scholarly journals The Impact of Social Media and The Presence of Fans at A Sports Event to Attract Private Sector Sponsors

2020 ◽  
Vol 9 (2) ◽  
pp. 96-100
Author(s):  
Mohammad Saeid Kiani ◽  
Leila Nazari ◽  
Leila Shabazpor
Keyword(s):  
Social Media ◽  
New Media ◽  
Private Sector ◽  
Audience Participation ◽  
Sporting Events ◽  
Sports Media ◽  
Financial Investment ◽  
Sporting Event ◽  
Single Term ◽  
The Impact

The purpose of the present study was to investigate the impact of social media and the presence of fans at a sporting event to attract private sector sponsors. In the present study, in order to investigate the impact of social media and the presence of fans on a sports event in attracting private sector sponsors, the role of new media on how sports sponsors interact and the presence of spectators at sporting events is influenced by the extent to which sponsors participate in events. A review of research on sports media has been used since 2007, given that the category of new media is a new concept in sponsorship. This research seeks to achieve such results by reviewing the research conducted over that timeframe. Sponsorship appeared initially during the early 70s in England in sports and other industries. It subsequently developed in Western countries in the early 90s, experiencing a real boom. Thus, a new term has emerged: sponsorship (sponsorship in French) Indeed to define the word sponsorship (sponsorship and sponsorship will be used as a single term), it is therefore necessary to study precisely the work. It defines sponsorship as a financial investment or materials on an activity, person, or event and having access to a potential communication associated with this activity, person, or event. As a result, Minwan said, the greater the audience participation and the presence of sports media in a sporting event, the greater the attraction of private sponsorship in Moore

scholarly journals The Effects of Social Media on Sporting Event Satisfaction and Word of Mouth Communication: An Empirical Study of a Mega Sports Event

Information ◽  
2020 ◽  
Vol 11 (10) ◽  
pp. 482
Author(s):  
Juan Du ◽  
Mei-Yen Chen ◽  
Yu-Feng Wu
Keyword(s):  
Social Media ◽  
University Students ◽  
Word Of Mouth ◽  
Sporting Events ◽  
Sports Events ◽  
Sporting Event ◽  
Use Of Social Media ◽  
Level Of Understanding ◽  
Word Of Mouth Communication ◽  
The Impact

This study examines the impact of word of mouth (WOM) communication through social media and how it affects satisfaction with the Summer Universiade in Taipei. This study hopes to understand the usage characteristics of social media among university students and the implementation of social media and their effectiveness as a marketing strategy for sport organization. The hypotheses were verified using a survey of 572 university students from four universities that hosted competitions for the Summer Universiade Games. Data were analyzed using t test, Pearson’s correlation analysis and two-way ANOVA analysis. The results indicated that WOM has impacted satisfaction via social media, and the level of understanding of sporting events was significantly affected by WOM communication and overall satisfaction. Moreover, gender showed no significant differences in WOM communication and overall satisfaction with sporting events. However, male participants had significantly higher value in WOM dissemination than female respondents. In addition, the spectators’ understanding of the sporting event on WOM communication and overall satisfaction was not affected by the continued use of social media. Suggestions are provided, including sufficient sports marketing and service quality from the organizers, in order to maintain good sports events and enhance spectators’ feelings.

The Effect of Statistics on Enjoyment and Perceived Credibility in Sports Media

2021 ◽  
pp. 216747952199839
Author(s):  
Dustin Hahn
Keyword(s):  
New Media ◽  
Future Research ◽  
Media Industry ◽  
Sports Media ◽  
Perceived Credibility ◽  
Competitive Environments ◽  
Dependent Variables ◽  
Media Source ◽  
The Impact

Evolving media landscapes toward increasingly diverse and competitive environments in both traditional and new media requires producers regularly examine the quality of their productions. One growing line of research identifies the increasing presence and significance of statistics in sports media programming. This experiment measures the effect of statistics on enjoyment and perceived credibility by sport consumers while considering level of fanship, media source, and variations in placement within Instagram posts. Results uncover evidence that validates previous observations about statistics in media while contradicting others. Specifically, findings reveal that statistics enhance enjoyment and improve perceived credibility. Observations were consistent across fanship level. However, additional findings also suggest media source and placement of statistics influences both enjoyment and credibility as well. For both dependent variables, statistics in both the Instagram caption and image yielded significantly greater enjoyment and credibility than some other conditions including posts without statistics at all. The impact of these and other findings on sports media industry and scholarship, along with limitations and directions for future research, are discussed.

scholarly journals Legacies of a mega sporting event for healthy adolescent development: a case study of the 2010 Vancouver Olympic and Paralympic Games

2020 ◽  
Author(s):  
◽  
Ann Smith
Keyword(s):  
Physical Activity ◽  
Adolescent Development ◽  
Homeless Youth ◽  
Negative Impact ◽  
Sports Participation ◽  
Sporting Events ◽  
Healthy Adolescent ◽  
Sporting Event ◽  
The Impact

Numerous studies have considered the impact of hosting a mega sporting event on adults. Using the 2010 Vancouver Winter Olympics and Paralympics as a case study, this thesis is the first to consider the impact of such an event on adolescents over a decade pre and post the event. It investigates the legacies of the 2010 Games on physical activity, employment, and community connectedness, and the environmental, psychological and social mechanisms through which any legacies may have occurred. A mixed-methods approach was used which combined analyses of cross-sectional data from the BC Adolescent Health Survey and Homeless and Street Involved Youth Survey, with sports club membership data and stakeholder consultations. Using selfreport data from over 60,000 adolescents—including three subpopulations typically excluded from mega events (adolescents with a disability, experiencing homelessness, and at risk of incarceration)—the study considered positive and negative, planned and unplanned, tangible and intangible legacies, and the time and space in which they occurred (Preuss, 2016). Results differed by age, gender and location. For example, the 2010 Games were more likely to have both a positive and negative impact on homeless youth in host communities compared to non-host communities. However, across British Columbia, a positive perception of the Games’ impact was associated with regular physical activity. Vulnerable subpopulations generally reported more negative impacts of the Games, but those who reported positive impacts experienced some reduction in health disparities with the general population. However, rather than serving as a catalyst to close the gap in organised sports participation between adolescents with a physical disability and their peers, the disparity increased following the Games. Stakeholder consultations provided context to these findings, and offered insight into how future mega sporting events might be leveraged to support healthy adolescent development at the population and subpopulation level.

scholarly journals Imported feminism: problematizing the Westernized image of the feminist in Arab social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ramy Magdy ◽  
Maries Mikhael ◽  
Yassmine G. Hussein
Keyword(s):  
Social Media ◽  
New Media ◽  
Real Time ◽  
Arab Women ◽  
Content Type ◽  
Second Wave Feminism ◽  
Women Experiences ◽  
Facebook Pages ◽  
The Impact ◽  
Second Wave

Purpose This paper aims to analyze the discourse of Arab feminism social media pages as a form of real-time new media. This is to be conducted culturally to understand the Westernized character these pages tend to propagate and the politico-cultural significations of such a propagation. Design/methodology/approach Using visual and content analysis the paper analyzes both the written and visual contents of two popular Arab feminist Facebook pages, “Thory” and “Feminist doodles” to explore its culture relevance/Westernization via the categories of “re-employing the binary second wave feminism, the historical relevance and the Westernized tone of both pages. Findings The pages showed a tendency toward second wave, Westernized, anti-orient feminism. Such importation of feminism made the pages’ message not only a bit irrelevant but also conceptually violent to a large extent. Starting from alien contexts, the two pages dislocate the Arab women experiences of their situation for the sake of comprehending and adapting to heavily Westernized images. Originality/value The paper contributes to the ongoing debate over the gender issue in the Arab context after 2011, what it originally offers is discussing the cultural relevance of popular feminist Facebook pages claiming to represent the everyday struggles of the Arab women. In addition, it shows the impact of real-time media on identity formulation.

scholarly journals Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup

2017 ◽  
Vol 72 (2) ◽  
pp. 184-208 ◽  
Author(s):  
Albert A. Barreda ◽  
Sandra Zubieta ◽  
Han Chen ◽  
Marina Cassilha ◽  
Yoshimasa Kageyama
Keyword(s):  
Revenue Management ◽  
Sporting Events ◽  
Pricing Strategies ◽  
World Cup ◽  
Fifa World Cup ◽  
Content Type ◽  
Country Level ◽  
Sporting Event ◽  
Hotel Performance ◽  
The Impact

PurposeThis study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approachThe present project examines the host regions’ response to the 2014 FIFA World Cup which was established by the variance in the main hotel key performance indexes: occupancy, average daily rate, revenue per available room (RevPAR) and supply. Using data gathered from STR, this research distinctly shows how the Brazilian host regions reacted to the World Cup. FindingsResults suggest that the key performance indicators of Brazil’s lodging sector reacted differently to the World Cup. Although all hosting cities experienced significant RevPAR growth because of the increase in hotel room rates during the event, the supply and occupancy performed differed from each city. Research limitations/implicationsResearch is limited to the case of hotel performance at the country level for mega-events. The study focused on the reaction of revenue managers in the Latin America context. Other contexts may generate different results. Practical implicationsThe study helps revenue managers to examine how the FIFA World Cup travel demand affected pricing strategies and revenue management practices in the Brazilian hotel sector in areas undergoing seasonal growths in overnight tourism. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events. Social implicationsThis study reveals that the benefits brought by a mega-event are not always translated into strong hotel revenue performance. This study highlights an important but understudied research area of revenue management pricing strategies and the effect of mega-sporting events in the hotel sector. This study contributes to the literature as one of the few investigations to benefit hotel pricing strategies and overall revenue performance. Originality/valueThis study is one of the few studies about exploring the reaction of revenue managers during the execution of a mega-sporting event. The value of the present study lies in the fact that the authors extend previous studies examining the impact of the most important sporting event in the hotel industry at the country-level perspective. This study serves to inform hoteliers and practitioners about revenue management pricing strategies to improve hotel performance during mega-sporting events.

Objectification in Sport Media: Influences on a Future Women’s Sporting Event

2017 ◽  
Vol 10 (2) ◽  
pp. 178-195 ◽  
Author(s):  
Lindsey Darvin ◽  
Michael Sagas
Keyword(s):  
Consumer Behavior ◽  
National Sample ◽  
Objectification Theory ◽  
Male Dominance ◽  
Sporting Events ◽  
Consumer Behaviors ◽  
Sports Media ◽  
Sport Media ◽  
Sporting Event ◽  
Sport Industry

Gendered processes in the sport industry often perpetuate male dominance and female inferiority. While these gendered occurrences have been well documented, the outcomes of such processes are underexplored. Under the guidance of objectification theory and the production–reception relationship, the authors investigated the influence of objectification in sports-media outlets’ coverage of a female sporting event for a national sample of U.S. consumers (N = 225). In addition, given the lack of coverage directed toward female sporting events, the current study investigated the influence of previous viewership on consumer behaviors for a future women’s sporting event. Findings suggest that processes of objectification influence both men’s and women’s consumer behaviors and that previous viewership influences future consumer-behavior motives. Furthermore, objectified images and language did not adversely affect future consumer behaviors for those who had previously viewed a similar women’s sporting event. Sport-media and communications professionals alike can leverage these relationships.

scholarly journals Social Media and Journalism Ethics in Nigeria: A Study of Journalists in Kwara State of Nigeria

2021 ◽  
Vol 04 (03) ◽  
Author(s):  
Bernice Titilola Gbadeyan ◽  
Keyword(s):  
Social Media ◽  
New Media ◽  
Large Scale ◽  
Code Of Ethics ◽  
Survey Method ◽  
Journalism Ethics ◽  
Broadcast Media ◽  
The North ◽  
Use Of Social Media ◽  
The Impact

Journalism is a term that has been used to describe the act of gathering and reporting news, either through the print media which includes newspaper, magazine or through the broadcast media to mention television, radio broadcasting system and recently journalism has been extended throughout the world through unrestricted use of social media, whereby the act of gathering and disseminating of news is done without restraint. Conversely, one important thing to note about journalism is the ethics that enhance the profession, its notes worthy to know that any information that is disseminated via any media should be ethically standard. The new media has on a large scale given the opportunity to a whole large number of people to practice journalism without them knowing the ethics that guide the profession, which is affecting the dynamics of the profession. Therefore this study is based on assessing the impact of a new communication system on journalism; whether social media promote the ethics of journalism profession and to know if social media journalists are in compliance with the journalism code of ethics in their dissemination of news and information. In this research, the survey method was adopted and the north-central geo-political zone, Kwara state to be précised was selected for the study.

scholarly journals Naujųjų technologijų poveikis tarptautinei komunikacijai: viešosios diplomatijos atvejis

2012 ◽  
Vol 59 ◽  
pp. 24-36
Author(s):  
Beata Ociepka
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Diplomacy ◽  
New Technologies ◽  
International Communication ◽  
Relational Model ◽  
The European Union ◽  
Digital Networks ◽  
International Broadcasting ◽  
The Impact

The Impact of New Technologies on International Communication: The Case of Public DiplomacyBeata OciepkaThe events in North Africa in the spring of 2011 again attracted the attention of the world public opinion to social media because of their use by opposition for initiatinga social change. The paper raises the question whether social media might play any role in international communication. To answer the question, the case of public diplomacy as a form of political international communication of Central and Eastern European newcomers to the European Union is analyzed. Social media are seen as tools supporting the old networks built thanks to classical tools of diplomacy and contributing to the development of new digital networks. However, the analysis of using of social media by ministries and ministers of foreign affairs as hubs or knots of networks in public diplomacy does not convince as to their any contribution to the development of the relational model of public diplomacy in the region. More optimism might be derived from the online presence of the Belsat television, a channel broadcasting in Belarusian from Poland to Belarus in order to achieve social changes though international broadcasting and social media.Key words: social media, public diplomacy, international communication, new media

scholarly journals An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA

2021 ◽  
Vol 3 ◽  
Author(s):  
Ann Pegoraro ◽  
Heather Kennedy ◽  
Nola Agha ◽  
Nicholas Brown ◽  
David Berri
Keyword(s):  
Social Media ◽  
New Media ◽  
Empirical Research ◽  
The Core ◽  
Sport Consumption ◽  
Online Engagement ◽  
Social Media Engagement ◽  
And Performance ◽  
Using Data ◽  
The Impact

While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on game day engagement with WNBA team Twitter accounts. Using data for the 2016–2018 seasons, results indicate athlete/team quality and performance were positively associated with post engagement, underscoring the importance of the core sport product and potentially indicating that the WNBA is developing a star-driven culture similar to the NBA. In addition, broadcasting on League Pass or local TV (for home teams) and Twitter were associated with lower post engagement suggesting we have more to learn about maximizing online engagement.

scholarly journals The Impact of Social and Digital Medias on Senegalese Society

2017 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Ousmane Sall
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Text Message ◽  
Oral Communication ◽  
West African ◽  
African Countries ◽  
History Of ◽  
The Impact ◽  
Rich History

West African countries especially Senegal, have a very rich history of written and oral communication based on their culture and traditions. Today, Senegal is inescapable about the adoption and use of new technologies in Africa. Senegal experienced a boom of cell phones users over the past 5 years in 2012 for example, we noticed “88% mobile subscriptions” compared with “46% mobile subscriptions in 2008” {world bank,2013}. That explains mobile phones are no more to make a call or to send a text message but also to interact with people around and entertain. In fact, digital communication is expanding in all Senegalese spheres like the workplace, school, universities... in the latter half of the 20th century before the explosion of social media, people only depended on old media like TV, Radio, Newspapers… to get informed. For this study, we are going to focus on how social media are impacting economically and politically on Senegalese society and how young people are managing the transition between traditional media and new media.

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