perennial Allergic Rhinitis ◽  
Pediatric Practice ◽  
Gastrointestinal Allergy ◽  
The Family ◽  
History Of ◽  
Broad Cross Section

Gastrointestinal allergy has been said to be a rare cause of colic in infancy. We had been impressed by the family history of allergy elicited in many cases. Frequent occurrence in colicky babies of stools containing mucus, eosinophils, and sometimes blood, was also noted. The Nance method of staining stool mucus for eosinophils was used. A point was made of inquiring concerning hay fever, allergic asthma, perennial allergic rhinitis, atopic dermatitis, frequent and severe sinusitis and migraine headache, in the mother, father, siblings, grandfathers, uncles, aunts and first cousins. This has been done in the case of all newborns. The following data were accumulated from newborns whom we treated throughout the course of their complaint. We found 367 colicky infants among 611 who came from allergic families, an incidence of 60.1 per cent; among 296 infants from non-allergic families, 74 had colic, an incidence of 25 per cent. Where the father and mother both suffered from major manifestations of allergy, out of 55 infants, 43 had colic, an incidence of 78.2 per cent. A total of 814 infants had 308 colicky babies among them, an incidence of 36.1 pen cent in our practice. These data were gathered because we could find none in the literature answering the basic question of the incidence of colic in private pediatric practice. A broad cross-section of social classes and nationalities found in a metropolitan area were included. The over-all incidence of 36.1 per cent was a surprise to us. The incidence of 60.1 per cent of colic found in allergic families was impressive.

Uniting for Survival

2021 ◽  
pp. 33-50
Author(s):  
Laura Warren Hill
Keyword(s):  
African Americans ◽  
Cross Section ◽  
Black Community ◽  
Malcolm X ◽  
Nation Of Islam ◽  
Justice Department ◽  
Colored People ◽  
The Us ◽  
Broad Cross Section ◽  
Significant Attention

This chapter documents several brutal clashes between African Americans and the police, which engendered a loose coalition of Black organizations and a number of sympathetic white ministers. It recounts the Rochester cases that garnered significant attention, while police clashes occurred throughout most cities in the postwar era. It also mentions a case where the US Justice Department interceded and another case where the famed Nation of Islam leader Malcolm X joined the protest efforts. The chapter argues that police brutality became a salient issue for a broad cross section of the Black community, which included ministers who cultivated and promoted a unified response. It talks about the local National Association for the Advancement of Colored People (NAACP) that worked closely with Malcolm X and local Nation of Islam leaders to organize a unity rally, chastising the Rochester branch for consorting with reputed Black separatists.

Religion and Institutional Quality: Long-Term Effects of the Financial Systems in Protestantism and Islam

2020 ◽  
Vol 52 (3) ◽  
pp. 433-454
Author(s):  
Rasmus Broms ◽  
Bo Rothstein
Keyword(s):  
Cultural Values ◽  
Ottoman Empire ◽  
Institutional Quality ◽  
Long Term Effects ◽  
Norms And Values ◽  
Micro Level ◽  
Cross Country ◽  
Virtuous Cycle ◽  
Parish System

Religion is one of the most commonly cited explanations for cross-country variation in institutional quality. In particular, Protestantism, and the cultural values that follow from its doctrine, has been identified as particularly beneficial. Nevertheless, micro-level studies provide little evidence for religion producing norms and values conducive to good institutions. We propose an alternate explanation for the observed macro-level variation: historical systems for local religious financing, contrasting the medieval parish system in Northwestern Europe, where members collectively paid for and administrated religious services as public goods, with the Ottoman Empire, where such goods were normally provided through endowments from private individuals and tax collection was comparatively privatized. We argue that a legacy of collective financing and accountability in the former region created a virtuous cycle of high state capacity and low corruption, reverberating to this day as good institutions.

Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries

1988 ◽  
Vol 25 (1) ◽  
pp. 87-94 ◽  
Author(s):  
William T. Robinson
Keyword(s):  
Cross Section ◽  
Competitive Advantages ◽  
Industrial Market ◽  
Market Shares ◽  
Broad Cross Section ◽  
Sustainable Competitive Advantages

In a broad cross-section of industrial goods businesses, market pioneers tend to have substantially higher market shares than late entrants. A stronger product in relation to competitors’ products and certain industry characteristics help explain these pioneer share advantages. Though pioneering a new industrial market is not easy, the findings indicate that many pioneers develop important and sustainable competitive advantages.

Reducing Risk as well as Inequality: Assessing the Welfare State's Insurance Effects

2020 ◽  
pp. 1-11
Author(s):  
Jacob S. Hacker ◽  
Philipp Rehm
Keyword(s):  
Panel Data ◽  
Welfare State ◽  
Risk Reduction ◽  
Cross Section ◽  
Welfare States ◽  
Education Levels ◽  
Risk Spreading ◽  
Broad Cross Section ◽  
Over Time ◽  
The Welfare State

Abstract Leading accounts of the politics of the welfare state focus on societal demands for risk-spreading policies. Yet current measures of the welfare state focus not on risk, but on inequality. To address this gap, this letter describes the development of two new measures, risk incidence and risk reduction, which correspond to the prevalence of large income losses and the degree to which welfare states reduce that prevalence, respectively. Unlike existing indicators, these measures require panel data, which the authors harmonize for twenty-one democracies. The study finds that large losses affect all income and education levels, making the welfare state valuable to a broad cross-section of citizens. It also finds that taxes and transfers greatly reduce the prevalence of such losses, though to varying degrees across countries and over time. Finally, it disaggregates the measures to identify specific ‘triggers’ of large losses, and finds that these triggers are associated with risks on which welfare states focus, such as unemployment and sickness.

scholarly journals Pride in Education: A Narrative Study of Five Finnish Schoolteachers

SAGE Open ◽  
2019 ◽  
Vol 9 (3) ◽  
pp. 215824401984548
Author(s):  
Matthew Etherington
Keyword(s):  
Narrative Inquiry ◽  
Cultural Values ◽  
Emotional Response ◽  
Teaching And Learning ◽  
Cultural Norms ◽  
Social Equality ◽  
Face To Face ◽  
Narrative Study ◽  
Norms And Values ◽  
Positive Feature

This narrative inquiry explores how Finnish schoolteachers perceived the emotion of pride as a feature of teaching and learning. The study consists of face-to-face interviews with Finnish schoolteachers between 30 and 62 years of age. The results reveal perceptions of teaching and learning that are shaped by a culture of social equality, modesty, group achievement, and tenacity, that is, Sisu. Although the teachers understand achievement pride as a positive feature of learning, in association with cultural norms and values, pride is not a significant emotional response to promote in the classroom. The results are important for understanding how teachers exploit larger cultural values to judge the worth of particular emotions in the classroom.

Sign in / Sign up

Export Citation Format

Share Document