scholarly journals Testing music selection automation possibilities for video ads

2017 ◽  
Vol 12 (3) ◽  
pp. 431-442
Author(s):  
Oliver Wiesener
Keyword(s):  
Social Media ◽  
Visual Attention ◽  
Selection Process ◽  
Target Group ◽  
Target Groups ◽  
Second Screen ◽  
Music Selection ◽  
Audio Channel ◽  
Social Media Platforms

AbstractThe importance of video ads on social media platforms can be measured by the number of views. For instance, Samsung’s commercial ad for one of its new smartphones reached more than 46 million viewers at Youtube. Video ads address users both visually and aurally. Often, the visual sense is engaged by users focusing on other screens, rather than on the screen with the video ad, which is referred to as the second screen syndrome. Therefore, the importance of the audio channel seems to gain more importance. To get back the visual attention of users that are deflected from other visual impulses it appears reasonable to adapt the music to the target group. Additionally, it appears useful to adapt the music to the content of the video. Thus, the overall success of a video ad could be improved by increasing the attention of the users. Humans typically decide which music is to be used in a video ad. If there is a correlation between music, products and target groups, a digitization of the music selection process appears to be possible. Since the digitization progress in the music sector is currently mainly focused on music composing this article strives for taking a first step towards the digitization of the music selection.

scholarly journals Automated music selection of video ads

2017 ◽  
Vol 11 (1) ◽  
pp. 730-738
Author(s):  
Oliver Wiesener
Keyword(s):  
Social Media ◽  
Visual Attention ◽  
Selection Process ◽  
Target Group ◽  
Target Groups ◽  
Second Screen ◽  
Music Selection ◽  
Audio Channel ◽  
Social Media Platforms ◽  
Selection Of

Abstract The importance of video ads on social media platforms can be measured by views. For instance, Samsung’s commercial ad for one of its new smartphones reached more than 46 million viewers at Youtube. A video ad addresses the visual as well as the auditive sense of users. Often the visual sense is busy in the sense that users focus other screens than the screen with the video ad. This is called the second screen syndrome. Therefore, the importance of the audio channel seems to grow. To get back the visual attention of users that are deflected from other visual impulses it appears reasonable to adapt the music to the target group. Additionally, it appears useful to adapt the music to content of the video. Thus, the overall success of a video ad could by increased by increasing the attention of the users. Humans typically make the decision about the music of a video ad. If there is a correlation between music, products and target groups, a digitization of the music selection process seems to be possible. Since the digitization progress in the music sector is mainly focused on music composing this article strives for making a first step towards the digitization of the music selection.

‘You’re Against Dawla, But You’re Listening to Their Nasheeds?’ Appropriating Jihadi Audiovisualities in the Online Streetwork Project Jamal Al-Khatib–My Path!

2020 ◽  
pp. 222-246
Author(s):  
Rami Ali ◽  
Džemal Šibljaković ◽  
Felix Lippe ◽  
Ulrich Neuburg ◽  
Florian Neuburg
Keyword(s):  
Social Media ◽  
Social Work ◽  
Content Management ◽  
Peer To Peer ◽  
Target Group ◽  
Film Production ◽  
Fictional Character ◽  
Target Groups ◽  
Islamic Studies ◽  
Social Media Platforms

“Jamal al-Khatib” is a participatory project in the field of P/CVE, which aims at delivering alternative narratives to adolescents via digital youthwork. The target groups are youngsters who either sympathize with jihadi propaganda online, or are vulnerable to online recruitment efforts. The project was initiated by a former in prison whose intention, after he extricated himself from the jihadi scene, was to prevent other youngsters from repeating his mistakes. Besides professionals from various backgrounds reaching from social work and Islamic studies to film production and digital content management, the team consists of adolescents who either dropped out of the jihadi scene or proved to be resilient against recruitment efforts of jihadi online actors. According to the project’s peer-to-peer approach, their experiences form the basis for the campaign’s contents. Resorting to the method narrative biography-work, videos featuring alternatives to jihadist propaganda are produced. A lot of effort is put into adapting to the audiovisual appearance of IS propaganda. The videos are posted on different social media platforms, delivered to the target group via the fictional character “Jamal al-Khatib” and discussed in the course of online street work. Evaluation demonstrates that the project was successful in attracting a hard-to-reach target group online.

scholarly journals A Systematic Review of Social Media Integration to Teach Speaking

2021 ◽  
Vol 13 (16) ◽  
pp. 9047
Author(s):  
Emily John ◽  
Melor Md Yunus
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Teaching And Learning ◽  
English Language ◽  
Selection Process ◽  
Systematic Analysis ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Meta Analyses ◽  
Speaking Skills

The ubiquitous nature of social media (SM) makes it a very essential tool to use in the world of education, especially with the advent of the COVID-19 pandemic which has led to a paradigm shift in the approaches used in the teaching and learning of English language skills. This review focuses on the use of social media as a medium of instruction to aid the acquisition of speaking skills, which many learners find extremely challenging and inhibiting. Thus, this systematic review investigates the integration of social media in the teaching and learning of speaking skills. To ensure the systematic analysis of the selected articles, Preferred Reporting Items for Systematic review and Meta-Analyses (PRISMA) 2020 guidelines were utilized. A total of 36 peer-reviewed journal articles from the year 2016 to 2021 were accessed from two databases: ERIC and Google Scholar. Prior to the start of the review, an inclusion and exclusion criteria selection process was conducted to ensure the focus of the review. Overall, the articles reviewed presented the claim that the integration of social media is seen as a positive inclusion for the teaching of speaking skills using various social media applications. Findings reveal that there are improvements in speaking skills, as well as confidence to speak and a decline in speaking anxiety. Teachers and educators can now make use of the various social media platforms such as Telegram, Facebook, WhatsApp, and others to provide learners with more practice that is not only restricted to the classroom but has moved beyond it.

scholarly journals Critical Review of Recruitment and Selection Methods: Understanding the Current Practices

2021 ◽  
Vol 3 (3) ◽  
pp. 46-52
Author(s):  
Syed Iradat Abbas ◽  
Muzafar Hussain Shah ◽  
Yusuf Haji Othman
Keyword(s):  
Social Media ◽  
Critical Review ◽  
Selection Process ◽  
Organisational Performance ◽  
Selection Methods ◽  
Review Of The Literature ◽  
Labour Unions ◽  
Social Media Platforms ◽  
Recruitment And Selection

The current paper is a critical review of the literature on the various recruitment and selection techniques that are actively used for staffing purposes. Different studies on the topic have highlighted the important role of recruitment and selection techniques in improving organisational performance. Critical review of the literature has outlined that advertisement, contracting agencies, employee referrals, labour unions and electronic recruitment approaches are some of the commonly and actively used sources for attracting candidates at present. For selection process, interviews, supervisors` approvals, reference checks, physical examination and online interview procedures are commonly used practices. The review has also discussed that the ongoing COVI-19 Pandemic has pushed many small, medium and large businesses to used electronic platforms for recruitment and selection. The review also discussed that social media platforms have become a much common facility for staffing activities and are increasingly becoming popular for all sorts of workforce sourcing needs for businesses globally.

scholarly journals The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector

2021 ◽  
Vol 16 (6) ◽  
pp. 1960-1972
Author(s):  
Rashed Salem Alhaimer
Keyword(s):  
Social Media ◽  
Social Exchange ◽  
Selection Process ◽  
Numerical Data ◽  
Effective Theory ◽  
Media Richness ◽  
Food Sector ◽  
Media Richness Theory ◽  
Social Media Platforms ◽  
And Performance

This study examined social media’s role in various levels of research, development, and performance within enterprises in Kuwait. The research incorporated four inductive case analyses in various sectors. The case studies epitomize the supply chain of Kuwaiti enterprises, including small and medium-sized enterprises (SMEs). Media richness theory and social exchange effectuation theory were utilized to create an effective theory and a theoretical framework. This study collected data via a questionnaire completed by 100 managers employed by Kuwaiti SMEs specialized in the food sector and interviews with eight managers. Numerical data were analyzed via SPSS software, while textual data were analyzed by applying thematic analysis. The results of this study suggest that Kuwaiti companies should adopt social media platforms and other novel, innovative outlets to publicize their organizations and maximize performance. Social media richness and openness tend to determine the supplier selection process in most Kuwaiti enterprises, leading to positive transactional and social impacts on entrepreneurship.

scholarly journals Analysis of Tourism Hotspot Behaviour Based on Geolocated Travel Blog Data: The Case of Qyer

2019 ◽  
Vol 8 (11) ◽  
pp. 493 ◽  
Author(s):  
Michael Kaufmann ◽  
Patrick Siegfried ◽  
Lukas Huck ◽  
Jürg Stettler
Keyword(s):  
Social Media ◽  
Target Group ◽  
Activity Level ◽  
Target Groups ◽  
Tourism Research ◽  
Tourism Management ◽  
Main Target ◽  
Marketing Activities ◽  
Travel Blog

We contribute a system design and a generalized formal methodology to segment tourists based on their geolocated blogging behaviour according to their interests in identified tourist hotspots. Thus, it is possible to identify and target groups that are possibly interested in alternative destinations to relieve overtourism. A pilot application in a case study of Chinese travel in Switzerland by analysing Qyer travel blog data demonstrates the potential of our method. Accordingly, we contribute four conclusions supported by empirical data. First, our method can enable discovery of plausible geographical distributions of tourist hotspots, which validates the plausibility of the data and its collection. Second, our method discovered statistically significant stochastic dependencies that meaningfully differentiate the observed user base, which demonstrates its value for segmentation. Furthermore, the case study contributes two practical insights for tourism management. Third, Chinese independent travellers, which are the main target group of Qyer, are mainly interested in the discovered travel hotspots, similar to tourists on packaged tours, but also show interest in alternative places. Fourth, the proposed user segmentation revealed two clusters based on users’ social media activity level. For tourism research, users within the second cluster are of interest, which are defined by two segmentation attributes: they blogged about more than just one location, and they have followers. These tourists are significantly more likely to be interested in alternative destinations out of the hotspot axis. Knowing this can help define a target group for marketing activities to promote alternative destinations.

scholarly journals Social Media Usage in Recruitment Practices in Egypt

2018 ◽  
Vol 4 (3) ◽  
pp. 1
Author(s):  
Mohamed Wahba ◽  
Dalia Elmanadily
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Selection Process ◽  
User Profile ◽  
Internet Technology ◽  
Third Party ◽  
Social Media Networks ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Recruitment And Selection

Nowadays, networking within online social media platforms isn't just about swapping pictures and music, or discussing the trivial details of a night out, a TV show or a sporting event. Social media is increasingly becoming the space where professional life happens. The recent option by Face book to update user profile pages to offer a 'LinkedIn style' professional view, suggests that social media, on the whole, is becoming a medium for work as well as play.( Sophia,2009) Recruitment is a process of finding and attracting capable applicants for employment. E-recruiting is the use of internet technology to attract candidates and aid the recruitment process. This usually means using one's own company website, a third-party job site or job board, a CV database, social media or search engine marketing. Social Media recruiting (social recruiting) is the part of e-recruiting.( Palonka et al,2013) Social media in recruitment and selection occurs when recruitment representative view social networks platforms such as: LinkedIn, Facebook in the employment selection process leading to the acceptance or rejection of job applicants. The goal of this research is to assessing the recent status of the usage of social media networks in recruitment and selection process in Egyptian organizations as today social media networks and platforms provide great opportunities for business and job seekers to a certain extent. By applying an exploratory study on a random sampling procedure was used to select 200 firms from different types of sectors. The respondents of this study incorporated 130 business owners and human resources managers in Egypt through online survey. The results revealed that the 54 percentage of the respondents use social media to support their recruitment effort human while 31percent don't know and plan to use it .the results revealed that LinkedIn and FB are the most social media platforms used in recruitment , also the paper surveyed some obstacles and advantages for social media recruitment.

scholarly journals İSTANBUL’DAKİ HAVALİMANLARININ SOSYAL MEDYA KULLANIMI: FACEBOOK VE INSTAGRAM ÖRNEĞİ

2019 ◽  
Vol 2 (2019.2) ◽  
pp. 4-16
Author(s):  
Sema Battal ◽  
Hakan Yilmaz
Keyword(s):  
Social Media ◽  
Easy Access ◽  
Target Groups ◽  
Information Product ◽  
Information Giving ◽  
The World ◽  
Social Media Platforms ◽  
Low Costs ◽  
Marketing Information ◽  
Product Sales

Sosyal medya platformları hızlı güncellenebilmesi, hedef kitlelere kolay ulaşabilmesi ve maliyetlerinin düşük olması sebebiyle havalimanları tarafından etkin bir şekilde kullanmaya başlanmıştır. Bu çalışmanın amacı, İstanbul’da bulunan havalimanı işletmelerinin sosyal medya yoluyla yolcular ve diğer hedef kitleleriyle nasıl iletişim kurduğunu ortaya koymaktır. Çalışmada, İstanbul’da hizmet veren üç uluslararası havalimanının Facebook ve Instagram sayfaları incelenmiştir. Havalimanı işletmelerinin resmi hesaplarındaki paylaşımlar pazarlama, bilgi verme, ürün satış, araştırma ve yönetim olmak üzere beş kategoride incelenmiştir. Verilerin analizinde içerik analizi kullanılmıştır. Elde edilen veriler, pazarlama, bilgi verme, ürün satış, araştırma ve yönetim ana kategorilerinde her havalimanının farklı paylaşımlarda bulunduğu ve farklı kategorilere odaklandığını göstermektedir. Bu incelemenin sonucunda havalimanlarının dünyadaki örnekleri ile karşılaştırıldığında Facebook ve Instagram paylaşımlarının sınırlı kaldığı görülmüştür. Havalimanlarının Facebook ve Instagram paylaşımlarını daha verimli ve etkin kullanabilmelerine ve sürdürebilir havalimanı olmaya yönelik çalışmalarını ve paylaşımlarını arttırmalarına yönelik öneriler sunulmaktadır. Social media platforms are being used effectively by airports due to their rapid updating, easy access to target audiences and low costs. The aim of this study is to reveal how airport operators in Istanbul communicate with passengers and other target groups through social media. In this study, Facebook and Instagram pages of three international airports operating in Istanbul were examined. The shares in the official accounts of the airport operations were examined in five categories: marketing, information giving, product sales, research and management. Content analysis was used for data analysis. The data show that each airport has different shares and focuses on different categories in the main categories of marketing, information, product sales, research and management. As a result of this review, it is seen that Facebook and Instagram shares are limited compared to the examples of airports in the world. Suggestions are provided to enable airports to use Facebook and Instagram shares more efficiently and effectively. In addition, suggestions are made to increase their efforts and sharing to become a sustainable airport.

Microsurgery Fellowship Website and Social Media Presence: Are Programs Optimizing Recruitment Strategy?

2020 ◽  
Author(s):  
Andrew Atia ◽  
Hannah C. Langdell ◽  
Andrew Hollins ◽  
Ronnie L. Shammas ◽  
Adam Glener ◽  
...  
Keyword(s):  
Social Media ◽  
Plastic Surgery ◽  
San Francisco ◽  
Selection Process ◽  
Recruitment Strategy ◽  
Published Data ◽  
Social Media Presence ◽  
Eligibility Requirements ◽  
Program Description

Abstract Background Microsurgery fellowship applicants make decisions for future training based on information obtained from colleagues, mentors, and microsurgery fellowship program Websites (MFWs). In this study, we sought to evaluate the accessibility and quality of available information by microsurgery programs by analyzing the most commonly used web resources and social media outlets for applicants. Methods The San Francisco (SF) Match and American Society of Reconstructive Microsurgery Websites were queried in April 2020 for microsurgery fellowship programs (MFPs) participating in the SF Match. Twenty-two independent variables of information were assessed on MFWs based on previously published data. Social media presence was also assessed by querying Facebook, Instagram, and Twitter for official hospital, plastic surgery residency, and microsurgery fellowship accounts. Results All 24 MFWs participating in the SF Match had a webpage. Program description, faculty listing, operative volume, and eligibility requirements were listed for all programs (100%). The majority of MFWs listed affiliated hospitals (75%), provided a link to the fellowship application (66.7%), listed interview dates (66.7%), and highlighted research interests (50%). A minority of MFWs provided information on conference schedule (37.5%), current fellow listing (25%), previous fellow listing (16.67%), and positions held by previous fellows (8.33%). No MFWs (0%) presented information on selection process, or rotation schedule.All hospitals with an MFP had a Facebook page and nearly all had Instagram (83.3%) and Twitter accounts (95.8%). Plastic surgery residency programs at the same institution of an MFP had social media presence on Facebook (38.9%), Twitter (38.9%), and Instagram (66.7%). Only three MFPs had Facebook accounts (12.5%) and none had Instagram or Twitter accounts. Conclusion As the field of microsurgery continues to grow, the need for effective recruitment and training of microsurgeons continues to be essential. Overall, we conclude that both the accessibility and quality of information available to applicants are limited, which is a missed opportunity for recruitment.

MOBILE SOCIAL MEDIA

2018 ◽  
Vol 8 (3) ◽  
pp. 8
Author(s):  
PHILIP ADEBO
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Social Revolution ◽  
Social Media Platforms ◽  
The Way

The emergence of mobile connectivity is revolutionizing the way people live, work, interact, and socialize. Mobile social media is the heart of this social revolution. It is becoming a global phenomenon as it enables IP-connectivity for people on the move. Popular social media platforms such as Facebook, Twitter, and MySpace have made mobile apps for their users to have instant access from anywhere at any time. This paper provides a brief introduction into mobile social media, their benefits, and challenges.

Sign in / Sign up

Export Citation Format

Share Document