FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN MANCANEGARA MEMILIH PAKET VOLUNTOURISM DI IVHQ UBUD, BALI

The development of voluntourism in the world can be recognise from the existence of organizations that provide volunteer travel program. Bali as the icon of Indonesia tourism also become one of destination for voluntourism. Tourist that decide in choosing voluntourism package have its own tourist characteristic. With the presence of tourists who choose the voluntourism package, it is necessary to examine the factors that influence purchasing decisions and their dominant factors. The purpose of this study is to determine tourist characteristic, the factors and dominant factors that influence foreign tourist decision choosing voluntourism package in IVHq Ubud, Bali. Data collection in this research using questionnaire and distributed online by google form to user of volunteer program in IVHq Ubud with total sample of 44 respondents. Sampling technique in this research using purposive sampling. Data analysis technique using likert scale and factor analysis including validity test, and reliability test then the data processed by the Statistical Package for the Social Science (SPSS) version 18.0 program. The result of analysis factors show that there are five factors including image factors with eigen value of 6.040, external factor with eigen value of 2.378 , psychology with eigen value of 1.681, physical evidence factor with eigen value of 1.427, and product factor dengan eigen value 1.025. The dominant factor infuencing foreign tourist decision choosing voluntourism package in IVHq Ubud, Bali is brand/image factor with eigen value of 6.040.

Analisis Faktor yang Mempengaruhi Keputusan Pembelian Produk Kopi Kapal Api Sachet di Kota Denpasar

The purpose of this research to determine the factors that consider consumers in making purchasing decisions for Kapal Api Sachet Coffee in Denpasar and determine the dominant variables in purchasing decisions for Kapal Api Sachet Coffee.This research uses factor analysis method and data technique which is done by google form through social media, 200 questionnaires to respondents in Denpasar and 30 questionnaires in Badung Regency for validity and reliability test. The results of the analysis formed are 5 factors, namely psychological factors consisting of 10 variables with an eigenvalue of 8.891. Promotion factors are 5 variables with a total eigen value of 1.930. Product factor consists of 4 variables with a total eigenvalue of 1.779. Location factor consists of 3 variables with a total eigenvalue of 1.338. Price factor consists of 2 variables with an eigenvalue value of 1.244. When viewed from the value of the loading factor that influences consumer decisions in purchasing Kapal Api Coffee, it is in the location factor, which is available at street vendors with a loading factor value of 0.862 and available at small shops with a loading factor value of 0.799. Keywords: Factor Analysis, Purchasing Decision, Marketing, Coffee

Production economics: theory of the firm.

This chapter introduces the scope of production economics and explains the major relationships studied in production economics, namely: factor-product, factor-factor, and product-product relationships. The impacts of advances in technology on the three central relationships are also discussed, as well as the implications for the agricultural industry.

Analysis of Factors Affecting Customer Loyalty at PT. Semen Tonasa, Tbk in Palopo City

This study aims to determine the influence of marketing stimulus factors (price factors, product factors, promotion factors and brand factors) to influence customer loyalty at PT. Semen Tonasa, Tbk in Palopo City. The population in this study The population in this study were all customers of PT. Semen Tonasa Tbk in the last 5 years until this research was conducted. Meanwhile, in this study, the samples taken by the researchers were the retailers of PT Semen Tonasa Tbk in Palopo City. The sampling technique uses incidental techniques with due regard to the sample criteria. While the method of data collection is through observation, interviews, commissioning. The data analysis method used is multiple regression with five variables. The results showed that Fhit> Ftab (6,041> 3.06). This means that simultaneously the marketing stimulus factors (price, product, promotion and brand) have a significant effect on customer loyalty. This means that the proposed hypothesis is accepted. Meanwhile, only partially product factor which is a marketing stimulus has a significant positive effect. This can be seen in the t test, namely the calculated value of X2 exceeds the table value (4.172> 2.131).

Analisis Pengaruh Brand Trust, Product Factor, dan Sales Promotion Terhadap Customer Loyalty Melalui Purchase Decision di Matahari Departement Store

<p><em>Abstrak -</em><strong> Tujuan dari penelitian ini merupakan untuk mengetahui pengaruh kepercayaan merk, faktor produk, dan promosi penjualan terhadap loyalitas konsumen melalui keputusan pembelian studi kasus Matahari Departement Store. Metode analisis yang data yang digunakan adalah analisis deskriptif dan analisis jalur. Sampel pada penelitian ini merupakan orang yang pernah melakukan pembelian produk secara offline di Matahari Departement Store dalam kurun waktu 3 bulan terakhir di wilayah JABODETABEK. Dari hasil penelitian menggunakan analisis jalur pada variabel – variabel tersebut. Kepercayaan merk memiliki hubungan signifikan terhadap keputusan pembelian, faktor produk memiliki hubungan signifikan terhadap keputusan pembelian, promosi penjualan memiliki hubungan signifikan terhadap keputusan pembelian, kepercayaan merek memiliki hubungan signifikan terhadap loyalitas konsumen, faktor produk memiliki hubungan signifikan terhadap loyalitas konsumen, promosi penjualan memiliki hubungan signifikan terhadap loyalitas konsumen, keputusan penjualan memiliki hubungan signifikan terhadap loyalitas konsumen.</strong></p><p><strong>Kata Kunci </strong>- Kepercayaan Merk, Faktor Produk, Promosi Penjualan, Keputusan Pembelian, dan Loyalitas Konsumen.</p><p><em>Abstract -<strong> The purpose of this study is to determine the effect of brand trust, product factors, and sales promotions on customer loyalty through the purchasing decision of the Matahari Department Store Store case study. The data analysis method used is descriptive analysis and path analysis. The sample in this study were people who had purchased products offline at the Matahari Department Store in the past 3 months in the Greater Jakarta area. From the results of the study using path analysis on these variables. Brand trust has a significant relationship to purchasing decisions, product factors have a significant relationship to purchasing decisions, sales promotion has a significant relationship to purchasing decisions, brand trust has a significant relationship to customer loyalty, product factors have a significant relationship to customer loyalty, sales promotion has a significant relationship on customer loyalty, sales decisions have a significant relationship to customer loyalty.</strong></em></p><p><strong><em>Keywords </em></strong><em>- Brand Trust, Product Factor, Sales Promotion, Purchase Decision, and Customer Loyalty<strong></strong></em></p>

Faktor-Faktor yang Mempengaruhi Tingkat Produksi Kelapa Sawit (Elaeis guineensis Jacq.) Di Desa Laburan Kecamatan Paser Belengkong Kabupaten Paser

The purposes of this research is to know the production factor effect such as the amount of trees,human resources,and fertilizer cost simoultaneously to the level of palm production in Laburan village, Product factor effect such as amount of trees, human resources, and fertilizer cost partially to the level of palm production in Laburan village, how much is the production factor contribution such as amount of trees,human resources, and fertilizer cost to the level of palm production in Laburan village, what factor dominate most in influencing the production of palm in Laburan village. This research used descriptive statistic analytical method. Held in Laburan Village Paser Belengkong district Paser Regency, with the population of palm farmers amount of 154 farmers, the sampling method is purposive sampling and obtained sample amount of 23 respondents. The research result showed that productioj factor simoultaneously took effect to the level of production, from three production factors, amount of trees and fertilizer cost took effect partially to the production level whereas human resources production factor partially did not take effect to the production level, production factors have a posotive contribution to the level of production and amount of trees factor is the main factor which is dominantly took effect to the palm production level in Laburan Village Paser Belengkong district Paser Regency.

FAKTOR- FAKTOR YANG BERHUBUNGAN DENGAN KEPUTUSAN PEMBELIAN KOPI DI BANARAN 9 JAMBU GEMAWANG

On the other hand, with concern from this research, it can encourage coffee business owners themselves to produce better and quality ground coffee to increase consumers to buy the Banaran coffee powder products. This study aims to analyze the relationship between marketing mix factors such as price, product, promotion, and location to the decision to purchase Kopi Bubuk Banaran in cafee restaurant Banaran Gemawang. This research was carried out in July-August 2018. The location located in the area of ??the Coffee Plantation road. Raya Semarang Yogyakarta Gemawang, Jambu District, Semarang Regency. The type of research conducted is descriptive quantitative research. The sampling technique uses accidental sampling. Respondents in this study were 50 respondents who visited and bought Banaran powder coffee. Data collection is obtained by means of interviews, questionnaires, documentation and literature. The results show that the price factor (X1) has a positive and significant relationship with the purchasing decision (Y), and a strong level of relationship. Product factor (X2) has a positive and significant relationship with purchasing decisions (Y), as well as a strong level of relationship. Location factor (X4) has a positive and significant relationship with purchasing decisions (Y), as well as a strong relationship level. Promotion factor (X3) does not have a significant relationship with purchasing decisions (Y).

ANALISIS BAURAN PEMASARAN PADA PT. GLOBAL IMOO TELEKOMUNIKASI BENGKULU

Suwarni, Lusi Aprika, Nia Indriasari; The purpose of this study was to figure out the mixed analysis of the marketing of Imoo watch phone at PT. Global Imoo Telekomunikasi Bengkulu. The sample in this study was 49 consumers who made the smart phone watches purchases at PT. Global Imoo Telekomunikasi Bengkulu. Sampling is done by accidental sampling technique. Data collection method was done using questionnaires and analytical methods which employed rating scale analysis. The results of this study indicate that the average value of respondents' responses to the marketing at PT. Global Imoo Telekomunikasi Bengkulu is 1,003 with the agreed assessment criteria. This means that the respondent has an agreed assessment of the marketing at PT. Global Imoo Telekomunikasi Bengkulu that is influenced by product, price, promotion and distribution factors. The highest factor influences the marketing mix at PT. Bengkulu Global Imoo Telekomunikasi is a product factor with a score of 1,067. This illustrates that the quality of Imoo smart phone watches products sold by PT. Global Imoo Telekomunikasi Bengkulu has good quality, besides it can be used to communicate. Furthermore, Imoo smart phone watches can also be used to monitor the whereabouts of children. The lowest factor is the price factor with a total score of 964 with agreed assessment criteria. This illustrates that the price factor has a low influence on the marketing at PT. Global Imoo Telekomunikasi Bengkulu because the price offered by Imoo smart phone watches is relatively high, compared to many smart phone watches from other brands that are sold at much cheaper prices Keywords; Product, Price, Distribution, Promotion

ANALISIS BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN DAGING SAPI DAN IMPLIKASI STRATEGI PEMASARAN DI HYPERMART KOTA MALANG

This research is attempt to bring out marketing mix that dominate the consumer behavior in purchasing beef, to know marketing factors model that recognized by consumer to purchase the beef and to know what marketing strategy implemented by Hypermart MATOS. The research conducted from May to July 2018 involving 100 respondents. A purposive sampling methods was carefully used in determining respondents. Research is conducted by gathering data from primary source that is questionnaire and secondary source directly collected from the firm. Primary data analysis processed in order to highlight factor model that considered by consumer and SWOT analysis to describe company’s condition in specifying marketing strategy. The result shows that marketing mix most considered by consumer to purchase the beef including the product it self, place and promotions influences 26,414 percent, 26,165 percent and 22,778 percent, respectively. Factor model we considered including: factor 1 : competitive price and product it self such variable X5 (flavor), X7 (color), X8 (expiration date), X11 (price changes); factor 2 : the package involving variable X1 (packaging form), X2 (the package easy to open), and X3 (packaging materials); factor 3 : display product on show case as variable X4 (product display). Each factor model has their impacts 33,474 percent, 14,948 percent and 11,413 percent, respectively. Marketing strategy growth and build consists of market penetration by selling product in lower price to market segment which is sensitive to price, product development (diversification) referred to product factor model and price comparison, packaging and displays by giving recipes information from each type of beef and market development in order to fit demography condition and beef consumer characteristics in Malang.

The Calling of Paradise On Earth: Marketing Mix Factors Analysis for Foreign Tourists in Bali

Purpose – For the past decade, cultural resources and tourism have become inextricably linked throughout the world especially in developing countries. This study aims at determining the factors of Bali tourism marketing mix priority for foreign tourist. Design/methodology/approach – The research applied a quantitative method and employed an Analytical Hierarchy Process (AHP) for examining the dominant factors based on data collected from97 foreign tourists who fulfilled the questionnaires.Findings – The findings of the study reveal that marketing mix factors that has the highest value from foreign tourist about Bali tourism is the price factor with a weight of 0.200 followed by product factor (0,160), promotion factor (0,159), people (0,134), physical evidence (0,123), process (0,166), and the last position is placed factor which has a weight of (0,107).