scholarly journals The Influence of Sex Appeal on Consumers Attitude toward the Ads Moderated by Product Factors

2018 ◽  
Vol 9 (2) ◽  
pp. 250-258
Author(s):  
Aji Cahya Nusantara ◽  
Budhi Haryanto

This study wants to examine the relationship between sex appeal and attitude towards the ads, and more than, this study also wants to examine the role of product factors in moderating the relationship of this two variables. Experimental design is done to control the relation among the variables observed in this study. The participants consist of 100 males’ undergraduate students of Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta-Indonesia, who are divided into 4 groups. Generalized Auto Regression Conditional Hetero-regressive (GARCH) is statistical method chosen to analysis the data. The results showed that sex appeal is an effective stimulus affects the individual positive attitude toward an advertisement. As well as product factor is another stimulus, which effectively influence positive attitudes toward advertising. But in this study also found that the product factor is not moderate the relationship between sex appeal and positive attitude toward advertising. In addition to this study also discusses the implications of both theoretical and practical, as well as the limitations of the study.

2020 ◽  
Vol 2 (4) ◽  
pp. 126-130
Author(s):  
N. V. SHAMANIN ◽  

The article raises the issue of the relationship of parent-child relationships and professional preferences in pedagogical dynasties. Particular attention is paid to the role of the family in the professional development of the individual. It has been suggested that there is a relationship between parent-child relationships and professional preferences.


Author(s):  
Mike McConville ◽  
Luke Marsh

This book on the criminal justice system is uniquely positioned to examine judicial claims to independence, the politics of the judiciary, the rule of law, and the role of the executive in the context of a democratic polity. The authors have mined the British government’s archival vaults to assemble records including official (previously classified) Home Office files and present a ground-breaking narrative. By tracking the relationship between senior judges and the Home Office from the end of the nineteenth century to the modern day, revelations concerning the politics of the judiciary and the separation of powers are unearthed. The book argues that the claims of the senior judiciary to be independent of the executive are invalidated by historical records and the theory and practice of the separation of powers (the ‘Westminster Model’) deeply flawed. Rather, at every material point, civil servants compromised the role of the senior judiciary’s decision-making. Moreover, with the passive endorsement of senior judges, the executive repeatedly misled Parliament as to the authorship and provenance of fundamental rules governing the relationship of the individual to the state in relation to police powers of arrest, detention, and questioning. The book also explores the past and continuing impact of all this to former colonial territories and traces the close liaison between key members of the senior judiciary and the state in reconfiguring the modern criminal process in a way which weakens defence lawyers, pressurizes defendants into pleading guilty, and undermines cardinal adversarial protections.


2013 ◽  
Vol 44 (1) ◽  
pp. 40-49 ◽  
Author(s):  
Joanna Kowalska ◽  
Justyna Winnicka

Abstract The purpose of this study was a diagnosis of the attitudes of students of Warsaw universities towards people with disabilities and the variables which impacted on these attitudes. Additionally, we examined the relationship between the need for social approval and explicit attitudes towards people with disabilities. The study focused on two components of attitudes: behavioural (measured by preferable social distance - SDSB) and cognitive (tested with a semantic differential scale - SDSO). 318 students completed a survey including a demographic sheet, a social desirability scale, the SDSB and SDSO. The results indicate that students expressed positive attitudes towards people with disabilities. The impact of such variables as gender, the type of disability and the need for social approval was registered and were differentiated in regard to components of attitudes. The results are discussed with reference to earlier research and cues for further studies are suggested.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lufi Yuwana Mursita ◽  
Luciana Spica Almilia

Purpose This study aims to examine the causal relationship of subjective incentive schemes on counterproductive knowledge behavior. Besides, this study also identifies the moderating role of cognitive orientation on the relationship between those two variables. Design/methodology/approach This study used a 2 × 2 between-subjects laboratory experiment with accounting undergraduate students as the subjects. Findings Subjective-based incentive schemes reduce the tendency for counterproductive knowledge behavior. Also, the collectivist cognitive orientation negatively influences the behavior. However, cognitive orientation does not act as a moderator in the causal relationship of incentive schemes and counterproductive knowledge behavior. Originality/value To the best of the authors’ knowledge, this study is the first that investigates and finds the effect of inclusion of subjectivity in incentive schemes and the level of individual’s collectivism on the reluctance to share knowledge in the workplace. This study has also strived to reduce an overlapping between the concept of knowledge sharing and counterproductive knowledge behavior by applying the right basic concept during the experiment.


2014 ◽  
Vol 37 (4) ◽  
pp. 334-347 ◽  
Author(s):  
Sukumarakurup Krishnakumar ◽  
Kay Hopkins

Purpose – The purpose of this paper is to investigate the role of emotion perception ability through two different paradigms (self-report and ability-based) on an individual's motivation to lead, an individual's desire to assume leadership roles. Design/methodology/approach – The authors have used a survey method in this study. The authors collected data from 172 undergraduate students. Findings – The findings indicate that emotion perception ability was significantly related to MTL. The authors also found that emotion perception ability was more substantially related to the non-calculative dimension of MTL than others. Originality/value – To the authors' knowledge, this is the first study to show the relationship of emotion perception ability to motivation to lead. Organizations can use the finding to screen and train future leaders using an ability-based test of emotion perception similar to one the authors have presented.


1992 ◽  
Vol 18 (2) ◽  
pp. 353-374 ◽  
Author(s):  
Sherny E. Sullivan ◽  
Rabi S. Bhagat

This article reviews and summarizes two decades of empirical literature concerned with both direct and moderating variable-based analyses of the relationship of organizational stress with job satisfaction and job performance. Moderating influences of various constructs operationalized at the individual, group and organizational level of analysis are classified and then reviewed systematically. An evaluative summary of this research suggests that although there have been significant improvements in the analytical methods employed to investigate such phenomena, much of this research still does not consider the role of reciprocal relationships that evolve over time. We provide four guidelines for improving the quality of both theoretical rigor and methodological robustness in this important area of organizational inquiry.


2021 ◽  
Vol 14 (1) ◽  
pp. 737-759
Author(s):  
Wenyue Yang ◽  
Xinyu Zhen ◽  
Suhong Zhou

The walkability of a neighborhood is closely related to residents’ travel behavior and daily life and, ultimately, their health and wellbeing. Although existing studies in this area have reached some enlightening conclusions, few of them have considered residents’ travel attitudes and preferences, or the mediating role of commute mode. Do travel attitudes and preferences matter in the relationship between neighborhood walkability and residents being obese? How does commute mode work as a mediator? To answer these questions, based on the 2019 travel survey data in Guangzhou, this paper uses the Multilevel Linear Model (MLM) to examine the association between neighborhood walkability and residents’ body mass index (BMI). Furthermore, the Mediation Model is used to identify the mediating role of commute mode in the relationship between walkability and BMI. The results show that (1) travel attitudes and preferences do affect the individual’s BMI through the mediator of commute mode. (2) After controlling the individual socio-demographics and travel attitudes and preferences, neighborhood walkability has a significant negative effect on BMI. Meanwhile, walkability has a significant positive effect on the use of non-private motorized commute modes. Non-private motorized commute modes have a significant negative effect on BMI. (3) The mediating effect of commute mode in the relationship of neighborhood walkability with the individual’s BMI is significant. The proportion of mediation is 32.90%. Insights into the relationship between neighborhood walkability, commute mode, and individual BMI highlight the importance of walkable neighborhoods that encourage people to use healthy commute modes.


Author(s):  
F Asghari ◽  
A Sayadi ◽  
R Ghasemi Jobaneh ◽  
I Baharvand

Introduction: Test anxiety, is one of the Psychological-educational problems that have a higher prevalence in female students. Mindfulness and cognitive fusion can play a remarkable role in explaining psychological problems. The aim of current research was to investigate the mediating role of Cognitive fusion in the relationship of mindfulness and test anxiety among female undergraduate students of Shahid Chamran University of Ahvaz. Methods: the current research design is Descriptive correlation and the used method is Structural equation based on Partial least squares approach. A sample of 120 people were selected by Voluntary sampling method from the population of female Undergraduate students of Shahid Chamran University of Ahvaz. Test anxiety questionnaire, short form of mindfulness inventory and cognitive fusion questionnaire were used for data collection. The gathered data were analyzed by SPSS 21 and SmartPLS 2 software at the level of 0.01. Result: findings showed mindfulness negatively predict Cognitive fusion and test anxiety (P>  0.01). Also mindfulness could indirectly predict test anxiety with the mediating role of Cognitive fusion (P > 0.01). Conclusion: The findings of this study represent the importance of mindfulness and Cognitive fusion in explaining the test anxiety and Cognitive fusion has a mediating role between mindfulness and test anxiety. Thus In order to reduce psychological-educational problems (Such as test anxiety), Mindfulness skills training courses can be held.


Author(s):  
Owen Ze Hua Choo ◽  
Kususanto Ditto Prihadi

<span>This study focused on the relationship of </span><span lang="IN">two</span><span> dimensions of perfectionism (perfectionistic strivings, and perfectionistic concerns) and academic performance, with the role of academic resilience as mediator. Participants including 132 undergraduate students form age range 18 to 25, from first year to fifth year in their studies mainly from a Malaysian psychology undergraduate program were asked to fill questionnaires containing measures for perfectionism, academic resilience and academic performance. Although only partial mediations occurred, both hypotheses where academic resilience would mediate relationships between both dimensions of perfectionism and academic performance were supported. Findings suggested that other variables aside academic resilience could have played a role in predicting perfectionist’s academic performance. Findings also suggested interplay of academic performance acting as both protective factor and outcome of academic resilience.</span>


Author(s):  
Isabel Torres ◽  
Alexandra R. Costa

The subject of leadership has been addressed by many authors in numerous publications. Nevertheless, the focus has been more on the relationship of middle leaders with their employees than on the role of the strategic leader for the performance of organizations. In this chapter, the authors focus on the importance of top leadership, trying to demonstrate its crucial contribution to organizations. They give special importance to the role of the leader in a changing context characterized by volatility, uncertainty, complexity, and ambiguity – The VUCA environment. They define strategic leadership and highlight its impact on organizational results at the individual, team, and organizational levels. They end by addressing the ethical implications of strategic leadership, which has been given relatively little attention by researchers.


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