Constructing online tourist destination images: a visual discourse analysis of the official Beijing Tourism website

2021 ◽  
Vol 17 (3) ◽  
pp. 421-448
Author(s):  
Wenjin Qi ◽  
Nadezda Sorokina
Keyword(s):  
Discourse Analysis ◽  
Global Market ◽  
Destination Image ◽  
Future Research ◽  
Tourist Industry ◽  
Tourist Destination ◽  
Visual Discourse ◽  
Tourism Studies ◽  
The Right ◽  
Tourism Websites

Abstract Having the right image as a tourist destination brings immense benefits for a city’s international recognition in an increasingly competitive tourist industry. Official tourism websites as effective platforms to project a destination image online are able to provide substantial information about the tourist destination and attract a wider potential for inbound tourists from a global market. However, a lack of sufficient research has been noted regarding the integration of tourism studies and the study of website discourse, particularly visual discourse. This study, drawing on the theory of metafunctions in semiotics, conducts a visual discourse analysis by examining the three metafunctional meanings of visual images extracted from the official Beijing Tourism website. The results of both quantitative and qualitative analyses showed that the investigated website constructs an online city destination image through a multiplicity of tourist resources. The study concludes by outlining the practical benefits for tourism website designers and implications for future research.

Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future

2017 ◽  
Vol 25 (1) ◽  
pp. 3-24 ◽  
Author(s):  
Patricia Picazo ◽  
Sergio Moreno-Gil
Keyword(s):  
Literature Review ◽  
Destination Image ◽  
Integral Approach ◽  
Future Research ◽  
Limited Attention ◽  
Projected Image ◽  
Reference Guide ◽  
Comprehensive Literature Review ◽  
Tourism Destinations ◽  
The Right

Making the right impression is paramount to succeed in today’s very competitive market, where photographs have acquired a prominent role in doing so. The evaluation and analysis of destination image have been tackled mainly from the perspective of the tourists’ perceptions. However, the projected image of destinations has received limited attention in the literature and the topic has not yet been successfully operationalized. Moreover, existing literature on the projected image on photographs (PIP) is scattered and lacking of an integral approach. Thus, the aim of this article is to fill this gap by carrying a comprehensive literature review on the destination’s PIP, covering information sources analyzed, destinations included, number of pictures, time framework, methodology, and specially categorization (people, activities represented, and tourism context) and specific attributes used. As a result, this article provides researchers with a reference guide to understand the current situation of the research on this topic, context, methods, and focus of previous studies. Finally, it identifies trends and reflections on future research.

Film-induced Tourism Studies on Asia: A Systematic Literature Review

2020 ◽  
Author(s):  
Chihiro Nakayama
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Cultural Construction ◽  
Destination Image ◽  
Future Research ◽  
Tourism Impact ◽  
Online Databases ◽  
Tourism Studies ◽  
New Directions ◽  
The Impact

This study aims to systematically review the academic literature on film-induced tourismin Asia between 2011 and 2020 as a cross-disciplinary study, by identifying the recenttrends, delineating the research gaps and the limitations of previous research, andproposing new directions for future research. Despite an increasing number of studies onfilm-induced tourism, Anglophonic literature, rather than studies on Asia, receive mostfocus. This article is the first such attempt at systematically reviewing the literaturefocusing on Asia. Moreover, previous literature on Asia lacks in comprehensivelyunderstanding film-induced tourism because it overlooks the cross-disciplinaryperspective. This article fills this gap by synthesizing the existing literature from a crossdisciplinaryperspective. Utilizing a systematic literature review approach, 67 articleswere identified using one of the largest online databases, Web of Science. The resultsrevealed three research trends: film tourism impact, destination image and marketing, anddemand and motivation. The following gaps in the literature were also identified: filmtourist experiences, the impact on host communities, tourism policy and regulation, thecultural construction of film tourism, and impact research from different stakeholders'perspectives. Moreover, studies on Asia benefit from expanding the existing concept offilm-induced tourism by focusing on the contents rather than media. This studycontributes by filling the gaps of film tourist experiences and cultural construction of filmtourism. Furthermore, cross-fertilization of tourism and fandom studies is proposed.Finally, the practical contribution of the study is highlighted—the same contents can beused repeatedly in various formats for longevity.

scholarly journals BUILDING A DOMESTIC DESTINATION BRAND: A CASE OF SERBIA

TEME ◽  
2020 ◽  
pp. 929
Author(s):  
Milivoj Teodorović ◽  
Jovan Popesku ◽  
Danijel Pavlović
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Future Research ◽  
Critical Area ◽  
Tourist Destination ◽  
Causal Relations ◽  
Domestic Tourism ◽  
Research Findings ◽  
Destination Brand

This paper uses the customer-based brand equity (CBBE) model to empirically evaluate the brand equity of Serbia as a tourist destination, its underlying dimensions and interrelated causal relations from the perspective of domestic visitors. The study is in line with the previous research findings and brings new insights into the destination’s analysis; it shows that the Serbian domestic tourism market has not yet developed the critical area of destination image and empirically proves the importance of awareness as the most important dimension of the CBBE of the Serbian domestic tourism market. The implications of the Serbian domestic destination tourism market are evaluated, and future research avenues based on the outcomes are highlighted.

scholarly journals IMAGE DAERAH TUJUAN WISATA: SUATU TINJAUAN DARI PERSPEKTIF WISATAWAN NUSANTARA

2018 ◽  
Vol 15 (4) ◽  
pp. 501-522
Author(s):  
Martaleni Martaleni
Keyword(s):  
Service Quality ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Government Agencies ◽  
Tourist Destination ◽  
Tourist Satisfaction ◽  
Quality Value ◽  
The Right

Companies increasingly turn to the marketing based on the consumers’ image and emotions in order to win mind share and heart share. The management of a tourist destination image is an important factor in achieving success in business tourism. This study aimed to examine the effect of  service quality value towards the image, either directly or indirectly through tourist satisfaction as a moderating variable. Data obtained from the domestic tourists who visited tourist destination in Great Malang were analyzed by the method of Partial Least Square (PLS). The findings of this study explains that there are direct and indirect positive influence between the service quality value and the measurement of tourist object attraction, supporting means, empathy and feeling towards tourists’ image. Likewise there is a positive influence between satisfaction and tourist image.This study can help marketers (government agencies, private sectors in Great Malang), to better understand the contribution of the image of an increasing number of tourists. Thus marketers will be more careful in designing the right marketing strategy to make tourists  more loyal.

A Multimodal Discourse Analysis of Select Tourism Video Commercials of Incredible India Campaign

2015 ◽  
Vol 8 (1and2) ◽  
Author(s):  
Arun Kumar Poonia ◽  
Gajendra Singh Chauhan
Keyword(s):  
Discourse Analysis ◽  
Mental Image ◽  
Destination Image ◽  
Video Content ◽  
Tourist Destination ◽  
Video Content Analysis ◽  
Multimodal Discourse ◽  
Analysis Methodology ◽  
Historical Monuments ◽  
Film Making

The view of exotic destinations, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists in forming a pre-visit mental image of a destination, but are seldom researched. The present paper attempts a multi-modal discourse analysis of two TVCs of Incredible India campaign launched in 2004 and 2013, integrating various tools from Destination Image Research Framework, Video Content Analysis and Film Analysis methodology. The repositioning of brand India is aimed by changing the Overt Induced destination image, which is achieved with different film making and editing techniques. But there are some common elements too despite the focus shifting from the destination to the tourist. The shift also showcases India as a safe tourist destination for female tourists.

scholarly journals Audiovisual fiction and tourism promotion: The impact of film and television on the image of tourist destinations and contributions from textual analysis

2021 ◽  
Author(s):  
Jorge Nieto-Ferrando ◽  
Sebastián Sánchez-Castillo ◽  
Beatriz Gómez-Morales
Keyword(s):  
Textual Analysis ◽  
Interdisciplinary Approach ◽  
Destination Image ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Film And Television ◽  
Tourism Studies ◽  
Textual Theory ◽  
The Impact

The first studies of film and television as inducers of tourism appeared in the 1990s. In light of the role these media play in tourist decisions, studies of the capacity of audiovisual fiction to project a unique image of tourist attractions and destinations or to influence audience perceptions of them are particularly important. However, ever since research of this kind began, it has suffered from significant theoretical and methodological shortcomings associated mainly with the lack of an interdisciplinary approach. Most of the research has been in the field of tourism and marketing studies, with only a limited number of contributions from film and television studies. The objective of this article is to offer a critical review of studies exploring the relationship between audiovisual fiction and tourist destination image. The aim is to identify their conceptual shortcomings and to point out possible solutions with reference to audiovisual textual theory and analysis. The article begins with the identification of the main areas studied in this research: the effect on the attributes of tourist destinations and on their overall image, stereotypes, and the capacity of audiovisual fiction to vest the locations where their stories are set with different connotations. This is followed by an analysis of studies that exhibit more of an interdisciplinary approach by combining audiovisual studies and tourism studies. The article then addresses the debate over the types of audiovisual productions that researchers argue have the greatest tourism-inducing capacity. Finally, the conclusions point out possible future lines of research based more on explanation than on description, recommending the systematic incorporation of textual analysis into research on film-induced tourism, and particularly on its impact on tourist destination image.

scholarly journals IMAGE DAERAH TUJUAN WISATA: SUATU TINJAUAN DARI PERSPEKTIF WISATAWAN NUSANTARA

2017 ◽  
Vol 15 (4) ◽  
pp. 501
Author(s):  
Martaleni Martaleni
Keyword(s):  
Service Quality ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Government Agencies ◽  
Tourist Destination ◽  
Tourist Satisfaction ◽  
Quality Value ◽  
The Right

Companies increasingly turn to the marketing based on the consumers’ image and emotions in order to win mind share and heart share. The management of a tourist destination image is an important factor in achieving success in business tourism. This study aimed to examine the effect of  service quality value towards the image, either directly or indirectly through tourist satisfaction as a moderating variable. Data obtained from the domestic tourists who visited tourist destination in Great Malang were analyzed by the method of Partial Least Square (PLS). The findings of this study explains that there are direct and indirect positive influence between the service quality value and the measurement of tourist object attraction, supporting means, empathy and feeling towards tourists’ image. Likewise there is a positive influence between satisfaction and tourist image.This study can help marketers (government agencies, private sectors in Great Malang), to better understand the contribution of the image of an increasing number of tourists. Thus marketers will be more careful in designing the right marketing strategy to make tourists  more loyal

Academic Events: An Empirically Grounded Typology and Their Academic Impact

2020 ◽  
Vol 24 (4) ◽  
pp. 481-497 ◽  
Author(s):  
Thomas Trøst Hansen ◽  
David Budtz Pedersen ◽  
Carmel Foley
Keyword(s):  
Analytical Framework ◽  
Future Research ◽  
Academic Impact ◽  
Future Research Agenda ◽  
Tourism Studies ◽  
Academic Events ◽  
Business Events ◽  
The Individual ◽  
Analytical Frameworks ◽  
Academic Sector

The meetings industry, government bodies, and scholars within tourism studies have identified the need to understand the broader impact of business events. To succeed in this endeavor, we consider it necessary to develop analytical frameworks that are sensitive to the particularities of the analyzed event, sector, and stakeholder group. In this article we focus on the academic sector and offer two connected analyses. First is an empirically grounded typology of academic events. We identify four differentiating dimensions of academic events: size, academic focus, participants, and tradition, and based on these dimensions we develop a typology of academic events that includes: congress, specialty conference, symposium, and practitioners' meeting. Secondly, we outline the academic impact of attending these four types of events. For this purpose, the concept of credibility cycles is used as an analytical framework for examining academic impact. We suggest that academic events should be conceptualized and evaluated as open marketplaces that facilitate conversion of credibility. Data were obtained from interviews with 22 researchers at three Danish universities. The study concludes that there are significant differences between the events in terms of their academic impact. Moreover, the outcome for the individual scholar depends on the investment being made. Finally, the study calls for a future research agenda on beyond tourism benefits based on interdisciplinary collaborations.

Transferrin-Conjugated Nanocarriers as Active-Targeted Drug Delivery Platforms for Cancer Therapy

2017 ◽  
Vol 23 (3) ◽  
pp. 454-466 ◽  
Author(s):  
Daniele R. Nogueira-Librelotto ◽  
Cristiane F. Codevilla ◽  
Ammad Farooqi ◽  
Clarice M. B. Rolim
Keyword(s):  
Drug Delivery ◽  
Cancer Therapy ◽  
Tumor Cells ◽  
Therapeutic Benefit ◽  
Active Targeting ◽  
Future Research ◽  
Passive Targeting ◽  
The Right ◽  
Review Current ◽  
Target Effects

A lot of effort has been devoted to achieving active targeting for cancer therapy in order to reach the right cells. Hence, increasingly it is being realized that active-targeted nanocarriers notably reduce off-target effects, mainly because of targeted localization in tumors and active cellular uptake. In this context, by taking advantage of the overexpression of transferrin receptors on the surface of tumor cells, transferrin-conjugated nanodevices have been designed, in hope that the biomarker grafting would help to maximize the therapeutic benefit and to minimize the side effects. Notably, active targeting nanoparticles have shown improved therapeutic performances in different tumor models as compared to their passive targeting counterparts. In this review, current development of nano-based devices conjugated with transferrin for active tumor-targeting drug delivery are highlighted and discussed. The main objective of this review is to provide a summary of the vast types of nanomaterials that have been used to deliver different chemotherapeutics into tumor cells, and to ultimately evaluate the progression on the strategies for cancer therapy in view of the future research.

A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika
Keyword(s):  
National Income ◽  
Destination Image ◽  
Pertinent Literature ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Tourism Marketing ◽  
The World ◽  
National Capital ◽  
Destination Management Organizations ◽  
The City

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.

Sign in / Sign up

Export Citation Format

Share Document